Best eCommerce Email Marketing Agencies to Hire in 2024

Whether your goal is to improve customer retention, fine-tune promotional campaigns, or optimize automated email sequences, these agencies can help you navigate the complex world of email marketing and elevate your eCommerce brand to new heights.

Our top picks for the best eCommerce email marketing agencies

1. Pixated - Best overall

2. KAMG - Best for innovative email marketing strategies

3. ROI Escalator - Best for global eCommerce success

4. Snap Advantage - Best for B2B collaboration

5. Aspekt - Best for high-performance marketing

6. Mind Ad Media -Best for store profit optimization

7. The Email Marketers - Best for customer bond building

8. Taken Digital - Best for data-backed email marketing

9. Dido Agency - Best for automated email marketing

10. King Pixel Digital Marketing - Best for women-led businesses

What is an eCommerce email marketing agency?

It's a type of eCommerce agency that specializes in email marketing for eCommerce stores. Their role involves designing, creating, and sending transactional, promotional, and lifecycle email campaigns. A really good email agency would create an email campaign calendar, build automated email sequences, improve your email deliverability, and perfect the entire customer journey for your email subscribers.

What does email marketing mean for an eCommerce brand?

Email marketing is a marketing channel that uses email messages to convert potential customers and leads. For eCommerce brands, email marketing usually includes promotional email marketing campaigns and automated email flows such as the cart abandonment flow, welcome flow, and shipping and delivery notifications.

How can an email marketing agency help?

Email marketing has the biggest ROI of any marketing channel for eCommerce businesses. All the various traffic channels flow into your email list, and it's crucial for brands to take advantage of that and power up their email campaigns. The challenge is that often, brands are limited on resources and lack the design skills and the email automation chops to really grow their email marketing program.

Business owners need email marketing experts who have experience working with the particular email marketing tool the business uses, have designers on the team, and can create emails that look good and have high conversion rates.

How to find the perfect email marketing agency

How do you find the perfect email marketing agency for your eCommerce business? Here are a few things to look out for.

Track record of success

First and foremost, the agency must have a successful record working with similar brands. They have to be good at what they do. Most of the time, all you see are customer testimonials and fancy case studies, but you need to look under the hood. Ask to see the actual campaigns the agency has set up and see their email designs, the type of sequences they've built, and their sales funnels. With Mayple, you get to see that data.

Experience in your niche

The agency should also have experience working with other brands in your specific niche. They have to be comfortable working with a similar audience and a similar budget and know what works and what doesn't. They have to be able to create email content that works and maximize your email marketing ROI.

Highly responsive and adaptable

It's also important for any email marketing partner you work with to be responsive and adaptable. They should report on the results of each campaign and keep you in the loop with all the metrics they're tracking, like open rates, click-through rates, and email revenue. They should also be able to adapt to changes in your audience and seasonality and do a lot of A/B testing.

What are the skills of a perfect email marketing agency?

There is a wide range of skills that any agency offering email marketing services should have. Here are the most important ones:

Automated email sequences & flows

A good eCommerce email marketing agency should be able to build email marketing funnels for different segments of your audience. They should be able to take your existing flows and improve them based on industry best practices. In short, they should know email marketing automation like the back of their hand.

Promotional email campaigns

Promotional campaigns are the backbone of a healthy email program. They're made for sending out promotions, product launches, holiday campaigns, and email newsletters. They're also great for sending out referral and customer loyalty messages to your loyal customers.

Knowledge of email tools & platforms

The agency you pick should be familiar with a variety of email marketing software and how it integrates with your specific eCommerce platform. They should know how to create advanced flows using email list segmentation and personalization. They should also be experts in email deliverability and help you improve those open rates.

Each tool requires both implementation and frequent testing and troubleshooting (based on data and customer behavior). You don't want to launch your email campaigns only to discover that the data isn't syncing correctly in your email service provider (ESP), so make sure the agency knows the specific tool you're using and has the expertise to use its advanced features. For instance, if you're using Mailchimp, you should work with one of our top-notch Mailchimp experts.

Detailed eCommerce email marketing strategy

Don't just settle for the first email strategy proposal you get. Get several proposals from your agency candidates and make sure they're comprehensive, thorough, and realistic.

Expertise in omnichannel strategies

Last but not least, it's critical that the agency you work with has a good understanding of the other channels you're using. No email marketing solution is complete without complementary channels like SMS marketing, retargeting, and push notifications.

These other channels are needed to maximize email marketing performance. And not all email marketing companies have the expertise with them. So make sure you pick a full-service email marketing agency that can work on all these channels and integrate them.

Questions to ask your eCommerce email agency before you hire them

• Do you have experience with similar brands in our niche or a similar target audience?
• What's your campaign strategy? How will you help us increase our customer lifetime value?
• Which email marketing tools / email platforms do you have experience in?
• Will you be running SMS marketing campaigns as well as email?
• Could you design custom email templates for us?
• Who are notable clients that you've worked with?
• What are your suggestions for our audience segmentation? Are we using the right segments?
• How would you charge us for the project? Would it be a fixed fee or an hourly rate?

Hire the perfect eCommerce email agency with Mayple

Are you tired of sifting through lists of candidates and not knowing who to choose? Simplify your whole hiring process with Mayple. We have 600+ top digital marketing agencies with proven experience and a track record in your niche.

Here's how our process works:

1. You fill out the information about your business and your marketing goals
2. We match you with the best agencies based on 50+ factors and our proprietary AI platform
3. You approve them, and they get started

The whole process takes 3-5 business days. It's simple, transparent, and the best part is—you get a dedicated strategist to review your account, make sure the agency is doing its job, and help you expand to new channels.

Top email marketing agencies in other locations:

• Email marketing agencies in New York
• Email marketing agencies in London
• Email marketing agencies in the UK
• Email marketing agencies in Toronto
• Email marketing agencies in Canada
• Email marketing agencies in Los Angeles
• Email marketing agencies in Miami
• Email marketing agencies in Florida
• Email marketing agencies in Australia
• Email marketing agencies in Israel