618 of the Most Popular Hashtags on Instagram

There are millions of posts on Instagram, and every single post is screaming - like me! double tap me! How are you going to stand out? Besides the incredible design and engaging caption you got there, the way to stand out in the algorithm is by using the right hashtags. 

Want to learn how? Read on.

What is an Instagram hashtag?

An Instagram hashtag is a word or phrase preceded by the hash symbol (#) used within Instagram's platform to tag and categorize content. This mechanism allows users to discover posts around common themes or topics. So when you use a relevant hashtag, your post is more likely to be discovered.

Why are hashtags important?

Hashtags increase the visibility of posts, making them discoverable to a wider audience beyond just the followers of an account. They are crucial for Instagram engagement, reaching target audiences, and participating in trending conversations.

Types of Instagram hashtags

Here are the various types of hashtags by categories. 

1. Branded Hashtags: Unique to a company or marketing campaign.
2. Community Hashtags: Connect like-minded users around specific subjects.
3. Trending Hashtags: Popular at the moment, offering high visibility.
4. Niche Hashtags: Targeted towards a specific industry or interest group.
5. Location Hashtags: Geo-tagging to attract local audiences.
6. Travel hashtags: Loved by travelers and nomads alike.
7. Music hashtags: Used to discover new beats.
8. Food hashtags: Delicious hashtags for those with an appetite.
9. Art hashtags: Current hashtags for timeless pieces.
10. Seasonal Hashtags: Relate to seasons or seasonal events, tapping into timely and relevant content throughout the year.
11. Cause Hashtags: Used to support or raise awareness for social, environmental, or political causes.
12. Acronym Hashtags: Short forms representing phrases or expressions.
13. Daily Hashtags: Popular tags for specific days of the week.

Branded hashtags

Companies create branded hashtags for specific campaigns or general branding. For example, Nike's #JustDoIt encourages both brand recognition and user participation, inviting people to share how they embody the brand's spirit in their activities.

Community hashtags

Community hashtags gather users around shared interests or activities, fostering engagement and interaction. #VanLife, for instance, connects individuals passionate about living and traveling in their vans, sharing stories, tips, and inspiration.

1. #community (41M)
2. #communityfirst (4.2M)
3. #communityspirit (281k)
4. #communityvibes (35k)
5. #communitylife (79k)
6. #communityunity (67k)
7. #communityconnection (63k)
8. #communitysupport (1.2M)
9. #communitymatters (314k)
10. #communitygoals (14k)
11. #writingcommunity (14M)
12. #poetrycommunity (26M)
13. #fortnitecommunity (6M)
14. #igsneakercommunity (9M)
15. #vegancommunity (4M)
16. #ketocommunity (2.7M)
17. #hijaberscommunity (2.4M)
18. #travelcommunity (2.2M)

Trending hashtags

Trending hashtags reflect current popular topics, allowing posts to gain temporary increased visibility. #ThrowbackThursday (or #TBT) is a recurring trend where users post nostalgic content, engaging with a wide audience by reminiscing about the past.

1. #love (2.1B)
2. #instagood (1.6B)
3. #fashion (1.1B)
4. #photooftheday (1B)
5. #photography (1B)
6. #art (1B)
7. #beautiful (816M)
8. #nature (771M)
9. #picoftheday (714M)
10. #happy (693M)
11. #follow (687M)
12. #travel (685M)
13. #cute (660M)
14. #style (634M)
15. #instadaily (627M)
16. #tbt (581M)
17. #followme (553M)
18. #summer (539M)
19. #beauty (522M)
20. #fitness (514M)
21. #like4like (514M)
22. #food (502M)
23. #instalike (493M)
24. #photo (482M)
25. #selfie (450M)
26. #friends (436M)
27. #music (434M)
28. #smile (432M)
29. #family (432M)
30. life (431M)
31. #fun (430M)
32. #girl (424M)
33. #likeforlikes (385M)
34. #motivation (344M)
35. #lifestyle (338M)
36. #likeforlike (327M)
37. #sunset (320M)
38. #amazing (286M)
39. #nofilter (284M)
40. #instamood (276M)
41. #sun (269M)
42. #follow4follow (250M)
43. #inspiration (235M)
44. #followforfollow (211M)
45. #instapic (205M)
46. #bestoftheday (200M)
47. #cool (165M)
48. #swag (144M)
49. #night (144M)
50. #happybirthday (121M)

Niche hashtags

Niche hashtags target specific interest groups, making content discoverable to a focused audience. For food bloggers specializing in vegan recipes, using #VeganEats connects them with an audience interested in plant-based diets.

1. #EcoFriendlyLiving (1.5M)
2. #HomeBrewing (1.1M)
3. #VintageFashionFinds (40k)
4. #UrbanGardening (2M)
5. #GlutenFreeBaking (755k)
6. #IndieGameDev (740k)
7. #DIYHomeDecor (3.7M)
8. #AstroPhotography (5M)
9. #TravelHacking (66k)
10. #SustainableTravel (571k)
11. #MicroPoetry (1.7M)
12. #DigitalNomads (1M)
13. #MindfulEating (1.6M)
14. #BulletJournaling (2.5M)
15. #StreetPhotography (124M)
16. #MinimalistLifestyle (151k)
17. #PlantBasedRecipes (1M)
18. #WildlifeConservation (2M)
19. #TinyHomes (602k)
20. #ZeroWasteTips (235k)
21. #Upcycling (5.7M)
22. #CraftBeerLovers (382k)
23. #SoloTravel (9M)
24. #FantasyArtwork (811k)
25. #EthicalFashion (6M)
26. #MentalHealthAwareness (23M)
27. #BackyardChickens (2M)
28. #HomeFitness (1M)
29. #Aquascaping (1.7M)
30. #KetoRecipes (4.5M)
31. #IndoorCycling (1.4M)
32. #ComicBookArt (1.8M)
33. #HandmadeJewelry (39M)
34. #VeganDesserts (464k)
35. #SmartHomeTech (116k)
36. #NatureHike (435k)
37. #FlashFiction (269k)
38. #RetroGaming (5M)
39. #MountainBiking (5M)
40. #CosplayMaking (19k)
41. #SpecialtyCoffee (7.6M)
42. #RockClimbing (5M)
43. #LanguageLearning (2M)
44. #MealPrepSunday (1M)
45. #CeramicArt (4M)
46. #SciFi (9M)
47. #UrbanSketching (1M)
48. #SourdoughBaking (826k)
49. #PetRescue (296k)
50. #UnderwaterPhotography (6M)

Location hashtags

Location hashtags help users discover local Instagram content, which is ideal for businesses targeting a specific area or travelers sharing their journeys. #NYCEats highlights the best food spots in New York City, serving as a guide for locals and tourists alike.

1. #NYCViews
2. #LondonLife
3. #ParisMoments
4. #TokyoNights
5. #SydneyBeaches
6. #BerlinArt
7. #DubaiSkylines
8. #AmsterdamCanals
9. #RomeHistory
10. #BarcelonaFoodie
11. #ChicagoJazz
12. #LAWellness
13. #MiamiSunsets
14. #SeattleCoffee
15. #TorontoSeasons
16. #VancouverHikes
17. #SaoPauloStreetArt
18. #MexicoCityCulture
19. #CapeTownAdventures
20. #MumbaiMarkets
21. #BangkokTemples
22. #IstanbulCrossroads
23. #LisbonTiles
24. #PragueCastles
25. #HelsinkiDesign
26. #OsloNature
27. #BuenosAiresTango
28. #MontrealFestivals
29. #CairoHistory
30. #MelbourneCafes
31. #StockholmIslands
32. #AthensAcropolis
33. #KualaLumpurSkyline
34. #HongKongHarbor
35. #BeijingHeritage
36. #ShanghaiBuzz
37. #MoscowRedSquare
38. #DublinPubs
39. #EdinburghFringe
40. #NewZealandWonders
41. #HawaiiAloha
42. #AlaskaWild
43. #SantoriniSunsets
44. #IbizaNights
45. #BaliVibes
46. #FijiParadise
47. #MaldivesDreams
48. #ReykjavikLights
49. #SwissAlps
50. #VeniceCanals

Travel hashtags

Travel hashtags are a gateway for globetrotters and adventurers to share and discover breathtaking destinations, travel tips, and personal journeys on social media platforms. Hashtags such as #TravelGram, #Wanderlust, and #AdventureIsOutThere allow users to showcase their travel experiences, from serene beaches to bustling cityscapes and hidden gems.

They serve as inspiration for others planning their next trip and a way for individuals to connect over shared interests in exploration and culture. For brands and influencers in the travel industry, using targeted travel hashtags can significantly increase the visibility of their content, attracting followers who are passionate about travel.

1. #TravelMore
2. #Wanderlust
3. #GoExplore
4. #TravelBlogger
5. #TravelDiary
6. #JustGo
7. #WorldExplorer
8. #Globetrotter
9. #TravelBug
10. #TravelGoals
11. #VacationVibes
12. #InLoveWithTheWorld
13. #TravelWithMe
14. #AdventureSeeker
15. #BeautifulDestinations
16. #DiscoverEarth
17. #TheGlobeWanderer
18. #PlaceToBe
19. #RoamThePlanet
20. #WorldPlaces
21. #AdventureAnywhere
22. #ExploreMore
23. #TravelAddict
24. #BucketList
25. #LetsGoEverywhere
26. #SeeTheWorld
27. #DestinationEarth
28. #TravelMoments
29. #PostcardsFromTheWorld
30. #LifeWellTraveled
31. #JourneySoFar
32. #TravelTheWorld
33. #ExploreToCreate
34. #CultureTrip
35. #StayAndWander
36. #WorldCaptures
37. #FindItLiveIt
38. #TravelDeeper
39. #PassionPassport
40. #DiscoverGlobe
41. #InstaPassport
42. #ExploringTheGlobe
43. #Worlderlust
44. #DameTraveler
45. #TravelStoke
46. #TheTravelWomen
47. #WeLiveToExplore
48. #TravelDudes
49. #SoloTravel
50. #NationalGeographic

Music hashtags

Music hashtags resonate with the universal language of melody, rhythm, and emotion, connecting artists, fans, and music enthusiasts across the globe. Hashtags like #MusicIsLife, #LiveMusic, and #NowPlaying help users share their current favorites, concert snapshots, and musical discoveries.

They are essential tools for emerging artists to promote their work, for fans to engage with their favorite bands, and for communities to discuss genres, instruments, and live events. The use of specific genre hashtags, such as #HipHopHeads or #IndieMusic, can also help narrow down the audience to those with particular musical tastes.

1. #MusicLife
2. #LiveMusic
3. #MusicIsLife
4. #MusicLover
5. #NowPlaying
6. #NewMusic
7. #ListeningTo
8. #MusicProducer
9. #MusicVideo
10. #MusicianLife
11. #MusicFestival
12. #ConcertPhotography
13. #Guitarist
14. #Pianist
15. #SingerSongwriter
16. #BandLife
17. #RockMusic
18. #JazzMusic
19. #ClassicalMusic
20. #HipHopMusic
21. #ElectronicMusic
22. #IndieMusic
23. #FolkMusic
24. #CountryMusic
25. #MusicTherapy
26. #Vinyl
27. #MusicCollection
28. #MusicHistory
29. #MusicTheory
30. #MusicIndustry
31. #CoverSong
32. #MusicProduction
33. #MusicStudio
34. #Soundtrack
35. #MusicEducation
36. #MusicMemories
37. #AcousticMusic
38. #LiveConcert
39. #MusicLovers
40. #MusicAddict
41. #MusicCommunity
42. #MusicTalk
43. #MusicDiscovery
44. #MusicRecommendation
45. #Beats
46. #RapMusic
47. #DanceMusic
48. #ChillMusic
49. #MusicQuotes
50. #MusicInspiration

Food hashtags

Food hashtags are a deliciously engaging aspect of social media, offering a platform for professional chefs, home cooks, and food lovers to share their culinary creations and dining experiences. Popular hashtags like #FoodPorn, #EatLocal, and #FoodieAdventure make mouthwatering dishes and hidden culinary spots discoverable.

They encourage a culture of sharing recipes, cooking techniques, and the latest gastronomic trends. For restaurants and food brands, these hashtags are invaluable for showcasing their offerings, engaging with their audience, and building a community around the love of food.

1. #Foodie
2. #InstaFood
3. #FoodPorn
4. #Yummy
5. #Delicious
6. #HomeCooking
7. #Foodstagram
8. #Eats
9. #FoodLover
10. #FoodPhotography
11. #Tasty
12. #EatLocal
13. #FoodBlogger
14. #Gourmet
15. #Foodgasm
16. #Cooking
17. #Baking
18. #RecipeOfTheDay
19. #HealthyEating
20. #VeganFood
21. #GlutenFree
22. #PlantBased
23. #Vegetarian
24. #ComfortFood
25. #StreetFood
26. #FoodTruck
27. #FoodMarket
28. #DessertPorn
29. #SweetTooth
30. #ChocolateLover
31. #Pastry
32. #BreadBaking
33. #PizzaLover
34. #BurgerTime
35. #SushiRoll
36. #WineAndDine
37. #CoffeeAddict
38. #TeaTime
39. #SmoothieBowl
40. #BrunchLife
41. #FarmToTable
42. #Seasonal
43. #FreshIngredients
44. #WorldCuisine
45. #FoodiesOfInstagram
46. #EatWell
47. #FoodArt
48. #Gastronomy
49. #CulinaryJourney
50. #KitchenExperiments

Art hashtags

Art hashtags provide a vibrant canvas for artists, galleries, and art lovers to share and discover artwork across a multitude of mediums and styles. Hashtags such as #ArtOfTheDay, #ContemporaryArt, and #InstaArt facilitate the showcasing of paintings, sculptures, digital art, and more, bridging the gap between creators and enthusiasts.

They not only help artists gain exposure and connect with potential buyers but also allow art lovers to keep up with trends, exhibitions, and new talents. For museums and galleries, art hashtags are crucial for promoting exhibits, engaging with visitors, and fostering a community that appreciates and supports the arts.

1. #ArtOfTheDay
2. #ArtistsOnInstagram
3. #ArtisticShare
4. #AbstractArt
5. #DigitalArt
6. #ContemporaryArt
7. #FineArt
8. #ModernArt
9. #ArtGallery
10. #ArtLovers
11. #ArtCollector
12. #ArtForSale
13. #EmergingArtist
14. #StudioLife
15. #ArtisticProcess
16. #PaintingOfTheDay
17. #DrawingOfTheDay
18. #SculptureArt
19. #PhotographyArt
20. #MixedMediaArt
21. #IllustrationArt
22. #StreetArt
23. #GraffitiArt
24. #LandscapeArt
25. #PortraitArt
26. #StillLifeArt
27. #NatureArt
28. #FantasyArt
29. #ComicArt
30. #AnimeArt
31. #MangaArt
32. #PopArt
33. #FolkArt
34. #RenaissanceArt
35. #GothicArt
36. #SurrealArt
37. #ConceptArt
38. #MinimalistArt
39. #ArtDeco
40. #ArtNouveau
41. #ExpressionismArt
42. #ImpressionismArt
43. #CubismArt
44. #AbstractExpressionism
45. #RealismArt
46. #WatercolorArt
47. #OilPainting
48. #AcrylicPainting
49. #InkDrawing
50. #CharcoalDrawing

Seasonal Hashtags

Seasonal hashtags are a fantastic way to connect with themes and sentiments that resonate with audiences throughout the year. Here are 50 ideas for seasonal hashtags that can help your content align with various times and occasions:

1. #SpringAwakening 
2. #SummerVibes 
3. #FallColors 
4. #WinterWonderland 
5. #HolidaySeason 
6. #NewYearsEve
7. #ValentinesDay 
8. #EarthDay
9. #MothersDay
10. #FathersDay 
11. #HalloweenHorrors
12. #ThanksgivingDay
13. #ChristmasMagic
14. #EasterEgg
15. #HanukkahNights 
16. #SummerSolstice 
17. #WinterSolstice 
18. #AutumnEquinox 
19. #SpringEquinox
20. #CincoDeMayo 
21. #StPatricksDay
22. #AprilFoolsDay 
23. #MemorialDay 
24. #July4th
25. #LaborDay 
26. #BackToSchool 
27. #FirstDayOfSpring 
28. #FirstDayOfSummer 
29. #FirstDayOfFall 
30. #FirstDayOfWinter 
31. #NationalPetDay
32. #WorldBookDay
33. #MusicFestivalSeason
34. #BeachDay
35. #HarvestMoon
36. #PumpkinSpice 
37. #CozySeason 
38. #IceSkating 
39. #SweaterWeather
40. #BloomWhereYouArePlanted
41. #SunsetChasers
42. #LeafPeeping 
43. #SnowDays 
44. #HotChocolateWeather 
45. #SpringCleaning
46. #SummerReading
47. #AutumnBaking 
48. #WinterHikes 
49. #SeasonsGreetings
50. #EndOfYearReflection 

Cause Hashtags

Cause hashtags are powerful tools for raising awareness, mobilizing support, and fostering community around important issues. Here are 50 ideas for cause-related hashtags that can help amplify your message and engage with others who share your passion for making a difference:

1. #ClimateAction
2. #EndPoverty
3. #CleanWaterForAll
4. #ZeroHunger
5. #EqualRights
6. #StopBullying
7. #MentalHealthMatters
8. #SaveTheBees
9. #PlasticFree
10. #LGBTQRights
11. #BlackLivesMatter
12. #StandWithRefugees
13. #CancerAwareness
14. #EducationForAll
15. #StopAnimalTesting
16. #OceanConservation
17. #RenewableEnergy
18. #EndChildMarriage
19. #DigitalInclusion
20. #WomenInSTEM
21. #FoodSecurity
22. #AnimalRescue
23. #FightInequality
24. #PeaceNotWar
25. #DisabilityAwareness
26. #SaveOurForests
27. #HomelessnessAwareness
28. #EndDomesticViolence
29. #HeartHealth
30. #SustainableFashion
31. #NoMorePlastic
32. #DiversityInTech
33. #VeteransSupport
34. #StopTheHate
35. #HumanRightsForAll
36. #SaveTheArctic
37. #BeTheChange
38. #ProtectEndangeredSpecies
39. #FairTrade
40. #GlobalWarming
41. #Reforestation
42. #CleanAir
43. #GunControlNow
44. #WaterIsLife
45. #NoChildLabor
46. #FightForTheFuture
47. #EndangeredSpecies
48. #EcoFriendly
49. #SaveOurPlanet
50. #JusticeForAll

Acronym Hashtags

Acronym hashtags are a succinct way to convey messages, themes, or join conversations on social media. Here are 50 ideas for acronym hashtags that are popular or could be engaging for various campaigns and communities:

1. #TBT (Throwback Thursday)
2. #OOTD (Outfit Of The Day)
3. #FOMO (Fear Of Missing Out)
4. #YOLO (You Only Live Once)
5. #DIY (Do It Yourself)
6. #ICYMI (In Case You Missed It)
7. #BTS (Behind The Scenes)
8. #FWIW (For What It’s Worth)
9. #TGIF (Thank God It’s Friday)
10. #QOTD (Quote Of The Day)
11. #JOMO (Joy Of Missing Out)
12. #RNR (Rest and Relaxation)
13. #TIL (Today I Learned)
14. #BAE (Before Anyone Else)
15. #SMH (Shaking My Head)
16. #TBH (To Be Honest)
17. #NSFW (Not Safe For Work)
18. #BRB (Be Right Back)
19. #IMHO (In My Humble Opinion)
20. #FF (Follow Friday)
21. #IRL (In Real Life)
22. #WCW (Woman Crush Wednesday)
23. #MCM (Man Crush Monday)
24. #LMAO (Laughing My Ass Off)
25. #NBD (No Big Deal)
26. #OOTN (Outfit Of The Night)
27. #POTD (Photo Of The Day)
28. #ROFL (Rolling On the Floor Laughing)
29. #TMI (Too Much Information)
30. #BTW (By The Way)
31. #G2G (Got To Go)
32. #IDC (I Don’t Care)
33. #FYI (For Your Information)
34. #AMA (Ask Me Anything)
35. #WIP (Work In Progress)
36. #SFW (Safe For Work)
37. #AFAIK (As Far As I Know)
38. #IIRC (If I Recall Correctly)
39. #YOYO (You’re On Your Own)
40. #FBO (Facebook Official)
41. #ISO (In Search Of)
42. #SOTD (Song Of The Day)
43. #MOTD (Makeup Of The Day)
44. #OOTW (Outfit Of The Week)
45. #CTA (Call To Action)
46. #BFF (Best Friends Forever)
47. #ETA (Estimated Time of Arrival)
48. #PTO (Paid Time Off)
49. #EOD (End Of Day)
50. #TBD (To Be Decided)

Daily Hashtags

Daily hashtags are a great way to engage with others, participate in broader conversations, and add structure to your social media content. Here are 50 ideas for daily hashtags that span the week, giving you plenty of options to connect and share:

Monday

1. #MondayMotivation
2. #MondayBlues
3. #MeatlessMonday
4. #MusicMonday
5. #MondayMood
6. #MondayMemories
7. #ManicMonday
8. #MarketingMonday
9. #MotivationMonday
10. #MindfulMonday

Tuesday

1. #TransformationTuesday
2. #TravelTuesday
3. #TuesdayTreat
4. #TechTuesday
5. #TuesdayThoughts
6. #TacoTuesday
7. #TriviaTuesday
8. #TuesdayTip
9. #TuesdayTunes
10. #TuesdayTrivia

Wednesday

1. #WellnessWednesday
2. #WednesdayWisdom
3. #WorkoutWednesday
4. #WineWednesday
5. #WednesdayWork
6. #HumpDay
7. #WomenWednesday
8. #WaterfallWednesday
9. #WanderlustWednesday
10. #WednesdayVibes

Thursday

1. #ThrowbackThursday
2. #ThankfulThursday
3. #ThursdayThoughts
4. #ThursdayTrivia
5. #ThursdayTreat
6. #TechThursday
7. #ThursdayNight
8. #ThriftyThursday
9. #ThirstyThursday
10. #ThursdayMotivation

Friday

1. #FridayFeeling
2. #FridayNight
3. #FridayReads
4. #FoodieFriday
5. #FridayFun
6. #FitnessFriday
7. #FridayFunday
8. #FlashbackFriday
9. #FridayVibes
10. #FridayFavorites

User-generated content hashtags

User-generated content (UGC) hashtags have become a cornerstone of digital marketing strategies, harnessing the power of authentic experiences shared by users. These hashtags facilitate a community-driven approach to brand storytelling, where customers contribute content related to their genuine interactions with products or services.

Examples include #ShotOniPhone by Apple, encouraging users to share their best photos taken with their iPhones, or #MyCalvins, used by Calvin Klein's fans to showcase their personal style with the brand's clothing. UGC hashtags not only boost engagement and trust between brands and their audience but also offer a treasure trove of real-world visuals that can enhance the brand's credibility and relatability.

Through these hashtags, brands can amplify their visibility, engage with their community more personally, and leverage content that resonates with potential customers on a more authentic level. If UGC is not part of your content strategy, well, it should be. 

1. #MyStory
2. #ShareYourView
3. #FanPhoto
4. #OnMyPlate
5. #DIYwithUs
6. #SeenOnMyRun
7. #CreateEveryday
8. #FromWhereIStand
9. #DreamBigWithUs
10. #InTheWild
11. #MomentsOfMine
12. #LifeUnscripted
13. #BehindTheScenes
14. #DayInTheLife
15. #BookClubPicks
16. #TalesOfTravel
17. #PetsofIG
18. #HomeOfficeViews
19. #CityExplorers
20. #TrailTales
21. #GardenGlimpses
22. #KitchenConfidential
23. #StreetStyleSpotlight
24. #FitnessJourney
25. #ArtistsOfInstagram
26. #WritersBlock
27. #LocalLove
28. #EcoWarriors
29. #BeautyHacks
30. #TechTalk
31. #HistoryHunters
32. #CultureVultures
33. #FashionFinds
34. #WeddingWhispers
35. #ParentingTips
36. #ThriftyThreads
37. #MealPrepMagic
38. #WorkoutWins
39. #TravelTidbits
40. #MusicMakers
41. #CraftCorner
42. #GamingGoals
43. #ScienceSightings
44. #HealthHeroes
45. #BusinessBuzz
46. #EduInsights
47. #ComicCrush
48. #SustainabilityStories
49. #AnimationAppreciation
50. #VintageVibes

How Brands are Using Hashtags in 2024

In 2024, brands are leveraging hashtags more strategically, focusing on niche and branded hashtags to build communities and enhance brand identity. There's a greater emphasis on creating and participating in hashtag challenges to drive engagement.

According to an in-depth research from Hubspot and Mention: 

• Mid-sized hashtags with 10k-200k posts get the best engagement
• Hashtags, Explore, and Profile are the top sources of Instagram impressions.
• Instagram users add an average of 7 hashtags to each post
• Posts with 11 or more hashtags have the best performance

How to find the best hashtags for your brand

To ensure the information is up-to-date and tailored to your needs, it's best to check current social media trends and analytics platforms. Trending hashtags can vary greatly depending on current events, popular culture, seasons, and more. Platforms like Instagram itself, Influencer Marketing Hub, HubSpot, and Kicksta often publish articles and reports on trending hashtags.

For the latest and top-trending hashtags, you might want to:

• Use Instagram's search function and explore page to see what's currently popular.
• Check out social media analytics and marketing platforms that offer real-time hashtag tracking.
• Look at what hashtags influencers and popular accounts in your niche are using.

Remember, a hashtag's effectiveness is measured not just by its popularity but also by how relevant it is to your content and audience.

Snooping on your competition

Snooping on your competition can give you valuable insights into their social media strategy and help you identify trending hashtags that are working well for them. Check out the hashtags they are using to get a sense of what resonates with their audience. This information can be used to inform your own hashtag strategy and potentially attract a similar audience.

Spying on your audience

Let's get sneaky - if your target audience is dropping hints with hashtags, why not join the party and use those same tags to boost your brand? You can use social listening tools such as Hootsuite streams to monitor your audience, competitors, and industry leaders all in one place.

How many hashtags should I use on Instagram?

The best practice is to use 3-5 hashtags per Instagram post (or Story or Reel). Technically, you're allowed up to 30 hashtags per post, but too many can look spammy. So keep your list of hashtags short and sweet.

Are hashtag tools worth it?

You can definitely use a hashtag generator to create custom hashtags but it's not as effective as using hashtags that are already popular on Instagram. You can use a hashtag analytics tool (or IG's search bar) to find the most popular ones and test them out.