10 Best Mobile App Marketing Agencies of 2024

So you've built this amazing mobile app, and now you're scratching your head, wondering how to get it in front of potential users? Did you know there are over 5 million apps on the major app stores that you would need to compete with? You need a mobile app marketing agency.

Mobile app marketing is a whole different ball game compared to traditional marketing. One of the biggest players in mobile app marketing is App Store Optimization (ASO). It's like SEO but for app stores. By perfecting your app's title, description, keywords, and visuals, you can boost its visibility and rankability in search results.

Our top picks for the best mobile app marketing agencies

1. Moburst - Best overall

2. Topanda - Best for mobile app marketing in Israel

3. REPLUG - Best for organic visibility on Android and iOS

4. Thrivelia - Best for app marketing in DTC brands

5. AKB Growth - Best for currency-related mobile app marketing

6. SAS Marketing - Best for mobile app marketing in SaaS

7. Hop Skip Media - Best promoting mobile apps through PPC

8. Dewsign - Best for custom eCommerce applications and marketing

9. HypeLife Brands - Best for growth marketing for startup apps

10. SLT Consulting - Best for strategic mobile app marketing

Do I need to hire a mobile app marketing agency?

You have an app. Your app needs visitors. If you're not getting the visitors you need or looking to scale your app outreach, then yes! You do need to hire a mobile app marketing agency.

Here are some considerations to help you decide:

• Marketing goals: Clearly define your marketing objectives. Partnering with a specialized mobile app marketing company can be advantageous if you achieve significant user acquisition, improve app visibility, and increase downloads across platforms and regions.
• Budget: Mobile app marketing companies can be costly, especially for small businesses or startups with limited budgets. If you have a tight budget, you may consider initially handling some marketing tasks in-house or using more cost-effective strategies.
• In-house resources and expertise: Evaluate your internal team's skills and bandwidth. If you lack expertise in app store optimization (ASO), paid user acquisition, influencer marketing, or data analytics, a mobile app marketing company can fill those gaps and provide specialized knowledge.
• App complexity and target audience: A mobile app marketing company with experience in your industry or app category can be beneficial if your app targets a niche or highly complex target audience. They may have insights into effective marketing strategies and channels for your target users.
• Time and focus: Marketing an app effectively requires considerable time and effort. If your team is already stretched thin or needs to focus on other aspects of the business, outsourcing marketing to a specialized agency can be a sensible choice.

What does a mobile app marketing agency do?

As with all marketing, it begins with research. Considering the popularity of smartphones, it's no surprise that mobile apps are abundant! In 2023, app downloads reached a staggering 257 billion downloads.

A mobile app marketing agency is like your personal app promotion squad. These folks are experts at getting your app noticed and loved by as many people as possible, and they've got a whole bag of tricks to make that happen.

App store optimization

First off, they'll work on making your app look irresistible in the app stores. They'll optimize your listing with enticing descriptions, eye-catching visuals, and all the right keywords to ensure your app pops up when people search for something similar.

Multi-channel promotion

Their magic doesn't stop with optimization! Mobile app marketing wizards will also craft clever campaigns to promote your app across various platforms – social media platforms, influencer collaborations, targeted ads; you name it. They know exactly where your potential users hang out online and how to grab their attention.

Data-driven insights

Mobile app marketing agencies offer expert analysis of your app's performance. They'll study all the data and user behavior to identify areas for improvement and opportunities for growth. It's like having a team of app psychologists figuring out what makes your users tick.

Localization and market expansion

If you want to expand to new markets or attract different user segments, these mobile app marketing agencies have the global reach and localization expertise to make that happen.

• Localization strategy: They'll work with you to develop a localization strategy tailored to your target audience. This involves identifying the right languages, cultural nuances, and regional preferences to make your app feel locally relevant.
• Translation and localization: The agency partners with professional translation services to ensure that all your app content—descriptions, in-app text, marketing materials—is accurately translated into the target languages. But it goes beyond just translation—they'll localize the content to resonate with local idioms, humor, and cultural references.
• Market research: The agency will conduct in-depth market research on your new target regions before expanding. This includes analyzing competition, consumer behavior, pricing expectations, and regulatory requirements. Their insights help you localize appropriately and avoid potential roadblocks.

Local marketing execution

They can execute localized marketing campaigns tailored to each region with teams or partners in key markets. This covers local social media, influencer outreach, region-specific ad platforms, and more - leveraging their understanding of local audiences.

How to choose the best agency for your business

The best way to hire a mobile app marketing agency is through Mayple. We have a community of 600+ vetted experts and agencies with proven experience and results driving revenue for similar brands in your niche.

You don't need to spend hours and hours listening to sales pitches, looking through candidates, and verifying the authenticity of their reviews. With Mayple, you get a short list of hand-picked experts who check all the right boxes and can actually scale your business.

Before starting the hiring process, consider some key things to ensure you know exactly what your business needs. Mayple will help you with this, but getting an idea of what you’re looking for before starting the process is useful.

Here are some key considerations:

• Experience and expertise: Evaluate their track record with successful app launches and campaigns. Look for relevant industry experience.
• Service offerings: Ensure they provide the services you need (ASO, paid acquisition, influencer marketing, ASA, etc.).
• Case studies and reviews: Request case studies showcasing their strategies and results. Read reviews from past clients, perhaps on their websites.
• Data and analytics capabilities: Their ability to measure, analyze, and optimize based on actionable insights is important.
• Pricing and contracts: Understand their pricing models and contractual terms to ensure a fair, flexible arrangement. You don't want to be caught off guard with hidden fees or unsavory contracts.
• Global reach: For multi-market expansion, evaluate their international teams and localization expertise where necessary.
• Innovation and adaptation: Look for forward-thinking agencies that stay ahead of evolving app marketing trends.

Hire a mobile app marketing agency with data-backed results

Finding the right mobile app marketing agency can be tiresome, and that's where Mayple steps in, offering a smart solution by connecting you with proven mobile app marketing pros. Their dedication to improving your ROAS and increasing your marketing ROI lands them the title of mobile app marketing expert with us. 

If you're looking for the best of the best in mobile app marketing, Moburst is your partner in success. Need a specialist in Android or iOS app marketing? Give REPLUG a shout and reap the benefits. Marketing an app that appeals directly to consumers? Thrivelia is a specialist in DTC digital marketing strategies.

None of the above seems like the right fit? Not to worry. With Mayple, you’ll find the perfect match for your business needs by harnessing the power of AI. Just because someone’s a marketing expert doesn’t mean they’re right for your brand. Our AI algorithm uses multiple data sources and matching factors to ensure the experts you work with are the perfect fit to help you grow and scale. Exponential business growth is just one call away!