10 Best Campaign Managers to Hire for the Top Ad Strategies

Do you know how to set measurable KPIs, track progress, and squeeze the highest returns from your marketing budget? Do you know how to juggle various marketing channels on multiple platforms for maximized exposure and conversions?

If you find this all a bit overwhelming, do yourself and your brand a favor by hiring a campaign manager who can see to all the above and more. A savvy campaign manager will tailor a cohesive marketing campaign to your brand's specific needs and audience, lightening your burden to focus your business acumen elsewhere.

Our top picks for the best campaign managers to hire

1. Elyasaf H. - Best overall

2. Noam F. - Best for large-scale campaign management

3. Kurt R. - Best for campaign management in food industries

4. Laureen B. - Best for cross-channel campaign management

5. Alona M. - Best for managing versatile marketing campaigns

6. Kate H. - Best for campaign management in lifestyle industries

7. Anthony K. - Best for app-focused ad campaigns

8. Lindsay A. - Best for ad campaign management in professional services

9. Limor G. - Best for identifying and improving KPIs in campaigns

10. Michael K. - Best for campaign improvement in the automotive industry

What is ad campaign management?

Ad campaign management involves planning and coordinating digital marketing/ advertising campaigns. This includes selecting the right platform, targeting the right audience, and coordinating content creation to drive conversions.

It also involves optimizing campaigns for maximum effectiveness and ensuring they comply with relevant regulations. Ad campaign management is essential for businesses looking to optimize their digital marketing/advertising efforts.

What does a campaign manager do?

A campaign manager, sometimes called a campaign director or campaign chairman, coordinates advertising campaigns (usually online). They select the channel, set up the campaign, request copy and creatives from the team, and measure the results, ensuring they report on key performance indicators for every campaign.

Skills your campaign manager should have

If you're not sure how to spot a good candidate, consider the following skills as "musts" for every good campaign management specialist:

Communication skills

Your campaign manager needs to be able to communicate effectively -- both with your customers/ target audience and with other marketing team members. This helps ensure your marketing efforts are well-targeted and efficient.

Project management

A good campaign expert needs to have organizational skills. They need to know how to manage projects, including how to set deadlines, coordinate tasks and team members, and track progress. This helps them ensure that campaigns are conducted in an organized, efficient manner.

Marketing and channel know-how

General marketing knowledge and marketing channel-specific knowledge are both must-haves when it comes to campaign management. These skills help campaign coordinators correctly oversee projects and preempt potential planning disasters.

Analytical thinking

The person who manages your campaigns should be a great analytical thinker. This will help them pull information from multiple sources, analyze them against your business goals, draw appropriate conclusions, and build the most efficient campaign strategies. 

Toolstack knowledge

A great campaign specialist will also have a good grip on the tool stack they need to leverage. They should know how to use data and analytics tools, automation platforms, and other marketing technologies to maximize the effectiveness of your campaigns.

Creativity

While campaign managers are not creative specialists, they should possess a certain degree of creativity to come up with out-of-the-box solutions and stand out from the competition. They should also know how to communicate with creatives in "their language," as this will make every campaign run smoother.

Attention to detail

Experienced campaign managers should be able to pay attention to the details, from creative elements to tracking analytics. They need to have an eye for detail to uncover and resolve potential issues with campaigns quickly.

Questions to ask a campaign expert before hiring them

If you're not sure what to ask your potential campaign manager when hiring them, here are some ideas:

• Can you give us an example of a successful campaign you managed over the last 1-2 years? 
• Do you have experience in managing ad campaigns based on content marketing efforts? 
• What is your preferred business niche?
• How does your work impact business growth, in your opinion?
• How do you coordinate ad campaigns with other elements of the customer acquisition strategy? 
• How do you make sure each campaign fits the customer journey you're aiming for? 

How to hire the perfect ad campaign expert

Traditional hiring process

If you prefer having a large pool of candidates to choose from, posting your job opening on different boards (like Indeed.com, for example) is your best bet. Taking this route allows you to review every candidate's credentials and portfolio.

Additionally, you can schedule interviews with the top-performing candidates and ask them about their experience and view on campaign management best practices.

Freelance platforms

Platforms like Fiverr and Upwork make the world a much smaller place with the power of remote work. You can quickly search for experienced freelance campaign managers and review their previous projects, reviews, and ratings.

Once you narrow down your search, you can contact candidates you deem suitable. Alternatively, you can also post your job and sift through the applications to choose the right candidate.

Asking for referrals

If you want a quick path to hiring a trustworthy campaign manager, asking for referrals might be your best option. When you ask your peers if they've worked with campaign managers, it's recommended that you automatically skip through the first stages of the recruitment process, straight to getting in touch with a specialist and assessing how good a fit they are for your business.

Hiring a vetted campaign manager through Mayple

The quickest, most efficient, and easiest way to hire a campaign manager is through Mayple. All you have to do is contact us, tell us more about your needs, and we'll automatically match you to someone with the right skills and experience.

We only work with vetted experts with a proven track record of success, so rest assured that, through Mayple, you'll hire someone who'll deliver great results.