What is a YouTube Brand Account?
Published May 8, 2024.
A YouTube Brand Account is a specialized type of Google account made for brand management on YouTube. Unlike personal channels, Brand Accounts are specifically designed for businesses, organizations, and content creators to manage their YouTube online presence separately from their personal email.
This separation ensures a clear distinction between personal channel and professional activities on the platform, enabling focused brand management and engagement. It helps content creators share access with employees, co-workers, and VAs.
How to check if you already have a Brand Account
Here is how you can check if you already have an account or not:
- Sign in to YouTube: Log in to your Google Account and navigate to the YouTube platform.
- Access Settings: Click on your profile picture located in the top right corner of the YouTube homepage. From the dropdown menu, select "Settings."
- Navigate to Accounts: In the Settings menu, look for the "Accounts" section. Click on it to proceed.
- Check Brand Accounts: Within the Accounts section, you'll find options related to your YouTube channels and associated Brand Accounts. Take a moment to review this section carefully.
- Check Existing Brand Accounts: Scan through the list of channels and Brand Accounts linked to your profile. Look for any entries that indicate a Brand Account.
- Prevent Redundancy: By identifying any existing Brand Accounts, you can avoid creating duplicates and ensure efficient utilization of your resources.
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How to create a Brand Account
Creating a YouTube Brand Account is very simple, just follow the following steps:
- Sign in to YouTube: Log in to your Google Account and access the YouTube platform.
- Channel Settings: Click on your profile picture, then proceed to "Settings" to access your channel settings.
- Channel Creation: Under "Add or manage your channels," select "Create a new channel" and opt for "Use a business or other name" to establish your Brand Account.
Customizing your Brand Account
Now it's time to customize your brand account to fully align with your brand.
Branding Elements
Channel Icon and Cover Image: Your logo serves as the visual representation of your brand on your YouTube channel. Ensure that it is clear, recognizable, and aligned with your brand identity. Upload a cover image, also known as channel art, that complements your logo and conveys the essence of your brand. These elements should be consistent with your brand's colors, fonts, and style to create a cohesive visual identity.
Channel description
Mission and Values: Use the channel description to succinctly articulate your brand's mission, values, and unique selling proposition. This section provides viewers with valuable insights into what your brand stands for and the value it offers.
Offerings: Highlight the products, services, or content categories featured on your channel. Communicate what viewers can expect to find and why they should subscribe to your channel.
Content organization
Playlists: Group related videos into playlists based on themes, topics, or series. This helps viewers discover content they are interested in and encourages them to engage with multiple videos in succession. Create descriptive titles and arrange playlists in a logical order to enhance user experience.
Sections: Use sections to further organize your channel homepage. Feature your most important playlists, recent uploads, popular videos, or curated content in prominent sections. This allows you to highlight key content and guide viewers toward specific videos or series.
Feature enablement
Custom Thumbnails: Create eye-catching thumbnails for your videos to attract viewers' attention and entice them to click. Custom thumbnails should be visually appealing, relevant to the video content, and consistent with your brand's aesthetic.
End Screens: Utilize end screens to promote other videos, playlists, or calls-to-action after your videos. This encourages viewers to continue engaging with your content or take desired actions, such as subscribing to your channel or visiting your website.
Cards: Incorporate interactive cards within your videos to provide additional information, link to related content, or promote external websites. Cards can enhance viewer engagement and facilitate navigation to relevant resources or destinations.
Benefits of a YouTube Brand Channel
- Increased visibility: A YouTube Brand Account provides a dedicated space to showcase your brand's content, making it easier for viewers to find and engage with your videos. With a centralized hub for your brand's content, you can attract a larger audience and drive more traffic to your channel. You can also check this guide on the top YouTube video ideas to help you get started.
- Audience insights: By using YouTube's channel analytics tools, you gain valuable insights into your audience demographics, viewing habits, and engagement metrics. This data enables you to better understand your audience's preferences and tailor your content to meet their needs, ultimately leading to higher viewer satisfaction and retention.
- Enhanced branding: Customizing your channel with branded elements such as logos, cover images, and channel descriptions helps reinforce your brand identity and create a memorable viewing experience for your audience. Consistent branding across your channel builds trust and credibility with viewers, encouraging them to engage with your content.
- Access to advanced features: With a YouTube Brand Account, you have access to a range of advanced features such as custom thumbnails, end screens, and cards. These features allow you to optimize your videos for maximum engagement and visibility, driving more traffic to your channel and increasing your overall reach.
- Monetization opportunities: Brand Accounts are eligible for YouTube's monetization program, which allows you to earn revenue from ads displayed on your videos. By monetizing your content, you can turn your passion into a source of income and grow your brand's revenue stream over time.
- Cross-promotion: A YouTube Brand Channel provides opportunities for cross-promotion across other social media platforms and marketing channels. You can share your videos on platforms like Facebook, Twitter, and Instagram to reach a wider audience and drive traffic back to your YouTube channel.
- Community engagement: Building a community around your brand on YouTube fosters meaningful interactions with your audience and strengthens customer loyalty. Encourage viewers to leave comments, ask questions, and participate in discussions to create a sense of belonging and connection with your brand.
- Educational resources: YouTube offers a wealth of educational resources and tutorials to help you maximize the potential of your Brand Account. From video production tips to audience engagement strategies, you can access valuable insights and guidance to grow your channel and achieve your business objectives.
How to add managers to your Brand Account
To add channel managers to your YouTube Brand Account:
- Access Permissions: Navigate to your account settings and locate the "Permissions" section.
- Manager Addition: Click on "Add or remove managers" and input the email addresses of desired individuals.
- Permission Assignment: Tailor the permissions for each manager, specifying their level of access to channel features and settings.
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