10 Best Digital Marketing Agencies In The UK In 2024
Get your UK business buzzing online with these awesome digital marketing hacks! Find out how to pick the right partner to boost your search visibility.
Published October 6, 2024.
Your UK businesses may find it challenging to attract and retain customers in a saturated market. With so many alternatives available these days, potential customers often struggle to find the right products to meet their needs. Digital marketing has become essential to helping your target audience find you. By using an agency's targeted strategies, you can enhance your business's visibility, engage with your audience, and drive sales. The best digital marketing agencies can create customized solutions to overcome your challenges, ensuring your brand stands out. Let's look through some of the best agencies the UK offers.
Our top picks
How we choose the best experts
Every expert must go through a data-based vetting program before their profile can go live on Mayple.com. This is how we vet our experts:
- Proven track record of results: We get view-only access to the experts’ accounts and analyze the results they’ve achieved for different brands, according to their niches. Only the marketers that have achieved above-benchmark results can become official Mayple experts
- Professional practices: We have a long list of best practices per skill set that determines whether a marketer is professional or not. This is compared against their actual past work, for example, their account structure, A/B testing methodologies, and 100+ other criteria so we don’t miss a single thing.
Other than that, we also provide unbiased monitoring services. Our monitoring system checks over 180 parameters relating to the professional level of work and your campaigns’ KPIs, to help ensure a high chance of success. Here are some of the parameters we monitor:
A/B testing methodology
Account structure
Naming convention
Targeting approach
Shopping ads methodology
Attribution models
Revenue & ROAS
KPI's: CTR, CVR, CPA & more
Change-log
Funnel conversion rates
Top 5
1. Cedarwood Digital Ltd. - Best digital marketing agency overall.
2. ThinkSocial.Media. - Best for revenue improvements.
3. Cristian 360. - Best for global user acquisition.
4. Konsidered.- Best for new target audiences.
5. The Story Club Ltd. - Best for prioritizing storytelling.
Brief overview
Cedarwood Digital allows clients to interact directly with experts rather than account managers and fosters efficiency and transparency in communication. The team delivers effective marketing strategies tailored to clients' needs, ranging from small enterprises to large multinationals. It is a performance marketing agency that emphasizes a collaborative approach. Additionally, Cedarwood Digital's commitment to professional development is evident in its investment in staff training and a positive workplace culture.
Why we chose Cedarwood Digital Ltd
Cedarwood Digital stands because it nurtures its experts and provides growth opportunities. The agency ensures its professionals remain at the forefront of industry trends and best practices. The team comprises certified professionals with extensive experience managing campaigns across multiple platforms, such as Google Ads and Bing Ads.
Budget: Up to $100k
Track record: Cedarwood Digital has demonstrated significant success, achieving a 90% increase in top 3 rankings for clients, gaining 2 million additional users, and delivering a remarkable 60% year-over-year growth for Casa Bella Furniture.
Industry focus: Home & garden, style & fashion, professional services
Pros
- Measurable results with transparent reporting practices
- Experience across various digital marketing platforms
- Specialized SEO, PPC, and Digital PR
Cons
- Limited services outside performance marketing
Brief overview
With offices in London, ThinkSocial.Media brings experience from top tech and corporate firms and offers expertise in marketing strategy, social media campaigns, web conversion optimization, PPC, and SEO. The agency specializes in comprehensive digital strategies for businesses of all sizes.
Why we chose ThinkSocial.Media
ThinkSocial.Media stands out for its expertise across a wide range of digital marketing services, including strategy development, social media management, and web optimization. Its focus on detailed strategy and execution, particularly in social media and SEO, demonstrates its ability to improve engagement and revenue. What truly sets ThinkSocial.Media apart is its global presence, with offices in London, Geneva, and Goa, allowing it to offer tailored solutions to clients worldwide.
Budget: $5k - $100k
Track record: ThinkSocial.Media boosted revenue by £30k weekly and improved cart completion by 40x. They also streamlined a client's website, cutting pages from 800 to 150.
Industry focus: Travel, finance, food and drink, health and wellness, sports outdoors and fitness, social and community, professional services
Pros
- Team with experience from Google and blue-chip firms
- Digital strategy includes social media and SEO
- Detailed marketing strategy and analysis
Cons
- No mention of content marketing or email campaigns
Brief overview
Cristian 360 is a digital marketing agency that helps startups and established brands consolidate and scale their online presence. The agency offers a comprehensive approach, supporting global marketing strategies and driving user acquisition through paid media channels. Its expertise spans various markets, including North America, Europe, and the Asia-Pacific region. The team at Cristian 360 has a strong focus on building marketing infrastructures, developing best practices, and scaling activities for long-term growth. They are known for managing substantial budgets to optimize performance across multiple industries, including e-commerce, travel, and media.
Why we chose Cristian 360
Cristian 360 stands out for its client roster, which includes notable brands. It brings consistency and efficiency to marketing campaigns, ensuring businesses can effectively reach their target audiences and expand their market presence globally. What truly sets Cristian 360 apart is its comprehensive marketing approach. The agency doesn’t just focus on short-term gains but builds long-lasting frameworks that support ongoing success.
Budget: Up to $100k
Track record: Cristian 360 tripled lead generation, reduced cost per lead by 36%, and secured $12M for paid media acquisition efforts.
Industry focus: Travel, sports, outdoors & fitness, technology, art & entertainment, professional services, health & wellness
Pros
- Ability to manage large marketing budgets for optimal performance
- Strong focus on driving targeted user acquisition and expansion
- Expertise in global marketing strategies and paid media management
Cons
- Creative or content production services may be limited
Brief overview
Konsidered optimizes performance across marketing channels such as Google Ads, Facebook Ads, and email marketing. The agency takes a holistic approach to brand strategy, ensuring each marketing channel aligns with the overall business objectives. By unifying these channels, Konsidered helps brands build awareness, engage with new audiences, and drive conversions through targeted campaigns. The company is a growth marketing agency specializing in direct-to-consumer eCommerce.
The agency works closely with clients to ensure strategies are tailored to their unique needs, fostering sustainable growth.
Why we chose Konsidered
Konsidered stands out for its approach to eCommerce growth. It focuses on each platform’s strengths to ensure that campaigns are more than isolated efforts but part of a larger picture that drives meaningful results. The team's tailored and integrated strategy sets Konsidered apart from traditional marketing agencies.
Budget: Up to $100k
Track record: Konsidered has demonstrated significant success by achieving a 15x ROAS for bottom-of-funnel campaigns and increasing platform-wide ROAS from 0 to 3.75. It also played a pivotal role in growing Stackers into a multi-million-pound direct-to-consumer brand.
Industry focus: Beauty, technology, style & fashion, home & garden. Health & wellness, travel, nonprofit & government
Pros
- Understanding of integrating data across multiple platforms
- Pivots and adjust based on real-time performance insights
- Optimizes Google Ads, Facebook Ads, and Amazon Ads
Cons
- Primarily focused on direct-to-consumer eCommerce brands
Brief overview
The Story Club specializes in social media management, video content creation, and brand strategy. It helps clients elevate their visibility across platforms like Facebook, Instagram, LinkedIn, and TikTok. It's a dynamic digital marketing agency focused on crafting engaging narratives through various content strategies. Committed to delivering results beyond mere engagement metrics, The Story Club emphasizes the importance of meaningful connections with target audiences.
Why we chose The Story Club Ltd.
The Story Club stands out because it serves national and local businesses across industries such as real estate, fashion, food, eCommerce, and health and wellness. The team's expertise allows it to tailor marketing strategies that resonate with specific audiences, ensuring each campaign is unique. By studying market trends and audience engagement, The Story Club develops content that tells compelling stories and captures the essence of each brand. In addition to strategic planning and content creation, The Story Club provides video editing and campaign management services. Its approach integrates paid and organic social strategies to maximize outreach and engagement.
Budget: Up to $20k
Track record: The Story Club has achieved impressive results, including an 8x ROI for ad spend, a 383% increase in Facebook followers, and an 81.4% growth in Instagram engagement. These metrics highlight its effectiveness in driving audience engagement and maximizing marketing investments.
Industry focus: Style & fashion, art & entertainment, baby, education, health & wellness, pets
Pros
- Experience with both paid and organic social strategies
- Emphasis on storytelling in marketing strategies
- Social media management and content creation
Cons
- No in-house web development or design services
Brief overview
Thrivelia aims to transform how brands communicate with their audience by emphasizing customer lifetime value and loyalty, ultimately increasing sales and customer satisfaction. The company enhances retention strategies for eCommerce brands. The team collaborates closely with clients to understand their unique needs and challenges. This collective spirit grows strong partnerships, allowing Thrivelia to implement tailored marketing solutions. It offers a comprehensive approach integrating various channels, including email, SMS, direct mail, and push notifications, to boost customer engagement and profitability.
Why we chose Thrivelia
Thrivelia stands out for ensuring that clients stay informed throughout the process, enhancing trust and cooperation. We applaud its commitment to transparency and integrity. It has achieved remarkable success for its clients, including a 500% revenue increase within just 30 days and a 256% increase in delivery rates for one client. Thrivelia's strategic initiatives optimize customer journeys and improve conversion rates.
Budget: Up to $100k
Track record: For one client, it achieved a 92% boost in repeat purchase rates. These metrics highlight the agency's effectiveness in driving growth and enhancing customer loyalty.
Industry focus: Art & entertainment, baby, beauty, electronics, education, finance, food & drink, gaming, health & wellness, home & garden, pets, professional services, social & community, sports, outdoors & fitness, style & fashion, technology, travel
Pros
- Boosts engagement and conversion rates
- Multi-channel marketing strategy
- Customer segmentation techniques
Cons
- Less focused on industries outside of eCommerce
Brief overview
We Scale Startups' process involves thoroughly understanding customer needs and behaviors to develop appropriate strategies. Using tools like Jobs to be Done modeling, We Scale Startups helps clients articulate their value propositions and refine their messaging. The agency emphasizes a data-driven methodology, focusing on the fundamental aspects of marketing, including customer persona research and growth experimentation. This approach enhances brand clarity and positions startups to compete successfully in their respective markets. We Scale Startups is a digital marketing agency that helps startups achieve their growth objectives systematically and analytically.
Why we chose We Scale Startups
Scale Startups stands out because its collaboration often includes crafting strategies integrating organic and paid marketing methods. The agency also ensures clients can achieve sustainable growth while building strong customer relationships. It works with various clients across industries, addressing unique challenges and opportunities. The agency helps its clients scale through rigorous testing and optimization while focusing on customer engagement and retention.
Budget: Up to $1M+
Track record: We Scale Startups has successfully increased a client's monthly active users from zero to 12,500 and achieved rapid growth for various gaming brands. Additionally, they have enhanced customer lifetime value for clients in the competitive CBD marketplace.
Industry focus: Gaming, social & community, professional services, finance, education, art & entertainment, technology
Pros
- Customer persona research enhances targeting accuracy
- Growth experimentation fosters innovation
- Data-driven approach ensures informed marketing decisions
Cons
- Focus is on large enterprises or established brands may be limited
Brief overview
The Online Lab focuses on eCommerce and employs multiple services, including Google PPC, Meta (Facebook) advertising, email marketing, and design. The team is dedicated to amplifying a brand's presence across multiple channels, ensuring that clients stand out in a crowded marketplace. The company is a digital marketing agency that enhances brand growth through various online strategies.
Why we chose The Online Lab
The Online Lab stands out for its commitment to creativity and innovation. The team's focus on tailored solutions and continuous optimization allows clients to achieve their goals effectively. The Online Lab strives to deliver impactful results that contribute to long-term success through collaboration and a deep understanding of each brand's unique needs. The agency is passionate about helping brands navigate their marketing challenges.
Budget: $500k - $1M
Track record: The Online Lab has achieved remarkable success, generating 50% of revenue from email marketing alone while consistently maintaining 40% of campaign open rates. Additionally, they recorded up to 18x return on ad spend (ROAS), showcasing their effective marketing strategies.
Industry focus: Gaming, baby, health & wellness, pets, travel, style & fashion, sports, outdoors & fitness, real estate, home & garden, food & drink, education, electronics, automotive, art & entertainment
Pros
- Optimization of campaigns for better performance
- Omnichannel marketing strategies for brand visibility
- Google PPC and Meta advertising services
Cons
- Primarily focused on online strategy, lacking offline support
Brief overview
The Inbox Club offers newsletter creation, promotional campaigns, eCommerce automation, and lifecycle management. The Inbox Club aims to help businesses earn more from their email lists. It believes that sending personal, meaningful emails is key to driving conversions. The agency is a specialist email marketing agency based in Norwich, UK. It focuses solely on crafting engaging and effective email campaigns for its clients.
Why we chose The Inbox Club
The Inbox Club stands out due to its unwavering commitment to specialization. It uses advanced segmentation and automation techniques to ensure that each email reaches the right audience at the right time. The agency works closely with clients to understand their unique needs and create customized email strategies. In addition to its core email marketing services, The Inbox Club also provides data analysis and reporting to help clients track the performance of their campaigns.
Budget: Up to $200k
Track record: The Inbox Club has achieved remarkable success, with click rates increasing by over 400% and like-for-like email revenue growing by 66%. Additionally, it has exceeded open rates of 56% for new journeys, showcasing its effectiveness in driving engagement and revenue.
Industry focus: Art & entertainment, automotive, baby, electronics, education, finance, food & drink, gaming, health & wellness, home & garden, nonprofit & government, pets, professional services, real estate, social & community, sports, outdoors & fitness, style & fashion, technology, travel
Pros
- Data analysis and reporting for campaign performance
- Crafts personal, engaging, and meaningful email campaigns
- Advanced segmentation and automation techniques
Cons
- Other digital marketing services may be limited
Brief overview
Growth Spin's tailored campaigns are designed to meet individual client needs, ensuring that marketing initiatives align with business objectives and market trends. Utilizing data-driven methods and cutting-edge digital tools, Growth Spin focuses on optimizing performance to achieve measurable outcomes. The agency specializes in assisting funded start-ups and scale-ups to craft and execute impactful marketing and digital strategies. With a strong emphasis on user acquisition and retention, the company excels in paid social and search advertising.
Why we chose Growth Spin
Growth Spin stands out for its established expertise in enhancing user acquisition and retention for start-ups and scale-ups. The team consistently achieves notable results through its data-driven strategies, ensuring that marketing efforts are effective and efficient. With experience across diverse sectors, including technology and retail, Growth Spin showcases its adaptability and skill. Its combination of strategic insight and proactive execution positions it as a dependable partner for clients aiming to reach their growth goals.
Budget: $5k - $100k
Track record: Growth Spin Ltd has demonstrated significant success by increasing return on ad spend (ROAS) by 100% for clients, reducing customer acquisition costs by 25%, and executing multiple successful campaigns across various sectors.
Industry focus: Technology, education, finance, food and drink, home and garden, real estate
Pros
- Uses data to optimize marketing performance
- Expertise with start-ups and scale-ups
- Customizes approaches to align with business goals
Cons
- Mainly concentrates on paid social and search ads
Do I need to hire a digital marketing agency?
Any digital marketing agency you decide to collaborate with should be chosen based on your business's current and future needs. If your company's marketing tasks feel overwhelming and need to be managed in-house, then an agency can help. They can provide expertise, advanced tools, and dedicated time to manage and grow your digital visibility. For startups or small businesses that lack specialized in-house marketing staff, an agency can be a valuable asset to boost your online engagement and reach your target audience.
What does a digital marketing agency do?
- SEO and SEM: SEO professionals optimize your website and content for search engines and manage pay-per-click advertising.
- Strategy and planning: Experienced marketers develop and implement strategies tailored to your business goals.
- Social media management: Experts handle your social media profiles to improve engagement and brand presence.
- Analytics and reporting: Agencies provide insights into your campaigns' performance, helping you understand what works and what doesn’t.
- Content creation: Creatives produce various types of content, from blogs to videos, to engage your audience.
How to choose the best digital marketing agency for your business
Discuss budgets
Ensure their services align with your budget constraints, and discuss all potential costs upfront to avoid surprises.
Consider communication
Choose an agency that communicates clearly and frequently, updating you on your campaigns.
Evaluate their success
Check their portfolio, read client testimonials, and consider case studies to evaluate their effectiveness.
Seek relevant experience
Look for agencies that have worked with businesses like yours or have expertise in your industry.
Clarify your goals
Know what you want to achieve with digital marketing, whether it's increasing sales, improving brand awareness, or something else.
FAQs
How do I choose a good digital marketing agency?
To select an excellent digital marketing agency, start by defining what specific goals you have for your marketing, such as increasing sales, gaining more social media followers, or improving your website’s search engine ranking. Look for agencies that have experience and success stories in your industry.
Check their client testimonials and reviews. Request proposals from several agencies to compare their strategies, pricing, and the services they offer. Selecting an agency that communicates well, understands your business needs, and aligns with your company values is important.
Does my business need a digital marketing agency?
Whether your business needs one depends on your current situation and goals. Hiring an agency can be beneficial if you're finding it challenging to handle your digital marketing in-house due to a lack of expertise or resources or if you're not seeing the desired results from your current marketing efforts. They can provide the expertise, tools, and strategies to help you reach your marketing goals more effectively.
Should I use a digital marketing agency?
An agency can enhance your online presence and help you reach more customers more efficiently. Agencies bring specialized knowledge and resources that can improve your marketing efforts, such as advanced analytics, professional content creation, and effective ad campaign management. If you feel overwhelmed by the complexities of digital marketing or need to free up time to focus on other areas of your business, then hiring an agency might be a good decision.
How much should I pay a digital marketer?
The amount you should pay a digital marketer can vary based on their experience level, the complexity of your marketing needs, and your location. Freelance digital marketers typically charge anywhere from $50 to $200 per hour.
If hiring an agency, monthly fees can range from a few thousand dollars for essential services to tens of thousands for more comprehensive marketing campaigns. It’s crucial to balance the cost with the potential return on investment a skilled marketer can bring to your business.
Hire a digital marketing agency with data-backed results
Finding the right digital marketing agency can be tiresome, and that's where Mayple steps in, offering a smart solution by connecting you with proven digital marketing agencies. Their dedication to improving your online visibility and increasing customer engagement lands them the title of best digital marketing agency with us.
Cedarwood Digital takes a collaborative approach to performance marketing, allowing direct interactions between clients and experts to enhance communication and tailor strategies effectively for businesses of all sizes. ThinkSocial.Media leverages experience from top tech and corporate sectors to offer comprehensive digital strategy, including social media campaigns, web optimization, PPC, and SEO, catering to diverse business needs. Cristian 360 supports startups and established brands in scaling their online presence globally, optimizing user acquisition through paid media, and developing robust marketing infrastructures.
None of the above seems like the right fit? Not to worry. With Mayple you’ll find the perfect match for your business needs by harnessing the power of AI. Just because someone’s a marketing expert doesn’t mean they’re right for your brand. Our AI algorithm uses multiple data sources and matching factors to ensure the experts you work with are the perfect fit to help you grow and scale. Exponential business growth is just one call away!
