Top 10 Omnichannel B2B Marketers to Hire in 2024

While it may seem tempting to try and handle marketing efforts on your own, hiring a dedicated omnichannel B2B marketer has several key benefits. They offer experience with coordinating campaigns across multiple platforms, targeting KPIs for continued marketing optimization.

Partnering with an omnichannel B2B marketing pro provides the expertise, strategy, and bandwidth needed to reach your target customers effectively across key channels. This can pay dividends in increased brand awareness, leads, and sales.

Our top picks for the best B2B omnichannel marketers

1. Boris L. - Best overall

2. David D. - Best for ROI-focused B2B marketing

3. Brenton T. - Best for CPO and CPM marketing solutions

4. Daniel M. - Best for high-value marketing projects

5. Dillon Z. - Best for omnichannel marketing in SaaS

6. Dvora P. - Best for international B2B marketing focus

7. Jesus N. - Best for strategies in large corporations

8. Katia G. - Best for omnichannel marketing in education and technology

9. Kevin E. - Best for identifying KPIs in omnichannel strategies

10. Stephen H. - Best for lead generation in eCommerce industries

What is an omnichannel B2B marketer?

An omnichannel B2B marketer is a marketing professional who specializes in coordinating integrated campaigns across multiple digital channels to reach and engage your target audiences.

With expertise in email, social media, SEO, and paid ads, they develop data-driven strategies tailored to your company's goals and audience. Hiring an omnichannel marketer allows businesses to implement a consistent brand experience while optimizing their marketing performance.

What does a B2B marketer do?

A B2B marketer promotes products or services to other businesses rather than individual consumers. Here are some examples: a marketing agency selling its services to an e-commerce store or a packaging company selling its boxes to Amazon.

B2B marketers use various marketing techniques, such as email marketing, content marketing, and social media marketing, to reach their target audience and convert them into paying customers. B2B marketers also work closely with sales teams to generate leads and improve business growth.

B2B strategy

A B2B marketing strategy is a plan of action for businesses that sell products or services to other businesses. It involves identifying the target market, understanding their pain points and needs, and creating a message that resonates with them.

B2B marketing strategies include identifying the most effective channels to reach the target audience, such as trade shows, online advertising, or email marketing, and optimizing campaigns for maximum impact.

Finally, B2B marketers use data and analytics to measure the effectiveness of their strategy and adjust it as needed to achieve their business goals.

Persona research

Persona research refers to creating fictional representations of a business's ideal customers based on market research and data analysis. It aims to better understand potential customers' characteristics, preferences, and behaviors to create more effective marketing strategies.

Gathering information about factors such as demographics, interests, pain points, and buying behaviors and using that information to create a detailed profile of the ideal customer.

By understanding the needs and motivations of their target audience, B2B marketers can develop campaigns and messaging that resonate with their customers and drive results.

Content creation

Content creation is the process of developing and producing marketing materials to reach a specific audience.

In B2B marketing, content creation involves developing high-quality, informative, and engaging materials that address the target audience's needs and pain points. This can include blog posts, whitepapers, case studies, videos, webinars, and more.

Content creation aims to establish the business as an authority in its field, build trust with potential customers, and drive conversions and revenue.

Reporting and optimization

Reporting and optimization are important aspects of any B2B marketing strategy. Once a campaign has been executed, it is critical to analyze the results and identify areas for improvement.

Through reporting, B2B marketers can determine which tactics and strategies are working and which are not. They can use this information to adjust their approach and optimize their campaigns for better results. This may involve tweaking targeting criteria, adjusting messaging, or trying out new tactics.

The key difference between strategy and execution is circling back on campaign success through reporting on KPIs and evolving the marketing tactics from there.

Campaign creation

B2B campaign creation is the process of developing and executing a targeted marketing initiative that seeks to engage and convert a specific group of business prospects. It involves developing a detailed plan that includes choosing the right channels, messages, and calls to action that resonates with the target audience.

The campaign must address the target audience's specific pain points, needs, and interests and include metrics that allow for tracking and measuring success. The ultimate goal of B2B campaign creation is to generate qualified leads that can be nurtured into long-term business relationships.

Why hire a B2B marketer?

Hiring a B2B digital marketing consultant can bring a wealth of knowledge and expertise to a company's marketing efforts, leading to more effective strategies and higher ROI.

B2B marketers understand the nuances of targeting other businesses and can create tailored campaigns to reach those specific audiences. After all, how can people buy from your business if they don’t know you exist?

How much does it cost to hire a B2B Marketer?

The cost of hiring a B2B marketer varies depending on the scope of the project, the level of expertise required, and the location of the marketer.

Some B2B marketers charge by the hour, while others may charge a flat rate or project-based fee. It's important to discuss budget and pricing upfront with potential B2B marketing candidates to ensure that expectations are aligned and that both parties are satisfied with the arrangement.

Skills your B2B marketer should have

Ready to hire a B2B marketer for your business? Here are some essential marketing skills to ensure your freelancer or agency is adept in.

Content marketing

Content is the backbone of any successful marketing strategy. Creating quality and informative content can help businesses establish themselves as leaders in their industry, attract new leads, and engage with their target audience.

SEO

Knowing SEO principles can help drive traffic to your website and increase organic visibility. SEO is a long-game marketing tactic but can help save you dollars in the long run on your marketing advertising budget as you are earning your visitors.

Digital marketing

Digital marketing is critical for reaching and engaging customers in today's business world. From creating effective email campaigns to utilizing SEO strategies and social media marketing, a B2B marketer with digital marketing skills can help businesses increase their online presence, generate leads, and drive revenue growth.

Social media

Social media is a powerful tool for building relationships, increasing brand awareness, and driving traffic to a company's website. Social media platforms provide an opportunity to engage with potential customers and industry influencers and establish the company's thought leadership.

B2B marketers need to have some knowledge of social media marketing so that their business can have a solid online presence.

Email marketing

Email marketing is a crucial aspect of B2B marketing, allowing marketers to communicate directly with their audience, nurture leads, and drive conversions. A skilled B2B marketer should know about email marketing best practices, including segmentation, automation, and email design, to create effective campaigns that resonate with their target audience.

Understanding data

Data analysis is critical in making informed decisions, identifying trends, and measuring the success of marketing campaigns. The ability to interpret data can help marketers optimize their strategies and improve their return on investment.

Questions to ask B2B marketers when hiring them

• Can you describe your previous experience with B2B marketing?
• Can you give an example of a successful B2B marketing campaign you’ve led in the past?
• What tools and technologies do you use for B2B marketing?
• How do you stay up-to-date with the latest trends and best practices in B2B marketing?
• How do you approach lead generation and lead nurturing for B2B clients?
• Can you explain your experience with SEO and how it fits into a B2B marketing strategy?
• What is your experience with analyzing data, and how do you use it to inform your B2B marketing decisions?

Hire a vetted omnichannel B2B expert

If you're convinced it's time to hand over the reins of your B2B marketing to an expert, don't leave things to chance. Turn to Mayple to be matched with top-tier, rigorously vetted omnichannel marketing talent.

The Mayple network connects growing companies with marketing, sales, and branding professionals who have the strategic experience and technical skills to deliver real results. Their people understand both emerging digital strategies and fundamental marketing principles. Be assured your brand messaging and customer experience will be in good hands.