What is ad campaign management?

Ad campaign management involves planning and coordinating digital marketing/ advertising campaigns. This includes selecting the right platform, targeting the right audience, and coordinating content creation to drive conversions. It also involves optimizing campaigns for maximum effectiveness and ensuring all campaigns comply with relevant regulations. Ad campaign management is essential for businesses looking to optimize their digital marketing/advertising efforts.

What does a campaign manager do?

A campaign manager (sometimes referred to as a campaign director or campaign chairman) coordinates advertising campaigns (usually online). They select the channel, set up the campaign, request copy and creatives from the team, and measure the results, ensuring to report on key performance indicators for every campaign.

How much does a campaign manager cost?

In general, a campaign expert costs between $40 and $60 an hour, but many will cost more (or less) than that. The reason in price variation is due to every individual's specific experience, track record, and skillset.

Skills your campaign manager should have

If you're not sure how to spot a good candidate, consider the following skills as "musts" for every good campaign management specialist:

Communication skills

Your campaign manager needs to be able to communicate effectively -- both with your customers/ target audience and with other members of the marketing team. This helps ensure your marketing efforts are well-targeted and efficient.

Project management

A good campaign expert needs to have organizational skills and know how to manage projects, including how to set deadlines, coordinate tasks and team members, and track progress. This helps them ensure that campaigns are conducted in an organized, efficient manner.

Marketing and channel know-how

General marketing knowledge, as well as marketing channel-specific knowledge are both must-have's when it comes to campaign management. Both of these skills help campaign coordinators oversee projects correctly and preempt potential planning disasters.

Analytical thinking

The person who manages your campaigns should be a great analytical thinker. This will help them pull information from multiple sources, analyze them against your business goals, draw appropriate conclusions, and build the most efficient campaign strategies. 

Toolstack knowledge

A great campaign specialist will also have a good grip on the toolstack they need to leverage. They should know how to use data and analytics tools, automation platforms, and other marketing technologies to maximize the effectiveness of your campaigns.

Creativity

While campaign managers are not creative specialists, they should possess a certain degree of creativity in order to come up with out-of-the-box solutions and stand out from the competition. They should also know how to communicate with creatives in "their language", as this will make every campaign run smoother.

Attention to detail

An experienced campaign managers should be able to pay attention to the details, from creative elements to tracking analytics. They need to have an eye for detail to uncover and resolve potential issues with campaigns quickly.

Questions to ask your campaign expert before you hire them

If you're not sure what to ask your potential campaign manager when hiring them, here are some ideas:

• Can you give us an example of a successful campaign you managed over the last 1-2 years? 
• What, in your opinion, are common skills campaign managers and project managers have in common? 
• Do you have experience in managing ad campaigns based on content marketing efforts? 
• How do you build strong relationships with internal stakeholders and external providers? 
• Do you have B2C marketing campaign experience? 
• Do you have examples of B2C campaigns you've run before?
• What is your preferred business niche?
• How does your work impact business growth, in your opinion?
• How do you coordinate ad campaigns with other elements of the customer acquisition strategy? 
• How do you make sure each campaign fits the customer journey you're aiming for? 

How to hire the perfect ad campaign expert

Traditional hiring process

If you prefer having a large pool of candidates to choose from, posting your job opening on different boards (like Indeed.com, for example) is your best bet. Taking this route allows you to review every candidate's credentials and portfolio. Additionally, you can schedule interviews with the top-performing candidates and ask them about their experience and view on campaign management best practices.

Freelance platforms

Platforms like Fiverr and Upwork make the world a much smaller place with the power of remote work. You can quickly search for experienced freelance campaign managers and review their previous projects, reviews, and ratings. Once you narrow down your search, you can contact candidates you deem suitable. Alternatively, you can also post your job and go through the application sifting process.

Asking for referrals

If you want a quick path to hiring a trustworthy campaign manager, asking for referrals might be the best option for you. When you ask your peers if they;ve worked with campaign managers they'd recommend, you automatically skip through the first stages of the recruitment process, straight to getting in touch with a specialist and assessing how good a fit they are for your business.

Hiring with Mayple

The quickest, most efficient, and easiest way to hire a campaign manager is through Mayple. All you have to do is contact us, tell us more about your needs, and we'll automatically match you with someone with the right set of skills and experience. We only work with vetted experts who have a proven track record of success, so you can rest assured that you'll hire someone who'll deliver great results.