10 Best Social Media Consultants to Hire in 2024

Gone are the days when posting regularly and giving your content a little boost could skyrocket your social media following. Times, they are a changin' -- and that might not be a bad thing.

Social media is a crowded space, which makes it difficult to stand out. It's not impossible, though -- far from it. If you want to make sure your socials do very well, keep reading and find out more about the best social media consultants -- vetted by Mayple, so you can start work right away, and make sure your social media management is done well.

With social media now busier than ever, making your business stand out has become a real challenge. That's where the following ten social media consultants come in. They can help you navigate the complex and competitive social media landscape and develop a strategic plan tailored to your specific needs.

» Find the ideal social media package for your business.

Our top picks for the best social media consultants

1. Gary E.- Best overall

2. Brad J.- Best for diverse social media marketing strategies

3. Gabriela O.- Best for KPI-driven digital advertising

4. Tom M.- Best for programming and development

5. Michael M.- Best for creative social media strategies

6. Alex M.- Best for cross-channel social media marketing

7. Philip J.- Best for B2B and B2C social media management strategies

8. Cody W.- Best for analytical proficiency in social media management

9. Katia G.- Best for numbers-based social media management results

10. Ben D.- Best for travel marketing

Brief overview

Blending marketing expertise with eloquent writing skills, Gary develops content that speaks to the minds and hearts of consumers for iconic brands. His analytical optimization and creative finesse foster engagement in his content writing.

Why we chose Gary

Gary's social media and online marketing skills make him a valuable asset for businesses wanting to reach new heights. He achieves good results by speaking to their audiences with creative originality and fostering lasting relationships.

• Budget: $2K - $50k
• Experience: 9+ years
• Industry experience: Automotive, electronics, finance, professional services

Brief overview

Twelve years of marketing experience coupled with a marketing qualification has enabled Brad to help various businesses, from large corporates to mom-and-pop shops, grow their ideas.

Why we chose Brad

Brad's extensive experience in social media, branding, and paid ads gives him a holistic view of any business's marketing efforts. This makes him the ideal freelancer to supercharge your social media marketing efforts.

• Budget: $2K - $50K
• Experience: 12+ years
• Industry focus: Real estate, beauty, finance, technology, travel

Brief overview

Gabriela is a digital marketing expert who works with advertising agencies and businesses in different industries. She's experienced in various online platforms and incredibly skilled at writing captivating emails.

Why we chose Gabriela

Gabriela is an expert in starting and managing digital advertising accounts. What sets her apart is that she takes a personalized approach to writing emails and creating marketing plans to ensure that her clients get the best results.

• Budget: $2k - $50k
• Experience: 12+ years
• Industry focus: Automotive, finance, health & fitness

Brief overview

Tom has been working in finance and banking for over twenty years. He's really good at creating important systems that are crucial for the job. Drawing on his mix of expertise and perspective as both a digital marketer and a programmer, he's especially skilled at producing email marketing copy.

Why we chose Tom

Tom is really good at creating impactful and results-driven email marketing content, taking it from strategy to execution.

• Budget: $2k - $50k
• Experience: 20+ years
• Industry: Finance & banking

Brief overview

Michael merges artistic flair, managerial acumen, and marketing knowledge to produce winning content strategies amplified through emotionally intelligent narratives. He finds stories that captivate audiences and drive conversions.

Why we chose Michael

Michael choreographed a prestigious dance company for 6+ years and has been marketing since. His creativity in social media and his experience in paid ads make for a winning digital advertising strategy.

• Budget: $2k - $5k
• Experience: 10+ years
• Industry focus: Professional services, electronics

Brief overview

Alex is an experienced marketer with experience across all channels, including growth, performance, content, and brand. He boasts extensive experience in brand development, acquisition, and growth marketing.

Why we chose Alex

Alex grew a media channel's subscription business from just $4 million in revenue to $100 million, speaking volumes of his ability to craft effective copy that drives results.

• Budget: $5k - $100k
• Experience: 15+ years
• Industry focus: Art & entertainment, finance, style & fashion

Brief overview

Philip leverages his breadth of digital marketing knowledge and ROI-focused approach to develop integrated eCommerce strategies that reduce customer acquisition costs and maximize profitability.

Why we chose Philip

Philip has a track record of reducing customer acquisition costs (CAC) with clients, meeting their targets 100% by combining quantitative and qualitative customer insights with platform-best practices.

• Budget: $2k - $100k
• Experience: 10+ years
• Industry focus: Beauty, home & garden, social media & community

Brief overview

Drawing on expansive eCommerce advertising experience, Cody optimizes high-volume campaigns, driving 100%+ growth for brands through relentless testing and refinement strategies.

Why we chose Cody

Cody has proven himself with achievements like growing some marketing accounts by over 100% in various industries, adopting an aggressive year-on-year growth strategy, and a strong focus on ROAS. He is diverse in his services to both small and large businesses.

• Budget: $2k - $5k
• Experience: 12+ years
• Industry focus: Electronics, finance, home & garden

Brief overview

Blending robust digital marketing skills with eCommerce advertising capabilities, Katia creates holistic strategies designed for subscription-based business growth and improved brand presence across channels.

Why we chose Katia

She has a good mix of business marketing experience and content creation. Katia has formed CMO-leading marketing and success strategies for subscription-based businesses, perfect for your eCommerce store growth and marketing optimization.

• Budget: $2k - $5k
• Experience: 9+ years
• Industry focus: Education, technology, professional services

Brief overview

Ben, an entrepreneur with a passion for building and scaling technology products, has played pivotal roles in co-founding and investing in diverse ventures spanning eCommerce, marketing, and social networking.

Why we chose Ben

Ben has a proven track record of exponentially increasing online engagement and revenue for major brands. He steers companies towards digital innovation, leveraging his marketing talents to propel their online community growth.

• Budget: $2k - $50k
• Experience: 15+ years
• Industry focus: Style & fashion, technology, travel

What is a social media consultant?

A social media consultant is a digital marketing professional specializing in planning and advising businesses on social media marketing and strategy. Their focus is on optimizing and growing their client's social media presence, in accordance to their business goals.

Regardless of whether a business is new to social media or has an established presence already, the role of a social media consultant is to build a roadmap for how your brand can achieve success on social platforms. This could mean more conversions, a higher engagement rate, or value-added partnerships with other brands.

A social media management consultant will not focus on just posting, but they will know how to use each social media platform to serve your social strategy, feed contacts into your email marketing lists, drive engagement, and, ultimately, strengthen both your brand and your revenue.

Types of services a social media consultant will offer

There are many types of services social agencies and social media consultants offer. Some of them have a track record of successful social media campaigns on just one social media channel, one type of social media management, or specific types of social media accounts (e.g., some will handle personal profiles on LinkedIn, while others might only handle company profiles.)

There are also social media marketing companies and consultants that will offer a range of social media marketing services -- from social media ads to graphic design, and comprehensive digital marketing strategies that go beyond "just" social channels.

You may or may not need a full-stack social media expert like that. It all depends on what your business growth strategy is, and the gaps you need your social media marketing consultant to cover. At the end of the day, social media performance is not about being everywhere, all the time, but making sure your social media campaigns communicate with your social media users in an effective way.

It is worth noting that, most times, social media marketing consultants and social media managers do not offer the same type of services. Generally, the social media services offered by consultants are more focused on building a comprehensive strategy (often, for each social media account you want to be active on.) Social media managers, however, provide social media marketing services that are more hands-on -- like creating, planning, and scheduling content, or replying to comments.

How to stay on top of the social media management game

Studies show that social media management is set to become a $41.6 billion industry by 2026. With everyone vying for user attention, businesses need savvy strategies to gain market share. These practical social media management tips and strategies can be the key to building a dynamic and successful social media presence, helping you stay sharp in a competitive landscape.

• Know your audience: Understand your target audience's preferences, behaviors, and interests to tailor content that resonates with them. Knowing this kind of thing will influence not only your message, but the social media platforms you focus on, how and when you run your social media marketing campaigns, and how you invest in social advertising.
• Content strategy: Develop a diverse content strategy with visuals, videos, blogs, and infographics. Create a content calendar to maintain consistency.
• Platform optimization: Each platform has unique features and audience behavior. Optimize content for each platform, considering formats, posting times, and audience engagement patterns.
• Engagement and interaction: Actively engage with your audience by promptly responding to comments, messages, and mentions. Foster a community by initiating discussions and encouraging user-generated content.
• Data-driven decisions: Utilize analytics tools to track performance metrics such as reach, engagement, and conversions. Analyze this data to refine strategies and improve future content.
• Trend awareness: Stay updated on industry trends, viral topics, and relevant news to create timely and engaging content. Social media marketing management isn't just about posting on social media, but also understanding how different social media trends can feed into your strategy.
• Collaborations and partnerships: Collaborate with influencers, other brands, or individuals aligned with your values and audience to create content that expands your reach and credibility.
• Paid advertising: Utilize targeted advertising to boost visibility and reach specific demographics. Experiment with various ad formats to identify what works best.
• Consistent brand voice: Maintain a consistent brand voice and visual identity across all platforms to build brand recognition and trust.
• Adaptability and experimentation: Social media landscapes evolve rapidly. Be adaptable and open to experimenting with new features, trends, and strategies to stay ahead.

We know this is a lot; hence we recommend you consider hiring a social media consultant to help lighten the load and improve your chances of success. You can have fantastic content and a cohesive brand identity, but this makes no difference if your intended audience never actually comes across your feed.

This is where contracting an experienced social media marketing consultant can make all the difference to brand awareness and engagement online.

Hire a Social Media Consultant with data-backed results

As the mid-2000s witnessed the rise of platforms like Facebook, X (formerly Twitter), and LinkedIn, social media consultants emerged to seize the marketing and engagement opportunities recognized by businesses all over. Specializing in leveraging social media, these social media marketing consultants excel in brand growth, community building, content strategy, and targeted advertising.

With the evolution of social media's impact on consumer behavior, these consultants became pivotal in guiding businesses to effectively use these channels for optimal online presence and customer interaction.

Now, evaluating social media consultants (especially Instagram experts) can be a real challenge. But with Mayple, there's no need to sift through reviews and flashy sales pitches. Through AI-powered matching, we'll connect you with the top social media consultants in your industry based on your specific needs and goals.

Our platform carefully vets each consultant, ensuring they have a proven track record of success and expertise in your niche. With Mayple, you can trust that you'll be working with professionals who can truly make a difference in your social media strategy.