Top 10 Content Planners to Help You Stay Consistent in 2024
Tap into the compounding power of content marketing.
Published March 8, 2024.
Consistent and engaging content is the cornerstone of a successful brand strategy. But for many businesses, juggling content creation with daily operations can feel like a constant uphill battle. Missed deadlines, inconsistent brand messaging, and a lack of strategic direction can quickly derail your content efforts.
Here's the good news: this blog unveils the top 10 content planners that can help your business conquer these challenges and achieve content creation mastery. These experts can empower your team to stay organized, collaborate seamlessly, and deliver high-quality content that resonates with your target audience, ultimately strengthening your brand identity and driving business growth.
Our top picks of the best content planners to hire
1. Matt M. - Best overall
2. Nicolas D. - Best for planning eCommerce content
3. Mark S. - Best for planning PPC content
4. Nicolas G. - Best for planning website content
5. Sherisse W. - Best for social media content
6. Katia G. - Best for B2B & SaaS content planning
7. Kathryn L. - Best for developing political & NPO content plans
8. Pawel K. - Best for technical content
9. Akihiro N. - Best for SEO content planning
10. Chris W. - Best for analytical content planning
What is a content planner?
A content planner plays a vital role in ensuring consistent and engaging brand communication. They are responsible for developing and maintaining a content strategy, which outlines what content will be created, when it will be published, and on which platforms.
Content planners work closely with the marketing team to understand the brand's goals and target audience. They then use this information to research and brainstorm content ideas, schedule content for publication, and analyze the performance of existing content. This helps ensure that the brand's message is delivered consistently across all platforms and that content resonates with the target audience.
1
Matt M.
Holistic content planning expert
Experience
8+ years
Country
Canada
Industry focus
Health & wellness | Beauty | Pets | Baby | Style & fashion
Brief overview
Matt is a seasoned marketing manager with over 8 years of experience driving lead generation, brand awareness, and revenue growth. He possesses a deep understanding of current marketing strategies across both macro and micro levels. He has a proven ability to implement systems, manage multiple projects concurrently, develop compelling branded content, and foster strong community engagement—all while exceeding KPIs.
Specialties
- Content
- Branding
- Marketing strategy
- Tracking implementation
- Email marketing
- SMS marketing
- Facebook Ads
- Google Ads
- Instagram Ads
- YouTube Ads
- Bing Ads
- Amazon PPC
Why hire Matt?
Matt brings over 8 years of marketing experience to content planning. He excels at creating engaging branded content, driving audience interaction, and achieving business goals. Matt's skills span content creation and branding, alongside digital marketing areas like email, SMS, and various ad platforms. This diverse knowledge allows him to craft content plans that resonate with audiences across multiple channels, maximizing reach and impact.
2
Nicolas D.
eCommerce content and marketing expert
Experience
6+ years
Country
United States
Industry focus
Health & wellness | Food & drink | Baby | Beauty | Gaming | Home & garden | Pets | Sports, outdoors & fitness | Style & fashion
Brief overview
Nicolas is a passionate paid social specialist with 6+ years of experience crafting high-performing campaigns across Facebook, Instagram, TikTok, and Google Ads. He specializes in scaling D2C eCommerce brands, with a proven track record of success.
Specialties
- Content
- Copywriting
- Marketing strategy
- Facebook Ads
- TikTok Ads
- Snapchat Ads
- Instagram Ads
- Google Ads
- Google Shopping
Why hire Nicolas?
Nicolas is your go-to content planner for eCommerce success. He's helped 4 brands reach 8 figures and a whopping 16 brands hit 7 figures annually. He goes beyond execution, crafting compelling content, ad copy, and strategic plans for maximum ROI.
His skills in content creation, copywriting, and ad platforms (Facebook, TikTok, Snapchat, Instagram, Google Ads, Google Shopping) make him a master of the eCommerce digital landscape.
3
Mark S.
Paid advertising professional
Experience
8+ years
Country
United States
Industry focus
Beauty | Food & drink | Health & wellness | Home & garden | Pets | Professional services | Sports, outdoors & fitness | Style & fashion | Technology
Brief overview
Hailing from Brooklyn, NYC, Mark embarked on an unconventional path into marketing. His journey began at a boutique full-service agency in Manhattan, where he managed over $10 million in ad spend across a diverse portfolio of 60+ clients. This experience proved invaluable, equipping him with the skills to strategize, create, and manage impactful ad programs for a wide range of industries.
Specialties
- Content
- Copywriting
- Tracking implementation
- Facebook Ads
- Google Ads
- Bing Ads
- Instagram Ads
- LinkedIn Ads
- Pinterest Ads
- TikTok Ads
- Snapchat Ads
Why hire Mark?
Crucially, Mark sees the bigger picture. He collaborates with content creators to align PPC efforts with broader marketing goals, ensuring a cohesive content strategy that resonates with audiences. He also goes beyond traditional approaches, using cutting-edge tools to optimize campaigns.
4
Nicolas G.
Web design and development specialist
Experience
10+ years
Country
Japan
Industry focus
Professional services | Technology
Brief overview
Nicolas's technical skills in web, graphic design, and development allowed him to successfully launch and optimize a website, achieving optimal loading times, SEO performance, and effective conversion funnels.
Specialties
- Content
- Copywriting
- Web design
- Web development
- Chatbot marketing
- Email marketing
- Marketing strategy
- Social media management
- Community management
- Branding
- Google Ads
- Facebook Ads
Why hire Nicolas?
Nicolas plans website content with a unique edge: web design and development expertise. He builds fast-loading, functional, and SEO-friendly websites that support your content strategy.
Beyond tech, Nicolas crafts engaging content like blogs, emails, and social media posts to drive user engagement and brand loyalty. His strategic chatbot and email marketing skills ensure your content reaches the right audience.
5
Sherisse M.
Social media expert
Experience
9+ years
Country
United States
Industry focus
Art & entertainment | Technology | Professional services | Food & drink | Health & wellness
Brief overview
Sherisse is a brand and digital marketer with over nine years of experience in social media, editorial, digital marketing, SEO, content creation, and content management.
Specialties
- Content
- Social media management
- Branding
- Email marketing
- Marketing strategy
- Google Ads
- Facebook Ads
- Instagram Ads
Why hire Sherisse?
Sherisse's 9+ years of experience crafting engaging social media content makes her a content planning powerhouse. She tailors content for each platform, whether it's social media, blogs or emails, to captivate audiences and drive results. Plus, her B2B experience ensures your social media strategy is professional and impactful.
6
Katia G.
B2B and SaaS content marketer
Experience
10+ years
Country
Spain
Industry focus
Education | Professional services | Technology
Brief overview
Katia is a seasoned PPC, SEO, and content marketing specialist with experience leading marketing and growth strategies for subscription-based businesses as a CMO.
Specialties
- Content
- Marketing strategy
- Tracking implementation
- SEO
- Google Ads
- Facebook Ads
- LinkedIn Ads
- Bing Ads
- Instagram Ads
Why hire Katia?
Katia's a content planning pro for B2B and SaaS companies. She understands your customers' needs and what drives them, and uses that to craft strategic content like Google Ads targeting the right audience. Her experience as a CMO means she aligns content with your overall marketing goals and growth strategy.
7
Kathryn L.
PR and marketing expert
Experience
10+ years
Country
United States
Industry focus
Professional services | NPOs & government
Brief overview
Kathryn has over a decade of experience delivering data-driven strategic consulting and marketing solutions across the political, non-profit, and corporate landscapes in the US.
Specialties
- Content
- Public relations
- Marketing strategy
- Email marketing
- Google Ads
Why hire Kathryn?
Kathryn's 10+ years of experience in political and nonprofit PR make her a content planning pro for mission-driven organizations. She blends strategy with hands-on experience to create impactful PR and content, including email, social media, and ads, that resonates with target audiences and drives results. Her data-driven approach ensures that every piece of content strengthens your public image and furthers your mission.
8
Pawel K.
Technical content planning expert
Experience
15+ years
Country
Poland
Industry focus
Electronics
Brief overview
Pawel is a digital marketer and project manager technical execution professional with a passion for technology, space, and science. His background combines technical, strategic marketing, creative skills, and project management.
Specialties
- Content
- Web development
- Web design
- Marketing strategy
- SEO Tracking implementation
- Google Ads
- Facebook Ads
- Quora Ads
- VK Ads
Why hire Pawel?
Pawel isn't your average content planner. He bridges the gap between technical know-how and creative storytelling. This tech whiz understands the inner workings of SEO and social media platforms, allowing him to craft content plans that get noticed. He doesn't just build websites, he optimizes them for peak user experience.
Pawel's passion for all things tech fuels his creativity. He injects engaging narratives into his content, making it resonate with audiences across different channels.
9
Akihiro N.
SEO and marketing professional
Experience
10+ years
Country
Japan
Industry focus
Electronics | Education | Finance | NPOs & government | Health & fitness | Art & entertainment | Professional services
Brief overview
Akihiro is a digital marketing strategist who leverages over 10 years of experience to meticulously plan, research, execute, and analyze winning digital marketing strategies for businesses. A firm believer in collaborative success, Akihiro educates clients, fostering strong partnerships, and empowers others through engaging speaking engagements.
Specialties
- Content
- Copywriting
- SEO
- Marketing strategy
- Tracking implementation
- Google Ads
- Facebook Ads
- LinkedIn Ads
- YouTube Ads
- Instagram Ads
Why hire Akihiro?
Akihiro's technical proficiency enhances his role as a content planner. Armed with skills in data analysis tools like R, SQL, and Google Data Studio, as well as platforms such as Google Adwords and Facebook Ad Manager, he crafts data-driven content plans. His mastery of tools like Google Analytics, SEM Rush, and Moz ensures thorough market research and analysis, offering valuable insights for content planning.
10
Chris W.
Freelance marketing expert
Experience
8 years
Country
United Kingdom
Industry focus
Automotive | Home & garden | Real estate | Technology | Travel | Gaming
Brief overview
With 8 years of experience growing startups, scale-ups, and businesses, Chris uses customer research to identify revenue-driving pain points and lower acquisition costs through CRO and targeted marketing campaigns. He excels at crafting multi-channel growth strategies and optimizing acquisition campaigns on Facebook, Google, and YouTube to ensure maximum performance.
Specialties
- Content
- Copywriting
- Marketing strategy
- CRO
- Growth hacking
- Facebook Ads
- Google Ads
- Instagram Ads
- YouTube Ads
- Bing Ads
- LinkedIn Ads
Why hire Chris?
Chris leverages data and analytics to craft high-performing content plans. His customer focus ensures content resonates with your audience, while his CRO expertise maximizes engagement and drives results. Chris's meticulous planning and optimization skills, honed through campaign management across platforms, guarantee your content plan delivers on its promises.
Difference between content strategists and content planners
Although content strategists often act as content planners (and vice versa), the roles are different. Where a content planner is more of an operations manager, a content strategist is focused on the overall strategy.
Content planner
A content planner focuses on implementing and delivering the tactical elements of a larger content marketing strategy. They create calendars, fill in briefs according to branding guidelines, assign them, ensure the content is done on time, and orchestrate the moving parts of publishing content regularly.
Content strategist
A content strategist works with all stakeholders to develop a cohesive message and brand story. This means they outline the strategy behind creating content and how it should be used to reach a particular audience or goal. In comparison, a content planner focuses on creating an effective system for delivering that message as efficiently and effectively as possible.
In short, while they often work together, content strategists and content planners meet different functions of a content team.
Why hire a content planning expert?
A content planning expert can transform your content marketing efforts from "we post when we can" to "we post strategically and are ready for whatever the future throws our way." Here's how content planners do this:
- They have the knowledge and experience to create an effective content marketing strategy tailored to your goals.
- They understand what types of content will resonate with your target audience and how to use that content to accomplish business objectives.
- They can help you stay on track, meet deliverable deadlines, and create a consistent and varied content schedule.
- They can also analyze data, determine what content elements are working (and which aren't), make strategic suggestions for improvements, and adjust processes as needed.
How much does it cost to hire a content planner?
Generally, the cost of hiring a content planner depends on whether you want them to work full-time or on a freelance/contractual basis. The cost may also vary based on their experience, whether or not they can build and adapt processes to your specific needs, and their knowledge of content marketing best practices.
On average, you can expect to pay between $1,850 and a few thousand dollars per month for a good content planner with a bird's eye view of what content your company creates and publishes.
How to hire a content planner
Not sure how to hire a content creator successfully? Here's a quick process you can use.
Write an effective content planner job post
Start by assessing your needs. Do you need a content planner with a lot of experience handling people management or someone to help with day-to-day content creation and distribution?
Once you know what kind of content planner you need, it's time to create a job post that accurately reflects your requirements. Use language that communicates your expectations and sets realistic expectations for the role.
Decide on the platform
There are multiple job platforms you can choose from:
- Freelance websites: Sites like Freelancer.com, Guru, and Fiverr are good options when looking for a freelancer for a quick project. However, remember that sifting through the candidates can get super frustrating, as many tend to lack the required experience.
- Social media: Posting your job opening on social media is a relatively easy way to tap into your network and maybe even hire someone who comes from a recommendation from your peers. But like freelance sites, social media recruitment can turn a nice idea into a chaotic process—and your inbox into a disaster.
- Job boards: This one's a classic: job boards are your best bet if you want to take the traditional route and go through a lengthier hiring process. But if you don't have 3-6 months, here's a much better way of doing it.
Hire on Mayple
Mayple only works with vetted experts with a proven track record of success. If you want to start working with a professional content planner in a few days, contact us and let's chat about your needs. We'll find the perfect person for your job opening!
Questions to ask your content planning pro when interviewing them
Not sure what to ask your content planner candidates when hiring them? Here are some example questions you can ask:
Experience and skills
- What is your experience working with content writers?
- Do you prefer working with in-house content writers or freelancers?
- What is the key to making sure content writers deliver their assignments on time?
- What is your experience planning blog posts for our industry?
- What type of content do you have the most experience in?
- How many pieces of content did you manage at your previous job?
- What are some of your favorite content marketers on social media these days?
- Do you have experience planning and publishing video content?
Strategy and planning
- Have you ever created a content strategy or social media strategy, or contributed to one?
- What are some of the most common challenges in creating a content calendar?
- How do you ensure that your planned social media posts are relevant to the external context (e.g., holidays, audience, etc.)?
- How do you ensure your content calendar meets business goals?
- How do you adjust your editorial calendar to unforeseen circumstances?
Communication and management
- How do you ensure a piece of content adheres to the brief?
- How do you incentivize a freelance writer to deliver high-quality work?
- How do you ensure consistent and accurate communication between you, writers, and the content managers?
- What is your favorite social platform to create content on?
Additional information
- What is your personal, favorite type of content to plan and manage?
- Have you ever planned content for social media platforms?
- Have you ever worked with business owners directly?
- What is your "secret" to publishing consistent content?
- Where would you go first if you were to hire a professional content writer?
- What are some of your favorite social media tools?
- Do you have experience planning for social media advertising campaigns?
- What type of writer would you hire for our blog?
Let the Right Content Planner Supercharge Your Brand
By leveraging the expertise of a content planning professional, you can gain valuable time, resources, and strategic direction to achieve consistency and amplify your brand voice.
Remember, the best content planner isn't just about the tools they use, but their understanding of your unique brand, target audience, and business objectives. As you explore the options outlined in this blog, prioritize candidates who demonstrate exceptional collaboration skills, a deep understanding of your industry, and a genuine passion for crafting compelling content that resonates with your audience.
FAQs
How do I hire a content planner?
If you want to hire a content planner, you can post your job opening on job boards, share it with your network on social media, or outsource it on freelance sites (like Fiverr and Guru, for example). Alternatively, you can hire a professional, vetted content planner on Mayple in days.
What is the rate for a freelance content planner?
Freelance content planner rates start at around $12 per hour and go as high as $40 or more, depending on factors like experience and the length of the project.
What is the difference between a copywriter and content strategist?
The main difference between a copywriter and a content strategist lies in each content expert's specific job. Generally, the content strategist defines the site and campaign structure, along with the information, messaging, and narrative you want to use. The copywriter crafts the content for the website pages, blogs, emails, or downloadable pieces.
How much does it cost to hire a social media content creator?
At the lowest end of the spectrum, you can expect to pay at least $750 per month for a social media content creator with little experience or track record. If you want to hire someone with a track record of success in growing engaging social media accounts, expect to pay between $1,850 and $3,950 per month. These costs vary depending on the experience of your chosen social media manager, how many posts you need them to create, how many channels you need to post on, and whether they need to handle the graphics and video creation as well.
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