10 Best Google Analytics Consultants to Promote Your Business in 2024

In 2023, Google dominated the web analytics industry with 74% of the market share through its various analytics technologies. If you're not paying attention to your Google data, you're doing your business a disservice. That's where a Google Analytics consultant comes in. Here are the 10 best experts to help you understand your data and guide you on optimizing your website for success.

Our top picks for the best Google Analytics experts

1. Gabriela O.- Best overall

2. Tom M.- Best for Google Analytics in finance and banking

3. Alex M.- Best for cross-channel Google Analytics

4. Gary E.- Best for Google Analytics in SEO and SEM

5. Matthew S.- Best for paid ads analytics

6. Michael M.- Best for Google Analytics in creative marketing

7. Philip J.- Best for B2B and B2C-focused analytics

8. Cody W.- Best for Google Analytics with PPC marketing

9. Brad J.- Best for analytics across various sectors

10. Katia G.- Best for Google Analytics for SaaS businesses

What is a Google Analytics expert?

A Google Analytics consultant is a professional skilled in using Google Analytics, a web analytics service provided by Google. Their expertise lies in examining website data, deriving meaningful insights, and offering strategic advice to enhance website effectiveness and meet business goals.

These consultants thoroughly understand Analytics functions, data analysis methods, and industry best practices, enabling businesses to make informed choices based on data-backed insights.

What does a Google Analytics expert do?

A Google Analytics expert performs various tasks to help businesses harness the full potential of their website data. They are proficient in the analytical tools offered by Google, which, once installed on your website, provide information about your site's performance, consumer trends, and more.

Here are the key areas where a Google Analytics consultant can make a significant impact:

Strategy

A web analytics freelancer partners with companies to understand their objectives, pinpoint key performance indicators (KPIs), and formulate a strategy based on data. This involves setting clear goals, implementing tracking systems, and creating tailored reports and dashboards to monitor progress and guide better business decisions.

» Use these KPI measuring tools to monitor your company's marketing success

Implementation

Properly setting up Google Analytics is essential for gathering accurate data. An expert in Analytics installs Google Tag Manager, ensures correct tracking code placement on the website, organizes goals and events tracking, prepares Google Data Studio reports, and activates advanced features like enhanced eCommerce tracking or cross-domain tracking. They also link Google Analytics with other tools for a more comprehensive data collection.

» Looking for alternatives to Google Analytics? Check out these eCommerce analytics tools

Optimization

An Analytics consultant reviews website data to pinpoint areas for improvement in your digital marketing approach. They conduct thorough data analyses, including conversion funnel, user behavior, traffic source analysis, and segmentation, to find valuable insights and opportunities.

Based on these insights, they offer suggestions to improve user experience, optimize digital marketing efforts, and increase conversions. They can also conduct a Google Analytics audit on request, helping sort through crucial data for better traffic and conversion rates.

Training

Training teams to effectively use Google Analytics is another key function of an Analytics expert. They conduct training sessions or workshops, enabling businesses to understand and use data, create reports, and derive practical insights.

This training helps your business become more data-driven and independent in using Google Analytics, enhancing your online marketing decisions, and achieving business goals.

Google Analytics 4 migration

Analytics recently launched a new version, Google Analytics 4 (GA4). An Analytics consultant assists businesses in smoothly transitioning from the previous version (Universal Analytics) to GA4. They ensure a seamless shift, maintain historical data, establish event tracking, and set up GA4's new features, ensuring ongoing valuable data collection.

» Feel like you're in the deep end? Our complete guide to Google Analytics will help you out.

Key factors to consider when hiring a Google Analytics consultant

Hiring a Google Analytics consultant requires research and some consideration, as the info they provide may steer your business decisions and practices.

• Experience level: Look for years of hands-on experience with Google Analytics and familiarity with your business type. Seek quantifiable results they have driven for past clients through their Analytics work.
• Technical expertise: Confirm expertise in Google Analytics implementation, tag management, customized reporting, analytics IQ, and productivity skills to extract insights efficiently via Analytics tools.
• Solution alignment: Evaluate their ability to tie analytics to business goals and content to propose high-impact solutions vs. just presenting data. There should be a focus on ROI.
• Communication ability: Analytic skills mean little without the ability to convey data insights clearly to drive tactical recommendations for your executive and marketing teams.
• Cost and specialization: Choose specialists with niche expertise, if relevant, over generalists to get better value for money invested in expanding your analytics capabilities.

Leverage your Google data for success: Hire a Google Analytics expert

Consider hiring a Google Analytics consultant through a trusted platform like Mayple. Mayple offers a curated network of vetted marketing experts, including Google Analytics specialists. By partnering with Mayple, you can access a pool of highly skilled professionals and benefit from their expertise.

You can find the perfect Google Analytics specialist who aligns with your business goals, has the necessary skills and the extensive experience you need to grow your business, and can help you improve your marketing efforts' efficiency by unlocking your website data's full potential.