10 Best Digital Advertising Agencies For Financial Services In 2024

Q: Why is digital advertising important for Financial Services firms?

Digital advertising is vital for financial services firms because it helps them reach potential clients who are increasingly looking online for financial advice, products, and services. It allows these firms to target specific audiences, such as individuals looking for investment advice or businesses needing loans. Effective digital advertising can also help financial firms build trust and credibility by sharing valuable content, like financial tips or market insights, which is crucial in an industry where trust is a major factor in consumer decision-making.

Q: Do Financial Services businesses need advertising.

Yes, they need advertising to attract new clients and stay competitive in a crowded market. Advertising is essential for promoting products and services and educating consumers about their offerings' unique benefits and features. This is particularly important as financial services can often seem complex and daunting to potential customers.

Q: What's the best type of online advertising for Financial Services companies?

The best type of online advertising for financial services companies often involves a combination of SEM and social media advertising. SEM helps these companies appear prominently in search results when potential clients search for relevant financial services, making it a direct way to attract traffic and leads. Social media advertising effectively builds brand awareness and engagement, allowing financial firms to share informative content, answer questions, and interact directly with potential and current clients.

Q: Why do Financial Services firms need advertisers?

Financial services firms need advertisers because these professionals have the expertise to navigate the complexities of digital marketing within the highly regulated financial industry. Advertisers understand how to create compelling, compliant advertising campaigns that resonate with target audiences while adhering to industry standards and regulations. They help financial firms effectively communicate their value propositions, manage their brand reputation online, and measure the impact of their marketing efforts to ensure the best return on investment.

Trying to attract new clients to your financial services firm but falling short? We'll show you how the right advertising agency can grow your online presence.

By Christy Roberts

Edited by Janet Barben

Published October 22, 2024.

Your financial institution may struggle to market its services online and navigate complex regulations. Digital advertising has become a key tool for financial services companies aiming to connect with potential clients where they spend most of their time—online.
Professional digital advertising agencies can help your financial services business build trust and improve customer retention. Experts can create campaigns that speak directly to your target audience through SEO, paid advertising, content marketing, and social media management. They understand the unique needs of the financial sector and can develop compliant, credible messaging that resonates with your ideal consumers.
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Our top picks 
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How we choose the best expertsEvery expert must go through a data-based vetting program before their profile can go live on Mayple.com. This is how we vet our experts:
Proven track record of results: We get view-only access to the experts’ accounts and analyze the results they’ve achieved for different brands according to their niches. Only the marketers that have achieved above-benchmark results can become official Mayple experts
Professional practices: We have a long list of best practices per skill set that determines whether a marketer is professional. This is compared against their past work, for example, their account structure, A/B testing methodologies, and 100+ other criteria, so we don’t miss anything.
Other than that, we also provide unbiased monitoring services. Our monitoring system checks over 180 parameters relating to the professional level of work and your campaigns’ KPIs, to help ensure a high chance of success. Here are some of the parameters we monitor:
A/B testing methodology
Account structure
Naming convention
Targeting approach
Shopping ads methodology
Attribution models
Revenue & ROAS
KPI's: CTR, CVR, CPA & more
Change-log
Funnel conversion rates
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Top 51. We Scale Startups. - Best digital advertising agency overall.
2. Sophisticated Marketing. - Best for specific demographics.
3. Hop2TheTop. - Best for hands-on strategy.
4. Dan Digital. - Best for eCommerce optimization.
5. K6 Agency. - Best for underperforming websites.
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Brief overviewWe Scale Startups is a growth marketing agency specializing in helping startups achieve ambitious goals through a data-driven and first-principles approach. With extensive experience in the world's fastest-growing startups and companies, the agency focuses on customer persona research, Jobs-to-be-done modeling, growth experimentation, and thorough marketing strategy execution. It drives results by identifying what works best in digital advertising and continuously refining strategies based on real-world data.
Why we chose We Scale StartupsWe chose We Scale Startups for their proven track record in dramatically enhancing the growth trajectories of startups. Its strategic focus on foundational marketing elements such as persona development, value proposition clarification, and rigorous testing protocols has been critical in scaling companies like eQuoo in the competitive gaming and mental health sectors. The agency's ability to navigate complex advertising challenges, even in restricted markets like CBD, showcases its adaptability and commitment to success.
Budget: Up to $1M+
Track record: We Scale Startups has successfully increased a client's monthly active users from zero to 12,500 and achieved rapid growth for various gaming brands. 
Industry focus: Gaming, social & community, professional services, finance, education, art & entertainment, technology
Pros
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Deep understanding of growth marketing specific to startups
Expertise in complex, regulated industries
Comprehensive approach covering from persona development to campaign execution
Cons
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High-growth strategies might require significant investment, which could be a barrier for early-stage startups
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Brief overviewSophisticated Marketing is a digital advertising agency renowned for its analytical approach and detail-oriented strategies. The company leverages numbers and logic to solve complex marketing problems, ensuring meticulous planning and execution in every campaign. Specializing in paid search, remarketing campaigns, and analytics, Sophisticated Marketing caters to businesses looking for precision in digital strategy and execution.
Why we chose Sophisticated MarketingWe chose Sophisticated Marketing for its outstanding ability to deliver results through a meticulous and data-driven approach. Success stories include a comprehensive campaign for a vehicle dealership that saw test drives and vehicle purchases increase significantly through targeted Google and Bing Ads. Another notable achievement was its work with a language learning platform in India and Mexico, which registered over 250 new users in the first month at a cost of only $4.50 per lead. These examples demonstrate Sophisticated Marketing's capability to meet and exceed client expectations through strategic planning and precise targeting.
Budget: Up to $100k
Track record: Sophisticated Marketing Solutions reduced lead costs to $4.50, achieved a 7% conversion rate, and increased conversions by 22% within 120 days.
Industry focus: Finance, health & wellness, automotive, home & garden, education, professional services
Pros
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Patience and dedication to client success translate into long-term strategies that evolve with market changes and client needs
The agency’s perfectionist nature means clients can expect meticulous attention to detail in every aspect of their campaign
Sophisticated Marketing’s analytical approach ensures that all decisions are data-driven, leading to highly optimized campaigns
Cons
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Smaller businesses or those with extremely rapid scale-up needs might find the detailed and methodical approach less aligned with their pace requirements
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Brief overviewHop2TheTop stands out for its holistic approach to paid media, focusing on driving traffic and maximizing conversions after visitors land on a website. The team's expertise across platforms like Google, Facebook, and LinkedIn allows it to craft tailored strategies that align with each client's unique goals. Refining every aspect of the campaign—from audience targeting to landing page optimization—ensures higher ROI and long-term growth.
Why we chose Hop2TheTopWe chose Hop2TheTop for its commitment to continuous testing and iteration. The company collaborates closely with internal teams to fine-tune campaigns based on performance data, adjusting creative, platform selection, and campaign structure to hit key performance goals. This data-driven, adaptive strategy ensures that each campaign delivers results tailored to the client’s needs.
Budget: $5k - $1M+
Track record: Hop2TheTop successfully reduced LinkedIn CPC to $4.00, achieved a 2.2 ROAS on Facebook campaigns, and improved overall ROAS from 0.3 to 1.75.
Industry focus: Beauty, health & wellness, finance, real estate, style & fashion, professional services, automotive
Pros
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Specializes in optimizing campaigns for budget and performance goals
Focuses on post-click optimization for maximum ROI
Expertise in paid media across multiple platforms
Cons
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Limited emphasis on organic strategies like SEO or content marketing.
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Brief overviewDan Digital is a dynamic digital advertising agency with eight years of experience in digital marketing, specializing in eCommerce growth and digital strategy. The agency prides itself on its capacity to bring creative marketing ideas to life through meticulous technical execution. Focused on driving tangible results, Dan Digital applies innovative approaches to help eCommerce businesses overcome challenges and achieve their goals, continuously seeking new methods to enhance their advertising and marketing strategies.
Why we chose Dan DigitalWe chose Dan Digital for its proven track record in significantly boosting sales for its clients through expert digital advertising strategies. Its success stories, including a remarkable +90% sales increase for a beverage company, a +70% rise for a tour and travel business, and a +37% boost for a retail brand, underscore its expertise in optimizing eCommerce platforms for growth. Dan Digital's innovative approach to digital marketing captures and sustains customer engagement and conversion, making it an invaluable partner for businesses aiming to dominate competitive markets.
Budget: Up to $50k
Track record: Dan Digital increased sales by +90% for משקאות, +70% for Fun-Time Tour & Travel, and +37% for הגלגלים,
Industry focus: Finance, style & fashion, travel, technology
Pros
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Creative and effective integration of technical solutions
Adaptive strategies tailored to specific client needs and market conditions
Proven expertise in eCommerce growth, with significant sales increases
Cons
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An intense focus on aggressive growth strategies may not suit all business models
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Brief overviewK6 Agency is a full-service digital advertising agency specializing in paid advertising, social media management, and conversion rate optimization for eCommerce brands. With robust expertise in crafting tailored marketing strategies, K6 Agency excels in revitalizing online presences through comprehensive audits, rebranding, and innovative content strategies. It's dedicated to functioning as a true partner to its clients by providing expert services, open communication, and honest feedback, helping businesses achieve dramatic improvements in engagement and sales.
Why we chose K6 AgencyWe chose K6 Agency for its comprehensive approach to digital marketing, which includes a blend of creativity, strategy, and technical execution. The team's success stories, such as increasing a client's return on ad spend (ROAS) from 0.5 to 5 and booking all client rooms year-round, underscore its capability to transform digital marketing outcomes. K6 Agency's commitment to open communication and delivering innovative solutions aligns perfectly with the needs of businesses seeking to enhance their online marketing and eCommerce sales.
Budget: Up to $200k
Track record: K6 Agency boosted ROAS from 0.5 to 5, achieved $13,484 in revenue from a $1,467 ad spend, and increased Facebook ad ROAS by 68%.
Industry focus: Beauty, professional services, art & entertainment, home & garden, style & fashion, pets, sports, outdoors & fitness, real estate, finance, baby, food & drink, health & wellness
Pros
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Expertise in multiple digital advertising channels
Creative and technical proficiency in marketing execution
Successful in managing both social media and paid campaigns
Cons
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The high-touch, partner-based service model might not align with all business cultures or expectations
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Brief overviewWebTmize acts as an extension of a client's marketing team, collaborating closely to help businesses in the eCommerce and SaaS industries reach their full potential online. The team achieves this by combining data-driven strategies with hands-on expertise across various digital marketing services, ensuring a comprehensive and performance-focused approach. Its commitment to open communication and a collaborative problem-solving approach fosters strong client relationships, allowing it to effectively tailor solutions to meet specific business needs and exceed expectations. 
Why we chose WebTmizeWe chose WebTmize for its proven track record of successfully implementing and managing multi-channel marketing campaigns, scaling paid media advertising to maximize returns, and driving conversions through compelling ad creatives and targeted strategies. Its expertise extends to launching platforms, running app download campaigns, and optimizing digital media strategies to align with global marketing guidelines. It is a versatile partner for businesses seeking to expand their online presence and drive revenue growth.
Budget: Up to $1M+
Track record: WebTmize achieved 50-100% annual revenue growth, doubled eCommerce sales for a local store, and significantly increased leads through targeted digital campaigns.
Industry focus: Baby, beauty, education, finance, food & drink, health & wellness, home & garden, professional services, real estate, sports, outdoors & fitness, style & fashion, technology, travel
Pros
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Data-driven strategies for all campaigns
Offers multi-channel marketing solutions
Specializes in eCommerce and SaaS
Cons
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Montreal location may not suit all clients
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Brief overviewSnapAdvantage is a digital marketing agency dedicated to helping businesses achieve substantial growth through high-performing digital marketing strategies. The founder, who ran a successful 7-figure eCommerce business, brings firsthand experience and a deep understanding of the digital advertising landscape. The agency specializes in crafting creative and integrity-driven marketing solutions tailored to meet business owners' unique challenges and ambitions.
Why we chose SnapAdvantageWe chose SnapAdvantage for its robust paid media management expertise and innovative approach to scaling businesses. The agency's founder, having firsthand experience in building and scaling an eCommerce business, brings valuable insights into what truly works in digital marketing. The success story of HearGift, which saw exponential growth within months thanks to meticulously tested and optimized campaigns, highlights SnapAdvantage's ability to drive significant business outcomes through strategic ad spending and retargeting efforts.
Budget: Up to $100k
Track record: SnapAdvantage has achieved remarkable success, generating $1.5 million in sales within 18 months for HearGift and facilitating a 160% revenue increase year-over-year for Bellissimo.
Industry focus: Style & fashion, technology, professional services, art & entertainment, finance, beauty, home & garden
Pros
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Handles complex digital marketing across various platforms and maintains low CPP while scaling ad budgets
Strong focus on creativity and integrity in all marketing efforts
Expertise in managing and optimizing paid media campaigns
Cons
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Aggressive growth strategies might require significant upfront investment, not suitable for all businesses
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Brief overviewHop Skip Media is a digital advertising agency renowned for its expertise in managing and optimizing Google AdWords campaigns. The agency prides itself on a deep understanding of digital marketing dynamics, focusing on achieving a high return on investment for its clients. With a strong track record of helping businesses from various sectors improve their lead quality, decrease costs per acquisition, and significantly enhance their conversion rates, Hop Skip Media stands out as a specialist in driving efficient and effective digital advertising strategies.
Why we chose Hop Skip MediaWe chose Hop Skip Media for its exceptional ability to turn underperforming digital ad campaigns into profitable investments. The team's approach involves a comprehensive audit and strategic overhaul of existing ad campaigns, exemplified by its work with Adventure Warehouse, where it achieved a staggering 563% ROI in the second month of campaign management. The company's methodical and data-driven strategy ensures that campaigns are tailored to its clients' unique needs and align with the latest industry standards and practices.
Budget: $10k - $100k
Track record: Hop Skip Media achieved a 478% ROI in the first month, reduced cost-per-acquisition by 92.37%, and increased conversions by 300%.
Industry focus: Automotive, education, finance, nonprofit & government, professional services, home & garden, health & wellness, pets, style & fashion, technology
Pros
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Expertise in Google AdWords ensures targeted and effective ad placements
A strong focus on data-driven decisions enhances the precision of campaign adjustments
Ability to handle complex digital marketing challenges and deliver measurable results
Cons
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The intense focus on PPC might overlook other aspects of a holistic digital marketing strategy
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Brief overviewHype Digital is a dynamic digital advertising agency known for its proficiency in conversion optimization and paid advertising across multiple platforms, including Google Ads, Facebook Ads, LinkedIn Ads, and TikTok Ads. Born from a team that managed performance marketing for high-profile brands such as Cristiano Ronaldo, BMW, and Umbro, Hype Digital specializes in turning marketing investments into substantial profitability, supporting over 136 brands to date.
Why we chose Hype DigitalWe chose Hype Digital for its deep conversion optimization expertise and impressive ability to manage large-scale campaigns with significant returns. The team's notable success with Africa's leading online travel platform, where they increased sales dramatically in just 45 days, showcases its ability to drive conversions effectively. Hype Digital's approach to integrating paid advertising with robust A/B testing and conversion strategies across various platforms makes it a top choice for businesses aiming to optimize their digital presence and sales.
Budget: Up to $50k
Track record: Hype Digital, through its data-driven strategies and optimizations, achieved a 46x return on ad spend, an 8.8% increase in store locator views, and a reduction in the cost per registration from $5 to $2.30.
Industry focus: Art & entertainment, automotive, baby, beauty, electronics, education, finance, food & drink, gaming, health & wellness, home & garden, pets, real estate, sports, outdoors & fitness, style & fashion, technology, travel
Pros
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Ability to handle large-scale advertising budgets and campaigns
Strong focus on conversion optimization to maximize client investments
Expertise across a wide range of digital advertising platforms
Cons
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An intense focus on conversions might overlook broader branding or long-term engagement strategies
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Brief overviewPerspective 9 fosters genuine client partnerships and prioritizes data-driven strategies to achieve tangible business outcomes. The agency emphasizes a collaborative approach, moving away from the traditional client-agency dynamic to build solid and lasting relationships. By connecting every marketing initiative to measurable results, Perspective 9 ensures that its efforts directly contribute to the client's overall business goals. What further distinguishes Perspective 9 is its commitment to understanding a client's existing marketing efforts and identifying areas for improvement. The agency thoroughly examines current strategies to pinpoint what is not working and why. 
Why we chose Perspective 9We chose Perspective 9 for its use of data insights, particularly first-party customer data, to develop customized strategies that optimize targeting, enhance customer engagement, and drive growth. This focus on data-driven decision-making and personalized solutions allows the company to deliver impactful results tailored to each client's needs.
Budget: $2k - $1M
Track record: Significantly enhanced StarBuy's marketing efforts and overall business performance.
Industry focus: Art & entertainment, automotive, baby, beauty, electronics, education, finance, food & drink, gaming, health & wellness, home & garden, nonprofit & government, pets, professional, services, real estate, social & community, sports outdoors, & fitness, style & fashion, technology, travel
Pros
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Connects marketing efforts to tangible results
Utilizes first-party customer data for targeting
Examines existing efforts to identify improvements
Cons
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No mention of social media marketing expertise
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How digital marketing can benefit financial servicesDigital marketing can significantly enhance the reach and efficiency of your financial services firm. By using online platforms, these services can target your potential customers with personalized messages. Digital marketing also offers cost-effective solutions compared to traditional advertising, like print or TV. It provides measurable results, so your financial business can see exactly how well their campaigns are performing and make informed decisions about where to invest your marketing budget. Additionally, your financial service can build trust and authority in your field through SEO and content marketing strategies, helping you attract more clients.
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What does a financial services marketing agency do?Strategy planning: Develops tailored marketing strategies that align with the specific needs of financial clients.
Brand management: Enhances the financial institution’s brand presence and reputation online.
Content creation: Creates professional, informative content that understandably addresses complex financial topics.
Customer acquisition: Uses targeted advertising and campaigns to attract new clients.
Regulatory compliance: Ensures all marketing materials meet the strict industry regulations and standards.
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How to choose the best digital marketing agency for your financial services businessIdentify your marketing goalsBe clear about what you want to achieve with your digital marketing efforts. Whether it's increasing brand awareness, generating leads, or enhancing customer engagement, your goals will guide your agency choice.
Look for relevant experienceChoose an agency that has experience in the financial services sector. They will be familiar with the industry’s unique challenges and regulations.
Consider tools and resourcesEvaluate whether the agency uses advanced tools and technology for data analytics, campaign management, and customer relationship management.
Check track recordsResearch their past projects and results. Look for testimonials or case studies that demonstrate their ability to deliver successful outcomes for financial services firms.
Discuss complianceEnsure the agency understands your industry's legal and regulatory requirements to avoid any potential legal issues.
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FAQs
Why is digital advertising important for Financial Services firms?
Digital advertising is vital for financial services firms because it helps them reach potential clients who are increasingly looking online for financial advice, products, and services. It allows these firms to target specific audiences, such as individuals looking for investment advice or businesses needing loans. 
Effective digital advertising can also help financial firms build trust and credibility by sharing valuable content, like financial tips or market insights, which is crucial in an industry where trust is a major factor in consumer decision-making.
Do Financial Services businesses need advertising.
Yes, they need advertising to attract new clients and stay competitive in a crowded market. Advertising is essential for promoting products and services and educating consumers about their offerings' unique benefits and features. This is particularly important as financial services can often seem complex and daunting to potential customers.
What's the best type of online advertising for Financial Services companies?
The best type of online advertising for financial services companies often involves a combination of SEM and social media advertising. SEM helps these companies appear prominently in search results when potential clients search for relevant financial services, making it a direct way to attract traffic and leads. 
Social media advertising effectively builds brand awareness and engagement, allowing financial firms to share informative content, answer questions, and interact directly with potential and current clients.
Why do Financial Services firms need advertisers?
Financial services firms need advertisers because these professionals have the expertise to navigate the complexities of digital marketing within the highly regulated financial industry. 
Advertisers understand how to create compelling, compliant advertising campaigns that resonate with target audiences while adhering to industry standards and regulations. They help financial firms effectively communicate their value propositions, manage their brand reputation online, and measure the impact of their marketing efforts to ensure the best return on investment.
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We Scale Startups helps startups reach ambitious goals by using data-driven strategies and growth experimentation. Sophisticated Marketing focuses on paid search and analytics, offering precise, data-backed solutions for businesses looking to optimize their digital strategy. Hop2TheTop specializes in paid media, crafting customized campaigns across platforms like Google and Facebook to drive traffic and boost conversions for long-term growth.
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