10 Best Amazon Marketing Agencies in 2024
Want to grow your Amazon presence? Need to hire an Amazon advertising pro? Here are the best Amazon agencies you should work with.
Updated February 21, 2024.
The eCommerce scene is always teeming with potential, and Amazon stands as the ultimate stage for businesses to shine. But competition can be fierce, so you need an expert to help you make the most of this opportunity. We're spotlighting the top Amazon marketing agencies, known as trailblazers and catalysts for many eCommerce success stories.
Our top picks for the best Amazon marketing agencies
1. The Amazing Marketing Co - Best overall
2. The Amazon Blueprint - Best for rapid Amazon growth
3. PPC Boost - Best for PPC strategy development
4. Nuver Digital - Best for innovative Amazon marketing strategies
5. Tale Digital - Best for fast revenue growth
6. Pink Owl Agency - Best for data-driven Amazon marketing
7. Sequence Commerce - Best for streamlined marketing strategies
8. Pixated - Best for trend-setting Amazon advertising
9. Parker-Lambert - Best for expert catalog management
10. INDX - Best for hands-off marketing
What is an Amazon marketing agency?
An Amazon marketing agency helps Amazon sellers increase their sales through various marketing strategies, including Amazon ads, creating and optimizing listings, customer service, eCommerce SEO, and, in some cases, dealing with Amazon's fulfillment and refund department.
What does an Amazon agency do?
An Amazon marketing agency's main task is to help brands increase their sales on Amazon. That can be broken down into several different digital marketing services.
Ad creation & campaign management
Some agencies deal with Amazon PPC and manage the various advertising campaigns for the brand (sponsored products or sponsored brand campaigns).
These Amazon PPC agencies would drive sales by managing your ad spend, monitoring your advertising performance through a dashboard, and ensuring your budget is spent efficiently. They would also monitor your ads and make sure they're delivering the results you expect.
Tasks include:
- Keyword rank monitoring
- Strategic planning
- DSP Advertising
- Campaign optimization
- Designing creative assets
Audit & Optimization
Some agencies also audit the account and help with conversion optimization on the brand's store page. Some agencies deal with what's known as Amazon SEO—helping optimize product listings to rank higher in the organic search results.
After all, Amazon is one giant search engine, and it comes with its own set of search engine optimization strategies to get your products to appear in the product search.
Tasks include:
- Getting the Buy Box
- Improving product visibility through continuous optimization
- Optimizing the pricing strategy to increase sales velocity
Account Management
Some agencies function like eCommerce managers and manage the channel. They take care of the fulfillment and customer service, make sure the customers leave product reviews, and open tickets with Amazon's support team.
Tasks include:
- Creating more UGC and product reviews to entice potential customers
- Handling returns and customer inquiries
- Marketplace management - solving issues with Amazon's internal team
- Amazon Vendor Central and Seller Central account management
Reporting & Analytics
It's also really important to stay on top of your data and see how well each tactic is working. You can create custom reports or view insights like your click-through rate and conversion rate of each marketing campaign. A really good Amazon advertising agency would catch problems from the data and optimize your product ads accordingly.
Why use an Amazon marketing agency?
Amazon is one of the world's largest marketplaces, with over 197 million monthly visitors, 6.3 million sellers, and more than 310 million active users overall. It's a world in itself. For eCommerce brands looking to expand their customer base on this vast platform, it's crucial to master a myriad of digital marketing strategies.
The thing is, a brand might already be juggling multiple channels, such as Google Shopping, social media ads, or Google display ads. But when it comes to Amazon, they might lack the resources or the experience needed to truly fine-tune their marketing efforts. It's like having a complete toolbox but needing the right expert to use those tools effectively on Amazon's unique stage.
When navigating the Amazon marketplace, having a specialized agency by your side can make all the difference. They're there to provide the perfect advertising services and expertly manage your Amazon Seller Central.
With the right strategy, you can unlock a treasure trove of extra revenue on Amazon—you just need someone who knows the ropes to guide you. That's where an expert agency comes in, ready to lead you on the path to success.
How to choose the right Amazon agency
How do you know which full-service Amazon agency is good? Here are the things to watch out for.
Experience in your niche
The most important thing to look for is the agency's experience with similar brands in your niche. It's less relevant with Amazon, since there's a lot of overlap between niches, but you should still make sure that your digital agency has experience in your specific product category.
Proven track record
Only work with consulting agencies that have succeeded with similar brands in the past. If you're hiring them for Amazon SEO then they should show you specific product rankings they've improved or specific marketing efforts they've succeeded with in the past.
Reporting and analytics
You should ask the agency how they plan to report their progress - which tools are they going to be using and how often they will send in reports. Campaign optimization doesn't work unless you analyze your data carefully, and all the information should be transparent and available to you as the client.
Robust strategy
Always ask your agency for a data-driven strategy before they start working on your store. Make sure that their strategy makes sense and it can actually drive revenue growth.
Transparency
Transparency is one of the most important aspects of working with any digital agency. They should be as transparent as your in-house team and this could make or break the relationship. So be sure to report any red flags to your manager as soon as you see them.
Questions to ask your Amazon agency
- Have you worked with other brands in our niche / product category? What were your results in terms of monthly sales?
- What services do you offer? Advertising management? Product optimizations? Amazon SEO? Inventory Management?
- Which strategies would you recommend based on our business goals?
- Have you worked with similar ad budgets?
- What is your approach to bid optimization?
- What's your percentage of success at getting us to the buy box?
- Would you create Amazon posts for us?
- Do you have an in-house creative team? Or would you need us to have a graphic designer to create product images?
- Do you have content writers on your team that would optimize each product description, or would we need to have an in-house writer?
- What is your combined experience on the platform?
- Which key performance indicators (KPIs) would you be tracking?
- How often would you report your results? And how often would we have meetings?
- How many satisfied clients do you have?
Hire the perfect Amazon marketing agency with Mayple
Looking for the right agency to hire? Look no further. We have over 600+ vetted marketing experts and agencies with a successful track record. They regularly achieve above-benchmark results in each industry and can help take your Amazon account to new heights. It's a super simple process.
We match you with the best brand based on various criteria; they write out a detailed marketing strategy for your business and start executing. We also provide a dashboard with all the data and a dedicated Mayple rep to help you strategize and launch new channels. What are you waiting for?