8 Best Digital Marketing Agencies In California In 2024
Trying to outrank your online competitors in California? Check out the best digital marketing agencies to help your business attract more customers and increase sales.
Updated August 21, 2024.
Are you struggling to make your business visible online in California? Digital marketing agencies specialize in improving your website's visibility on search engines like Google. They employ various strategies to boost your rankings, increase organic traffic, and drive more leads and sales. By optimizing your site's content, structure, and backlink profile, these experts help you climb the search results ladder, putting your business in front of the right audience at the right time.
Hiring a digital marketing agency in California allows you to tap into specialized knowledge and tools while freeing up your time to focus on what you do best—running your business. For companies in California looking to grow their online presence, partnering with professionals can be the solution.
Our top picks
How we choose the best experts
Every expert must go through a data-based vetting program before their profile can go live on Mayple.com. This is how we vet our experts:
- Proven track record of results: We get view-only access to the experts’ accounts and analyze the results they’ve achieved for different brands according to their niches. Only the marketers that have achieved above-benchmark results can become official Mayple experts
- Professional practices: We have a long list of best practices per skill set that determines whether a marketer is professional. This is compared against their past work, for example, their account structure, A/B testing methodologies, and 100+ other criteria, so we don’t miss anything.
Other than that, we also provide unbiased monitoring services. Our monitoring system checks over 180 parameters relating to the professional level of work and your campaigns’ KPIs, to help ensure a high chance of success. Here are some of the parameters we monitor:
A/B testing methodology
Account structure
Naming convention
Targeting approach
Shopping ads methodology
Attribution models
Revenue & ROAS
KPI's: CTR, CVR, CPA & more
Change-log
Funnel conversion rates
Top 5
1. The Email Marketers - Best digital marketing agency overall.
2. ESY Creative - Best for marketing optimization.
3. Great White Media - Best for startup growth.
4. Pacific IQ - Best for site redesign.
5. Accelerated Growth Studio - Best for funnel optimization.
Brief overview
The Email Marketers is a specialized digital marketing agency that excels in creating impactful email and SMS marketing strategies tailored for e-commerce brands. Its approach focuses on building deep, meaningful connections between brands and their customers, aiming to increase revenue and lifetime value. The agency is celebrated for its commitment to the success of its clients' businesses, functioning as an outsourced email team that seamlessly integrates with existing corporate strategies.
Why we chose The Email Marketers
This agency stands out due to its global team of highly skilled email and SMS marketers who work remotely, ensuring each client receives personalized attention and bespoke service. The Email Marketers emphasize a data-driven approach, employing sophisticated tools and strategies to maximize the effectiveness of email campaigns. It provides comprehensive services that cover everything from strategy formulation and campaign management to lifecycle automation and creative content creation.
Budget: Up To $100k
Track record: The company's collaboration with O-Live & Co. led to a 260% increase in email revenue.
Industry focus: Beauty, health & wellness, food & drink, style & fashion
Pros
- Expertise in email and SMS marketing
- Proven track record of significant revenue increases
- Personalized, data-driven approach
Cons
- Specialized focus may not suit non-email-centric businesses
Brief overview
ESY Creative is led by Jasmin, a seasoned marketing freelancer with over a decade of experience across various industries and several senior-level positions, including C-level executive roles. Known for its collaborative spirit and strong leadership skills, the team is a natural problem solver who consistently seeks innovative solutions to marketing challenges.
Why we chose ESY Creative
We chose ESY Creative for its leader's extensive experience and proven track record in driving significant improvements in digital marketing outcomes. Jasmin’s ability to increase a website’s traffic by 25% and elevate email marketing effectiveness highlights her adeptness at navigating complex marketing landscapes. Her strategic approach to problem-solving and commitment to innovation were crucial factors in our decision, ensuring that ESY Creative could offer the expertise and results-oriented strategies we sought.
Budget: $200 - $5k
Track record: The company significantly enhances clickthrough and conversion rates for its clients.
Industry focus: Social & community, education, health & wellness, professional services, nonprofit & government, art & entertainment, real estate
Pros
- Strong collaboration and leadership
- Consistent year-over-year traffic growth.
- Effective email list management and growth
Cons
- Focus primarily on freelance projects
Brief overview
Great White Media brings deep expertise in email marketing to the table. With a proven track record of helping clients secure their revenue from email marketing campaigns, Great White Media has generated millions in revenue. The company specializes in building and optimizing email marketing strategies from the ground up, ensuring significant financial outcomes for its clients.
Why we chose Great White Media
Our choice to partner with Great White Media was driven by their specialized expertise in email marketing and impressive success rates. The ability to generate substantial revenue—up to 30% from email marketing—sets them apart as leaders in their field. John's status as a Certified Klaviyo Master and his successful track record, including a notable Notably, assisted a health and fitness company in achieving over $1.5 million in revenue and gain 80,000 new subscribers within a year.
Budget: Up To $100k
Track record: The company helps clients secure 20-30% of their revenue from email marketing campaigns.
Industry focus: Art & entertainment, beauty, home & garden, automotive, baby, education, food & drink, gaming, health & wellness, nonprofit & government, pets, professional services, social & community, sports, outdoors, & fitness, style & fashion, technology
Pros
- Expertise on the Klaviyo platform
- High revenue generation from email
- Successful subscriber growth strategies
Cons
- Specializes primarily in email marketing
Brief overview
Pacific IQ is a digital marketing agency specializing in enhancing e-commerce platforms and improving user experience. Its work with Flamingo Estate and TREW demonstrates its capacity to handle complex challenges and significantly improve business metrics, such as conversion rates and customer engagement. These sites' detailed customization and strategic enhancements show Pacific IQ’s commitment to meeting and exceeding client expectations.
Why we chose Pacific IQ
We chose Pacific IQ for its proven ability to effectively transform and optimize e-commerce sites. Their strategic approach has led to significant gains for their clients, including Flamingo Estate and TREW. With Flamingo Estate, they resolved operational issues, improved the average order value by $11, and increased the conversion rate by 7.5%, alongside a dramatic 4,673% rise in review generation. Pacific IQ revamped an existing Shopify site for TREW, boosting the conversion rate by 120% through a more educational and user-friendly shopping experience.
Budget: $500 - $1M
Track record: The company increased Flamingo Estate's conversion rate by 7.5%.
Industry focus: Baby, beauty, food & drink, health & wellness, home & garden, pets, sports, outdoors, & fitness, style & fashion
Pros
- Expertise in e-commerce optimization
- Strong focus on user experience and engagement
- Proven record of significant ROI improvements
Cons
- May focus primarily on e-commerce platforms
Brief overview
Accelerated Growth Studio specializes in a hands-on, full-funnel approach to paid social media buying, focusing on holistic e-commerce funnel strategies. Their proven track record of rapidly scaling advertising budgets while improving ROAS is particularly impressive. Their approach of integrating robust tracking, custom conversion events, and a straightforward test and scale strategy ensures that campaigns are effective and scalable. This capability was evident in their work with Chasing Paper, where they optimized the customer journey from sample swatch sales to total product purchases, achieving the brand's biggest sales day and month.
Why we chose Accelerated Growth Studio
We chose Accelerated Growth Studio for its expertise in managing and optimizing paid social media campaigns across the entire e-commerce funnel. Their method involves setting up test and scale strategies to foster growth while maintaining positive key performance indicators (KPIs). The studio has successfully scaled client advertising spending from $100 a day to $5,000 a day within 30 days, demonstrating a robust capability in rapid growth and efficient funnel management, such as through their work with Chasing Paper, where they restructured the customer acquisition funnel to significantly enhance return on ad spend (ROAS) and overall sales.
Budget: $200 - $200k
Track record: The company has scaled client advertising spending from $100 a day to $5,000 a day within a month.
Industry focus: Food & drink, health & wellness, beauty, home & garden, sports, outdoors & fitness, style & fashion
Pros
- Expertise in full-funnel social media buying
- Proven success in rapid ad spend scaling
- Customizable tracking and conversion strategies
Cons
- Focus primarily on paid social, less on other channels
Brief overview
The Parker Lambert Agency specializes in optimizing Amazon's brand presence for businesses of all sizes. With a philosophy of "best in class, or don't bother," the agency focuses on understanding Amazon customer behaviors and leveraging the platform's features to enhance brand experiences and drive sales. Their comprehensive approach includes complete audits, content upgrades, and strategic improvements to product listings.
Why we chose The Parker Lambert Agency
We chose The Parker Lambert Agency for its dedicated and strategic approach to Amazon brand optimization. Their ability to transform underperforming Amazon pages into best-in-class product showcases without necessarily requiring large budgets is particularly impressive. Their work with brands such as La Costeña and GLAMCOR demonstrates their capability to improve visual content and significantly enhance overall brand presence and sales on Amazon.
Budget: $0 - $50k
Track record: They have successfully managed and upgraded Amazon presences for notable clients like Vilore Foods, improving their products to achieve top category rankings in brand presence and sales.
Industry focus: Electronics, food & drink, health & wellness, professional services, style & fashion
Pros
- Expertise in Amazon platform optimization
- Ability to work with varied budgets
- Proven track record with big brands
Cons
- Specializes solely in Amazon, less so in other platforms
Brief overview
Digital Traffik Agency, based in Los Angeles, is a boutique digital marketing firm that emphasizes helping small businesses excel online. Founded by Lindsay Vogel, who has over 25 years of experience in the field, the agency tailors its services to meet the specific needs of its clients. The agency offers various digital marketing services to increase website traffic and revenue. While they maintain a strong competence in SEO, including on-page and off-page optimization, keyword research, and backlink building, their services extend beyond just SEO.
Why we chose Digital Traffik Agency
We chose Digital Traffik for its focus on content creation, ensuring all materials are crafted to engage and convert. It collaborates closely with web developers to ensure attractive website designs are optimized for digital marketing success. Digital Traffik's commitment to personalized service allows them to understand and align with each client's unique business objectives and target audience. The company's approach has yielded notable successes, such as for Titty City Design, where they achieved prominent rankings for over ten critical terms on the first page of Google, significantly boosting client traffic and revenue. This emphasis on tangible outcomes highlights Digital Traffik Agency as a valuable partner for businesses aiming to enhance their online presence.
Budget: Up to $100k
Track record: They have achieved prominent rankings for over ten critical terms on the first page of Google for one client.
Industry focus: Professional services, health & wellness, beauty, technology
Pros
- Extensive experience spanning 25+ years in digital marketing
- Comprehensive SEO services for on-page and off-page optimization
- Strong client communication and collaboration for seamless execution
Cons
- Scalability concerns as a boutique agency for growth
Brief overview
littleMUCHO is led by a seasoned marketer with extensive experience across various marketing facets. The leadership's expertise in significantly improving Google Shopping campaign results and their approach to maximizing ROAS by reallocating resources from less effective channels exemplify their capability to enhance marketing outcomes. Their dramatic improvements in follower growth and overall business revenue underscore their effectiveness in strategic marketing deployment.
Why we chose littleMUCHO
We chose littleMUCHO due to its strategic focus on data-driven decision-making and its proven ability to optimize advertising spending effectively. The lead at littleMUCHO focuses on applying data-driven insights and logic to discover actionable opportunities for scalable, long-term growth. As a fractional VP of E-commerce, the lead at littleMUCHO has significantly redirected advertising strategies, particularly enhancing Google Shopping campaigns, which led to a 300% increase in return on ad spend (ROAS). The approach involves thoroughly understanding market dynamics, competitive research, and targeted content strategies to optimize ad expenditures and improve marketing effectiveness.
Budget: $2k - $200k
Track record: It enhanced Google Shopping campaigns, leading to a 300% increase in ROAS.
Industry focus: Style & fashion, health & wellness
Pros
- Data-driven approach optimizes marketing efforts and resources
- Expertise across digital marketing channels and platforms
- Proven results, driving scalable, long-term business growth
Cons
- Limited industry expertise, generalized marketing strategies offered
Do I need to hire a digital marketing agency?
Assess your current online presence and what you want to achieve with your business to determine if you need a digital marketing agency's help. SEO is one method used to improve the visibility of your website in search results on platforms like Google. If your site does not appear on the first page, potential customers will unlikely find it. Local SEO agencies specialize in boosting your site’s traffic by focusing on searches within your area.
A digital marketing agency can increase your site's visibility, leading to more traffic and sales or engagement with your business. An agency can be beneficial if you need more time or expertise to handle digital marketing independently. They manage important activities like keyword research, creating content, and building links—all vital for improving your search rankings. If these tasks are outside your expertise or you want to grow your online presence effectively, working with a digital marketing agency could be an intelligent choice.
What does a digital marketing agency do?
Here are some standard services provided by digital marketing specialists:
Keyword Research
Experts find people's words and phrases when searching for products or services in your area. They use these keywords to help your content appear more often in search results.
Content Creation
Professionals can create or modify your website's content to make it appealing to search engines. This involves using the right keywords and providing helpful information that matches people's needs.
On-Page Optimization
This includes making technical adjustments to your website, like improving your pages' structure and ensuring they load quickly. These changes help search engines understand your site better and can improve your rankings.
Link Building
Agency experts work to get other websites to link back to yours. Search engines view these links as votes of confidence, which can boost your site's ranking.
Analytics and Reporting
They track your website's performance regarding search rankings, traffic, and other key metrics. This information is used to refine strategies and show you the results of their work.
How to choose the best digital marketing agency for your business
Here are simple considerations to help you select the best agency for your needs:
- Define your goals: Determine what you want to achieve with SEO, whether it's increasing website traffic, improving search rankings, or boosting sales. Knowing your goals will help you find an agency specializing in those areas.
- Look for experience: Check the agency’s track record. An agency with a strong history of success with businesses like yours is more likely to deliver effective results.
- Read reviews: What do other clients say about the agency? Look for testimonials and case studies to gauge the agency’s reputation and the satisfaction of its past clients.
- Approach to SEO: When you talk to potential agencies, ask about their SEO strategies. Ensure their methods are ethical (white-hat SEO) and align with your business's values and goals.
- Consider communication: Choose an agency that communicates clearly and regularly. You should feel comfortable with how they explain their process and report on progress.
- Check for transparency: A trustworthy agency will be transparent about its practices and expected outcomes. It should provide regular updates and reports showing what it’s doing and how it’s affecting your site.
- Compare pricing: While cost should not be the sole deciding factor, it’s important to compare pricing to ensure it fits within your budget. Remember, meager prices may indicate low-quality services.
FAQs
Why should I hire a digital agency?
Hiring a digital agency can be beneficial because it brings specialized expertise and resources you might not have in-house. Digital agencies have the latest tools and knowledge to effectively manage online marketing strategies like SEO, social media, and content marketing. They can help you reach a broader audience, enhance your online presence, and ultimately increase leads and sales more efficiently than if you were to try to do it all yourself.
What should a digital marketing agency offer?
A digital marketing agency should offer services tailored to enhancing your online presence and reaching your marketing goals. These services typically include SEO, pay-per-click (PPC) advertising, social media management, content creation, and email marketing. Additionally, they should provide analytics and reporting demonstrating their strategies' effectiveness and the return on investment (ROI) to help you understand their value to your business.
How do I hire a good digital marketer?
To hire an excellent digital marketer, look for someone with a strong track record and expertise in the specific areas of digital marketing that align with your business needs. Check their credentials, such as certifications from recognized industry platforms like Google Ads or HubSpot. Interview candidates to assess their understanding of digital marketing trends and ability to use various tools. Evaluating their communication skills and ability to fit into your company's culture is also essential.
How do you choose a digital marketing agency?
Choosing a digital marketing agency involves assessing its experience, expertise, and the results it has achieved for other clients. Look for agencies with strong testimonials and case studies that showcase its impact. Make sure it has experience in your industry and understands your business goals. Discuss its approach to digital marketing, including how it measures success. Choosing an agency that communicates clearly and transparently about strategies, timelines, and budgets is crucial.
Hire an SEO agency with data-backed results
Finding the right SEO agency can be tiresome, and that's where Mayple steps in, offering a smart solution by connecting you with proven SEO professionals. Their dedication to improving your visibility and increasing your revenue has earned them the title of best SEO agency with us.
The Email Marketers specialize in tailored email and SMS strategies for e-commerce brands, focusing on strengthening customer relationships to boost revenue. ESY Creative, led by seasoned marketer Jasmin, tackles diverse industry challenges with innovative solutions and strong leadership. Great White Media excels in crafting and optimizing email campaigns, consistently driving significant revenue increases for its clients.
None of the above seems like the right fit? Not to worry. With Mayple can find the perfect match for your business needs by harnessing the power of AI. Just because someone’s a marketing expert doesn’t mean they’re right for your brand. Our AI algorithm uses multiple data sources and matching factors to ensure the experts you work with are the perfect fit to help you grow and scale. Exponential business growth is just one call away!