10 Best Instagram Ads Managers to Hire for Increasing Social Engagement

With over 2 billion monthly active users worldwide, Instagram offers brands far-reaching potential to connect with target audiences. However, an ever-growing number of businesses have flocked to the platform, making it noisy and competitive. Breaking through requires strategic vision and systematic optimization expertise that most brands lack in-house.

An experienced Instagram Ads manager understands the platform's unique formats and algorithms and your brand vision and audience psyche. Rather than wasting time and money figuring it out yourself, hiring a specialist provides the creative ideation, optimization skills, and relentless improvement required to drive better campaign performance.

Here are 10 Instagram Ads managers to help your business stand out.

Our top picks for the best Instagram Ads manager

1. Gabriela O.- Best overall

2. Tom M.- Best for Instagram content on finance and banking

3. Alex M.- Best for analytics-based Instagram ads optimization

4. Gary E.- Best for Instagram ads tailored eCommerce brands

5. Matthew S.- Best for organic Instagram ads management

6. Michael M.- Best for creative and original Instagram ads

7. Philip J.- Best for Instagram ads in B2B and B2C environments

8. Cody W.- Best for scaling Instagram ads to maximize reach

9. Brad J.- Best for concept-to-execution Instagram ads management

10. Katia G.- Best for focusing on SaaS industries' Instagram campaigns

What is an Instagram Ads manager?

An Instagram Ads manager is a specialized professional who leverages Instagram as a marketing and branding tool. With expertise in the platform's advertising features, analytics, and content creation, they optimize campaigns for maximum engagement and impact.

Their role involves analyzing data, interpreting insights, and adapting strategies to align with Instagram's evolving algorithms. Target audience research, compliance with ethical guidelines, and crisis management are all skillful traits of an Instagram Ads manager, ensuring effective promotion while maintaining brand integrity.

What does an Instagram Ads manager do?

An Instagram Ads manager is responsible for planning, executing, and optimizing Instagram advertising campaigns for businesses. Their role could involve content creation, ad optimization, general campaign management, and organic social media work on various platforms.

Here are some key responsibilities of an Instagram Ads manager:

• Instagram advertising strategy: An Instagram Ads expert develops a comprehensive paid advertising strategy aligned with the business goals on the platform. They conduct research, identify target audiences, and determine the best ad formats and placements to achieve optimal results.
• Content creation: Any social media ad manager creates visually appealing and engaging Instagram content that aligns with the brand's aesthetics. They work with designers, copywriters, and other creative professionals to develop eye-catching visuals, compelling copy, and compelling calls to action.
• User-generated content: Leveraging user-generated content is a vital aspect of Instagram advertising. Social advertising managers encourage and curate user-generated content that showcases real customers' experiences, which can enhance brand credibility and resonate with the target audience.
• Influencer marketing campaigns: Collaborating with relevant influencers can amplify the reach and impact of Instagram ad campaigns. Ads managers identify suitable influencers, negotiate partnerships, and oversee influencer marketing campaigns to leverage the influencers' reach and engagement with their audience.
• Reporting and optimization: Monitoring and analyzing campaign performance is crucial for success. Instagram ad managers track key metrics, generate reports, and derive insights to optimize ad campaigns. They make data-driven decisions to refine targeting, messaging, and creative elements for continuous improvement.

Why hire someone to manage your Instagram Ads?

Hiring an Instagram expert offers numerous benefits for businesses. Here are a few reasons why you should consider bringing in an expert to manage your Instagram advertising strategy:

Expertise and experience

Instagram marketing managers have specialized knowledge and experience in running successful ad campaigns. They understand the platform's nuances, best practices, and the latest trends, allowing them to develop effective strategies tailored to your business.

So many companies hire rookies and expect to get results. It takes years to learn best practices, A/B test copy and creatives, and in-depth knowledge of what works and doesn't.

Save time and money

Managing ads on any social media platform requires time and effort. It's not a one-and-done kind of task. You must set up the campaigns, design the creatives, and constantly optimize the targeting and keywords.

By outsourcing this channel to a dedicated professional, you can focus on other aspects of your business while ensuring your ad campaigns receive expert attention.

Maximize ROI

Instagram Ads experts optimize ad campaigns for maximum engagement and social media marketing ROI. They use targeting, messaging, and creative optimization to help you achieve better campaign results and increase conversions.

Gain industry insights

Instagram Ads specialists stay updated on the latest marketing industry trends, algorithm changes, and advertising features. Their insights and knowledge can give your business a competitive edge and ensure you stay ahead of the curve.

Tips for hiring an Instagram Ads manager

Before hiring a social media advertising expert, there are several factors you should consider. These considerations will help you find the right professional who aligns with your business goals and requirements. Here are five essential aspects to evaluate:

• Experience in your niche: Finding an Instagram Ads specialist with experience working in your specific industry or niche is crucial. They will understand your market's unique challenges, target audience preferences, and effective strategies.
• Proven track record: Look for a social media marketing expert who can demonstrate a track record of success. Request case studies, client testimonials, or examples of previous campaigns they have managed to assess their ability to deliver results.
• Ad budget: Consider your ad budget and discuss it with potential candidates. Some specialists may have a minimum spend requirement, while others may be flexible. Ensure their pricing aligns with your budget, expectations, and project scope. The budget matters a great deal here. The more ad dollars you have to spend, the more A/B testing you can run. 
• Full-time or ad-hoc basis: Determine whether you need a full-time social media ads expert or someone to work on an ad-hoc basis. This decision depends on your business needs, the scale of your advertising efforts, and the number of campaigns you want to run.

Questions to ask your Instagram Ads expert

Ask your candidates the right questions to filter through false promises and get to work with the best people. Here is a list of some questions you could ask a potential candidate:

• Ask to see their portfolio
• How many clients have they managed?
• Would they work with in-house designers or create the designs themselves?
• Do they have experience running ads on other platforms? (Google Ads, Facebook Ads, LinkedIn, etc)
• Do they offer other marketing services?
• What kind of campaign budgets do they have the most experience with?
• What do they cost per month? Are there any additional costs?
• What kind of conversion rate have they seen from similar work?

Get the best Instagram Ads manager for your marketing success

Get the best Instagram Ads manager for your marketing success. As Instagram grows its advertising and business use, finding specialists to optimize your presence is key. Yet reviewing profiles alone can be risky - slick personal brands may hide spotty client results and retention. By hiring pre-vetted Instagram talent through Mayple, the guesswork disappears.

Our thorough evaluation process identifies Instagram marketers driving ROI through strong creative direction, technical skills, and proven performance. We review client results across industries to curate a selective network of top social advertisers. Let Mayple match you with an Instagram Ads manager to boost your brand through compelling creative informed by data. Connect with your next wave of brand advocates and customers.