10 Best Amazon PPC Experts to Hire for More Sales in 2024

Amazon presents an incredible opportunity for eCommerce brands. The platform is responsible for more than 40% of all online sales in the US and it's expected to surpass Walmart as the world's largest retailer (CNBC).

Marketers are spending more money than ever on Amazon advertising. Just look at these stats: 

• Marketers are spending 165% more on Amazon Sponsored Products ads
• 34% of advertisers plan on increasing Amazon ad spending
• Amazon Ads convert at more than three times the rate of Google Shopping ads

The Amazon advertising platform is complex and has a lot of products and the right Amazon PPC specialist needs to know how to use it to scale your business. Here are a few reasons why you shouldn't be attempting Amazon Ads alone (or at home 😋).

Our top picks for the best Amazon PPC experts

1. Stephen R. - Best overall

2. Barbara H. - Best for brands that need a strategy

3. Stephen H. - Best for eCommerce and B2B brands

4. Kate H. - Best for eCommerce brands that want SEO + ads campaigns

5. Solomon K. - Best for 7 and 8-figure brands that want to unlock growth

6. Irina B. - Best for eCommerce brands looking to scale

7. Raja D. - Best for home decor and nutrition brands

8. Mick B. - Best for brands that want omnichannel strategy and performance

9. Laureen B. - Best for brands that run omnichannel campaigns on multiple platforms

10. Nik H. - Best for brands that are looking to scale with Amazon Ads campaigns

What is an Amazon PPC Expert?

An Amazon PPC expert specializes in creating and managing Amazon PPC campaigns. Their job includes managing bids, keyword research, audience targeting, optimizing campaign structure, tracking metrics, and conversion optimization. 

Why have an expert work on your Amazon Ads? 

So why do you even need an Amazon Ads expert? Can't you do it all yourself? Unfortunately not. Amazon Ads is one of the most robust and complex ad platforms out there. Without an expert working on your campaigns, it's very hard to reach your target audience, improve your advertising costs, and hit your campaign goals.

Amazon PPC is a specialized skill

Every ad platform is different and there are definitely nuances, skills, and expert specialties that you want your expert to have. Amazon Ads are not the same as Google Ads (even though they share a lot of the same advertising principles), so a Google Ads Expert who's never worked with Amazon before is not going to be the best fit for your project.

Amazon PPC experts have experience using the right tools

If you want to run your advertising campaigns correctly you need to use the right tools and Amazon experts should certainly know of the best ones. These can be tools that help automate keyword research, find negative keywords, manage bids better, and A/B test campaigns. 

Save time and ad budgets by working with the right experts

Don't waste your time working with beginners. There's a huge learning curve with any marketing discipline and if you work with an advertising agency or expert from the get-go you can save thousands of dollars and scale your brand much faster. An experienced Amazon marketer who has proven experience in your niche knows the best campaign strategies, campaign types, relevant keywords and bid optimizations you should start with. 

So skip the learning curve, and come meet your hand-picked vetted expert on Mayple's platform!

What does an Amazon PPC expert do? 

An Amazon PPC specialist creates and manages advertising campaigns, monitors their performance, optimizes the ad copy and creatives, and creates bidding strategies to ultimately increase the eCommerce sales for Amazon sellers.

Here's a more detailed breakdown of the main tasks of an Amazon PPC consultant:

• Keyword research - identifying the right search queries to build the campaigns around to attract your target audience. This includes looking at things like keyword match types, negative keywords, 
• Campaign creation and launch - launching Sponsored Brands and Sponsored Products campaigns with the right bidding strategy and creatives.
• Campaign management - monitoring your campaign performance and making sure you hit your advertising goals every week/month/quarter and not exceed your monthly ad spend.
• Amazon SEO / listing optimization - make sure your product listings have high-quality images and have all the right search terms and information for the shopper to improve your organic rankings.

How do I succeed with Amazon PPC?

Here are some of the most effective strategies to create successful ad campaigns:

1. Use negative keywords
2. Bid on branded keywords
3. Turn off low-performing campaigns
4. Structure your campaigns the right way
5. Use automatic campaigns 
6. Monitor your performance on a daily basis
7. Use broad match keywords for brand awareness campaigns
8. Use phrase match or exact match keywords for bottom-of-the-funnel campaigns
9. Launch Sponsored Brands campaigns

What are you waiting for? Want to scale your brand like never before? Jump on a call with one of our expert Amazon marketing agencies and Amazon experts today!