10 Best Facebook Marketers for Hire to Boost Your Sales

With over 3 billion active monthly users, Facebook's massive global reach makes it an extremely attractive platform for businesses looking to connect with potential customers. As the world's largest social network, Facebook offers unparalleled opportunities to increase brand awareness, engagement, and sales through strategic marketing campaigns.

However, realizing the full potential of Facebook marketing requires specific expertise that many businesses lack in-house. Partnering with a skilled Facebook marketing professional can give your business the edge it needs to thrive on the platform.

Our top picks for the best Facebook marketers

1. Andrey S.- Best overall

2. Ashna R.- Best for CRO-focused Facebook marketing

3. Ben D.- Best for marketing in travel and technology

4. Gary E.- Best for Facebook PPC campaign marketing

5. Matthew S.- Best for optimizing paid search with Facebook ads

6. Michael M.- Best for creative Facebook marketing content

7. Ben F.- Best for Facebook marketing in sports and fitness industries

8. Bogdan S.- Best for cross-channel marketing with Facebook

9. Jessica B.- Best for influencer collaborations with Facebook marketing

10. Jon W.- Best for Facebook marketing for startups in eCommerce

What is a Facebook marketer?

A Facebook marketer can help you make the most of the platform to reach your goals. These professionals use the latest Facebook tools and strategies to help more people see your content and drive better business results. They're experts in social media content creation and marketing, Facebook advertising, ad copywriting, creative testing, and analytics.

They can also help you create custom campaigns to increase your brand's visibility on Facebook, from developing content that resonates with your followers to optimizing posts for maximum reach.

With the right strategy, a Facebook marketer can help you reach more people, build relationships, and increase sales.

What does a Facebook marketer do?

A Facebook marketer promotes businesses and brands on Facebook. They can help you build brand awareness, create a community and online following, get more leads, and generate more revenue.

A Facebook marketing specialist lies at the intersection between social media management, branding, content marketing, and pay-per-click advertising. They know Facebook like the back of their hand and have a deep understanding of the platform's algorithms, feature changes, and best practices.

Facebook marketers can help you with everything from setting up your Facebook page to creating social media content that resonates with your audience and running Facebook Ads campaigns that push more people to convert.

They're also experts at identifying trends and insights in analytics data and driving these insights into actionable strategies.

Skills every Facebook marketer should have

A professional Facebook marketer will have a range of skills earned over time with experience using the platform. Here are some of the skills to look out for when searching for a Facebook marketer:

Social media management

A Facebook marketer needs to be a master at managing Facebook pages, creating content that resonates with your target audience, and growing relationships. They should also have experience in other social media platforms because the trends and best practices often bleed over. 

Content marketing

Good Facebook marketing is not about pushing blog content on social media. To make sure your Facebook marketing yields the results you're aiming for, you need a Facebook expert who understands content marketing as an inbound channel.

Understanding of design

A Facebook marketer doesn't have to be a designer. However, they should understand graphic design best practices and platforms (such as Canva and Illustrator) well. Even if they aren't creating the designs, your Facebook expert should know how to collaborate efficiently with designers and other marketing team members. 

Ad copy

To ensure your organic content and paid Facebook efforts are successful, you need a Facebook Ads expert who can write good copy. They should understand the core principles of persuasive writing and be able to craft content that resonates with your audience.

Facebook Ads

Social media advertising can be a real asset to your company, and Facebook remains one of the biggest paid social channels. Advertisements on Facebook have an excellent cost per click (CPC) of around $0.55, so it's worth investing in them. Your Facebook expert should know how to create, deploy, and optimize Facebook Ads campaigns to ensure positive ROI.

Experience with analytics tools

You can't know how your social media marketing is doing if you don't measure it. Having experience with Google Analytics and Facebook Insights is essential for Facebook marketers, as this helps them understand how users behave on the platform and tweak their efforts to achieve a better ROI.

Your Facebook expert has to be able to interpret the data they get from analytics, draw insights, and make decisions according to both qualitative and quantitative metrics.

Project Management 

Any digital marketer should have good project management skills to ensure the smooth flow of every social media marketing campaign they run. Yes, the primary role of a Facebook expert is to build social media marketing campaigns and strategies that work for you. But they must know how to juggle campaigns, stakeholders, and assets. 

Questions to ask your Facebook marketer

Not sure what to ask your Facebook Ads experts when interviewing them? Consider adding these questions to your list when you are discussing your strategies:

• Can you describe a successful Facebook marketing campaign you were a part of and what made it successful?
• How do you measure the success of your Facebook advertising campaigns?
• Can you share your experience working with Facebook's advertising tools and platform?
• How do you stay up-to-date with the latest marketing trends and technologies on Facebook?
• Can you describe your approach to targeting and segmentation for Facebook campaigns?
• How do you measure the ROI of your campaigns and make data-driven decisions?
• Can you discuss your experience working with cross-functional teams and managing projects from start to finish?
• How do you approach creative ideation and development for Facebook advertising campaigns?
• How do you ensure your campaigns align with brand guidelines and maintain a consistent brand voice on Facebook?
• Can you give us an example of a successful organic Facebook campaign or project you managed?
• Can you discuss your experience using Facebook's integrations with other marketing and advertising platforms?

» Learn more about how to advertise on Facebook with our guide for 2024.

How to hire a Facebook marketer

Looking for the perfect Facebook marketer to hire? Here's a step-by-step guide on how to find the right person:

Identify your needs

Think of what you need from this expert. Do you need them to manage your profiles and pages, relay community questions to your Customer Support team, and post updates? Or do you need someone to devise an entire Facebook marketing strategy, create a plan, and execute it? The more you know about your ideal hire, the more likely you'll find them.

Define your budget

How much can you afford to pay for a Facebook marketer? Do you want to hire a part-time freelancer, or are you looking for an advertising agency? Or maybe you're looking for an in-house marketer?

Considering their experience levels and services offered, all these factors will influence how much you spend on your Facebook marketer's services.

Get a vetted Facebook marketer to up your sales

By capitalizing on the expansive Facebook user base and the platform's advanced targeting capabilities, an experienced Facebook marketing pro has the knowledge and skills to create high-converting campaigns tailored to your business goals and audience. Whether you want to drive website traffic, increase conversions, or boost brand awareness, a properly executed Facebook marketing strategy by a vetted professional can yield impressive returns on your investment.

Mayple connects businesses with top-rated freelancers and agencies to help identify the right Facebook marketing talent for your needs and budget. Investing in Facebook marketing handled by a true specialist sets your business up for social media success. Professional marketing is made easy with Mayple's vetted experts.