19 Best Newsletter Tools For Email Marketing 2024

Newsletters enable brands to nurture, educate, and engage their audiences to brand loyalty. Compared to social media where algorithms can be fickle, email newsletters are a great way to distribute your content too, with an open rate of 22%.

If you plan to send consistent email marketing newsletters in 2024 to help reach your business goals, you want to make sure you have the best newsletter tool. 

The problem? There are so many of them that choosing the right one gets tricky.

We researched and compared the best newsletter platforms in the market and are ready to list the top 19 newsletters for businesses and content creators alike. 

Keep reading and find out more.

What is an email newsletter?

Email newsletters are bulk emails businesses send to subscribers regularly, ideally on a weekly or monthly basis.

Most often, brands use newsletters to inform their audience about business news, industry tips, product or service launches, and promotions. They're a great tool for educating your customers about your unique selling points and making sure they get important timely information such as when a good discount is available. They also offer you a direct and personal line of communication with your readers, helping you build long-lasting relationships.



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What to look for in an email newsletter platform

While there are many email newsletter platforms, not all are created equal. The key is to find the best fit depending on your marketing budget, business size, and type of audience. This begins with understanding what you should be looking for in an email newsletter tool.

Here are some of the most important email marketing features to look for in email marketing tools: 

Segmentation

Your email list is the Holy Grail of your email marketing. Subscriber list segmentation is the key ingredient to dispatch emails tailored to each specific segment’s needs.

That’s why you need a newsletter platform that allows you to create custom segments from your list, based on several factors like demographics, preferences, and customer behavior. Segmented lists are proven to increase revenue and sales leads by 24% with less effort. To make it work, though, ensure that your email service has straightforward and easy-to-grasp list segmentation options.



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User-friendliness

User-friendliness is a key consideration when choosing a newsletter service. Find a solution with an easy-to-navigate user interface and intuitive drag-and-drop capabilities. Also, you need user-friendly design tools and customizable newsletter templates.

Mailjet, Moosend, HubSpot, and other reliable email newsletter design software listed below offer you all the tools to simplify designing laser-focused newsletters while saving you valuable time. Their intuitive platforms also minimize the learning curve – a critical factor for marketers with no coding experience.

Cost

A main benefit of email marketing is its cost-effectiveness. But to get the most out of your emails without breaking the bank, you have to invest in a budget-friendly tool with a clear pricing structure and scalability options.

Most services charge based on the number of contacts, email sends, or a combination of the two. But you should consider the features you need, too. If you’re just starting, pick a tool that allows you to scale as your business grows instead of paying a fortune for unnecessary features.

Analytics & advanced reporting

Your newsletter platform must offer robust reporting for you to gain access to valuable data about your subscriber behavior and engagement. Such analytics is crucial to measure your newsletter performance, identify elements for improvement, and refine your strategy.

Regardless of what email marketing strategies you employ, at least follow critical metrics like

• Open and click-through rates
• Conversion rate
• Unsubscribes

Reporting features should ideally be more in-depth so that you can do more detailed reporting and get a grasp of as many data points as you can. These numbers offer you actionable insights that will lead to data-driven decisions on newsletter optimization.

Drag-and-drop editor 

An easy-to-use drag-and-drop email builder helps you better manage your email designs without much fuss. Ideally, look for email marketing software that offers custom templates for newsletters, so you can just grab one and add your custom design and custom branding. 

Number of emails per month

Depending on how many sends per month you have, you might want to look for an email marketing tool that gives you as many emails as possible for an affordable price.

A lot of email marketing software options will charge based on how large your email list is and/or the number of emails per day/month you need to send. If budgeting is a concern, make sure you look for an email tool that fits your needs from this perspective too.

Top 19 newsletter tools for 2024

Now that you know what you're looking for in a newsletter tool, let’s review the top options in the market. We’ve compiled a list of the best 19 newsletter tools to help you discover the one that best suits your needs.

Moosend



Moosend is an email newsletter service that lets you create stunning newsletters and automate their delivery. Moosend offers the tools to manage your emails from start to finish and add interactive elements – no HTML knowledge required! Probably one of the most affordable services on the list, it has core features like the user-friendly newsletter creator, segmentation options, powerful automation, and detailed analytics. Also, its signup form and landing page builders let you take lead generation to the next level.

Pros

• An extensive library of ready-made newsletter templates that you can tweak to fit each recipient’s preferences
• A variety of customizable automated recipes (pre-made workflows), ranging from product recommendations to cart abandonment, which are set in motion based on various triggers
• Its handy ‘Conditional Blocks’ feature allows you to further personalize your emails by displaying different newsletter content to each recipient according to their interests
• A free AI-powered subject line tester called Refine that helps you generate effective subject lines and predict their performance by researching thousands of emails

Cons

• Although Moosend integrates with all the major CRMs and eCommerce tools, native integrations are somewhat limited
• Lacks SMS opportunities, which can be a downside for businesses looking to integrate both channels

Pricing

Moosend’s pricing starts at $9/month (billed monthly) and goes up based on the number of email subscribers. Regardless of the number of contacts in your list, you can use the tool’s core features, have email and chat support, and send unlimited emails. There’s even a 30-day free trial to test its capabilities and send unlimited emails to up to 1000 recipients.

Benchmark



Second on our list comes Benchmark, a reliable newsletter solution with a variety of features for crafting high-quality newsletters, even without being tech-savvy. A useful functionality is that you can pick the email editor of your choice between its drag-and-drop, plain text, or HTML code editors. The service’s capabilities aren’t limited to email marketing – they cover aspects such as spam testing, lead generation, and autoresponders.

Pros

• You can start an email from scratch, customize one of its 200 templates, or use any of your past custom templates and edit it
• A smart content generator for teams that want to create great email copy even if they can’t hire an email copywriting freelancer
• Polls or surveys can be incorporated in your emails to collect valuable recipient information
• Its free plan allows you to add 500 contacts, send up to 3500 emails/month, and use some basic features

Cons

• No signup form templates
• Limited number of pre-made automation recipes and landing page templates

Pricing

As mentioned above, there’s a free version that gives you access to some of the tool’s functionalities. Paid plans start at $15/month (paid monthly) with the Pro plan, which offers you the same number of subscribers and 7500 email sends, but allows you to use more advanced features, such as Benchmark’s reporting and lead generation.

MailerLite



MailerLite was designed with simplicity in mind, featuring an intuitive drag-and-drop interface. Its user-friendly editor and customizable templates allow you to create compelling newsletters. It also has additional features that let you build custom landing pages and subscription forms, set up automations, or measure email success through its reporting capabilities. Most impressive is its integrated website builder for brands looking to create a website.

Pros

• MailerLite has options to add special blocks to your newsletters, such as interactive carousels, surveys, and quizzes
• Its email verification tool allows you to verify the email addresses added to your list and clean it from invalid addresses
• Newsletter monetization tools through which you can sell newsletter subscriptions and collect payments

Cons

• There are no CRM functionalities available
• Some users report that the two versions of the tool cause frustration

Pricing

You can get started with MailerLite’s free plan. This is sufficient for any novice email marketer, as it allows up to 1000 contacts and 12000 monthly emails. If you want more advanced capabilities, unlimited templates and emails, or the option to remove MailerLite branding, paid plans start at $10/month (billed monthly). The cost depends on the number of recipients.

Mailchimp



Mailchimp is a reputable all-in-one marketing platform. Since it began as an email marketing platform, it offers all the standard newsletter functionalities. Learning how to create a newsletter in Mailchimp is simple because of its easy-to-use editor and hundreds of pre-built email templates. Also, there are options to monitor your email marketing campaigns and segment your mailing list. You can also create landing pages and sign-up forms.

Pros

• An AI-powered creative assistant that scans your website and enables you to create designs that match your branding
• Mailchimp lets you run cross-platform campaigns by managing your website, emails, SMS, and social media
• Its Customer Service Builder allows you to create automated emails that are relevant to your audience’s needs

Cons

• Mailchimp customers mention that its free plan is more limited than it was. Not to mention it seems to hurt the service’s deliverability because of its use by spammers.
• The tool gets pricey quickly for businesses with larger contact lists

Pricing

Mailchimp’s free plan supports 500 subscribers and 1000 monthly emails while you can also access its pop-up forms and social posting. However, you only get email support for the first 30 days. If you want other key features, like reporting, retargeting ads, or A/B testing, you’ll need to upgrade to a paid plan. Pricing starts at 13/month with the Essentials plan.

ConvertKit



ConvertKit is an email newsletter tool suited for creators, including bloggers, online artists, or anyone looking to host a podcast. ConvertKit is a dedicated tool for content creators who want to grow their audience and earn an income without learning how to use complicated tools. Its user-friendly email editor, powerful automation builder, and good deliverability are what any creator needs to build an effective newsletter strategy.

Pros

• Robust monetization tools to create and sell digital products, including a paid newsletter function to charge subscribers for premium newsletter content
• A visual automation builder that helps you build simple automated flows in just a few steps
• ConvertKit provides users with great tagging capabilities, which in turn, allow for more personalized messaging

Cons

• The newsletter editor is quite basic, with a plain design and limited customization options
• ConvertKit gets expensive as your business grows

Pricing

ConvertKit gets you started for free with up to 100 contacts. However, there isn’t an option to export your contacts from another tool, use its automations, or access its integrations. The Creator plan starts at $15/month (billed monthly) for 300 recipients and includes core features like free and paid recommendations and automated sequences.

Omnisend



Omnisend is among the most popular email marketing tools, built to facilitate eCommerce businesses manage their omnichannel marketing. It’s a great option for integrating your email marketing with other channels. It allows you to create compelling newsletters thanks to its robust email editor and segmentation capabilities. Also, you get a flexible automation builder that helps you tailor your content to individual preferences.

Pros

• Versatile email templates that you can customize with pre-made eCommerce-focused blocks, such as dynamic discount codes
• Omnisend enables eCommerce businesses to send highly-targeted promotions and boost their online store’s conversions by blending emails, SMS, and push notifications
• The platform integrates with robust eCommerce platforms – like Magento, BigCommerce, and Shopify, to name a few – pulling in customer data to enhance your segmentation

Cons

• Omnisend’s eCommerce focus turns into a weakness for users who don’t own an online store
• It offers a limited number of newsletter templates compared to other services

Pricing

You can try Omnisend through a free version that lets you add up to 250 subscribers and send 500 emails/month. It also grants you access to features like its segmentation and integrations. The Standard plan costs $16/month for 500 contacts, 6000 email sends, and unlimited push notifications. Prices go up based on the number of subscribers.

Campaign Monitor



Campaign Monitor is a solid choice for small business email marketing. Campaign Monitor excels at simplicity without losing in terms of features. This newsletter tool comes with hundreds of professionally-looking templates and a handy email editor with design flexibility. Create branded templates based on your website colors and customize newsletter components to target different groups.

Pros

• Campaign Monitor features a unique option called Link Review inside its email builder, which detects any broken links within your email content
• On the Essentials and Premier plans, users can preview how their emails are displayed in 20 different email clients
• There are options for transactional emails, SMS marketing, and eCommerce

Cons

• Limited automation options compared to other tools in this list
• Its subscription form builder is quite simple, without ready-made form templates

Pricing

Campaign Monitor doesn’t offer a free version and the free trial only lets you send an email campaign to five subscribers. Its Lite plan starts at $10/month with 2500 monthly emails, 500 contacts, and some basic features. To leverage more advanced functionalities, such as unlimited automated emails, you’ll need to upgrade.

AWeber



AWeber has established its reputation as one of the longest-standing newsletter tools in the market. It brags for having a selection of best-in-class email templates and its Smart Designer offers options to design beautiful email campaigns. But its automation capabilities are where the service really shines, turning building and scheduling automated emails into a child’s game.

Pros

• This is one of the few tools featuring direct integration with Canva, letting you create images for your emails without leaving the email builder
• AWeber’s Auto Newsletters help creators dispatch automated emails to share fresh content, whether it’s informative blog posts and podcasts, or exciting YouTube videos
• AWeber is known for its stellar customer support, available 24/7 through various channels, including email, phone, live chat

Cons

• The interface and templates seem outdated compared to more modern solutions
• According to users, AWeber lacks advanced features, specifically list segmentation and personalization

Pricing

Opt for AWeber’s free version if you have up to 500 contacts and don’t care about limiting your efforts to one landing page and email automation. Otherwise, the Lite plan costs $14.99/month (billed monthly), and offers unlimited subscribers and sending, three custom landing pages, and email automations.

beehiiv



beehiiv is a newsletter service designed to help creators earn an income through newsletters. With its built-in monetization options, grow your mailing lists by bidding so that other users feature you in their newsletters. This allows creators to tap into top-class newsletters and get the chance to expand their reach to millions of engaged recipients they’d otherwise miss.

Pros

• A minimal editing interface that facilitates email creation, along with features to track your email performance
• You can leverage the app’s referral program through the Scale plan, while the Grow plan offers paid subscription options
• An AI writing assistant and image generator to facilitate every part of the email creation

Cons

• beehiiv doesn’t include email templates and its design customization options are limited

Pricing

beehiiv’s generous free account allows you to add 2500 contacts, send unlimited emails, and use custom newsletters. If you want to leverage features like segmentation, polls, or premium subscriptions, you’ll have to upgrade to the Grow plan at $49/month (billed monthly). You can test each plan with a 30-day trial.

Curated



Curated is an innovative tool that helps you create newsletters with curated content from any online source. All you have to do is capture your favorite content by collecting the links you want to feature and add them to your newsletter. The editing process is equally straightforward, as you can easily rearrange, edit, and remove items, while you can also throw in additional context.

Pros

• Many options available for collecting content links, like adding them manually, saving them from Slack, or adding the Curated bookmark to your browser to capture pages instantly
• Curated has a clear pricing structure and a generous free plan that includes all its features

Cons

• The platform doesn’t offer any email templates and you can’t change your newsletter design apart from choosing an image for each link

Pricing

Curated lets you use every feature, including unlimited sending, for the first 1500 subscribers. Paid plans start at $39/month (paid monthly) for up to 2500 contacts. The price goes up as the number of subscribers increases.

Flodesk



Flodesk is an email marketing platform built with modern design in mind and targeted toward content creators and small businesses. Its recently launched Checkout feature is a powerful tool for any brand focused on selling since it allows users to build high-converting sales pages, deliver digital products, or set up payments. It also comes with robust audience segmentation and reporting capabilities.

Pros

• Aesthetically pleasing templates for different kinds of email marketing examples that you can customize through a minimalistic editor
• Its intuitive visual automation builder enables you to deliver a personalized customer journey by using one of its built-in workflow templates or build your own
• Integrates seamlessly with reputable platforms like Shopify, WooCommerce, Facebook, Instagram, and more

Cons

• While it offers segmentation options, it’s a manual process that takes up time
• Many users report its customer service team to be slow and inefficient

Pricing

Flodesk pricing starts at $35/month, including features like email templates, landing pages, and analytics. You can also have unlimited recipients and email sends. There isn’t a free version, but the tool’s 30-day free trial is more than enough to test the tool.

Zoho Campaigns



Zoho Campaigns is a value-for-money newsletter tool, with a generous free plan and a plethora of powerful lead generation tools. Its Marketing Plus plan helps you design an omnichannel customer journey, using multiple touchpoints, ranging from social media to webinars. If you’re looking to drive sales through laser-focused newsletters, the tool’s integration with Zoho CRM is exactly what you need.

Pros

• Zoho Campaigns offers an easy-to-navigate dashboard that enables even novice marketers to create professional-looking campaigns quickly
• It brags for having excellent customer support that resolves queries effectively and in a timely manner
• The platform’s in-depth reports offer a unified view of email, social media, and website analytics, as well as cross-functional reports for every project

Cons

• Users mention they have encountered issues while editing the tool’s email templates or even facing bugs during template creation
• The email design tools could be more flexible and offer more customization options

Pricing

You can get started with the service’s free version, which lets you send up to 6000 monthly emails to 2000 contacts and use basic email templates. Paid plans start at $3/month (billed yearly), with advanced templates, basic segmentation and workflows, and unlimited emails.

Brevo



Brevo is a newsletter platform, known for offering cross-channel communication. Its users can reach customers through emails, SMS, and WhatsApp. There’s even an option to target your audience with tailored Facebook ads or add a live chat feature to your website to communicate with visitors. Brevo comes with a built-in CRM functionality, too, empowering you to manage several customer data with ease.

Pros

• Brevo’s free version lets you dispatch 300 daily emails to unlimited subscribers and provides access to transactional email capabilities and SMS and WhatsApp campaigns
• Its intelligent Send Time Optimization feature ensures your newsletters land in your recipients’ inbox at the perfect time
• The tool comes with real-time collaboration options to help teams with multiple users work together on email creation and sending

Cons

• Brevo’s deliverability rate is lower compared to other newsletter tools in this list
• Brevo can get pricey for businesses with high sending volume

Pricing

Brevo is free for dispatching 300 daily emails to unlimited recipients and using some core features like its email templates and SMS marketing. The Starter plan costs $25/month (billed monthly), with unlimited contacts and no daily sending limit. With it, you can send up to 20000 monthly emails, but keep in mind that prices go up based on the number of email sends.

GetResponse



GetResponse is a widely used newsletter service with a wide range of features for any marketer who wants to create, manage, and track emails. Just take advantage of any of its pre-built templates and customize it through its advanced email builder. Besides email marketing, you get to build compelling landing pages or popups and forms with more than 30 triggering rules to convert visitors at the right time.

Pros

• Its AI-powered email generator creates and optimizes email content and subject lines, saving you time
• GetResponse offers a robust webinar builder with a plethora of options to increase engagement, from adding YouTube videos to collecting audience feedback through polls
• A free image library that lets you add stock images to your emails

Cons

• Due to its multichannel marketing options, GetResponse seems pricey for brands that focus on dispatching newsletters
• Some users find the platform’s advanced features, like the automation workflows, difficult to grasp

Pricing

GetResponse’s Email Marketing plan starts at $16/month (billed monthly) for email lists of up to 1000 subscribers. It gets you access to essential features, such as newsletters, autoresponders, landing pages, and forms. You can get started with its 30-day free trial that gives you the option to test all the features available in standard plans.

Constant Contact



Constant Contact is one of the oldest players in the email marketing game. It goes beyond creating and sending newsletters, as it provides marketers with all the tools for multichannel communication with their audiences. Aside from email, Constant Contact also offers event management capabilities, as well as SMS and social media marketing options, all under one roof. You can manage everything on the go, too, with its dedicated mobile app.

Pros

• Its top-notch event management and promotion options allow you to set up tailored registration forms, customize your email invites, and spread the world through social media posts
• Constant Contact boasts a deliverability rate of 97%, helping you make the most of your emails
• Great list-building capabilities that give you multiple options to grow your list by leveraging landing pages, social media, or Google Ads

Cons

• Many Constant Contact customers find the email builder and templates to be less modern than the ones of other newsletter tools

Pricing

Constant Contact pricing starts with its Lite plan at $12/month, which allows you to add up to 500 contacts and use critical features like its email templates, event management, and social media marketing options. Prices go up depending on the number of contacts in your list. There’s also a 14-day free trial to check the platform’s capabilities.

HubSpot



HubSpot is known for offering one of the best marketing solutions with options for creating, automating, and monitoring campaigns across channels. From email marketing to social media and website performance, its enterprise-level capabilities make it a great fit for large businesses that want to manage every customer interaction with one tool. Moreover, you gain access to online training resources, such as free courses and verifications.

Pros

• Its combination of a full marketing suite with a sophisticated CRM system is what makes it a versatile email list building service
• HubSpot offers some of its tools for free and the pricing is relatively flexible based on the type of software you need
• Users praise the platform’s outstanding customer support team, with short response times and multiple communication channels

Cons

• While the basic HubSpot’s features have a user-friendly interface, inexperienced users might need more time and perhaps additional support to master its most advanced features
• The tool’s cost might be prohibitive for businesses with limited budgets, especially when their customer base expands

Pricing

You can get started with HubSpot’s free tools, which are limited in basic marketing and sales functionalities. Its Marketing Hub Starter plan costs $20/month (paid monthly), and includes up to 1000 contacts and 2000 monthly emails, and up to 10 automated actions. You also get access to the tool’s email and in-app chat support.

Drip



Drip is a newsletter platform with capabilities specifically designed for eCommerce, which is why it’s so popular among online store owners and marketers. However, Drip is a powerful tool for every professional who wants to dive into advanced automation without the steep learning curve of other solutions. Aside from emails, Drip’s integrations give you the ability to automate your marketing campaigns across other channels like your website or social media accounts.

Pros

• A top-notch template library for every occasion, especially eCommerce-related campaigns
• A robust visual automation creator with eCommerce-specific premade workflows that you can tweak to your needs
• Drip comes with a wide set of integrations with third-party apps, either native or via Zapier, thus helping you streamline every part of your campaign creation process

Con

• If you only need to send newsletters, Drip’s functionalities and starting price might feel a bit over the top

Pricing

Drip costs $39 per month (billed monthly) for businesses with 2500 subscribers. With this starting price, you get unlimited email sends and onsite campaigns. There’s a 14-day free trial, too, that lets you use all features. Note that you don't have access to unlimited emails during the free trial period.

Substack



Substack is a slightly different tool compared to others presented here. Destined mostly for writers, influencers, and journalists, Substack makes creating and sending your audience a free or paid newsletter a breeze. Substack enables visitors to discover your newsletter content, which, in turn, increases your chances of expanding your reach. Other than that, it’s a great option if you’re a newbie on sharing exclusive content since it requires zero skills and budget to get started.

Pros

• Publishing on Substack is completely free as opposed to other platforms in this list, no matter the number of subscribers in your list
• There’s the option to import both your list and past blog posts via the tool’s RSS feed
• The tool offers multiple options to monetize your material, including recommendations and referrals, paid membership, cross-posting, and more

Cons

• Unlike ConvertKit or MailerLite that also offer paid subscriptions, Substack takes a 10% commission for each transaction, which is unprofitable for brands with large lists
• If you want to use features like robust segmentation or lead magnet delivery, you’d better try a different solution since these options aren’t available with Substack

Pricing

All plans are completely free unless you turn on paid subscriptions. In that case, Substack keeps a 10% revenue cut from each transaction.

Mailjet



The reason behind Mailjet’s popularity is that it’s an affordable newsletter service with good deliverability rates. Midsize and large businesses prefer this tool due to its scaling options. Its user-friendly email builder and built-in templates facilitate creating and personalizing your email content. It goes as far as allowing you to add dynamic elements to your newsletter to give your readers the personalized experience they deserve.

Pros

• Mailjet provides teams with collaborative tools, such as managing user permissions or leaving comments on newsletters
• Mailjet’s free forever plan will cover most of your needs as long as you don’t exceed 6000 monthly emails and 1500 contacts
• The tool’s AI Copy Generator helps you generate email content in 21 languages and tailor it to your brand voice and objectives

Cons

• According to users, Mailjet lacks automation conditions and advanced segmentation
• Mailjet might not be a suitable choice for marketers who don’t own a website because it doesn’t offer any landing page templates or the option to create one from scratch

Pricing

Mailjet has a free pricing tier plan, but it comes with limitations when it comes to the number of contacts and email sends. Also, you won’t be able to use the tool’s segmentation capabilities or remove the Mailjet logo.

Paid plans start at $15/month (billed monthly) with unlimited contacts, up to 15000 emails, and segmentation options. However, you can’t use its collaboration tools unless you upgrade to its Premium plan ($25/monthly).

Choosing the best newsletter tools based on your needs

The 19 top newsletter tools in the market are worth checking out. Choosing the right one might feel like a daunting task, so consider factors like the kind of features you need, the pricing structure, and scalability options.

Still don’t know which to choose? Pick your favorites and take them for a test drive through their free trial or free version. This will help you find the perfect fit for your business and specific objectives.

And remember: don’t fall into the common mistake of narrowing your research to blog posts and online reviews. Sure, they are a great source of information on how to leverage newsletters to reach your audience. However, eBooks and good old-fashioned books are the secret sauce that will supercharge your campaigns. So, don't forget to go through the best email marketing books that empower you to harness the full potential of your newsletter tool.

Looking for an email marketer to help you drive more attention, loyalty, and conversions from your emails? Contact Mayple and allow us to match you with the best email marketing pro for your industry and needs!