10 Best Digital Marketing Agencies For IT In 2024
Make your IT brand shine, grab your audience's attention, and kickstart real growth with these fab marketing partners.
Published September 21, 2024.
Having a solid online presence is crucial for any organization looking to thrive in today's competitive market. Digital marketing agencies specializing in IT services can boost your visibility and help connect you with potential clients through targeted strategies on various platforms. These experts can increase your website traffic, generate valuable leads, and enhance your overall performance.
Working with a trusted digital marketing agency can be a significant advantage for your IT organization. These professionals have the necessary skills and tools to design and execute customized campaigns that meet your organization's specific objectives. Whether through search engine optimization (SEO), social media marketing, or content creation, skilled experts, like email marketing agencies, can assist your IT company in overcoming industry challenges and achieving its goals effectively.
Our top picks
How we choose the best experts
Every expert must go through a data-based vetting program before their profile can go live on Mayple.com. This is how we vet our experts:
- Proven track record of results: We get view-only access to the experts’ accounts and analyze the results they’ve achieved for different brands according to their niches. Only the marketers that have achieved above-benchmark results can become official Mayple experts
- Professional practices: We have a long list of best practices per skill set that determines whether a marketer is professional. This is compared against their past work, for example, their account structure, A/B testing methodologies, and 100+ other criteria, so we don’t miss anything.
Other than that, we also provide unbiased monitoring services. Our monitoring system checks over 180 parameters relating to the professional level of work and your campaigns’ KPIs, to help ensure a high chance of success. Here are some of the parameters we monitor:
A/B testing methodology
Account structure
Naming convention
Targeting approach
Shopping ads methodology
Attribution models
Revenue & ROAS
KPI's: CTR, CVR, CPA & more
Change-log
Funnel conversion rates
Top 5
1. Zonder Marketing. - Best digital marketing agency overall.
2. Thrivelia. - Best for customer lifetime value.
3. BSR Digital. - Best for multichannel retail.
4. Email Geniuses. - Best for advanced SMS strategies.
5. King Pixel Digital Marketing. - Best for SEO and PPC management.
Brief overview
Zonder Marketing specializes in optimizing digital marketing strategies to drive growth and profitability. With a strong focus on performance, it offers expertise in SEM, Paid Social, and SEO, using data-driven insights to enhance marketing outcomes. The team's approach involves thoroughly analyzing various marketing channels and refining strategies to target and engage potential customers better. Zonder Marketing also crafts tailored marketing funnels and incorporates diverse creative types to attract and convert high-value customers. Auditing current marketing efforts and implementing targeted improvements boost return on ad spend and overall campaign performance across platforms like Facebook, Instagram, and Google Ads
Why we chose Zonder Marketing
We chose Zonder Marketing for its ability to restructure marketing accounts for improved efficiency. For example, it successfully reconfigured bidding strategies to align with profit margins rather than just product categories. This adjustment, along with a refined account structure, has led to significant growth in both revenue and profitability for their clients. For one client, Zoner Marketing achieved a 32% increase in ROAS and tripled revenue in Google Shopping campaigns.
Budget: Up to $1M+
Track record: Zonder Marketing achieved a 94% year-over-year profit growth.
Industry focus: Electronics, professional services, health & wellness, style & fashion, social & community, technology
Pros
- Uses a data-driven approach to optimizing marketing strategies
- Improves in return on ad spend and growth
- Expertise in SEM, Paid Social, and SEO
Cons
- Creative design services or capabilities may be limited
Brief overview
Thrivelia is a specialized marketing agency focused on enhancing retention strategies for eCommerce brands. It offers a comprehensive approach integrating various channels, including email, SMS, direct mail, and push notifications, to boost customer engagement and profitability. Thrivelia aims to transform how brands communicate with their audience by emphasizing customer lifetime value and loyalty, ultimately leading to increased sales and customer satisfaction. The team at Thrivelia is composed of experienced professionals who collaborate closely with clients to understand their unique needs and challenges. This collaborative spirit fosters a strong partnership, allowing Thrivelia to implement tailored marketing solutions that resonate with target audiences.
Why we chose Thrivelia
We chose Thrivelia for its commitment to transparency and integrity. It has achieved remarkable success for its clients, including a 500% revenue increase within just 30 days and a 256% increase in delivery rates for one client. It ensures that clients stay informed throughout the process, enhancing trust and cooperation. Thrivelia's strategic initiatives optimize customer journeys and improve conversion rates. The agency crafts personalized marketing campaigns that effectively address customer pain points by employing data-driven insights and advanced segmentation techniques. This meticulous focus on customer behavior enhances engagement and drives repeat purchases, creating a sustainable growth model for eCommerce brands.
Budget: Up to $100k
Track record: For one client, it achieved a 92% boost in repeat purchase rates. These metrics highlight the agency's effectiveness in driving growth and enhancing customer loyalty.
Industry focus: Art & entertainment, baby, beauty, electronics, education, finance, food & drink, gaming, health & wellness, home & garden, pets, professional services, social & community, sports, outdoors & fitness, style & fashion, technology, travel
Pros
- Comprehensive multi-channel marketing strategy for eCommerce brands.
- Expertise in advanced customer segmentation techniques.
- Proven ability to boost engagement and conversion rates.
Cons
- Less focus on industries outside of eCommerce.
Brief overview
BSR Digital is a performance marketing agency focused on helping eCommerce brands grow through targeted paid advertising and email/SMS marketing strategies. It shares industry insights through The DTC Insider podcast, offering practical marketing advice for eCommerce businesses. The team uses a multi-channel approach to optimize every stage of the conversion process, delivering tailored solutions for impactful results.
Why we chose BSR Digital
We chose BSR Digital because of its ability to consistently improve the performance of eCommerce brands through a well-rounded marketing strategy that covers each conversion funnel stage. The team's expertise in multi-channel campaigns and its results-driven approach have helped clients achieve meaningful growth.
Budget: $2k - $500k
Track record: The agency is exemplified by its success in escalating a client’s monthly revenue from $70,000 to over $800,000 within six months.
Industry focus: Automotive, baby, beauty, electronics, finance, home & garden, pets, sports, outdoors, & fitness, style & fashion, technology
Pros
- Ability to scale underperforming marketing campaigns
- Rapid revenue growth for eCommerce clients
- Substantial lead generation for various industries
Cons
- No mention of SEO or organic growth services
Brief overview
Email Geniuses optimizes email and SMS marketing strategies. Its expertise spans best practices in these fields, ensuring high deliverability and effective communication. Boris brings extensive experience in email marketing, having transformed engagement strategies for various clients. Under his leadership, Email Geniuses has successfully implemented innovative tactics to enhance email campaign performance. With a team of seasoned CRM professionals, the agency focuses on creating engaging campaigns that drive results.
Why we chose Email Geniuses
We chose Email Geniuses for its audience segmentation and use of advanced technologies. This strateby has proven to drive impressive results, enhancing client engagement and conversion rates. What sets Email Geniuses apart is its proven track record of revitalizing disengaged lists and pioneering effective email solutions, demonstrating its ability to deliver impactful and sustainable marketing results. Additionally, the agency excels in segmenting audiences and utilizing advanced technologies to boost open and click rates, significantly improving client engagement and conversion rates.
Budget: Up to $100k
Track record: Email Geniuses increased open rates to 35% and grew an email list from 1.2 million to 2.4 million. Its machine-learning strategies achieved click rates 10 times higher than average.
Industry focus: Technology, finance, social & community
Pros
- Expertise in both email and SMS marketing strategies
- Uses advanced technology for effective campaign management
- Its approach to audience segmentation and engagement is innovative
Cons
- Services beyond email and SMS marketing may be limited
Brief overview
King Pixel Digital Marketing specializes in SEO, Google Ads, Facebook Ads, LinkedIn Ads, and email marketing. It uses advanced techniques and tools to optimize ad performance, increase ROAS, and scale campaigns to new audiences. The company helps businesses achieve significant growth and reach their marketing goals. With 20 years of marketing experience, King Pixel helps businesses, from global brands to startups, enhance their online presence and grow through effective lead generation and advertising.
Why we chose King Pixel Digital Marketing
We chose King Pixel Digital Marketing for its success in managing online ad campaigns. One client saw a monthly revenue increase from $30K to $130K by leveraging the expertise in Facebook and Instagram ad campaigns. The service’s ability to deliver substantial ROAS and optimize campaigns for better performance makes it a top choice for digital marketing assistance. It has a strong track record of boosting growth for startups and established businesses through sophisticated funnel strategies and lead-generation techniques.
Budget: $1k - $20k
Track record: It increased one client's monthly revenue by $100K through Facebook and Instagram ad campaigns.
Industry focus: Baby, beauty, food & drink, style & fashion, nonprofit & government, finances, professional services, home & garden
Pros
- Expertise in various ad platforms (LinkedIn, Google, Facebook)
- Tailored marketing solutions for businesses of all sizes
- Focuses on retail, fashion, and lifestyle industries
Cons
- Limited information on customer support options
Brief overview
Pixated is a growth marketing and web design agency that helps brands succeed online. Founded in 2018, the agency has experienced rapid growth, doubling its revenue yearly. Pixated's mission is to deliver measurable results that impact its clients' bottom lines. The agency focuses on the metrics that drive real, tangible growth for brands, such as purchases, leads, CPL, and CPA. Pixated's approach is personalized, people-first, and purposeful, with each client having a dedicated point of contact. The team at Pixated embodies the agency's commitment to transforming clients' marketing performance and helping them achieve growth. Pixated offers various services, including growth marketing, web design, and development. The agency's specialists analyze data to identify opportunities to boost conversion rates. Pixated works with a broad spectrum of clients, each with their challenges and vision for the future.
Why we chose Pixated
We chose Pixated for its social media specialists to assess existing strategies, create detailed content calendars, and continuously run analytics to refine the brand voice and engage audiences. Pixated's experts have an arsenal of tools to drive measurable results and transform brands. The agency only takes on brands it believes can help, whether through marketing campaigns, PPC ads, or web design. The agency's flexible full-service marketing team covers every aspect of social media marketing, from strategy through creativity to production.
Budget: $5k - $100k
Track record: Pixated has experienced rapid growth, doubling its revenue each year since 2018, and delivers measurable results that impact clients' bottom line.
Industry focus: Health & wellness, electronics, professional services, technology, education, art & entertainment, social & community, beauty, sports, outdoors & fitness, gaming, baby, style & fashion, home & garden
Pros
- Measurable results and impact on client's bottom line
- Personalized approach with a dedicated point of contact
- Data-driven strategies to boost conversion rates
Cons
- Lack of details on their process for web design and development
Brief overview
Octopus Marketing is a comprehensive digital marketing agency specializing in crafting tailored strategies for businesses looking to enhance their online presence. The agency focuses on developing a deep understanding of its clients' needs, utilizing extensive research to inform its marketing strategies. This approach ensures that each campaign is innovative and aligned with the client's specific goals, whether it involves brand awareness, lead generation, or audience engagement. The agency offers various services, including social media marketing, content creation, and multichannel campaign management. Octopus Marketing excels in creating engaging content that resonates with target audiences across multiple platforms. It drives meaningful interactions and client growth by implementing strategic social media plans and optimizing performance campaigns.
Why we chose Octopus Marketing
We chose Octopus Marketing because of its strategic capabilities and emphasis on the importance of ongoing optimization and analysis. The team uses advanced marketing automation tools to monitor campaign performance and make data-driven adjustments. This commitment to continuous improvement ensures that clients receive high-quality leads and effective marketing solutions tailored to their unique business environments.
Budget: Up to $100k
Track record: Octopus Marketing has successfully created tailored marketing strategies that enhance client engagement through effective content creation.
Industry focus: Technology, health & wellness, professional services, finance
Pros
- Engaging content creation across various platforms
- Strong focus on understanding target audiences thoroughly
- Engaging content creation across various platforms
Cons
- It may not cater to smaller businesses or startups
Brief overview
London-based Growth Spin works with funded start-ups and scale-ups to develop and implement effective marketing and digital strategies. Its primary focus is user acquisition and retention through paid social and search advertising. The agency’s expertise in creating targeted campaigns drives tangible results. Growth Spin tailors its approach to each client, ensuring that marketing efforts align with specific business goals and market dynamics. The team's data-driven strategies optimize performance using the latest digital tools and techniques.
Why we chose Growth Spin Limited
We chose Growth Spin because of its impressive results, such as increasing clients' return on ad spend by 100% and optimizing customer acquisition costs by 25% in competitive markets. Its results-driven approach ensures that marketing efforts are both practical and efficient. The company has worked with various sectors, from tech to retail brands, demonstrating its versatility and expertise.
Budget: $500 - $100k
Track record: Growth Spin Ltd has demonstrated significant success by increasing return on ad spend (ROAS) by 100% for clients, reducing customer acquisition costs by 25%, and executing multiple successful campaigns across various sectors.
Industry focus: Technology, education, finance, food and drink, home and garden, real estate
Pros
- Customizes approaches to align with business goals
- Uses data to optimize marketing performance
- Prioritizes strategies for acquiring and retaining users
Cons
- Contact information is limited to emails for initial inquiries
Brief overview
Founded in 2015, Knarr Media drives brand growth through strategic social, search, and native advertising campaigns. With over two decades of experience, the Knarr team has honed its expertise in optimizing conversion campaigns, particularly on platforms like Facebook. The agency is known for its innovative approach to reducing customer acquisition costs and maximizing return on ad spend. It has a proven ability to scale brands rapidly and sustainably, focusing on creative testing and audience optimization to achieve remarkable results.
Why we chose Knarr Media
We chose Knarr Media for its ability to experiment and adapt to various markets, which has led to consistent, sustainable growth for its clients. Knarr Media's proven success in scaling brands, especially in challenging industries, demonstrates its unique capability to drive significant results. The team's focus on creative testing and audience optimization ensures that every campaign is tailored to maximize impact. For one client, it increased ROAS by 350% and drove revenue growth by 8,800%.
Budget: $2k - $100k
Track record: Knarr Media reduced acquisition costs by 90% for one client.
Industry focus: Beauty, style & fashion, food & drink, finance, home & garden, technology
Pros
- Adaptable to challenging markets with innovative strategies
- Expert in optimizing conversion campaigns on Facebook and other platforms
- Skilled in creative testing for tailored, high-impact campaigns
Cons
- Focuses primarily on paid advertising, limited organic strategies
Brief overview
Perspective 9 focuses on a strategic and data-led approach, ensuring every marketing move links to tangible business outcomes. The company's services include comprehensive data analysis and customized strategies to help businesses grow. It is a digital marketing agency that partners with businesses to create genuine human connections.
Why we chose Perspective 9
We chose Perspective 9 for its ability to create strategic marketing plans centered around clear business goals. The agency doubled StarBy’s retention rate and increased revenue from returning customers by 4.5 times. By analyzing clients' current marketing efforts, Perspective 9 identifies what works and what doesn't, setting the stage for meaningful progress and results.
Budget: $2k - $1M
Track record: By leveraging customer data and developing a comprehensive strategy, Perspective 9 significantly enhanced StarBuy's marketing efforts and overall business performance.
Industry focus: Art & entertainment, automotive, baby, beauty, electronics, education, finance, food & drink, gaming, health & wellness, home & garden, nonprofit & government, pets, professional, services, real estate, social & community, sports outdoors, & fitness, style & fashion, technology, travel
Pros
- Customizable marketing strategies for business growth
- Data-led approach for tangible business outcomes
- Creates genuine human connections
Cons
- Reliance on first-party data may be necessary
Do I need to hire a digital marketing agency?
If you find digital marketing complex or time-consuming, an agency can be a valuable partner. They bring expertise in various marketing strategies that can help you reach your audience more effectively than you might on your own. This is especially helpful if your business is growing and you need to focus on other operations. Agencies can quickly scale efforts up or down based on your needs, making them a flexible resource that adapts to your business pace.
What does a digital marketing agency do?
- Strategy development: Creates a comprehensive plan tailored to your business goals.
- SEO: Professionals improve your website's ranking in search results, making it easier for potential customers to find you.
- Campaign management: Executes and manages marketing campaigns across digital channels.
- Performance optimization: Uses data to improve campaign performance, ensuring you get the best return on investment.
- Analytics and reporting: Provides detailed reports on the effectiveness of your marketing efforts, helping you make informed decisions.
How to choose the best digital marketing agency for your business
When looking for a digital marketing agency, define what you want to achieve and the services you need. Research experts, like social media marketers, with strong track records in those services and your industry. It's essential to consider the agency's size to ensure they're a good fit for your business—neither too big that you'd be a low priority nor too small to handle your needs. Discussing budgets upfront will help avoid over-commitment. Finally, meet with them to ensure they understand your vision and can communicate effectively.
What marketing services are required for automotive?
SEO
Improves your website's visibility on search engines, crucial for attracting tech-savvy customers. Local SEO experts can help attract traffic from searches within your immediate area.
Content marketing
Develops technical content demonstrating your expertise and solutions to potential customers.
Social media management
Builds and maintains your presence on platforms where your clients will likely engage.
Email marketing
Keeps your clients informed and engaged with updates, offers, and insights.
PPC advertising
Generates immediate leads through targeted advertising.
Importance of digital marketing services for automotive
Digital marketing is critical for IT companies because it helps them connect with clients globally, establish credibility, and stay competitive in a fast-paced industry. By using targeted digital strategies, IT businesses can reach specific audiences needing solutions. Effective digital marketing helps acquire new clients and retain existing ones by keeping them engaged with relevant content and updates. This leads to longer client relationships and higher customer lifetime value.
FAQs
Do IT firms need SEO?
Yes, IT firms need SEO to improve their visibility in search engine results. It helps potential clients find services when searching for IT solutions online. Effective SEO can drive more traffic to their website, increasing the chances of generating leads and gaining new clients.
What's the best type of online advertising for IT companies?
The best type of online advertising for IT companies often includes LinkedIn Ads and Google Ads. LinkedIn effectively targets professionals and businesses that may require IT services, making it ideal for B2B (business-to-business) marketing. Google Ads can help IT companies appear in search results for specific keywords related to their services, reaching a broader audience actively seeking IT solutions.
Do IT firms use email marketing?
Yes, many IT firms use email marketing as a critical communication strategy. They send their subscribers newsletters, service updates, product announcements, and promotional offers. Email marketing helps IT firms keep in touch with their clients and prospects, providing valuable content that can lead to sales and long-term customer engagement.
What social media do IT businesses use most?
IT businesses often use LinkedIn and Twitter the most. LinkedIn is valuable for networking with other companies and professionals, sharing industry insights, and posting job opportunities. Twitter allows IT companies to engage in real-time conversations, share quick updates, and participate in tech discussions, enhancing their visibility and thought leadership within the industry.
Is IT marketing hard?
Yes, marketing for IT firms can be challenging due to the technical nature of their products and services. It requires marketers to have a good understanding of the technology and the ability to explain complex IT solutions in a way that is accessible and compelling to potential clients. Additionally, the IT market is highly competitive and rapidly evolving, demanding marketers adapt their strategies to stay relevant continuously.
Hire a digital marketing agency with data-backed results
Finding the right digital marketing agency can be tiresome, and that's where Mayple steps in, offering a smart solution by connecting you with proven digital marketing agencies. Their dedication to improving your online presence and increasing customer engagement lands them the title of best digital marketing agency with us.
Zonder Marketing specializes in SEM, Paid Social, and SEO and fine-tunes marketing funnels to improve engagement and profitability across platforms like Facebook and Google Ads. Thrivelia focuses on retention strategies for eCommerce brands, integrating channels like email, SMS, and direct mail to increase customer lifetime value and loyalty. BSR Digital targets eCommerce growth via paid advertising and email/SMS marketing, optimizing the conversion funnel through a multi-channel approach while sharing practical insights through The DTC Insider podcast.
None of the above seems like the right fit? Not to worry. With Mayple, you’ll find the perfect match for your business needs by harnessing the power of AI. Just because someone’s a marketing expert doesn’t mean they’re right for your brand. Our AI algorithm uses multiple data sources and matching factors to ensure the experts you work with are the perfect fit to help you grow and scale. Exponential business growth is just one call away!