14 Top Email Marketing Courses in 2024

If you think email marketing is for the 1990s and irrelevant to your business in 2024, think again.

Email marketing continues to be an important element of every good digital marketing strategy as an effective way to reach customers and promote products and services. It's a cost-effective and targeted approach that lets you connect with potential customers. Plus, with the rise of mobile devices, email marketing has become even more powerful as people check their emails on the go.

But how do you learn important email marketing concepts? Online courses are a great idea, but where do you start when Googling "popular email marketing course" yields no less than 2,400,000,000 results, and platforms like Udemy and Omnisend Academy abound with options?

We took a closer look at some of the most popular email marketing courses online, and we came up with a list of 14 worth your time. Keep reading to learn more!

What you need to know about email marketing

Many aspects of email marketing make it one of the smartest ways for business owners to reach out to customers and build a relationship with them. It comes with a lot of benefits, including but not limited to:

Great personalization capabilities

A comprehensive email strategy involves sending personalized email messages that are tailored to suit each customer. Using their names, previous purchase history, where they are in your sales funnel, and other relevant information can create a more personalized experience for your subscribers.



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Capacity to send targeted emails

Unlike traditional marketing methods, email marketers are constantly segmenting audiences and sending targeted emails to specific groups. This means that you can create different campaigns for different customer segments based on their interests, behaviors, or demographics. As a result, your emails will: 

• Feed into your customer journey 
• Build better, stronger customer relationships 
• Enhance the overall customer experience and help you foster customer loyalty 

Cost-efficiency and high ROI

Compared to other marketing channels, email marketing ROI continues to be quite impressive. With a minimal investment, you can reach many customers and see a high return on investment (ROI). In fact, for every $1 spent on email marketing, the average ROI is $36. So this is a well-worth-it area to invest in your digital marketing skills.



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Boosts customer engagement

Not only is email marketing ROI high, but this digital marketing channel is also an effective way to keep your customers engaged and informed about your brand. By consistently sending them valuable and relevant content, you can build a strong relationship with them and increase their loyalty to your business. You can also complement your email campaigns with an SMS marketing strategy to really stay top-of-mind for your audience.

Great promotional channel

The average conversion rate for email marketing is around 8.8%. By comparison, the average conversion rate for Instagram ads is 1.1%, similar to that of TikTok. Factor in that email marketing is a lot cheaper and happens on an owned channel, and it all becomes a no-brainer: email marketing is an excellent promotional channel for business growth.

Additionally, email marketing can also be an excellent asset for your content marketing team, as email is one of the most profitable and effective distribution channels for content. 

Helps you become an authority in your space

Successful email campaigns are about more than just promotions: they are an amazing nurture channel. By sending valuable and educational content to your subscribers, you can establish yourself as an expert in your field, gaining trust and credibility among your audience. You can share step by step instructions on the best use of your product or service, industry insights, and more. 

Easy to track and measure

All professional email marketers will tell you that campaign metrics – such as open rates, click-through rates, conversions, etc. – are crucial. Luckily, they're also easy to track so that you can measure the success of your campaigns, allowing you to continuously improve your strategies and optimize your campaigns for better results. Some of the email metrics you can measure include:

• Open rates: The percentage of subscribers who opened your email
• Click-through rates (CTR): The percentage of subscribers who clicked on a link within your email
• Bounce rate: The percentage of emails that were not delivered successfully
• Unsubscribe rate: The percentage of subscribers who unsubscribed from your list after receiving an email



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Can be automated

Email marketing automation allows you to set up triggered emails, such as welcome emails or abandoned cart emails, that are sent out automatically based on specific actions or behaviors of your subscribers. This saves you time and effort while still ensuring timely and relevant communication with your customers.

Top 14 email marketing courses to consider in 2024

If you've decided to improve your email marketing skills but have no idea where to start, don't worry! We've compiled a list of the top 15 email marketing courses to consider in 2024.

These courses cover many topics, from the basics of email marketing to advanced-level techniques and tactics for experienced marketers. So whether you're a beginner, an experienced marketer, or a business owner looking to build a successful email marketing campaign, there's something for everyone on this list.

Here are some of the best email marketing online courses (in no particular order):

Advanced Email Marketing from Simplilearn

Despite the name, The Advanced Email Marketing course from Simplilearn is more than suitable for beginners too. It includes a wide range of actionable steps on:

• Driving traffic through emails
• Fundamental concepts of email marketing strategy
• Building email lists
• Email campaigns
• Getting email subscribers
• Marketing brands through email
• Email rules and regulations
• Sending mass emails
• ...And more.

This is a popular email marketing course that has been taken by more than 15,500 people so far and it has a rating of 4.5/ 5 stars on Simplilearn.

Time to complete: 5 hours (self-paced), 90 days access to the course

Certificate: Yes, upon completion

Price: Free

Email Marketing Certification from HubSpot



HubSpot Academy is, undoubtedly, a powerhouse in the world of marketing. It's no surprise, then, that their Email Marketing Certification is one of the most popular and highly-rated email marketing courses out there. This course has hours of video content that will teach you everything from creating an effective email strategy to developing engaging content, segmenting your audience, and optimizing your campaigns for better results.

This course focuses a lot on how email marketing and the buyer's journey are connected, making it perfect for businesses looking to improve their overall marketing strategy. At the same time, you'll gain insights into how to create email campaigns, the types of emails you can send out, and other more specific topics.

Keep in mind that HubSpot Academy courses do not include step by step walkthroughs. They're generally guides that help you understand specific areas of marketing, in the context of inbound lead generation. 

Time to complete: 4 hours

Certificate: Yes

Price: Free (you have lifetime access to courses for free, but keep in mind the certification expires after two years)

Think Outside the Inbox from Google/Coursera



When top digital marketing experts from Google and Coursera come together, you know it will be a good course. Think Outside the Inbox, developed by Google, will help you understand email marketing best practices and how to use data to drive targeted campaigns for effective email marketing strategy that resonate with your audience.

The course includes modules with actionable steps on writing effective subject lines, creating engaging content, analyzing email performance, and how to execute email marketing campaigns from A to Z. The course has 4.8 stars out of 5 from more than 1,400 people who took it, so you can be sure you'll get a good grasp of the basics of email marketing when you're though.

Time to complete: 25 hours (self-paced)

Certificate: Yes (with a fee)

Price: You can enroll for a free 7-day trial on Coursera, after which it costs $39/month to access everything Coursera has to offer to improve your digital marketing skills, including other popular email marketing courses.

Email Marketing 101 from Omnisend Academy



The Omnisend Academy offers not one, but an entire bundle of courses for those who want or need to learn more about email marketing. This set of courses covers everything from how to send a welcome flow to basics in email marketing, grow your email list, and write effective CTAs.

The best part about this course is that all content is easily digestible, time-saving, and broken down into actionable steps. You're getting all the information you need to get started without wasting any time. Of course, it all focuses on Omnisend as a product, but it still makes for a good learning experience.

Time to complete: Depends on the modules or courses in the Omnisend Academy, it ranges between 3 minutes and 1 hour

Certificate: No

Price: Free (unlimited lifetime access)

Mailchimp Academy (on Mailchimp & Co.)



Similarly to Omnisend, Mailchimp also offers an academy section on its website to help users master their email marketing platform. Mailchimp Academy has a mix of articles, guides, step by step walkthroughs, and courses covering everything from creating a landing page, using Instagram ads with Mailchimp, and even e-commerce digital marketing tips & tricks.

Time to complete: Depends on the specific certification

Certificate: Yes

Price: Free, but you have to be enrolled in Mailchimp & co

Email Marketing Mastery from DigitalMarketer



This course consists of 10 modules that are easy to navigate and digest. Email Marketing Mastery from DigitalMarketer will help you get a solid foundation on which email marketing strategies work (and which don't), how to create effective lead magnets, how to use segmentation effectively, and how to optimize your email efforts for the customer journey. If you're serious about improving your email marketing skills, enrolling in this course is an actionable step to do just that.

Time to complete: not estimated

Certificate: Yes

Price: $495

Certification for Email Marketing from the Brevo Academy



Brevo Academy's certification for email marketing includes 8 modules. It covers everything you need to know to get started on email marketing, from choosing the right software to GDPR compliance, building email lists, boosting email marketing KPIs, and A/B testing. This popular email marketing course comes with four eBooks, 64 videos, and 62 questions.

Time to complete: 2 hours

Certificate: Yes

Price: free (the Bravo Academy is offers free lifetime access for anyone, regardless of whether they have a Brevo account)

Email Marketing Essentials from Skillshare



A lot of people prefer the online learning platforms like Skillshare because it allows them to check social proof and reviews before they enroll. For example, The Email Marketing Essentials course was taken by more than 14,800 people, showing there's great interest in it. The digital marketing expert instructing the course has a decent rating, as well. 

Unlike most of the other courses on the same topic, this walks email marketers through actionable steps on optimizing the design and layout of email campaigns. If your interest is more design-oriented, it might be the right choice for you.

Time to complete: 36 minutes

Certificate: Yes

Price: Skillshare is free for 7 days; after that, premium access will cost you $32/ month or $168/ year (and, for the money, you'll have access to all their content

Email Marketing: Increase Sales with Email Marketing by Udemy



As a learning platform, Udemy can feel like a hit or miss. Still, the Email Marketing: Increase Sales course is a genuinely comprehensive one. It has a 4.4 out of 5 rating from more than 64,259 students, which means the vast majority of people who took it had a good learning experience.

The course covers everything you need to know about email marketing, from GDPR compliance to designing emails with SendPulse, dodging spam complaints, segmenting your audience, designing subscription forms, and more.

Time to complete: 2 hours

Certificate: Yes

Price: The base price is $47, but Udemy offers discounts regularly (e.g., at the moment of writing this article, the course is just $8!)

Email and Newsletter Marketing Foundations by LinkedIn Learning



LinkedIn Learning's Email and Newsletter Marketing Foundations is a solid course, especially for beginner email marketers. It teaches you important digital marketing skills, like how to build, segment and nurture your email list, create engaging content, choose the right email templates, measure the success of your campaigns, and more. More than 70,000 people have taken the course, and it has a 4.7 out of 5 rating from more than 1,100 of its students.

Time to complete: 45 minutes

Certificate: Yes

Price: Free if you have LinkedIn Premium, or approximately $18 for just this course

Digital Marketing Bundle by Reliablesoft



The Digital Marketing Bundle, put together by Reliablesoft and taught by successful digital marketing experts, is a collection of 10 courses that cover everything in digital marketing: SEO, content, social media, Google Ads, email marketing, and more. Unfortunately, you can't get just the email marketing course – but you can get the full bundle and immerse yourself in more than 75 lessons that will give you a bird's eye view of how online marketing works.

The email marketing course covers email marketing tools, automation, email flows, and building lists – the basic actionable steps you need to know about to create email marketing funnels that work for your business (regardless of whether you want to run eCommerce email marketing campaigns or apply the knowledge to other industries).

Time to complete: Not estimated

Certificate: No

Price: $114 for the whole bundle (and a 60-day money-back guarantee)

Email Marketing Masterclass for Beginners by Wishpond



Wishpond's Email Marketing Masterclass covers a fairly wide range of topics, from what mistakes to avoid in email marketing to actionable steps on how to build funnels and campaigns. If you're looking for a brief intro to email marketing, this online email marketing course with actionable steps, taught by an experienced marketer from Wishpond, might be a good fit.

Time to complete: Not estimated

Certificate: No

Price: Free

Email Marketing: Master the Fundamentals by CXL



It's known that CXL offers some of the best courses in digital marketing. If you're serious about email marketing and improving your digital marketing skills, their Email Marketing: Master the Fundamentals course is worth looking at. Developed by a well-respected digital marketing professional, the course covers topics such as how to optimize your list growth, use email data to fuel your marketing efforts and create email content that drives actual results.

Time to complete: 4 hours (1 hour/lesson)

Certificate: Yes

Price: $299

Email Marketing Online Training Course by Udacity



Udacity's Email Marketing Online Training Course includes lessons on how to build an email list, how to create an email campaign, how to create an email plan, and how to measure the effectiveness of your email efforts. It also includes real-world projects and information on email marketing careers, which makes it easier to apply your knowledge in practice – helpful for even experienced marketers.

Time to complete: 4 weeks

Certificate: Yes

Price: $249/ month or $846/ four months

Are there any other sources for email marketing learning?

Absolutely! The internet abounds with learning opportunities in virtually every domain, and email marketing makes no difference from this general rule. However, finding sources of information is not the hardest part of all: filtering through all the options is. Generally, you want to look for popular email marketing courses or learning resources, offer practical knowledge, and have good reviews from other learners.

Following more experienced marketers on social media for tips and tactical walkthroughs is another way to slowly build up your digital marketing skills.

For instance, Mayple doesn't offer any actual course, but we have decades of collective experience in creating, managing, and strategizing efficient email marketing. As do the email marketing consultants and digital marketing professionals we work with. So when we put together information on email marketing, you can bet your money it's accurate, up-to-date, and useful. Here are our latest pieces, for example.

The key to learning email marketing (and any other digital marketing skill) lies in trying stuff. Theory will only get you so far, but experimenting with different techniques, popular email marketing platforms, and strategies is what will make you an email marketing specialist.

...And if you need help running your email efforts, don't hesitate to hire a Mayple-vetted email marketing agency. Contact us, and we will match you with the right expert for your business goals.