Top 10 Video Marketers to Improve Your Marketing Campaigns in 2024

Video isn't just trending anymore—it's dominating the marketing landscape. In 2023, video ad spending came to $176.63 billion. That's a staggering statistic, and it's no wonder. Forbes reported that viewers retain 95% of a message conveyed through video compared to just 10% of text.

The key to success in this competitive space lies in crafting compelling video content that resonates with your target audience. But with so much information (and misinformation) out there, it can be overwhelming to navigate video marketing.

That's where the magic of following industry experts comes in. Here, we list this year's top 10 video marketing gurus, each with a unique approach and expertise that can elevate your marketing campaigns and propel you towards achieving your business goals.

Top picks of the best video marketers to hire

1. Jonny R. - Best overall

2. Ashley G. - Best for getting videos to rank

3. Bill A. - Best for building brands through video

4. Tierra M. - Best for video marketing on social media

5. Gabe H. - Best video marketer for PPC

6. Matthew Y. - Best for incorporating videos into websites

7. Tammy G. - Best for data-driven video marketing

8. Maryana S. - Best video marketer to improve ROAS

9. Jon C. - Best video marketer for eCommerce

10. Justin G. - Best video marketer to help startups

What is a video marketer?

Video marketing is a type of content marketing that uses videos to inform, educate, and entertain a target audience to promote a product or service. Video marketers will use different strategies and techniques to build successful marketing campaigns, across various channels and formats, such as your website, social media marketing, advertising channels, and more.

How effective is video marketing?

Video marketing is very effective—so much so that 96% of marketers think videos help users better understand their products or services. What's more, 87% of marketers believe video marketing has a direct, positive impact on their overall results.

And why not? Internet users worldwide spend a whopping 19 hours a week watching online videos. That's almost a full day!

Here's why video marketing is so effective:

• Videos can explain complex concepts in a few seconds
• They help build trust
• They're easy to consume
• They make information memorable
• They feel like a more human relationship

If you want to ride the new tide of internet content consumption, hiring a video marketing specialist to help you out is the best thing you can do for your business. Millions of people are watching—and you need to be on the other side of the screen.

What not to do in video marketing?

For all its advantages, video marketing can also be tricky to pull off. Here are a few things you should avoid when creating content for your business:

Don't over-edit

The key to creating engaging video content is to keep it natural while still being polished. Too much editing can be distracting and make it hard for viewers to focus on the main message.

Don't rely too heavily on stock footage or overused visuals

Using too much stock footage can make your videos look generic and unoriginal. Instead, try to generate unique and creative content that stands out from the crowd.

Don't forget to promote your videos

Creating great content is just the first step. You need to promote your videos ff you want people to actually see them. Try using social media, paid ads, search engine optimization (SEO), and email marketing to get the word out about your content—that way, you can reach more people and increase your chances of success.

A high-quality video marketer knows this, plus how to drive the best tactics for your specific use case. Hire someone you can work with and trust, and your business will be set up for success.

Why should you hire a social video marketer?

Hiring a social video marketer can benefit your business in a number of ways. Here are some of the most important ones:

Increased brand awareness

Humans are exponentially more likely to retain visual information than written content. In fact, 90% of the information sent to the brain is visual, showing a natural inclination to pay more attention to visuals than text.

By creating and distributing engaging video content, you can increase your brand recognition and create an emotional connection with viewers.

Improved engagement

Social video marketers use creative strategies to engage a target audience, which can lead to more engagement and, eventually, more leads and better conversion rates. It's easy to see why: human brains process visual information 600,000 times faster than written content, so your target audience is more inclined to actually consume video content. As such, they're also more likely to like, comment, engage, and share your videos with their peers.

Increased reach & performance

A professional video marketer will help you promote your videos across multiple social media channels, reaching more people. They'll also help you optimize each video's performance by leveraging data analytics, industry trends, and the latest best practices to make sure every minute of video content you create reaches its maximum potential.

Building a comprehensive content strategy

Most people think "content" is all about blogs. However, video is also an important part of any content strategy. A social video marketer can help you create an integrated approach that leverages both written content and videos. This way, you can reach more people and get a better ROI on your content efforts.

Plus, embedding videos in your website content is also likely to influence your SEO efforts. Because videos add extra context and information, search engine algorithms frequently see them as a quality signal for your website content—so video marketing can also help you drive more traffic to your website.

How much do video marketing experts cost?

Video marketing experts typically charge an average of $30/ hour. The exact rate will depend on their expertise, experience, and the specifics of the project. For example, you may find that video marketers and video editors are two different jobs. Some video marketers don't shoot or edit videos, while others do—which will also influence the final price you pay for video marketing services. As a general rule, you can expect to pay around $800 for a high-quality, three-minute video ad.

While definitely not cheap, the cost of a video marketer can pay off in returned investments and in the valuable time hiring a pro will save you.

How to hire the perfect video marketer

If you've decided a video marketer specialist will help your business, here are some tips to make sure you hire the best one for the job:

1. Decide on your goals & channels

Decide on the specifics of the role you're hiring for, such as:

• How many videos you want to produce
• How long you want each video to be
• Whether you want video animations or live footage
• If you want your video marketer to distribute and promote them
• If you want your video marketer to run ads with your videos as well
• What channels you want to create videos for (TikTok, YouTube, your website, etc.)

Once you have a solid idea of what you're looking for, you can start your recruitment process.

2. Write a job description

Your video marketer job description needs to communicate your expectations clearly. Because "video marketer" can mean a lot of things (and a pretty large skillset,) make sure you specify what skills, experience, and expertise the ideal candidate should have.

Moreover, include details about what you offer. Company information, benefits, job location, salary range, and other details will help you attract the right applicants, making the recruitment process a lot easier.

3. Advertise online

Advertising your open position online is a straightforward way of finding candidates. You can post the job description on platforms like LinkedIn or Indeed (if you're looking for a full-time video marketing expert) or Guru, UpWork, and Fiverr (if you're looking for a freelance or contract video marketing specialist.)

However, the downside here is that you'll have to sift through a lot of applications and profiles. If you're tight on time, you may want to consider one of the other two options below.

4. Ask your network

The next best thing is asking your network for recommendations. There are many advantages to doing this, not the least of which is that you can get a better sense of the candidate.

If your peers have already worked with their recommended candidate, they can also give you more details about their experience and performance. So, instead of walking blindly into a working relationship with someone you don't actually know, you'll start things off on the right foot by working with someone you can trust from the get-go.

5. Work with Mayple

If you want to hire a an expert YouTube channel manager with a proven track record of success, rely on Mayple to help you find the perfect candidate. Contact us today, let's discuss your needs, and we'll match you with the perfect candidate in a matter of days so you can get down to working on all those amazing Youtube video ideas you have for your business.

Questions to ask video marketers when hiring them 

Video Marketing Expertise

• What is your experience creating videos for digital marketing purposes?
• What is your experience with video production?
• Do you have experience creating videos for social media platforms?
• Have you ever built an end-to-end digital marketing campaign that had a video at its core?
• Can you describe a video content marketing campaign that drove an excellent return on investment?
• Do you have experience building video marketing strategies? Can you give me an example?

Technical Skills and Measurement

• Do you know how to work with Google Analytics? If yes, how can you use it to create better videos?
• Do you have a method for tracking the efficiency of your video marketing campaigns (e.g., do you connect your activity to customer acquisition with these changes)?

Strategic Thinking and Industry Trends

• In your opinion, how do videos influence marketing efforts?
• Do you think videos can influence search marketing?
• In your opinion, which social media channel will grow more popular over the next year or two?
• If you hadn't chosen video as your marketing channel, what else would it be?
• Have you ever produced videos for growth marketing purposes?
• How do you connect video marketing and the marketing pillars?
• Do you have other content/video marketers in your marketing team?
• Do you prefer working in B2B or B2C marketing?

Your video marketing journey begins now

Video marketing is constantly evolving, with new trends and platforms emerging at breakneck speed. By partnering with these top video marketers, you'll gain a competitive edge and stay ahead of the curve.

Remember, successful video marketing isn't just about creating pretty visuals—it's about storytelling, building connections, and igniting emotions. So, get inspired, learn from the best, and unleash the power of video to transform your marketing efforts this year and beyond.

Bonus tip: Don't be afraid to experiment! The beauty of video marketing lies in its versatility. Note the different styles and formats influencers use and test what resonates with your audience. You want to build a community, so encourage engagement with your videos, respond to comments, and foster a two-way conversation.