10 Best Digital Marketing Agencies in Philadelphia in 2024
Find the perfect partner to elevate your online presence. These leading Philadelphia digital marketing agencies offer tailored solutions to help your business thrive in the digital space.
Published September 4, 2024.
Are you spending countless hours managing your online presence with little to show for it? Many businesses find themselves overwhelmed by the complexities of digital marketing, unsure where to focus their efforts for the best results. This is where digital marketing agencies can make a significant difference. These specialized firms offer expertise across various online channels, from search engine optimization to social media management, helping businesses reach their target audience more effectively.
Digital marketing agencies in Philadelphia bring a wealth of knowledge and resources. They can develop tailored strategies that align with your business goals, whether you're looking to increase brand awareness, generate leads, or boost sales. By partnering with an agency, you gain access to a team of professionals who stay up-to-date with online marketing trends and technologies. This expertise can be particularly valuable for businesses that lack the time or in-house skills to keep pace with rapidly changing digital marketing practices.
Our top picks
How we choose the best experts
Every expert must go through a data-based vetting program before their profile can go live on Mayple.com. This is how we vet our experts:
- Proven track record of results: We get view-only access to the experts’ accounts and analyze the results they’ve achieved for different brands, according to their niches. Only the marketers that have achieved above-benchmark results can become official Mayple experts
- Professional practices: We have a long list of best practices per skill set that determines whether a marketer is professional or not. This is compared against their actual past work, for example, their account structure, A/B testing methodologies, and 100+ other criteria so we don’t miss a single thing.
Other than that, we also provide unbiased monitoring services. Our monitoring system checks over 180 parameters relating to the professional level of work and your campaigns’ KPIs, to help ensure a high chance of success. Here are some of the parameters we monitor:
A/B testing methodology
Account structure
Naming convention
Targeting approach
Shopping ads methodology
Attribution models
Revenue & ROAS
KPI's: CTR, CVR, CPA & more
Change-log
Funnel conversion rates
Top 5
1. Pink Owl Media. - Best digital agency overall
2. Zonder Marketing. - Best for optimizing SEM strategies
3. Bright Web Consulting. - Best for native ad campaigns
4. Budai Media. - Best for subscription services
5. Bonnie A. - Best for SEO content strategy
Brief overview
Pink Owl Media is a digital marketing agency specializing in creating strategies that align with each client's unique needs. Their team focuses on understanding the target audience to develop campaigns that engage consumers and drive sales. They manage and scale campaigns across platforms like Google Ads, Facebook, and Amazon, with expertise in both B2C and B2B markets. Known for their consumer-focused approach, Pink Owl Media delivers actionable strategies that enhance key performance indicators, such as Return on Ad Spend (ROAS) and overall campaign efficiency.
Why we chose Pink Owl Media
Pink Owl Media was chosen for its exceptional ability to understand consumer behavior and create highly targeted marketing strategies that drive meaningful conversions. Their talent for scaling campaigns while optimizing performance across platforms like Google, Facebook, and Amazon sets them apart. This blend of strategic insight and technical expertise makes Pink Owl Media a standout choice for businesses aiming for sustained growth.
Budget: $5k - $100k
Track record: Pink Owl Media achieved a 50% ROAS increase while scaling campaigns, surpassed growth benchmarks by 150%, and acquired leads at just $0.50 each.
Industry focus: Health & wellness, beauty, food & drink, home & garden, style & fashion
Pros
- Deep understanding of consumer behavior and targeted strategies
- Proven ability to scale campaigns while improving ROAS
- Expertise in managing B2C and B2B campaigns across platforms
Cons
- May require higher investment due to aggressive scaling tactics
Brief overview
Zonder Marketing excels in optimizing digital marketing strategies, focusing on SEM, Paid Social, and SEO to drive growth. They use data-driven insights to refine marketing channels and enhance targeting, leading to improved customer engagement. By restructuring marketing accounts for greater efficiency, they align bidding strategies with profit margins, resulting in significant revenue and profitability gains. Additionally, Zonder Marketing tailors marketing funnels and creative assets to attract high-value customers, boosting return on ad spend across platforms like Facebook, Instagram, and Google Ads.
Why we chose Zonder Marketing
Zonder Marketing was selected for its methodical approach to refining digital marketing strategies. Their expertise in SEM, Paid Social, and SEO allows them to craft campaigns tailored to each client’s needs, with a strong focus on profitability. Their unique ability to restructure marketing accounts and adjust strategies based on profit margins sets them apart, ensuring optimized campaign performance and meaningful growth.
Budget: Up to $1M+
Track record: Zonder Marketing achieved a 94% year-over-year profit growth, a 32% increase in ROAS, and tripled revenue in Google Shopping campaigns.
Industry focus: Electronics, professional services, health & wellness, style & fashion, social & community, technology
Pros
- Expertise in SEM, Paid Social, and SEO
- Successful restructuring of marketing accounts for better profitability
- Significant improvements in return on ad spend and growth
Cons
- No mention of services beyond digital marketing channels
Brief overview
Bright Web Consulting excels in native advertising, drawing on 20 years of expertise. The agency offers specialized services in user acquisition, lead generation, and eCommerce, utilizing leading platforms like Taboola, Outbrain, and Yahoo Gemini. Their approach includes conversion rate optimization and real-time analytics, providing businesses with customized strategies and comprehensive reports to effectively convert visitors into customers.
Why we chose Bright Web Consulting
Bright Web Consulting was selected for their specialized knowledge in native advertising, a central aspect of their services. With 20 years in the field, they are adept at crafting customized strategies for user acquisition and lead generation. Their dedication to real-time analytics and conversion rate optimization enhances campaign effectiveness. Their expertise with prominent platforms like Taboola and Outbrain enables them to achieve strong ROI, making them a valuable partner for both emerging and established businesses.
Budget: $2k - $1M+
Track record: Bright Web Consulting has successfully delivered campaigns with positive ROI on native ad platforms, optimized conversion rates for eCommerce clients, and provided real-time analytics for performance tracking.
Industry focus: Finance
Pros
- Extensive experience in native advertising across major platforms
- Focus on high-impact platforms like Taboola and Outbrain
- Tailored strategies for user acquisition and lead generation
Cons
- Focuses less on traditional marketing channels
Brief overview
Budai Media focuses on boosting eCommerce brands through targeted email and SMS marketing. They begin by setting up key email flows to automate revenue, using popups to capture traffic, and maintaining customer engagement throughout their journey. Their strategy combines promotional emails, special offers, and informative content to build trust and drive revenue, especially during peak periods. Additionally, Budai Media crafts personalized email flows, including quizzes and tailored recommendations, to support unique acquisition strategies and seasonal promotions, ultimately helping brands achieve notable revenue growth. Their expertise makes them a strong ally for brands aiming to enhance customer retention and boost sales.
Why we chose Budai Media
Budai Media distinguishes itself through its thorough email and SMS marketing strategy. Their skill in establishing vital email flows, capturing incoming traffic, and maintaining customer engagement from start to finish highlights their expertise. Their ability to create detailed funnels and automate revenue makes them a key partner for eCommerce brands. Moreover, Budai Media's effective campaign strategies, combining promotional emails and valuable content, foster trust and sustain strong customer relationships. Their customized email flows and support for unique acquisition tactics reflect their dedication to driving significant revenue growth, which is why Budai Media was selected.
Budget: Up to $100k
Track record: Budai Media has helped over 170 eCommerce stores, generating $65 million in revenue, and increased clients' email revenue from 22% to 40%.
Industry focus: Style & fashion
Pros
- Comprehensive email and SMS marketing strategies
- Expertise in automating revenue generation through email flows
- Proven ability to boost revenue during peak seasons
Cons
- Focus primarily on email and SMS marketing
Brief overview
Bonnie is a seasoned social media manager and content writer with over seven years of experience, specializing in SEO and data analytics. She has worked with major brands such as Google and Vanity Fair, and is skilled at helping small to mid-sized businesses enhance their visibility and engagement. Bonnie excels in crafting effective social media campaigns and SEO strategies, evidenced by her success in growing brand followings and boosting revenue and traffic. Her ability to analyze performance metrics and refine strategies makes her a valuable asset for teams aiming to improve their digital presence.
Why we chose Bonnie
Bonnie's impressive background in social media management and content writing initially attracted us to her services. Her experience with top brands like Google and Vanity Fair highlights her SEO and social media expertise. Over her seven-year career, she has consistently built brand awareness and engaged audiences through well-crafted content.
What distinguishes Bonnie is her strategic use of data analytics to optimize content performance and her adaptability to changing trends. Her achievements, including growing an Instagram account to 20,000 followers, boosting a brand’s revenue and traffic through targeted SEO, and significantly increasing a non-profit's outreach, demonstrate her ability to overcome marketing challenges and deliver impactful results.
Budget: Up to $100k
Experience: 8+ years
Industry focus: Health & wellness, social & community, style & fashion, baby
Brief overview
SLT Consulting is a boutique digital marketing firm recognized for its exceptional services in Search Engine Optimization (SEO) and blog content creation. The agency enhances client visibility and engagement through tailored strategies, including SMS and email marketing, omnichannel approaches, and paid media. With a history of successful collaborations, such as managing global SEO for Peloton and executing impactful lead generation for Betsy & Adam, SLT Consulting utilizes diverse methods to boost brand presence and drive results.
Why we chose SLT Consulting
SLT Consulting is distinguished by its custom, award-winning digital marketing strategies. Known for their expertise in SEO and blog content, they have effectively collaborated with notable brands such as Peloton and Betsy & Adam, showcasing their ability to enhance online presence and drive impactful results. Their dedication to crafting tailored strategies and their flexible approach to integrating SMS, email, and paid media set them apart, making them an excellent choice for comprehensive and effective marketing solutions.
Budget: $10k - $1M
Track record: SLT Consulting achieved a 38% increase in purchases and a 34% increase in purchase value for Betsy & Adam, while boosting Yaasa’s revenue by 350%.
Industry focus: Art & entertainment, automotive, baby, beauty, education, finance, food & drink, health & wellness, home & garden, nonprofit & government, pets, professional services, real estate, social & community, sports, outdoors & fitness, style & fashion, technology, travel
Pros
- Award-winning digital marketing expertise and innovative strategies
- Strong focus on tailored, dynamic marketing solutions
- Collaborative approach to testing and optimizing creative methods
Cons
- No mention of offering web design or development.
Brief overview
Digital Drew is a forward-thinking marketing agency dedicated to achieving measurable outcomes through strategic advertising. With over five years of expertise, the agency optimizes ad campaigns to drive conversions and improve return on investment. Digital Drew’s proficiency covers a range of platforms such as Google Ads and Facebook, focusing on both search and shopping campaigns.
By emphasizing daily adjustments and automated bidding strategies, Digital Drew effectively scales ad budgets while maintaining robust performance. The agency’s hands-on management approach, including setup, conversion tracking, and creative testing, ensures campaigns are fine-tuned for maximum impact. Combining deep industry knowledge with a data-driven approach, Digital Drew is committed to enhancing clients' digital marketing success.
Why we chose Digital Drew SEM
Digital Drew is distinguished by its precise advertising strategies and proven ability to scale ad budgets while maintaining strong return on investment. Their expertise in advancing from standard to smart shopping campaigns and optimizing platforms like Google Ads and Facebook Ads showcases their deep performance marketing knowledge. Their focus on daily optimizations and automated bidding ensures each campaign is finely tuned. Digital Drew’s standout feature is its thorough campaign management and data-driven methodology, excelling in areas like Google Merchant Center setup, conversion tracking, and creative testing. This commitment to ongoing enhancement and strategic insight makes them an excellent choice for businesses aiming for effective and scalable marketing solutions.
Budget: Up to $1M+
Track record: Digital Drew achieved a remarkable 173.72x return on investment and successfully scaled ad spend from $2k to $9k. They also increased sales significantly, from $20k to $60k.
Industry focus: Real estate, pets, home & garden, beauty, style & fashion
Pros
- Expert in optimizing Google Ads and Facebook campaigns
- Effective at scaling ad budgets while maintaining high ROI
- Skilled in transitioning from standard to smart shopping strategies
Cons
- No mention of expertise in YouTube advertising
Brief overview
Knarr Media, established in 2015, focuses on driving brand growth through tailored social, search, and native advertising strategies. With extensive experience in conversion optimization, especially on platforms like Facebook, Knarr Media excels at reducing customer acquisition costs and enhancing ad spend efficiency. The agency is known for its creative testing and audience-targeting techniques that deliver impressive results. Knarr Media also demonstrates expertise in navigating complex markets, making it a top choice for brands aiming for substantial online growth.
Why we chose Knarr Media
Knarr Media distinguished itself through its specialized skills in optimizing conversion campaigns on platforms like Facebook. Their inventive methods for minimizing acquisition costs and maximizing return on ad spend highlight their unique approach. Knarr Media's adaptability in diverse markets and its success in scaling brands, particularly in tough industries, underscore its ability to deliver impactful results. Their emphasis on creative testing and audience targeting ensures tailored, effective campaigns, making them a top choice for significant online growth.
Budget: $2k - $100k
Track record: Knarr Media reduced acquisition costs by 90%, increased ROAS by 350%, and drove revenue growth by 8,800%.
Industry focus: Beauty, style & fashion, food & drink, finance, home & garden, technology
Pros
- Proven success in reducing customer acquisition costs significantly
- Strong ability to scale brands rapidly and sustainably
- Adaptable to challenging markets with innovative strategies
Cons
- Specialized in social and search campaigns, fewer other channels
Brief overview
Hype Feed excels in paid social advertising, providing tailored solutions to boost online visibility and engagement. The agency is adept at creating and managing strategic campaigns on platforms like Facebook, Instagram, and Google. By blending creativity with analytical insights, Hype Feed enhances campaign effectiveness and aligns with client objectives. Known for thorough media planning and proactive support, the team collaborates with clients to craft and execute comprehensive marketing strategies, addressing every stage of the customer journey. Their emphasis on data-driven adjustments ensures that tactics are continually refined to maximize audience reach and engagement.
Why we chose Hype Feed
Hype Feed distinguishes itself through a distinctive combination of creative and analytical approaches. Their skill in developing comprehensive advertising campaigns for platforms like Facebook, Instagram, and Google covers every phase of the customer journey. The agency’s meticulous media planning and audience targeting create campaigns that are customized to achieve specific client objectives. What sets Hype Feed apart is their dedication to ongoing optimization through real-time data, allowing for continuous refinement of strategies to improve campaign results and drive impactful engagement.
Budget: $5k - $100k
Track record: Hype Feed generated over $500K in incremental revenue for IZOD, reduced cost per lead to $90 for Alcea, and drove over 275K clicks on Nike.com.
Industry focus: Style & fashion, real estate, health & wellness, nonprofit & government, professional services
Pros
- Data-driven approach ensures continuous campaign optimization
- Proven ability to drive meaningful engagement and results
- Expertise in full-funnel advertising across major platforms
Cons
- Limited focus on organic social media management
Brief overview
Matthew focuses on enhancing local SEO for businesses, aiming to improve their visibility in local search results. His expertise includes keyword research, on-page optimization, and review management, all designed to increase local customer engagement. Matthew delivers customized SEO strategies across industries such as health, real estate, education, and retail, assisting businesses in standing out in their local markets.
Why we chose Matthew
Matthew distinguishes himself with a proven ability to enhance local SEO. For example, he achieved remarkable results for BetterCE, ranking 324 keywords within six months, with 188 in the top 10. This success led to a 270% increase in new users and a boost in site visibility from under 2% to 38.7%. Additionally, his work with a medical practice garnered over 460 new 5-star reviews and ensured consistent location information, greatly enhancing the practice’s online reputation and visibility.
Budget: $200 - $50k
Experience: 13+ years
Industry focus: Art and entertainment, automotive, beauty, electronics, education, finance, food and drink, health and wellness, home and garden, nonprofit and government, pets, real estate, social and community, sports outdoors and fitness, professional services, style and fashion, technology, travel
Do I need to hire a digital marketing agency?
Is your business struggling to keep up with the fast-paced changes in online marketing? If managing social media accounts, creating content, and analyzing data has become overwhelming, it might be time to consider hiring a digital marketing agency. Many businesses find that as they grow, the demands of effective digital marketing require specialized skills and dedicated resources.
For companies that lack in-house expertise, a digital marketing agency offers a team of professionals who can handle everything from SEO and PPC to content creation and social media management. These agencies bring industry knowledge and tools that can make a significant difference in achieving marketing goals. Without expert guidance, businesses risk falling behind competitors who more effectively reach and engage their audience.
Another reason to hire a digital marketing agency is the need for measurable results. If your current marketing efforts are not yielding the desired outcomes, an agency can provide data-driven strategies tailored to your business. By analyzing performance metrics and making informed adjustments, agencies help ensure your marketing dollars are well-spent.
Lastly, a digital marketing agency can bridge the gap if your company is ready to scale its marketing efforts but doesn’t have the time or resources to do so internally. They can execute complex campaigns across multiple channels, allowing your business to focus on core operations while expanding its online presence.
What does a digital marketing agency do?
A digital marketing agency provides services designed to help businesses promote their products or services online. These agencies create and execute strategies that include social media marketing, content creation, email campaigns, and pay-per-click advertising. The goal is to improve brand visibility, drive traffic, and generate leads or sales.
Develops and manages social media campaigns
Digital marketing agencies craft social media strategies tailored to their clients' goals. They manage profiles on platforms like Facebook, Instagram, LinkedIn, and Twitter, creating content that resonates with the target audience. This often includes scheduling posts, responding to comments, and running targeted ad campaigns to boost engagement and reach.
Creates and optimizes content
Content creation is another key service offered by digital marketing agencies. They develop blogs, articles, videos, infographics, and other forms of content to attract and engage audiences. These agencies ensure that the content is high-quality and optimized for search engines (SEO), helping businesses rank higher in search results.
Manages search engine optimization (SEO)
Search engine optimization (SEO) improves a website's visibility on search engines like Google. A digital marketing agency will conduct keyword research, optimize website content, and build backlinks to improve a site’s search engine rankings. This results in increased organic traffic and potential leads for the business.
Executes pay-per-click (PPC) advertising
Pay-per-click (PPC) advertising is a strategy where businesses pay a fee each time their ad is clicked. Digital marketing agencies create and manage PPC campaigns on platforms like Google Ads and social media. They focus on selecting the right keywords, crafting compelling ads, and optimizing bids to ensure the best possible return on investment.
Analyzes data and reports results
Digital marketing agencies continuously monitor the performance of their campaigns through data analysis. They use tools like Google Analytics to track metrics such as website traffic, conversion rates, and user behavior. Clients receive regular reports, helping them understand the effectiveness of the marketing efforts and make informed decisions.
Implements email marketing campaigns
Email marketing remains a powerful tool for engaging customers. A digital marketing agency can design and manage email campaigns that nurture leads, promote products, or inform subscribers about updates. This includes creating newsletters, segmenting email lists, and analyzing open and click-through rates to refine future campaigns.
Provides strategic consulting and planning
Beyond execution, digital marketing agencies often offer strategic consulting to help businesses develop long-term marketing plans. They analyze the competitive landscape, identify growth opportunities, and recommend achieving marketing objectives. This service ensures that all marketing efforts are aligned with the company's overall business goals.
How to choose the best digital marketing agency for your business
- Understand your business needs: Start by identifying your specific marketing goals. Whether you need help with SEO, social media, or PPC campaigns, knowing your priorities will guide you in finding an agency with the right expertise. Choose an agency that aligns with your business objectives and offers tailored solutions.
- Evaluate their experience and expertise: Look for an agency with a proven track record in your industry. Experience with similar businesses ensures they understand your market and can deliver effective strategies. Check their portfolio, case studies, and client testimonials to gauge their expertise.
- Consider their range of services: A full-service digital marketing agency can manage all aspects of your online presence, from content creation to analytics. If you need multiple services, ensure the agency can handle everything in-house. This holistic approach often leads to more cohesive and effective marketing efforts.
- Assess their communication and transparency: Effective communication is key to a successful partnership. Choose an agency that is open, transparent, and responsive. Regular updates, clear reporting, and a willingness to discuss challenges demonstrate their commitment to your success.
- Review their pricing structure: Understand the agency’s pricing model and ensure it fits within your budget. While cost is important, the cheapest option isn’t always the best. Look for value and quality in the services provided, and make sure you’re clear on what’s included in their fees.
- Ask about their approach to data and results: A good digital marketing agency should be data-driven and focused on delivering measurable results. Inquire about their methods for tracking performance and how they use data to refine strategies. This focus on analytics will help you achieve your marketing goals more efficiently.
- Meet the team: Finally, get to know the people who will be working on your account. A strong, knowledgeable team is crucial for executing successful campaigns. Ask about their roles, experience, and how they plan to collaborate with your business.
FAQs
What is the average fee for a digital marketing agency?
The average fee for a digital marketing agency can vary widely depending on the scope of services, the agency's reputation, and your specific needs. Typically, agencies may charge:
- Hourly rates: $100 to $300 per hour, depending on expertise and location.
- Monthly retainers: $2,000 to $10,000+ per month for ongoing services.
- Project-based fees: $5,000 to $50,000+ depending on the project's complexity.
It's essential to have a clear understanding of what services are included in these fees to ensure they align with your goals.
Is it worth hiring a digital marketing agency?
Hiring a digital marketing agency is often worth the investment for businesses that lack the time, expertise, or resources to manage marketing in-house. Agencies bring specialized knowledge in areas like SEO, PPC, content marketing, and social media, which can drive better results than a DIY approach. Moreover, an agency can help you stay competitive by keeping up with the latest trends and technologies, allowing you to focus on core business activities. The decision should be based on your budget, goals, and the potential return on investment.
How much should I budget for digital marketing?
Budgeting for digital marketing depends on your business size, industry, and goals. As a general guideline:
- Small businesses: Allocate 5-10% of your revenue.
- Mid-sized businesses: Consider 7-12% of your revenue.
- Larger enterprises: May need to invest 10-20% of revenue, especially in competitive markets.
Factors such as your target audience, desired growth rate, and marketing channels will also influence your budget. It's crucial to set a realistic budget that allows for flexibility and scaling as needed.
What is the most cost-effective digital marketing?
The most cost-effective digital marketing strategies often include:
- Content marketing: Creating valuable, relevant content to attract and engage your audience.
- SEO (search engine optimization): Optimizing your website to rank higher in search results.
- Social media marketing: Leveraging platforms like Facebook, Instagram, or LinkedIn to build brand awareness and drive traffic.
Email marketing is also highly cost-effective, offering a high return on investment, especially for nurturing leads and maintaining customer relationships.
How much is digital marketing for a small business?
Digital marketing costs for small businesses can vary, but a reasonable monthly budget might range from $500 to $5,000, depending on your goals and the services required. This budget typically covers:
- SEO and content creation: $300 to $2,000 per month.
- Social media management: $400 to $2,000 per month.
- PPC advertising: $500 to $5,000+ per month, depending on ad spend.
These estimates can vary based on your location, industry, and competition. Starting with a smaller budget and scaling as you see results is often a prudent approach.
Hire a digital marketing agency with data-backed results
Finding the right digital marketing agency can be tiresome, and that's where Mayple steps in, offering a smart solution by connecting you with proven digital marketing agencies. Their dedication to improving your social media strategy and increasing your lead generation lands them the title of best digital marketing agency with us.
Pink Owl Media stands out for its ability to create digital marketing strategies tailored to each client’s needs, excelling in managing and scaling campaigns across Google Ads, Facebook, and Amazon for both B2C and B2B markets. Zonder Marketing is recognized for its expertise in optimizing SEM, Paid Social, and SEO strategies, using data-driven insights to enhance targeting and improve profitability. Bright Web Consulting is noted for its specialization in native advertising, offering expert services in user acquisition and lead generation through platforms like Taboola and Outbrain, supported by conversion rate optimization and real-time analytics.
None of the above seems like the right fit? Not to worry. With Mayple you’ll find the perfect match for your business needs by harnessing the power of AI. Just because someone’s a marketing expert, doesn’t mean they’re right for your brand. Our AI algorithm uses multiple data sources and matching factors to ensure the experts you work with are the perfect fit to help you grow and scale. Exponential business growth is just one call away!