5 Best Klaviyo Agencies for Email Marketing in 2024
Want to take your Klaviyo campaigns to new heights? These top Klaviyo agencies can create personalized and targeted campaigns that drive engagement and conversions.
Updated January 2, 2024.
Email marketing has been around since the early days of digital advertising, and for good reason. It's a proven, flexible way to connect with people. Since emails allow you to communicate directly and personally, you can customize campaigns to boost results, and Klaviyo is particularly suited to this. Make the most of this tried and trusted email marketing platform with the help of these vetted Klaviyo agencies.
Our top picks for the best Klaviyo agencies
1. The Email Marketers - Best overall
2. Aspekt - Best for combining SMM with email marketing
3. Adventure Digital - Best for start-ups in eCommerce marketing
4. King Pixel Digital Marketing - Best for women-focused email marketing
5. HiFlyer Digital - Best for customer retention-focused email marketing
What is a Klaviyo agency?
A Klaviyo agency is a company or a team of professionals specializing in using Klaviyo, an email marketing platform, to help your business create and manage your email marketing campaigns. These agencies are well-versed in utilizing Klaviyo's features and tools to optimize email marketing strategies for their clients.
Services offered by Klaviyo agencies may include email campaign setup, email template design, automation workflows, analytics, and overall strategy development to enhance your customer engagement and drive conversions, improving your return on ad spend (ROAS).
What does a Klaviyo agency do?
A Klaviyo agency usually consists of email copywriters, designers, and developers who create and optimize your email marketing campaigns to grow your business. Their work could be broken down into the following:
Klaviyo setup and optimization
The first thing a Klaviyo email marketing agency would do for a new client is ensure they have their Klaviyo account set up correctly. That's the bulk of the work for Klaviyo experts.
Then comes the campaign strategy, which includes a content calendar for each email flow, setting up each email campaign, and creating email automation for each step of the customer journey.
Other aspects of a campaign strategy include:
- Monthly custom reports on all the email campaigns
- Monthly optimization, A/B testing, and analytics
- Design and development of campaigns
- Email marketing tactics (user-generated content + giveaways)
- Detailed email strategy designed to hit your business goals
- Marketing automation across the customer lifecycle (welcome flow, post-purchase flow)
Complimentary services may include SMS, push notifications, omnichannel marketing strategies, and lead generation.
Klaviyo consulting and management
Businesses with a robust email marketing strategy sometimes need a quick consultation to ensure they're optimizing and taking advantage of the platform's various features. A Klaviyo expert or agency could also recommend other changes to improve the conversion rates of your emails or website.
Conversion rate optimization is tied to how many leads you get and how big your email list is, so it greatly affects email marketing revenue. The right Klaviyo expert could also look at your customer data and recommend other marketing efforts you haven't thought of.
» Looking for a more traditional approach? Explore the best email marketing agencies.
What's a Klaviyo partner vs a Klaviyo master?
Klaviyo has a partnership program for its agency partners and individual Klaviyo specialists. Klaviyo Partner is the regular level of certification. Klaviyo Master is a higher level of certification designed for agencies and consultants that provide superior services and deliver great results on a regular basis.
Questions you may want to ask your Klaviyo agency
- What is your revenue model? (Per project or commission.)
- Have you helped other companies in my niche grow their revenue from email marketing?
- What other marketing channels do you specialize in (influencer marketing, search engine optimization)?
- Does your service include a monthly campaign calendar? And how many months do you plan in advance?
- Would you handle the email design and content creation for each email campaign?
- What type of campaign cadence would you recommend?
- What would your automation strategy look like?
- How often would you send reports of your progress?
- Who will be my main point of contact at your agency?
- How many Klaviyo customers do you have?
- What kind of strategy would you recommend for my business?
- What type of email campaigns would you focus on (abandoned cart, welcome series, post-purchase flow)?
Why not work with a regular email marketing agency?
You could always work with a regular email agency, but not all email marketing agencies have the specific Klaviyo expertise you want. Working with a digital marketing agency that has experience working with this platform and companies in your niche or industry can yield much better results.
Hire a Klaviyo agency to elevate your email marketing
Partnering with a Klaviyo agency unlocks a wealth of expertise to boost your email marketing efforts, driving brand growth. With their in-depth understanding of Klaviyo's tools and strategies, these agencies can empower your business, enhance customer engagement, optimize campaigns, and drive conversions.