10 Best Digital Marketing Agencies in Richmond in 2024

Q: How much should I pay a digital marketing agency?

The cost of hiring a digital marketing agency can vary significantly based on several factors, including the specific services required, the agency's reputation, and the complexity of your marketing needs. When budgeting, it's essential to consider your business size and goals. Small to mid-sized companies often allocate around 7% to 8% of their gross revenue for marketing, with half of that dedicated to digital efforts4. Ultimately, the investment should align with your expected return on investment (ROI) and overall marketing strategy.

Q: Is it worth hiring a digital marketing agency?

Partnering with an agency allows you to leverage their experience with various tools and platforms, ensuring your campaigns are optimized for performance. This can save you time and effort while providing access to cutting-edge strategies that keep you competitive. However, choosing an agency that aligns with your business objectives and demonstrates transparency in its operations is crucial.

Q: How much does digital marketing cost?

Digital marketing costs can vary widely based on the services you choose and the scale of your campaigns. On average, businesses spend between. It's advisable for businesses to assess their specific needs and budget accordingly while considering the potential ROI from their digital marketing efforts.

Q: When should I hire a digital marketing agency?

If your internal team lacks the expertise or resources to execute effective digital strategies, it may be time to seek external help. If you're experiencing stagnant growth or struggling to reach your target audience effectively, an agency can provide fresh insights and strategies tailored to your needs. Another key moment for hiring an agency is during periods of expansion or when launching new products or services. An agency can help ensure your marketing efforts align with these changes to reach potential customers. Finally, if you want to scale your operations without overextending your internal resources, partnering with a digital marketing agency can provide the necessary support.

Q: What is the cheapest form of digital marketing?

The most cost-effective forms of digital marketing often include: Organic social media marketing: Use free platforms like Facebook, Instagram, or LinkedIn to engage with your audience.Content marketing: Creating blog posts, videos, or social media content can be inexpensive.Email marketing: Tools like Mailchimp or Constant Contact offer free or low-cost plans.

Frustrated with marketing that just doesn't work? Find out how these awesome digital marketing agencies can make your life easier and help your business thrive!

By Christy Roberts

Edited by Janet Barben

Published October 10, 2024.

If you want to promote your products or services more effectively, you should start thinking about working with qualified digital marketing agencies in Richmond. These professionals can provide several services meant to boost your online reputation.
By seeking professional assistance, such as that of email marketing companies, you can attract more customers, foster brand loyalty, and ultimately boost your revenue. Whether you're a startup or an expanding company looking to broaden your digital presence, hiring an agency might be just what you need to maximize your online potential. 
To help you find the ideal partner, we've compiled a list of the top 10 digital marketing agencies in Richmond for this year.
﻿
Our top picks 
﻿
How we choose the best expertsEvery expert must go through a data-based vetting program before their profile can go live on Mayple.com. This is how we vet our experts:
Proven track record of results: We get view-only access to the experts’ accounts and analyze the results they’ve achieved for different brands according to their niches. Only the marketers that have achieved above-benchmark results can become official Mayple experts
Professional practices: We have a long list of best practices per skill set that determines whether a marketer is professional or not. This is compared against their actual past work, for example, their account structure, A/B testing methodologies, and 100+ other criteria, so we don’t miss a single thing.
Other than that, we also provide unbiased monitoring services. Our monitoring system checks over 180 parameters relating to the professional level of work and your campaigns’ KPIs to help ensure a high chance of success. Here are some of the parameters we monitor:
A/B testing methodology
Account structure
Naming convention
Targeting approach
Shopping ads methodology
Attribution models
Revenue & ROAS
KPI's: CTR, CVR, CPA & more
Change-log
Funnel conversion rates
﻿
Top 51. Hardy Digital Co. - Best digital agency overall.
2. Zonder Marketing. - Best for performance focus.
3. Budai Media. - Best for subscription services.
4. Pink OWL Media. - Best for B2B businesses.
5. Bright Web Consulting. - Best for start-ups.
﻿
Brief overviewHardy Digital focuses on driving substantial business results. It offers PPC, email marketing, creative management, and strategic marketing development to ensure tailored solutions for each client. The team's expertise extends to creative asset management, using testing systems to optimize ad performance. Serving a diverse range of industries, Hardy Digital delivers customized marketing strategies that support long-term business growth. Known for making swift, impactful changes, Hardy Digital enhances lead quality and reduces costs, enabling effective business scaling.
Why we chose Hardy DigitalWe selected Hardy Digital for its innovative approach to creative management, including advanced testing systems, ensuring efficient use of marketing budgets. Additionally, its versatility across various industries and commitment to customized solutions make Hardy Digital a standout choice for businesses seeking impactful marketing strategies.
Budget: $20k - $1M+
Track record: Hardy Digital increased lead volume by 300%, decreased cost per lead by 60%, and improved ROAS by 70%
Industry focus: Electronics, education, health & wellness, home & garden, sports, outdoors & fitness, travel, style & fashion, food & drink
Pros
﻿
Improves lead quality and reducing costs
Wide range of services from PPC to strategy
Immediate and impactful changes to marketing accounts
Cons
﻿
Focuses primarily on paid advertising channels
﻿
Brief overviewZonder Marketing refines digital marketing strategies to drive growth and profitability through SEM, Paid Social, and SEO. Its data-driven approach helps improve marketing outcomes by analyzing and optimizing various channels. A key strength is the team's ability to restructure accounts for greater efficiency, aligning bidding strategies with profit margins. Zonder Marketing also creates tailored marketing funnels and implements targeted improvements to boost return on ad spend across platforms like Facebook, Instagram, and Google Ads.
Why we chose Zonder MarketingWe selected Zonder Marketing for its expertise in SEM, Paid Social, and SEO. The agency can restructure accounts and align strategies with profit margins, highlighting its focus on profitability. Additionally, its skill in creating tailored marketing funnels and optimizing campaign performance across channels ensures clients benefit from an enhanced return on ad (RAO) spending and sustained growth.
Budget: Up to $1M+
Track record: Zonder Marketing achieved a 94% year-over-year profit growth, a 32% increase in ROAS, and tripled revenue in Google Shopping campaigns.
Industry focus: Electronics, professional services, health & wellness, style & fashion, social & community, technology
Pros
﻿
Restructures marketing accounts for better profitability
Expertise in SEM, Paid Social, and SEO
Improves ROA spend and growth
Cons
﻿
Details on creative design services or capabilities are limited
﻿
Brief overviewBudai Media's campaign strategy mixes promotional emails, deals, and valuable content to nurture and engage subscribers, driving significant revenue during peak seasons. Budai Media also creates specialized email flows tailored to unique customer acquisition strategies, such as quizzes and personalized recommendations. Supporting these initiatives and implementing seasonal promotions help brands achieve substantial revenue growth. Its email and SMS marketing expertise makes it a valuable partner for brands looking to enhance customer retention and increase sales. The agency's process starts with creating essential email flows to automate revenue generation, capturing incoming traffic with popups, and ensuring consistent customer engagement from initial consideration to post-purchase. 
Why we chose Budai MediaWe selected Budai Media for its ability to build elaborate funnels and automate revenue generation, making it an invaluable partner for eCommerce brands. Additionally, Budai Media's promotional emails, deals, and valuable content help build trust and maintain strong customer relationships. The agency's tailored email flows and support for unique customer acquisition strategies demonstrate its commitment to driving substantial revenue growth.
Budget: Up to $100k
Track record: Budai Media has helped over 170 eCommerce stores, generating $65 million in revenue, and increased clients' email revenue from 22% to 40%.
Industry focus: Style & fashion
Pros
﻿
Boosts revenue during peak seasons
Automates revenue generation through email flows
Builds customer trust and relationships
Cons
﻿
Focuses primarily on email and SMS marketing
﻿
Brief overviewPink Owl Media creates tailored strategies to meet each client's unique needs. With a strong focus on data-driven results, It effectively manages campaigns across various platforms, ensuring significant improvements in key performance metrics and delivering high-quality leads for both B2C and B2B sectors. By prioritizing a deep understanding of target audiences, the agency designs impactful campaigns that enhance consumer engagement and drive sales.
Why we chose Pink Owl MediaWe selected Pink Owl Media for its ability to empathize with consumers and craft campaigns that connect on a personal level is a key differentiator. The agency also demonstrates exceptional skill in scaling campaigns while enhancing return on ad spend, a feat that many agencies find challenging. With expertise across platforms like Google, Facebook, and Amazon, the team adeptly manages various initiatives, consistently delivering outstanding results in various markets.
Budget: $5k - $100k
Track record: Pink Owl Media achieved a 50% ROAS increase while scaling campaigns, surpassed growth benchmarks by 150%, and acquired leads at just $0.50 each.
Industry focus: Health & wellness, beauty, food & drink, home & garden, style & fashion
Pros
﻿
Understands of consumer behavior and targeted strategies
Manages B2C and B2B campaigns across platforms
Customized marketing to drive profitable growth
Cons
﻿
Higher investment due to aggressive scaling tactics may be required
﻿
Brief overviewWith 20 years of experience, Bright Web Consulting excels in native advertising. The team focuses on user acquisition, lead generation, and eCommerce solutions. Partnering with top native ad platforms like Taboola, Outbrain, and Yahoo Gemini, it drives positive ROI for clients ranging from start-ups to Fortune 500 companies. It offers conversion rate optimization and real-time analytics, enabling businesses to convert visitors into customers through customized strategies and detailed reports.
Why we chose Bright Web ConsultingWe selected Bright Web Consulting for its native advertising, which is central to its services. The team designs customized strategies that drive user acquisition and lead generation. Its dedication to real-time analytics and conversion rate optimization ensures ongoing campaign improvements. The agency's expertise with various platforms consistently delivers.
Budget: $2k - $1M+
Track record: Bright Web Consulting has successfully delivered campaigns with positive ROI on native ad platforms, optimized conversion rates for eCommerce clients, and provided real-time analytics for performance tracking.
Industry focus: Finance
Pros
﻿
Experience in native advertising across major platforms
High-impact platforms like Taboola and Outbrain
Real-time analytics and continuous optimization
Cons
﻿
Focuses mainly on native advertising
﻿
Brief overviewBonnie has worked with notable brands like Google, SheKnows, Vanity Fair, and Brides, focusing on helping small to mid-size businesses strengthen their brand presence through strategic social media and SEO content. She is a social media manager and content writer with nearly a decade of expertise in SEO and data analytics. Bonnie specializes in building brands from scratch, growing social media followings, and enhancing brand awareness by creating content that resonates with audiences. She excels in using trends, evergreen content, and innovative video strategies to engage users and boost follower growth while also driving website traffic through effective SEO practices.
Why we chose BonnieWe selected Bonnie for her ability to build brands from the ground up, using a blend of creativity and data-driven insights, which sets her apart. Her talent for crafting engaging content, capitalizing on trends, and optimizing SEO makes her an excellent choice for enhancing any brand’s online presence.
Budget: Up to $100k
Experience: 8+ years
Industry focus: Health & wellness, social & community, style & fashion, baby
﻿
Brief overviewDan Digital is a reliable partner for global store owners seeking to refine their marketing strategies. Dan Digital fosters strong partnerships that lead to sustainable growth and success by focusing on customized solutions tailored to each client's unique goals. The agency offers a comprehensive suite of services, including conversion rate optimization, social media marketing, paid advertising management, and consulting. It's a boutique marketing agency dedicated to enhancing sales and profitability for eCommerce businesses.
Why we chose Dan DigitalWe selected Dan Digital for its customized strategies and providing tailored solutions that align closely with specific business goals, fostering a supportive and collaborative environment. It has distinguished experience in the eCommerce marketing field through its personalized approaches and dedication to understanding each client's unique needs. Furthermore, its data-driven marketing enables it to identify opportunities for growth and optimization, enhance clients' marketing efforts, and drive sustainable revenue increases.
Budget: Up to $50k
Track record: Dan Digital has demonstrated significant success, achieving sales increases of over 90%, 70%, and 37% for various clients. These metrics highlight the agency's effectiveness in driving substantial revenue growth for eCommerce businesses.
Industry focus: Finance, style & fashion, travel, technology
Pros
﻿
Customized strategies tailored to client business goals
Focuses on conversion rate optimization techniques
Data-driven marketing and analytics
Cons
﻿
Boutique agencies may lack extensive resources
﻿
Brief overviewDEFY Creative Co.'s approach involves deep, insightful conversations to understand a brand’s unique strengths and create tailored strategies for sharing those stories online. The team utilizes the HubSpot platform to integrate streamlined operations and improve efficiency across the board. Its collaborative effort ensures that every campaign is a coordinated team success. DEFY Creative Co. excels in CRM integration, as demonstrated by its work with an iconic luxury furniture brand.
Why we chose DEFY Creative & Co.We selected DEFY Creative Co. for its dedication to understanding and showcasing a brand's strengths to ensure that every campaign is a coordinated, long-term success. The team’s success in transforming websites, such as Supplement Hunt’s migration to Shopify Plus, and its ability to streamline operations for luxury brands. Its approach involves deep, insightful conversations that allow it to create personalized strategies tailored to each client’s needs. 
Budget: Up to $100k
Track record: DEFY Creative Co. increased conversion rates by 50% and boosted email open rates by 87% while successfully migrating a site to Shopify Plus.
Industry focus: Home & garden, food & drink, health & wellness, beauty, style & fashion
Pros
﻿
Tailored strategies for each brand's unique story
Expert eCommerce website transformations and migrations
Significantly increases conversion rates
Cons
﻿
Limited services for smaller-scale or local businesses
﻿
Brief overviewLed by Amazon FBA consultant Michael Keeling, The Amazon Blueprint boosts businesses' performance on Amazon. The agency's approach involves detailed audits to refine SEO and advertising strategies, enhance product listings, and increase sales. By conducting in-depth market and keyword research, it improves clients' visibility and attracts more customers, driving growth on the platform. It offers tailored services, including listing optimization, ad campaign management, and strategic launches, to help sellers overcome challenges such as visibility and competition. 
Why we chose The Amazon BlueprintWe selected The Amazon Blueprint for its focused approach to optimizing Amazon operations. The agency provides targeted solutions that effectively tackle challenges like visibility and competition. What makes The Amazon Blueprint unique is its commitment to customizing strategies, resulting in improved sales and return on ad spend.
Budget: Up to $50k
Track record: The Amazon Blueprint has improved ROAS from 0.5 to 3.34, reduced ACOS to 29%, and increased ROAS by 312% for Aarke.
Industry focus: Baby, food & drink, health & wellness, pets, style & fashion
Pros
﻿
Optimizes Amazon operations and ad campaigns
Audits to improve SEO and advertising strategy
Customized solutions for market demands
Cons
﻿
Services outside of Amazon platform optimization may be limited
﻿
Brief overviewRazor Clicks prioritizes building strong client relationships and treating each client with the care and attention it would give to a friend. The team creates engaging content and strategic marketing plans that resonate with target audiences, ensuring maximum engagement and relevance. It delivers impressive results through detailed planning, creative execution, and consistent follow-through. This agency grows businesses through genuine and effective marketing strategies. 
Why we chose Razor ClicksWe selected Razor Clicks because of its dedication to understanding clients' unique needs and creating tailored, strategic marketing plans. Unlike agencies that rely on flashy presentations, Razor Clicks focuses on delivering accurate results. The agency drives significant revenue growth through well-designed email flows and strategic content, ensuring maximum engagement and relevance. Razor Clicks' expertise in email marketing and content creation distinguishes it. 
Budget: Up to $200k
Track record: Razor Clicks achieved an 80% revenue increase from returning customers and generated $4.19 per recipient through email flows.
Industry focus: Sports, outdoors & fitness, health & wellness, food & drink, gaming, home & garden
Pros
﻿
Detailed planning and creative execution ensure success
Creates engaging, strategic marketing content
Genuine client relationships and business growth
Cons
﻿
It may not cater to businesses seeking immediate, superficial results
﻿
Do I need to hire a digital marketing agency?Hiring a digital marketing agency can be essential if you're looking to expand your online presence efficiently. These agencies have the expertise and tools to quickly boost your digital marketing efforts, which is great for those who lack the time or knowledge to do it themselves. They can be particularly helpful if your business is growing and you need to focus on other critical operations.
﻿
What does a digital marketing agency do?Strategy development: Creates comprehensive digital marketing strategies tailored to your business goals.
Content creation: Produces various types of content, such as blog posts, videos, and social media content, to engage your target audience.
SEO: Improves your website’s ranking on search engines to increase visibility.
Social media management: Handles your presence on social media platforms to build community and interact with customers.
Analytics and reporting: Monitors digital campaigns and provides insights to optimize performance.
﻿
How to choose the best digital marketing agency for your businessIdentify Your NeedsFirst, clarify what you want to achieve with digital marketing—increased brand awareness, more leads, better SEO, etc.
BudgetDetermine how much you're willing to spend. This will help narrow down your choices to agencies within your budget range.
ResearchLook at the agency's past work, client testimonials, and case studies. This will give you a sense of its capabilities and the results it has achieved for other businesses.
CompatibilityEnsure the agency's style and approach align with your company culture and values. This will help build a productive long-term relationship.
﻿
﻿
FAQs
How much should I pay a digital marketing agency?
The cost of hiring a digital marketing agency can vary significantly based on several factors, including the specific services required, the agency's reputation, and the complexity of your marketing needs. 
When budgeting, it's essential to consider your business size and goals. Small to mid-sized companies often allocate around 7% to 8% of their gross revenue for marketing, with half of that dedicated to digital efforts4. Ultimately, the investment should align with your expected return on investment (ROI) and overall marketing strategy.
Is it worth hiring a digital marketing agency?
Partnering with an agency allows you to leverage their experience with various tools and platforms, ensuring your campaigns are optimized for performance. This can save you time and effort while providing access to cutting-edge strategies that keep you competitive. However, choosing an agency that aligns with your business objectives and demonstrates transparency in its operations is crucial.
How much does digital marketing cost?
Digital marketing costs can vary widely based on the services you choose and the scale of your campaigns. On average, businesses spend between. It's advisable for businesses to assess their specific needs and budget accordingly while considering the potential ROI from their digital marketing efforts.

When should I hire a digital marketing agency?
If your internal team lacks the expertise or resources to execute effective digital strategies, it may be time to seek external help. 
If you're experiencing stagnant growth or struggling to reach your target audience effectively, an agency can provide fresh insights and strategies tailored to your needs.
Another key moment for hiring an agency is during periods of expansion or when launching new products or services. An agency can help ensure your marketing efforts align with these changes to reach potential customers. 
Finally, if you want to scale your operations without overextending your internal resources, partnering with a digital marketing agency can provide the necessary support.
What is the cheapest form of digital marketing?
The most cost-effective forms of digital marketing often include:
Organic social media marketing: Use free platforms like Facebook, Instagram, or LinkedIn to engage with your audience.
Content marketing: Creating blog posts, videos, or social media content can be inexpensive.
Email marketing: Tools like Mailchimp or Constant Contact offer free or low-cost plans.
﻿
﻿
Hire a digital marketing agency with data-backed resultsFinding the right digital marketing agency can be tiresome, and that's where Mayple steps in, offering a smart solution by connecting you with proven digital marketing agencies. Their dedication to improving your marketing strategy and increasing your customer engagement lands them the title of best digital marketing agency with us. 
Hardy Digital helps businesses scale by offering PPC, email marketing, and strategic marketing development, focusing on improving lead quality and reducing costs. Zonder Marketing refines digital strategies through SEM, Paid Social, and SEO, optimizing accounts and bidding strategies to drive platform profitability. Budai Media specializes in email and SMS marketing, using targeted campaigns and automated flows to boost customer engagement and revenue growth for brands.
None of the above seems like the right fit? Not to worry. With Mayple you’ll find the perfect match for your business needs by harnessing the power of AI. Just because someone’s a marketing expert doesn’t mean they’re right for your brand. Our AI algorithm uses multiple data sources and matching factors to ensure the experts you work with are the perfect fit to help you grow and scale. Exponential business growth is just one call away! 
﻿