The Top 10 Best B2B SEO Agencies for Increasing Revenue
Looking for the best B2B SEO agencies to increase your revenue -- and provide you with a steady source of traffic and leads? Check out our vetted list!
Updated July 11, 2024.
Search Engine Optimization (SEO) plays a vital role in ensuring your business is easily discoverable by potential clients, driving organic traffic to your website, and ultimately boosting your revenue. Choosing the right B2B SEO agency can make a significant difference in your marketing strategy because it can help you improve your search engine rankings, increase website traffic, or generate high-quality leads, partnering with a top-tier B2B SEO agency is a strategic move that can propel your business to new heights.
Not sure where to start with choosing the right B2B search engine optimization agency for your business? We've put together the top 10 best Mayple-vetted SEO firms for B2B companies -- so keep reading if you want to find out more.
Our top picks
Key takeaways
- Understanding the value of a specialized B2B SEO agency can significantly increase your organization's revenue and online visibility.
- Effective B2B SEO involves a combination of on-page optimization, content marketing, and technical SEO to achieve long-term results.
- Working with a reputable B2B SEO agency can provide measurable ROI through improved search rankings, website traffic, and lead conversion rates.
How we choose the best experts
Every expert must go through a data-based vetting program before their profile can go live on Mayple.com. This is how we vet our experts:
- Proven track record of results: We get view-only access to the experts’ accounts and analyze the results they’ve achieved for different brands, according to their niches. Only the marketers that have achieved above-benchmark results can become official Mayple experts
- Professional practices: We have a long list of best practices per skill set that determines whether a marketer is professional or not. This is compared against their actual past work, for example, their account structure, A/B testing methodologies, and 100+ other criteria so we don’t miss a single thing.
Other than that, we also provide unbiased monitoring services. Our monitoring system checks over 180 parameters relating to the professional level of work and your campaigns’ KPIs, to help ensure a high chance of success. Here are some of the parameters we monitor:
A/B testing methodology
Account structure
Naming convention
Targeting approach
Shopping ads methodology
Attribution models
Revenue & ROAS
KPI's: CTR, CVR, CPA & more
Change-log
Funnel conversion rates
Mayple’s top B2B SEO agency picks
Mayple works with a lot of B2B SEO agencies and our entire vetting system is built so every agency in our database has a full track record of success they can showcase. Based on reviews from customers, the following top 10 are among the top SEO agencies for B2B businesses:
Top 5
- Aloha Digital - Best overall B2B SEO agency
- Zonder Marketing - Best for data-driven SEO
- Common Ground Digital - Best for organic visibility
- Dakota Ridge Marketing - Best for holistic SEO
- Cedarwood Digital - Best for SEO & PR
Brief overview
Aloha Digital boasts over 20 years of experience in the field of SEO. The agency's expertise includes technical and programmatic SEO, strategic planning, and the development of projects from 0 to 1. Specializing in building organic traffic from the ground up, especially for startups, Aloha Digital is also adept at managing complex site migrations. The comprehensive skill set and experience of the team make them a formidable player in the B2B SEO landscape.
Why we chose Aloha
Aloha Digital takes the time to understand your business goals and audience. They do more than "just" optimize for search engines -- they create the best strategy and content to fit your specific needs, at this specific time of your business' evolution. They are a unique and effective blend of content-driven SEO and technical SEO, which makes them an amazing option for virtually anyone who want sot maximize their traffic as much as possible.
- Budget: $2k - $100k
- Experience: 20+ years
- Industry focus: FinTech, Cybersecurity, SaaS, Cryptocurrency
Brief overview
A performance and growth expert with a career rooted in digital marketing, Zonder Marketing has a comprehensive grasp of what businesses need to attract the right customers. By developing a multi-channel marketing strategy and leveraging extensive expertise in SEM, Paid Social, and SEO, this professional employs a passion for analytics and data to achieve optimal results and ensure the KPIs align perfectly with the company's objectives.
Why we chose Zonder Marketing
Zonder Marketing has a fabulous track record of working with previous B2B (and B2C) clients at Mayple. They don't just "deliver" -- they use their three-pronged strategic approach to go above and beyond to reach the perfect target audience and promote clients' services with a targeted marketing strategy that optimizes their online presence. As one of our most used agencies, we can confidently say Zonder Marketing is an excellent choice for any B2B company looking to increase revenue through SEO.
- Budget: $2k - $1M
- Experience: 14+ years
- Industry focus: Healthcare, Technology, Attorneys & Law
Brief overview
Common Ground are a results-driven digital marketing agency that consistently delivers the visibility, traffic, leads, and conversions their clients require, along with the high service levels they expect. Their proven track record spans multiple sectors, where they've designed and implemented campaigns across both organic and paid channels to drive significant growth.
Why we chose Common Ground
Common Ground's expertise and track record are amazing. They've worked with a lot of businesses in the B2B space and the results they've driven are no short of inspiring: increases of up to 200% on organic visibility, 100% on conversions, or 89% on organic sessions, for example. The team's approach and dedication to an integrated marketing strategy makes them a fantastic choice for B2B companies ready to take their digital marketing to a new level.
- Budget: $20k - $100k
- Experience: 10+ years
- Industry focus: Education, Software & Technology
Brief overview
Dakota Ridge Marketing is a US SEO agency that prides itself on being a holistic marketing agency tailored for B2B enterprises. Their expertise spans everything from branding and defining target audiences to devising effective campaign strategies and their subsequent optimization. They offer two synergistic programs that first establish a robust strategic marketing foundation and then implement these strategies tactically. This structured approach ensures consistent and measurable marketing success.
Why we chose Dakota Ridge Marketing
Dakota Ridge Marketing comes with a wealth of experience in working with a large range of B2B companies -- and delivering excellent results in the process. They don't just do "SEO" and that's that -- they are seasoned marketing professionals that understand how SEO fits into a larger, sophisticated marketing strategy. We love the way they've been able to deliver consistent growth and measurable results for our clients.
- Budget: $2k - $20k
- Experience: 10+ years
- Industry focus: Consulting, Professional Services, Technology
Brief overview
Since its establishment in 2016, Cedarwood Digital has emerged as a top-performance marketing agency based in Manchester. They specialize in SEO, Digital PR, and PPC, and have recently gained international acclaim, earning titles such as Best Integrated Agency at the European Search Awards and Best Use Of Search at the UK Search Awards.
Why we chose Cedarwood
Cedarwood is on our list due to their impressive track record of success in the B2B sector. For example, their work has led to a significant increase in search engine performance metrics, including a +5 average position year over year, a 500% boost in visibility year over year, and securing the #1 rankings for niche terms for their clients.
- Budget: $20k-$100k
- Experience: 10+ years
- Industry focus: Energy Efficiency, Healthcare, Equipment
Brief overview
Sure Oak is a full-service SEO agency that offers unparalleled expertise along with proprietary growth strategies to get businesses ranking higher and growing faster. Their highly specialized services — everything from content optimization to premium link building — generate real results by helping to increase online visibility and organic traffic.
Why we chose Sure Oak
Sure Oak was chosen as one of the top B2B SEO agencies for their proven track record of helping businesses increase revenue and achieve success through their strategic approach to SEO. They have a team of experts who are dedicated to staying up-to-date on the latest industry trends and techniques, ensuring that their clients are always ahead of the competition.
- Budget: 100k+
- Experience: 10+ years
- Industry focus: Finance, Professional Services, Education
Brief overview
Predictive has spent the past 8 years delivering organic results for a variety of companies, ranging from pre-seed startups to billion-dollar corporations. Their philosophy on SEO remains steadfast: never forget the customer. While keywords, links, and traffic are vital components, Predictive emphasizes that the true measure of success lies in bottom-line results—sales, leads, and subscriptions.
Why we chose Predictive
Predictive's track record in increasing traffic for clients is absolutely amazing. To begin with, their "least" successful project boosted traffic by almost 100% -- and their most successful project boosted it by nearly 300%. It's not all non-revenue metrics either -- Predictive's work has driven up to 300% increase in conversions, booked calls, and quotes, for some clients.
- Budget: $2-$100K
- Experience: 10+ years
- Industry focus: Biotech, Healthcare, Customer Relationship Management
Brief overview
Conversion Media is an SEO-focused content marketing agency that meticulously handles every detail and excels in practical implementation. They extend the boundaries of what content can achieve for brands by offering a personal approach to link building, profound strategic insight both within and beyond SEO, and the capability to address even the most technical topics.
Why we chose Conversion Media
Conversion Media has proven to be an outstanding agency with a stellar track record in delivering exceptional results for their B2B clients. Their strategic approach to digital marketing has led to remarkable achievements, including a staggering 1294% increase in organic traffic within just nine months. They've also driven a 32% year-over-year increase in Q3 organic revenue and achieved a notable 224% increase in top-20 positions. These impressive metrics underline the agency's ability to boost online visibility and drive significant growth for their clients.
- Budget: $100K
- Experience: 8+ years
- Industry focus: Technology, Professional Services, Marketing Agencies
Brief overview
Kas Andz Marketing Group (KAMG) approaches its work as both an art and a science, carefully balancing creativity with data-driven strategies. The talented team at Kas Andz Marketing Group excels at combining meticulous data analysis, innovative growth tactics, and extensive network development to deliver exceptional results.
Why we chose KAMG
KAMG has extensive experience in driving real results with both organic (SEO) and paid channels for B2B clients. In one instance, for example, they drove more than 300,000 impressions in Search and achieved a return on ad spend of more than 400% for their client. They have a very unique and comprehensive approach to marketing, and their data-based achievements make them a top pick for Mayple’s list of best B2B SEO agencies.
- Budget: 100K
- Experience: 10+ years
- Industry focus: Medical Equipment and Supplies, Consulting Services, Real Estate
Brief overview
eMojo's expertise lies in digital marketing designed to stimulate business growth through SEO, paid channels, CRO, and automation -- a 360, comprehensive set of services perfect for B2B companies that want to handle all their marketing needs. This agency is committed to developing efficient, scalable strategies and diligently tracking data to demonstrate a clear return on investment.
Why we chose eMojo Digital Solutions
eMojo has an impeccable track record of success with clients in varying industries, B2B included. For instance, they helped a FinTech business reduce their CPL by 50% and implemented a highly-successful cross-channel digital marketing campaign for them, which helped the organization grow.
- Budget: 100K
- Experience: 14+ years
- Industry focus: Insurance, Investment, Banking & Credit Cards, Attorneys & Lawyers, Consulting Services, Web Development. Tech, Real Estate
What is a B2B SEO agency?
A B2B SEO agency is a company that specializes in providing search engine optimization services to businesses that primarily sell products or services to other businesses. These agencies understand the unique challenges and needs of B2B companies and tailor their SEO strategies accordingly to drive targeted traffic, increase brand visibility, and ultimately generate more leads and revenue.
What services does a B2B SEO agency provide?
A B2B SEO agency will provide a variety of services, depending on your needs and your expertise. Typical services you would find in an SEO agency's packages include:
- SEO audits
- SEO keyword research
- On-page SEO optimization
- Technical SEO
- Content creation and optimization
- Link building and off-page SEO
- Local SEO
- SEO-driven lead generation
- Analytics and reporting
Benefits of enlisting the services of a B2B SEO firm
Briefly list some of the key benefits of working with a B2B SEO agency. These could include:
- Expertise in B2B industry and target market
- Saves time and resources
- Access to the latest SEO strategies and tools
- Improved website traffic and lead generation
- Better understanding of competitors' strategies
- Knowing you work with a team who has a proven track record of driving organic search growth, improving your online visibility, and boosting your authority in your niche
Things to consider before choosing a B2B SEO company
When choosing a B2B SEO company, several key criteria should guide your decision.
Experience
Experience is a crucial factor when selecting a B2B SEO company. An agency with a proven track record in the B2B sector will possess the knowledge and skills necessary to address the specific challenges of your industry. This expertise ensures they can develop tailored SEO strategies that effectively drive traffic and generate leads for your business.
Customizable services
Look for an agency that offers customizable services tailored to your specific needs. A one-size-fits-all approach won't effectively address your unique challenges -- so make sure you work with a team that can adapt their services to your business goals and target audience.
Transparency and communication
Effective communication is essential when working with an SEO agency. Make sure the company you choose provides regular updates on progress, reports on key metrics, and is easily accessible for any questions or concerns. This level of transparency will help build trust and ensure the success of your partnership.
Case studies and testimonials
Review case studies and client testimonials to gauge the agency's past performance. Positive feedback and documented success stories can provide insight into their capabilities. Look for results that align with your own business goals.
Use of latest tools and techniques
Select a company that utilizes the latest SEO tools and techniques. Staying ahead with cutting-edge tools can significantly impact the effectiveness of your SEO efforts. Although the basics of SEO have stayed the same over the past 1-2 decades, the industry has evolved, and search engines are continuously updating algorithms. A good SEO firm will keep up with these changes and adapt their strategies and tools accordingly.
Tips for selecting the best B2B SEO agency to improve lead quality and boost conversion rates
At Mayple, we vet every agency and expert through a rigorous process. We make sure every agency included in our database:
- Has the adequate professional experience to provide high-quality services. We don't just check their LinkedIn and their websites, we go in-depth to ensure the veridicity of their experience, team members, and references.
- Meets our high standards of professionalism and customer service. Our teams work with them closely to guarantee you get the best care possible and access to a limitless variety of tasks.
- Demonstrates proven results in SEO for B2B companies. We look at their track record to ensure they have a history of delivering measurable results for businesses similar to yours. We analyze former clients, their growth, and their current standings to get a clear understanding of the agency's success rate.
- Provides customizable solutions that align with your business goals and target audience. We make sure the agencies we recommend can tailor their services to meet each client's specific needs for optimal results.
Moreover, we vet each agency for very specific services and industries. This way, we can ensure the best match for our customers, depending on their business type, target audience, and goals. Regardless of whether you're looking for the best eCommerce SEO agencies or enterprise SEO agency, we're here to help you.
Monitoring performance and measuring success
For a smooth collaboration with your agency or SEO specialist, you must agree on how you will measure performance and success as well:
Set clear KPIs
Before starting any SEO campaign, it's essential to set clear Key Performance Indicators (KPIs) that align with your business objectives. These could include metrics such as organic traffic growth, lead generation, conversion rates, and keyword rankings. Having well-defined KPIs will help you measure the effectiveness of your SEO efforts and provide a benchmark for success.
Examples of KPIs for an SEO agency include:
- Increase in organic traffic by X% within a specific time frame
- Improvement in keyword rankings for target keywords
- Increase in leads generated through SEO efforts
Regular reporting and analytics
Ensure that your B2B SEO agency provides regular reporting and analytics to track progress. Monthly reports should include insights on keyword rankings, organic traffic, bounce rates, and lead generation. Use tools like Google Analytics and Search Console for transparent tracking and to supplement the agency's reports with additional data.
Monitor traffic and conversion rates
Monitoring your website's traffic and conversion rates is crucial for assessing the performance of your SEO strategy. An increase in organic traffic and higher conversion rates are indicators of successful SEO efforts. Track these metrics regularly to identify trends, make informed decisions, and adjust strategies as needed.
Evaluate content effectiveness
Content is a vital component of SEO, so it's important to evaluate the effectiveness of the content your agency produces. Look at metrics such as page views, time on site, and social shares to gauge engagement. High-performing content should be continuously optimized, while underperforming content may need to be revised or replaced.
Assess backlink quality
Backlinks are a significant factor in SEO success, so it's important to monitor the quality and quantity of backlinks your agency acquires. Use tools like Ahrefs or Moz to check the domain authority of linking websites and the relevance of the backlinks. High-quality backlinks from authoritative sources can greatly boost your search engine rankings.
Compare against competitors
Regularly compare your SEO performance against competitors to understand where you stand in the market. For example, tools like SEMrush, Ahrefs, and SpyFu can provide insights into your competitors' keyword strategies and backlinks. This comparative analysis will help you stay ahead and identify areas for improvement in your own strategy.
Final thoughts
Hiring an SEO agency can feel a lot like you're in a massive market and everyone's calling out their selling points. A simple Google search for the best SEO agencies can send you spinning into a rabbit hole -- because there's so much to choose from.
Not all SEO agencies are created alike. Even within the same segment, some might be a great fit for your specific needs right now, some may not. It all starts with knowing very well what you're looking for -- and setting the right expectations from the get-go.
If you're looking for an SEO agency with a proven track record in your industry, consider working with Mayple. Once you contact us, we'll match you with the best vetted SEO experts that have been vetted and selected for your specific needs.
We will also:
- Make sure the communication between you and the agency is smooth
- Schedule regular check-ins with both you and the agency to ensure satisfaction and progress
- Facilitate any necessary changes or adjustments to the strategy along the way
If, at any point, you feel this is not a good match, you can request a change or cancel your subscription. There are no yearly minimums and no commitments to hang on to if it doesn't work out for you -- we'll be here to assist you every step of the way.
FAQs
Can a business survive without SEO?
A business can survive without SEO. Although popular, SEO isn't for everyone. If, however, you want to build authority in your field, drive traffic and build a reliable customer base that continually spaces into better conversions -- SEO is for you.
How much do B2B SEO agencies usually charge?
A B2B SEO agency will charge according to the services they provide, the volume of work, and, depending on their policy, the results they deliver. Prices can vary greatly, but it's important to focus on quality and measurable results rather than just the cost.
What is the conversion rate for B2B SEO?
According to some sources, the average conversion rate for B2B SEO ranges from 0.7% to 5.9%, depending on a variety of factors, such as industry, target audience, and type of conversion. However, it's important to track your own conversion rates and continually optimize your SEO strategy for better results.
What is the difference between B2B and B2C SEO?
The main difference between B2B and B2C SEO is the target audience. B2B SEO focuses on attracting and converting businesses, while B2C SEO is geared towards attracting and converting individual consumers.
How can I ensure a successful partnership with my chosen SEO agency?
To ensure a successful partnership with your chosen SEO agency, it's important to set clear expectations and KPIs from the start. Regular communication, monitoring of progress and results, and being open to making adjustments along the way can also help foster a successful working relationship.
Why is SEO important for B2B SaaS?
SEO is important for B2B SaaS because it is an organic, long-term strategy that can help increase brand visibility, drive targeted traffic, and generate qualified leads. It also helps establish credibility and authority in the industry, ultimately leading to increased conversions and revenue. Last, but not least, it helps SaaS businesses meet their potential customers' questions and provide them with the education they need.
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Finding the right B2B SEO agency can be tiresome, and that's where Mayple steps in, offering a smart solution by connecting you with proven SEO agencies. Their dedication to improving your rankings, traffic, and conversions makes them rank among our best SEO pros.
Aloha Digital is the go-to agency for everyone looking for the best of all worlds -- technical and content-driven SEO alike. For a super data-driven SEO approach, go with Zonder Marketing -- and if you are looking for an agency that will improve your organic visibility (and thus, authority, branding, and top-of-funnel traffic), Common Ground is your agency.
None of the above seems like the right fit? Not to worry. With Mayple you’ll find the perfect match for your business needs by harnessing the power of AI. Just because someone’s a marketing expert, doesn’t mean they’re right for your brand. Our AI algorithm uses multiple data sources and matching factors to ensure the experts you work with are the perfect fit to help you grow and scale. Exponential business growth is just one call away!