Top 10 Influencer Marketing Agencies and Experts in 2024
Want to find the right influencers to work with? Improve the ROI of your Influencer Marketing Campaigns? You need a top influencer agency.
Updated January 16, 2024.
Influencer marketing is no longer just a buzzword; it's a powerful tool for brands to connect with their audiences. As the influencer industry matures, the need for expert guidance and strategic collaboration is at an all-time high. These top influencer agencies and experts know the ins and outs of connecting brands with their target audiences, and they'll redefine how you engage with your audience.
» Use this checklist to better plan your influencer marketing campaigns.
Our top picks for the best influencer marketing agencies and experts
1. Brielle C. - Best overall
2. Audiencly - Best for lifestyle marketing campaigns
3. Reach Digital - Best for fast-scaling growth
4. Influencer Stuff Inc. - Best for expert creator collaboration
5. Skarlet R. - Best for Instagram brand growth
6. XLfluence - Best for influencer campaign management
7. Cree J. - Best for goal-oriented social media marketing
8. Jessica S. - Best for consumer immersive marketing
9. Lab 6 Media - Best for growth-focused influencer marketing
10. TryMus Group - Best for customized content development
What is an influencer marketing agency?
Influencer marketing agencies are the go-to place when you want to find the best people to promote your product or service. These companies combine top social media influencers from different niches and industries to create engaging content. They also make sure this content gets shared across all social media platforms.
You can hire these agencies to do everything from creating sponsored Instagram posts to managing video shoots. The bottom line is that they’ll take care of the hard stuff so you can focus on growing your business.
1
Brielle C.
Custom social media growth specialist.
Experience
10+ years
Country
USA
Industry focus
Art & entertainment, baby, beauty, education, food & drink, health & wellness, social & community, style & fashion, travel
Brief overview
Brielle, a seasoned social media manager, finds joy in connecting influencers with brands, implementing innovative marketing strategies, and retargeting campaigns to optimize results.
Specialties
- Social media marketing
- Community growth
- Digital advertising
- Specializes in dating, networking, parenting, community organizations, as well as watches and sunglasses
2
TikTok | Social Media Ads | Influencer Marketing
Brief overview
Audiencly, led by Adrian Kotowski, made its mark with viral ad campaigns in gaming and quickly transitioned into lifestyle marketing for brands across various segments. With a global network of 5,000+ influencers, they facilitate connections between your brand and trendsetters, offering comprehensive online marketing solutions, including CPI, CPM, CPC, and CPA. They're equally adept at TV-level advertising and boosting community engagement.
Why we chose Audiencly
What truly sets Audiencly apart is their extensive global network of influencers. Whether you're after rising stars or established trendsetters, Audiencly serves as the bridge between your brand and the right influencers.
- Industry experience - Multiple, including games, software, eCommerce and lifestyle
- Track record - 400M+ views, 20M+ likes, 250+ creators
- Services - TikTok, social media ads, influencer marketing
Pros and cons
They have a knack for creating attention-grabbing and relatable content
Extensive global network of over 5,000 influencers
Comprehensive suite of online marketing solutions
Audiencly, while rapidly successful, may have a shorter track record
4
Influencer Marketing | Youtube Ads
Brief overview
InfluencerStuff is a creator-first agency with over 30 years of combined experience, having worked with 100+ brands and 2,757+ creators. Their role involves identifying the right business opportunities, negotiating prices, and presenting creators with brand offers that align with their style and preferences. This streamlined process allows creators to focus on content creation while InfluencerStuff handles the business side.
Why we chose InfluencerStuff
What really sets InfluencerStuff apart is where they're coming from—they used to be content creators themselves. This means they totally get both the creative and business sides of the influencer world and are perfectly poised to make winning brand partnerships.
- Industry experience - Multiple industries
- Track record - Worked with over 100+ brands and 2,757+ creators
- Services - Influencer marketing, YouTube ads, creative campaigns
Pros and cons
Streamlined process
Strong relationships with creators and businesses
Vast experience
Potential for bias
No clear pricing info is available
5
Skarlet R.
Pet influencer marketing specialist.
Experience
15+ years
Country
USA
Industry focus
Pet industry
Brief overview
Skarlet supports pet industry professionals to boost brand visibility and generate sales using tailored influencer marketing methods.
Specialties
- Influencer marketing
- Brand growth
- Instagram ads
- Pet shops and supplies
- Medication and supplements
6
Influencer Marketing | Marketing Strategy
Brief overview
XLfluence uses cutting-edge technology and impressive knowledge to create powerful "Cliques"—perfect partnerships between brands, influential creators, and eager audiences. The stronger the connection, the better the results. What's more, they start with smaller campaigns to fine-tune strategies, ensuring your marketing goals are met effectively and efficiently.
Why we chose XLfluence
XLfluence sets itself apart by having a smart approach. They start with small campaigns to make sure everything is working before scaling up, so your marketing goals are always met. When you partner with XLfluence, you're working with a team of tech-savvy, data-driven experts who know how to deliver effective and affordable influencer marketing.
- Industry experience - Multiple industries
- Track record - Proven track record of success
- Services - Influencer marketing, marketing strategy
Pros and cons
Leverages cutting-edge technology
Targeted and strategic approach
Global reach
No clear pricing structure
7
Cree J.
Experienced influencer marketer with PR expertise.
Experience
8+ years
Country
USA
Industry focus
Art & entertainment, beauty, food & drink, health & wellness, travel
Brief overview
Cree focuses on social media and influencer marketing. She combines traditional PR with contemporary marketing trends.
Specialties
- Non-alcoholic beverages
- Restaurants and bars
- Grocery stores
- Alcoholic beverages
- Bath and body
8
Jessica S.
Influencer marketer for wellness brands.
Experience
10+ years
Country
USA
Industry focus
Food & drink, health & wellness, sports, outdoors & fitness, travel
Brief overview
In her role, Jessica stands out as a driven, forward-thinking, and accountable professional. She is committed to propelling your business through effective influencer advertising techniques.
Specialties
- Influencer marketing
- Wellness and healthy living
- Nutrition and weight loss
- Exercise and fitness
- Camping and outdoors
9
Google Ads | Social Media Ads | Influencers
Brief overview
With over 20 years of experience, the Lab 6 Media team has generated a whopping $85 million in revenue for eCommerce. Their mission is to help your business evolve and grow sustainably while making every ad an opportunity to educate and build customer affinity. Results are at the core of their mission, and the lasting client relationships they've built are a testament to their reliability and effectiveness.
Why we chose Lab 6 Media
Choosing Lab 6 Media for your digital marketing needs is a smart move for any business aiming for growth and success in influencer marketing. What makes them stand out is their dedication to sustainable growth. They don't just spend your budget; they make an effort to educate your customers and build a genuine connection with every ad.
- Industry experience - Multiple industries, including the world's top brands
- Track record - Multi-award winning, 172% increase in monthly sales, 9x sales boost
- Services - Google Ads, social media ads, influencers, affiliate marketing
Pros and cons
Proven track record
Strong client relationships
They focus on sustainable growth
Lab 6 Media's services might be on the higher end and pricey
10
SMM | Community Management | Content Creation
Brief overview
TryMus, a Toronto-based content production partner founded by Martha Tryshak, offers a comprehensive range of services, from custom content creation to competitive social media and content strategies. Specializing in content development, they cater to businesses of all sizes, including startups and large enterprises. Their expertise in influencer marketing and community management is particularly valuable for growing companies.
Why we chose TryMus Group
At TryMus, they don't just craft content; they weave engaging narratives that breathe life into your brand and ignite growth. What sets them apart is their dream team—a crew of creative minds, strategic thinkers, marketing maestros, and a data wizard that'll help you build real, lasting connections.
- Industry experience - Beauty, wellness, eCommerce and more
- Track record - Multi-award winning, five-star rating
- Services - Social media management, content, community management, branding, copywriting
Pros and cons
TryMus excels in the art of storytelling
They offer a wide range of services
Data-driven approach
They prioritize building meaningful relationships with clients
Less accessible for budget-conscious businesses
Why work with an influencer marketing agency?
There are three main reasons why you should consider working with an influencer marketing agency:
- It'll save you time: First, influencer marketing agencies will save you time by doing much of the heavy lifting. They'll help you find the relevant influencers, build out your social media strategy, create some of the graphic design, and maybe even handle the video editing work. This frees you up to spend more time strategizing about getting your message out there.
- Access to top influencers: Second, influencer marketing agencies have access to some of the most powerful social influencers in the world. They usually have a network of influencers that they've worked with and they know are good. You can tap into their audiences and reach new customers without spending too much money on an expensive influencer marketing platform. For example, a TikTok agency would have access to tens and hundreds of the right influencers for you to work with.
- Smart scaling: Finally, influencer marketing agencies are able to quickly scale up or down depending on your needs. If you need to launch a campaign, you can add more resources at any given moment.
Questions to ask your influencer agency
If you’re looking for an influencer marketing agency, here are four questions you should ask yourself before signing up:
1. What type of influencer marketing services do you offer?
There are many aspects of influencer marketing that an agency could handle. Some may only deal with the content strategy and help connect you to the right micro-influencers. Others may manage the entire campaign from start to finish, from creative strategy to content production. A full-service influencer marketing agency will typically do all of the above.
2. How much experience do you have with influencer marketing?
A good influencer marketing agency has years of experience in the field. It knows what works and what doesn’t. By asking them if they can help you figure out your goals, you’ll know whether they’re right for you.
3. Do you only create the strategy, or do you manage the entire process?
Most influencer marketing agencies offer a range of services. But if you only need one person to handle your campaign, it may be worth paying separately for each puzzle piece. It also depends on the social media channels you'll be using; some require more planning, and some are heavy on the execution.
4. What influencer marketing strategies would you recommend for my business?
You should get a good idea of the type of strategy your agency would pursue before starting to work with them. Which social channels would they recommend? What type of content should you create? Which relationships with influencers would they leverage?
5. What type of influencers do you have in your network?
There are many types of content creators, and they vary by the size of their audiences and their engagement rate (micro-influencers, macro-influencers, celebrity influencers, etc.). It's important to find out what type of influencers the agency works with and which type they would recommend for your business. It's not so important that an agency has millions of influencers in their phone book but that they know specific ones that can help you sell your product or service.
6. Who else is involved in the project?
It’s essential to understand who will be involved in your campaign. Are they experts in social media? Is this a social media marketing agency that is experienced in the social media channels you're on? How many other clients do they already have? How big is their in-house team?
7. Have you worked with other brands in my niche?
Forget the prominent brands that you see on the agency's home page. Ask them if they have experience running influencer marketing campaigns for brands in your niche or industry. Have they worked with other consumer brands in your niche? If you're expanding to another region, have they worked with international brands?
8. What other digital marketing services do you offer?
Last but not least, a great question to ask is what other services they offer. They may be able to help you expand to other marketing channels, improve your conversion rates, or manage your organic social media campaigns. If they prove their worth with influencer marketing they may have the expertise you need in another realm.
Once you start thinking about the answers to these questions, you’ll see why influencer marketing agencies are such great partners. When you don’t need to worry about anything but getting results, you can focus on making your product or service better and growing your other channels.
