10 Best YouTube Marketers to Hire for Viral Video Content in 2024
Hire a video marketing expert who knows the ins and outs of content and marketing on YouTube's platform in 2024.
Updated April 14, 2024.
The effectiveness of video marketing on YouTube is undeniable. Well-crafted video content can capture viewers' attention, build brand awareness, educate potential customers, and drive conversions and sales. Videos uniquely convey complex messages in an engaging and easily digestible format, making them a valuable asset for businesses across various industries.
YouTube's vast user base and advanced targeting capabilities allow businesses to tailor their video campaigns to specific demographics, interests, and behaviors, ensuring their content reaches the right audiences at the right time. With the ability to track metrics such as views, engagement, and click-through rates, businesses can gain valuable insights into their video marketing efforts and continuously optimize their strategies for maximum impact.
Our picks for the best YouTube marketers
1. Mateusz S. - Best overall
2. Gil M. - Best for data-driven YouTube marketing
3. Kurt R. - Best for cross-channel YouTube ad strategies
4. Doron D. - Best for demographic-driven YouTube advertising
5. Barbara H. - Best for targeted YouTube campaigns
6. Leslie I. - Best for artistic YouTube creations
7. Jacy N. - Best for YouTube advertising segmented for B2B and B2C
8. Sonya K. - Best for YouTube marketing in lifestyle industries
9. Andrew D. - Best for academic YouTube marketing campaigns
10. Shreyas S. - Best for YouTube content in SaaS industries
What is a YouTube marketer?
A YouTube marketer helps promote businesses and products on YouTube by uploading videos on a company's YouTube channel and using YouTube ads to reach new audiences. They are digital marketing experts specializing in YouTube.
With YouTube marketing growing in popularity, YouTube marketers are in high demand as they help businesses grow an online presence, increase brand awareness, and create leads.
1
Mateusz S.
Expert YouTube marketer
Experience
8+ years
Country
USA
Industry focus
Art & entertainment | Electronics | Education | Finance | Food & drink | Health & wellness
Brief overview
Mateusz sees all his clients & projects as partnerships & thus works with the same goals, objectives, and KPIs that the internal team does. Measurement & data are super important within the ever-changing landscape of privacy & cookies, so it's the first and most important step of any engagement for him, ensuring that they have all the data needed to make decisions & a unified source of truth.
Specialties
- YouTube marketing
- Search ads
- Social ads
- KPI-driven marketing
- Digital advertising
- Marketing strategy
Why hire Mateusz?
Mateusz has expertise in YouTube advertising and analytics. He first focused on deeply auditing the current Google Ads setup & email marketing setups in order to create action plans for the two channels, including YouTube campaigns. There were a lot of ad updates & keyword optimizations, and conversion tracking fixes to ensure that they were accurately tracking against their KPIs for YouTube and other channels.
2
Gil M.
Certified data-driven YouTube marketer
Experience
6+ years
Country
Israel
Industry focus
Education | Finance | Electronics | Automotive | Professional services
Brief overview
Gil has worked in the PPC/SEM field for over 6 years until very recently when he wanted to get started on a self-employed kind of business. His experience includes managing massive accounts.
Specialties
- YouTube marketing
- Search ads
- Social ads
- Digital marketing
- Amazon PPC
Why hire Gil?
Gil has exclusively run PPC accounts for Fortnite at $6 million per month. Gil has also run traffic for giant companies such as Zynga, Playtika, Gett, Plarium and many others. He possesses in-depth knowledge of running traffic on platforms like Google, Facebook, YouTube, and others.
With his extensive background managing high-spending PPC campaigns for major companies across various industries, Gil brings tremendous expertise in paid advertising and video marketing to any new self-employed venture he undertakes.
3
Kurt R.
Experienced cross-channel YouTube marketer
Experience
10+ years
Country
Australia
Industry focus
Food & drink | Real estate | Art & entertainment | Automotive | Education | Electronics
Brief overview
Kurt has spent nearly a decade in digital strategy and implementation. He has thoroughly enjoyed growing businesses of all shapes and sizes - from cupcake bakeries in Melbourne to the launch of new menu items for KFC South Africa.
Specialties
- YouTube marketing
- Search ads
- Social ads
- SEO
- Tracking implementation
Why hire Kurt?
When he's not tinkering with campaigns or presenting recommendations, Kurt can be found spending quality time with family, online gaming, or playing soccer with friends. With his broad experience working with companies across various industries and verticals, Kurt brings a versatile skill set in digital marketing strategy and execution on YouTube.
His passion lies in helping businesses grow through effective digital campaigns and initiatives while maintaining a balanced lifestyle outside of work.
4
Doron D.
YouTube marketer freelancer
Experience
6+ years
Country
Israel
Industry focus
Travel | Art & entertainment | Health & wellness | Finance | Technoloy | Nonprofit & government
Brief overview
Doron has worked with/for over 100 startups worldwide and has over 10 years of experience in digital marketing. He formerly served as the Head of User Acquisition at Lemonade (LMND) and was the former VP of Growth of Lili banking. Doron is a startup mentor in the TechStars accelerator and serves as a Board Growth advisor.
Specialties
- YouTube marketing
- Search ads
- Social ads
- Outbrain
Why hire Doron?
Doron's expertise has been recognized by Forbes Israel, which featured him in an article titled "Israeli Success: The Digital Marketing Expert for Startups".
With his extensive background working with numerous startups globally and holding leadership roles in user acquisition and growth at companies like Lemonade and Lili, Doron brings a wealth of knowledge and experience in digital marketing strategies, ad campaigns, and YouTube marketing for startups.
His advisory roles at TechStars and as a Board Growth advisor further solidify his reputation as a go-to expert for startups seeking guidance on growth and digital marketing.
5
Barbara H.
Freelance YouTube marketer
Experience
10+ years
Country
Austria
Industry focus
Professional services | Health & wellness | Beauty | Baby
Brief overview
Barbara is a passionate digital marketer with over 10 years of experience. She is a performance-driven data analyst. For Barbara, it is important to dedicate enough time to researching and familiarizing herself with her client's business and industry.
She does not use a "one size fits all" formula but rather puts a lot of thought into how an account or strategy could be set up to be successful.
Specialties
- YouTube marketing
- Search ads
- Social ads
- Amazon PPC
- Marketing strategy
- Outbrain
Why hire Barbara?
With her decade-long career in digital marketing, Barbara brings a seasoned eye for data analysis and tracking performance metrics. What sets her apart is her dedication to deeply understanding each client's unique business needs and tailoring strategies accordingly.
Barbara avoids cookie-cutter solutions, instead taking the time to develop customized YouTube marketing approaches that align with the specific goals and industry landscape of the clients she works with. Her passion for digital marketing, coupled with an analytical mindset, allows her to craft data-driven strategies designed for success.
6
Leslie I.
Creative YouTube marketer and channel manager
Experience
6+ years
Country
USA
Industry focus
Travel | Professional services
Brief overview
Leslie has worked for several agencies and served as the digital marketing lead for several different online companies, spanning industries from retail to travel. Throughout her career, she has utilized multiple marketing channels and always found new and creative ways to drive traffic and optimize for conversions.
Specialties
- YouTube marketing
- Search ads
- Social ads
- Apple Search Ads
- Google Shopping
Why hire Leslie?
Leslie is certified in all things Google and Microsoft Advertising, demonstrating her deep expertise in these key platforms. She is based in Northern California.
With experience across both agency and in-house roles, Leslie brings a well-rounded perspective to YouTube marketing. Her background working with diverse online businesses has allowed her to develop unique strategies tailored to each company's industry and objectives.
Leslie's certification credentials with Google and Microsoft underline her technical proficiency in paid advertising. Moreover, her track record of identifying innovative tactics to attract audiences to YouTube and boost conversions showcases her ability to think outside the box while remaining grounded in metrics-driven decision-making.
7
Jacy N.
B2B and B2C YouTube marketer
Experience
14+ years
Country
USA
Industry focus
Sports, outdoors & fitness | Technoloy | Home & garden | Style & fashion | Beauty
Brief overview
Jacy takes a holistic approach by formulating overarching positioning and go-to-market strategies tailored to her client's business goals. From conceptualization to execution, she develops detailed marketing roadmaps that lay out the strategic vision and tactical plans to achieve desired outcomes.
Specialties
- YouTube marketing
- Search ads
- Social ads
- Google Shopping
- Tracking implementation
Why hire Jacy?
Jacy's end-to-end services ensure her clients benefit from cohesive, integrated YouTube marketing initiatives driven by data-backed strategies across various other channels and touchpoints.
Her paid advertising proficiency allows her to design and execute high-performing campaigns across Google and Microsoft's platforms, maximizing ad spend efficiency.
8
Sonya K.
Experienced content creator and YouTube marketer
Experience
15+ years
Country
USA
Industry focus
Art & entertainment | Education | Professional service | Beauty | Style & fashion
Brief overview
Sonya has worked in paid search for almost 15 years, lending her expertise to many types of accounts. She has collaborated with small and large agencies to help drive business growth while supporting clients' needs. One of Sonya's key strengths stems from her extensive experience working across different industries.
Specialties
- Copywriting
- YouTube marketing
- Search ads
- Social ads
- SEO
Why hire Sonya?
Sonya gravitates towards direct response performance marketing, focusing on strategies that directly generate sales or leads. With nearly a decade and a half immersed in the paid search landscape, Sonya brings a seasoned perspective to paid advertising campaigns. Her tenure at agencies of varying sizes has exposed her to a diverse array of clients and marketing objectives.
This cross-industry experience allows Sonya to apply best practices and proven tactics from various verticals to develop robust paid search strategies on YouTube. Her affinity for direct response marketing underscores her ability to craft data-driven campaigns and video marketing precisely aimed at delivering measurable business results.
Sonya's comprehensive knowledge of paid search principles, combined with her zeal for quantifiable marketing outcomes, positions her as a valuable asset for agencies and clients seeking an expert hand in revenue-focused digital advertising.
9
Andrew D.
YouTube marketing professional
Experience
8+ years
Country
USA
Industry focus
Technology | Style & fashion | Beauty | Health & wellness
Brief overview
Andrew focuses on brand-driven messaging to create raving fans of clients' products. He has worked with companies like NOIZE, Tony Robbins RMT, Hattori Hanzo, ProFlowers, and more.
Specialties
- YouTube marketing
- Social ads
- Search ads
- Outbrain
Why hire Andrew?
With his brand-centric approach and expertise across platforms like YouTube, Google, and Facebook, Andrew drives impressive performance uplifts for eCommerce companies and lead generation clients alike.
His ability to craft compelling messaging resonates with audiences, fostering brand affinity and customer loyalty.
10
Shreyas S.
Digital marketing and YouTube pro
Experience
9+ years
Country
Germany
Industry focus
Social & community | Nonprofit & government | Baby | Travel | Finance | Automotive
Brief overview
Shreyas is a digital marketer with over 9 years of experience in display and paid social advertising. With nearly a decade under his belt, Shreyas has cultivated deep expertise across a wide array of digital advertising channels and platforms. His extensive display and social media marketing background allows him to craft holistic, omnichannel strategies for clients.
Specialties
- YouTube Marketing
- Demand side platform
- Affiliate marketing
- Marketing strategy
- Search ads
- Social ads
Why hire Shreyas?
Shreyas' proficiency spans both the Facebook and Google ecosystems, enabling him to leverage the full suite of advertising products and targeting capabilities offered by the tech giants. His specialized skills in app install ads, and ASO, empower him to drive substantial user acquisition for mobile apps, YouTube channels, and mobile games.
Moreover, Shreyas has hands-on experience in executing programmatic campaigns across various demand-side platforms, providing him with a comprehensive understanding of the programmatic landscape.
Shreyas' diverse specializations in digital marketing pose him as a versatile asset capable of developing innovative, data-driven advertising strategies tailored to meet his clients' unique objectives across industries.
What does a YouTube expert do?
A YouTube expert performs various video marketing tasks meant to maximize the impact of each YouTube video—whether through organic or paid means. Here are some of the things you can expect a YouTube manager to do:
YouTube channel setup
Your YouTube expert will know how to set up your channel with the best possible branding, design, and content. They will know how to make sure your channel reflects your branding, optimize your channel for search, and create content tailored to your target audience.
Video creation
YouTube specialists can also create videos for you or help you come up with YouTube video ideas that will engage with your viewers. They'll know how to add SEO and tagging to maximize the visibility of your videos on YouTube, as well as how to use visuals and audio to ensure it's entertaining and shareable.
Channel promotion
A good YouTube manager knows how to promote your channel across other social media platforms and create a pipeline of viewership for each one of your videos. From connecting with YouTube influencers to creating content specifically for YouTube, they'll use the right tactics to increase your channel's reach.
YouTube advertising
YouTube advertising is the most cost-effective way to reach potential customers on the platform. YouTube experts know how to create, optimize, and target ads so you can get the most out of your ad spend.
YouTube ads are a particularly attractive way to reach more customers. First of all, YouTube has 2.1 billion users, and more than 122 million people visit the platform daily. This means you have a huge database your ads can tap into. Furthermore, the Cost per Click (CPC) and Cost per View (CPV) pricing models make it more affordable to get your message out there - especially since you'll only pay for ads that are actually clicked on or watched.
Under these circumstances, hiring a YouTube manager who knows how to run PPC ads efficiently on the platform is wise.
Channel management
Your YouTube channel will need constant maintenance and optimization to stay up-to-date and engage viewers. A YouTube channel manager can help you manage your channel more efficiently by monitoring the engagement rate, optimizing videos for maximum visibility, and responding to comments.
Moreover, YouTube experts know how to plan content calendars for maximum reach and engagement.
YouTube SEO
YouTube search engine optimization is an inexpensive yet effective way of reaching more people in your target audience. Just like optimizing a website for SEO, your YouTube expert can implement SEO techniques on your videos. These may include optimizing titles, tags, and video descriptions to improve visibility. Done right, YouTube SEO can thrust your business into the spotlight and give you access to billions of viewers.
YouTube analytics
Guesswork doesn't work. This is why it's essential to ensure your YouTube manager knows how to read and make sense of analytics. From interpreting views, watch time, comments, and more, understanding YouTube analytics will help you understand what types of content are successful, which ones aren't, and where you should double down your YouTube marketing efforts to ensure success.
Influencer marketing
Some YouTube experts may also help you connect to content creators for influencer marketing campaigns. Depending on what your business is selling, influencer marketing can be an efficient way to reach new audiences, convert more, and make the most out of YouTube as a marketing channel.
For example, if you run an online store, your YouTube marketer can reach out to micro-influencers who create videos for eCommerce brands in various niches. This will help you narrow down your efforts and hyper-target an audience likely to buy from you.
How much does it cost to hire a YouTube marketer?
Hiring a YouTube marketer can cost anything between $50 and $150, on average. The cost of a YouTube specialist depends on a variety of factors, such as:
- Their experience and level of expertise: A more experienced YouTube expert will most likely cost more
- The complexity of the job: More complex jobs will require
- Whether they run paid ads for you: If you want your YouTube expert to run PPC ads for you, this will increase the cost
- Their track record of success: Naturally, if someone has a very good track record of success, it means they can reproduce that—and it also means they'll usually charge more
How to hire a YouTube marketer
If you want to hire a YouTube marketer, you can follow this process:
Identify your goals
To hire a YouTube expert who'll actually benefit your business, you need to define your goals in terms of what you want to accomplish with the help of their services. Do you need someone to help you out (and act as more of a virtual assistant?) Do you need someone who can bring their expertise and help you build a YouTube strategy that works? Do you need someone who'll produce or outsource the production of videos for you?
These are all important questions you need to ask yourself to identify your goals. The clearer you are on these matters, the easier it will be to hire someone to meet your needs.
Write a job description
Once you have a clear view of who you need, you can start writing down a job description covering the tasks and responsibilities you need them to. Make sure to include any technical skills or prior experience in the job description.
Also, remember to include your expectations and what you can offer—including, if possible, your budget range. This will help you attract the right kind of people (and thus save you time in the hiring process.)
Post your job on platforms
Some of the most popular platforms for YouTube marketers include UpWork, Fiverr, and Guru. You can post your job using any platform to attract prospective talent. Keep in mind that most platforms are meant for freelance projects, and you may have to spend more time sifting through the applications here.
Reach out to your network
If you want to work with someone already working with people in your network, you can ask your peers for referrals. This is a great way to get an idea of the quality of work they can deliver and the cost you'll likely have to pay for it.
Find the ideal YouTube marketer on Mayple
Mayple helps businesses like yours connect to experienced, vetted YouTube marketing talent who can take on various tasks. You can define your goals, set a budget, create an effective job posting in minutes, and get the best talent for your project. Plus, you can easily use our platform to manage projects through to completion - from the moment you submit your project, you can expect to have a YouTube marketer hired in a matter of days.
Mayple: Expert hires for proven success
FAQs
Can I hire someone to manage my YouTube channel?
Yes, you can hire someone to manage your YouTube channel. These professionals are frequently referred to as "YouTube marketers," "YouTube managers," or "YouTube specialists," and they can perform many tasks for you. To hire a YouTube expert, you can either post your job on sites like UpWork and Fiverr, or you can contact Mayple. The last option is best when you need to hire someone with an excellent track record of success and who is already vetted.
Where can I hire a YouTube team?
To hire a YouTube team, you can use personal references, freelance websites (like UpWork, Fiverr, and Guru), or Mayple. Mayple is a platform specifically designed to help you connect with experienced, vetted YouTube marketing experts. So, if you need a team of professionals who can take on all kinds of tasks, we recommend using our services. Plus, the entire hiring and management process is simpler and faster when compared to other options.
How do YouTube marketers make money?
YouTube marketers make money by helping businesses with their YouTube strategies. They typically do this by producing video content, creating and managing advertising campaigns, and providing insights on how to grow a channel. YouTube marketers also offer consulting services and help clients manage their channels. In most cases, they charge hourly for their services, though some may ask for a flat rate for a specific project or task.
