7 Best WhatsApp Marketing Tools for 2024

WhatsApp marketing has engagement rates of up to 50%. That's a substantial number for anyone looking to connect with a target audience and drive sales. People across the US and abroad use it to send and receive instant messages, engaging with important communities and brands on the go.

To reach more people and create WhatsApp messages that get results, you just need the right tools and strategies. We've checked out the top solutions and have tips for effectively connecting with your audience.

Our top picks for WhatsApp marketing tools

1. Chatarmin - Best overall

2. Wapp Blaster - Best for large audience interaction

3. WhatSo - Best for bulk automated messaging

4. Ameyo - Best for combining WhatsApp with other digital marketing channels

5. Twilio - Best for multilingual marketing through WhatsApp

6. NovoChat - Best for integrating AI into WhatsApp marketing

7. Brevo - Best for marketing to segmented audiences

Why use WhatsApp for marketing

WhatsApp's popularity is undeniable. With 2 billion active users worldwide, it's the fourth most downloaded app in the US, and one in four people use it. It's user-friendly, affordable, and allows you to expand your reach locally and globally.

One of the most significant benefits of WhatsApp is that it's personal—many users reach for it when chatting with friends or groups they belong to. This is a double-edged sword for businesses, though. It offers a direct line to customers but risks interrupting their conversations.

However, over 55% of people feel more connected to brands they can message, making WhatsApp a valuable platform for fostering customer relationships and delivering real-time value. The key is to avoid promotional or sales messages that could annoy users.

WhatsApp is also an excellent tool for customer support, and you'll need to set up a business account and map your communication flows to ensure swift and helpful responses.

» Need help writing a compelling text? Discover nine conversational SMS examples.

Our pick of the 7 best WhatsApp marketing tools in 2024

Practical strategies for WhatsApp marketing

Running a successful marketing campaign is about more than crafting a compelling piece of content. It's about building a solid foundation, creating systems that help your customers with their needs, and learning as you go. Some methods may include:

Optimizing your profile

Your WhatsApp Business Profile is your digital storefront, so you should keep it professional and user-friendly. Share key business information such as your address, website, and contact details.

Use a high-resolution logo and profile picture, write a clear and concise bio, and include all relevant contact information. You can also use the WhatsApp Business Profile to showcase your products or services and to link to your website or social media pages.



Building a list

To start sending messages, you first need a list of contacts who have opted into your campaigns. One way to do this is by offering existing contacts a freebie, such as an ebook or guide, in exchange for their WhatsApp consent.

Alternatively, add a WhatsApp opt-in form to your website and social media pages. This lets visitors join your WhatsApp marketing list with just a few clicks.

Once you've collected a list of WhatsApp contacts, you're ready to start sending promotional messages. 

Sending promotional campaigns

WhatsApp is perfect for instant chatting on the go, making it ideal for flash sales or urgency-based campaigns. Keep your messages clear, concise, and personalized. Use a compelling call to action, like "Get 20% off until midnight. Shop now!" And make sure it's a seamless redemption process for your customer.



Tools like chatarmin.com can help you segment your customer contact list based on past purchases of specific products or services. Broadcast a special offer on a related product or service to this list.

» Ready to plan a winning campaign? Check out these essential promotional marketing tactics.

Creating automated flows

WhatsApp marketing automation tools can enhance the efficiency of your campaigns and save you time. These tools automate tasks like sending welcome messages to new subscribers, updating orders, and gathering customer feedback.

If your business involves shipping products to customers, you can create an automated workflow for sending order updates. This workflow is activated when a customer places an order, when it is shipped, and when it's delivered.

How to select the right WhatsApp marketing tool

WhatsApp marketing tools can help businesses of all sizes reach their target audience, build relationships, and drive sales. Here are a few key factors to keep in mind when selecting the right tools.

• Features: Make a list of the features that are most important to you, such as bulk and personalized messaging, chatbots, scheduled messaging, and analytics. Then, compare the features different WhatsApp marketing tools offer to find the best one for your needs.
• Ease of use: Choose a tool that is user-friendly and easy to navigate. This will save you time and frustration and allow you to start using the tool quickly and efficiently.
• Affordability: These tools can range in price from free to several hundred dollars per month. Choose an option that fits within your budget.
• Customer support: Good customer support is essential, especially if you are new to WhatsApp. Choose a tool that offers responsive and helpful customer support.

Future trends in WhatsApp marketing

In the near future, WhatsApp marketing tools and software are expected to undergo several changes and advancements, such as:

• Increased use of AI and machine learning for automation and personalization. Machine learning will be used to segment audiences and send targeted messages.
• AI-powered chatbots for enhanced customer support.
• Real-time translation for global reach.
• More seamless integration with other marketing platforms, enabling businesses to gain a more complete view of the customer journey.

To ensure your business remains competitive, adaptability is key. Be open to change, willing to experiment with new strategies, and able to pivot quickly in response to new information or changes in the market. It's about staying agile and resilient in the face of uncertainty.

» Learn more about Bard trends and what to expect in the future of AI marketing.

Make an impact with WhatsApp marketing campaigns

As with any marketing channel, delivering successful WhatsApp marketing campaigns starts with understanding how your audience uses the app so you can align your messages with their expectations and needs.

This begins with learning as much as possible about your audience and finding the right tools to deliver impactful, customer-first messages. Tools like the ones recommended here can help you achieve this independently.