Top 10 Pinterest Marketers to Help You Stand Out in 2024

Feeling lost in the sea of pins? With over 400 million monthly active users, Pinterest is a powerful platform for reaching new audiences and driving traffic to your website. But with so much content vying for attention, how can you make your pins stand out?

The answer lies in partnering with one of the top Pinterest marketers in 2024. These experts understand the platform's nuances and know how to create compelling visuals, write effective descriptions, and utilize strategic keywords to get their content seen. This way, you can transform your Pinterest presence and achieve your marketing goals.

Our top picks of the best Pinterest marketers to hire

1. Isabella W. - Best overall

2. Aggie M. - Best for implementing Pinterest campaigns from scratch

3. Angela J. - Best for optimizing Pinterest accounts

4. Tierra M. - Best for creating Pinterest content

5. Martina L. - Best for establishing brands on Pinterest

6. Sonia B. - Best for eCommerce brands

7. Carissa S. - Best for startups

8. Ashley P. - Best for fashion and apparel brands

9. Jake M. - Best for customer acquisition on Pinterest

10. Tomasz S. - Best for managing big Pinterest marketing budgets

What is a Pinterest marketer?

A Pinterest marketer is a social media specialist who focuses specifically on the Pinterest platform. They help businesses and individuals achieve their marketing goals on Pinterest through various strategies. Their core responsibilities include content creation, profile optimization, campaign management, and analytics and tracking.

In essence, a Pinterest marketer acts as a bridge between a brand and its target audience on the Pinterest platform. Their goal is to leverage the platform's visual discovery power to increase brand awareness, drive traffic, and ultimately achieve the client's marketing objectives.

What does a Pinterest marketer do?

A Pinterest marketer has a broad range of roles in creating, managing, and promoting a brand's account on Pinterest. Pinterest specialists are responsible for setting up a Pinterest page that encapsulates the brand's ethos, values, and aesthetics while fostering a sense of community among its followers and helping the overall marketing plan.

What's more, Pinterest marketers are adept at social media advertising and analytics, employing a well-thought-out marketing strategy with the ultimate goal of boosting awareness and reach.

In short, Pinterest marketing can include:

• Setting up a Pinterest account that accurately reflects a brand’s mission and values.
• Analyzing a brand's target market to craft relevant content.
• Creating and curating high-quality visuals for pins and boards.
• Distributing content (including blog posts) across multiple social media platforms (Facebook, Instagram etc.) to increase Pinterest account visibility.
• Engaging with followers by responding to comments and messages.
• Monitoring audience engagement and Pinterest analytics to optimize results.
• Implementing growth strategies to boost website traffic and sales from Pinterest referrals.
• Creating and managing Pinterest Ads campaigns for to boost visibility and marketing reach.

Why hire a Pinterest marketer?

If you want to make the most out of your presence on the platform, hiring a Pinterest marketer is the best way to leverage its full potential. A Pinterest marketer can:

• Provide key insight into Pinterest social media marketing best practices, allowing you to tap into key audiences, inspiring them, and driving them to make purchases with the help of compelling content.
• Create a cohesive brand image through custom posts, pin-worthy designs, and interest-attracting boards.
• Create content calendars, streamline your posting schedule, and develop successful ad campaigns, ensuring that your pins are seen by the right audience segments that match your brand.
• Understand how to use tools like Tailwind Queue or Ahalogy to optimize posts for maximum engagement, which, in turn, will help draw your ideal clients to your profile.

Ultimately, through their unique ability to strategize, analyze data, and tap into your target, Pinterest marketers can help you reach potential customers, convert them, and broaden your customer base. 

What to look for in a Pinterest expert

When you’re looking for the perfect Pinterest expert, there are certain skills and qualifications you should look for in a candidate.

Advanced Pinterest experience

Pinterest-centric experience is essential for this position. Your Pinterest marketer should have experience creating content, managing brand accounts, and seeing advertising campaigns through—and have the data to back it up. You want someone who will bring results, so make sure you ask them to demonstrate that they've done so in the past.

Knowledge of marketing trends and analytics

As with all social media, the Pinterest ecosystem is a fast-changing one. Your new hire should have a deep understanding of the current trends in their field and analytics tools to measure performance. 

Basic graphic design skills

A good Pinterest marketer should have basic graphic design skills to create visually appealing pins. This includes working with text, choosing colors, and incorporating images or videos into the design.

Understanding SEO best practices

A Pinterest expert should understand how to optimize pins for search engine visibility. Additionally, they should know how to use keywords in descriptions and titles and incorporate links into their pins to make them easily discoverable by your target audience to create ongoing engagement and brand loyalty.

Experience with advertising

If you want to advertise on Pinterest, ensure your candidate has experience setting up and managing campaigns that generate results. Make sure you go into detail about their past achievements to ensure they can deliver on your goals.

Finding a great Pinterest expert can take effort, but it’s worth it in the long run. With the right candidate in your corner, you can unlock new opportunities to reach customers and amplify your brand’s presence on Pinterest.

How much does a Pinterest freelancer cost?

As with every professional, Pinterest experts' rates are determined by several factors, including their level of expertise and availability. As a rule of thumb, hiring a Pinterest account manager and marketing specialist could cost you around $15/hour on average, but that rate can be a lot higher when working with a seasoned professional in your niche.

For example, a Pinterest pro with marketing strategist skills will charge more, especially if they have a proven track record of helping digital marketing teams achieve their goals. 

How to hire the perfect Pinterest expert

Hiring the perfect Pinterest expert can seem daunting, but with the right approach, you can find exactly what you’re looking for.

Step 1: Decide on your goals

Before you kickstart the recruitment process, it's essential to map out your Pinterest marketing goals. For example, will you need a Pinterest expert to handle organic pinning, ads, or eCommerce integration? Knowing this will allow you to zero in on specific skills in your candidates' qualifications and make your search much easier and faster.

Step 2: Write a job description

Once you know what you’re looking for, create a job listing that clearly defines your ideal candidate's qualifications and outlines the position's responsibilities. A well-crafted ad will help narrow down the applicant pool, making it easier for you to find the right person to join your team and enhance your Pinterest marketing efforts.

Step 3: Advertise online

There's no better place to find a social media marketing expert than online. Wherever your target market is most likely to be, post the job description there. Share it on social media, job boards, and freelance websites to get the word out that you’re hiring.

Step 4: Reach out to your network

Leverage your network to help spread the word that you’re looking for a Pinterest expert. Ask people you know if they can recommend anyone for the job, and see if they can recommend a Pinterest social media marketing expert they've already worked with. 

Step 5: Hire with Mayple

Mayple takes the guesswork out of the recruitment process and helps you connect with a qualified professional to meet your needs and requirements. Our talented headhunters and broad network allows us to evaluate a host of skilled Pinterest experts from around the globe and match you with the one that will meet your needs. 

These steps give you the blueprint for the hiring process. With just a little effort, and some tweaking to your custom parameters, you can hire someone who can take your brand’s presence on Pinterest to new heights!

Questions to ask your Pinterest manager

When interviewing potential Pinterest experts, it's important to ask the right questions to help you assess their experience and skills to make an informed decision when hiring.

Experience and skills

• What experience do you have managing Pinterest accounts?
• Do you have experience working in our niche (e.g., lifestyle blog, mommy blog, fashion blog, business coaches blogs, etc.)?
• Have you experience in promoting blog content on Pinterest or other visual search engines?
• Is your experience focused on B2C or B2B audiences?
• Can you give us an example of a campaign you ran that helped your clients reach their business goals?
• Do you have experience building Awareness and Consideration Campaigns on Pinterest?
• Do you have experience working directly with business owners?

Strategy and optimization

• Can you explain your process for creating and optimizing pins?
• How will you measure success when working on our account?
• What strategies do you use to improve visibility and engagement on Pinterest?
• Do you have experience setting up and running Pinterest advertising campaigns?
• How do you use different tools to draw audience insights for your Pinterest marketing efforts?
• How do you write an engaging Pinterest board description?

Trends and collaboration

• How do you stay up to date on the latest trends and tools in the industry?
• How does social media marketing integrate with other digital marketing efforts?
• What are your favorite marketing tools for Pinterest?
• Do you have experience working with influencers or brand ambassadors?
• How will you collaborate with our other marketing teams to ensure continuity across platforms?
• What are your favorite techniques for engaging potential customers on Pinterest?
• How do you know how to target the ideal customer on Pinterest?

Unlock Pinterest growth by hiring a top marketer today

In today's competitive online environment, it can be challenging to navigate the Pinterest landscape. But you don't have to go it alone. By partnering with one of the top Pinterest marketing agencies and marketers on this list, you can unlock the platform's true potential for your business.

These experts possess a wealth of experience and proven strategies specifically designed to achieve your goals, whether it's boosting brand awareness, driving website traffic, or increasing sales.

So, take the first step towards Pinterest success today—reach out to one of these talented marketers and watch your business flourish on the world's leading visual discovery platform.