10 Best Mobile App Marketing Agencies of 2024
Discover the top mobile app marketing agencies to skyrocket your app's visibility and download count.
Updated June 4, 2024.
So you've built this amazing mobile app, and now you're scratching your head, wondering how to get it in front of potential users? Did you know there are over 5 million apps on the major app stores that you would need to compete with? You need a mobile app marketing agency.
Mobile app marketing is a whole different ball game compared to traditional marketing. One of the biggest players in mobile app marketing is App Store Optimization (ASO). It's like SEO but for app stores. By perfecting your app's title, description, keywords, and visuals, you can boost its visibility and rankability in search results.
Our top picks for the best mobile app marketing agencies
1. Moburst - Best overall
2. Topanda - Best for mobile app marketing in Israel
3. REPLUG - Best for organic visibility on Android and iOS
4. Thrivelia - Best for app marketing in DTC brands
5. AKB Growth - Best for currency-related mobile app marketing
6. SAS Marketing - Best for mobile app marketing in SaaS
7. Hop Skip Media - Best promoting mobile apps through PPC
8. Dewsign - Best for custom eCommerce applications and marketing
9. HypeLife Brands - Best for growth marketing for startup apps
10. SLT Consulting - Best for strategic mobile app marketing
How we choose the best experts
Every expert must go through a data-based vetting program before their profile can go live on Mayple.com. This is how we vet our experts:
- Proven track record of results: We get view-only access to the experts’ accounts and analyze their results for different brands according to their niches. Only the marketers who have achieved above-benchmark results can become official Mayple experts.
- Professional practices: We have a long list of best practices per skill set that determines whether a marketer is professional. This is compared against their past work, for example, their account structure, A/B testing methodologies, and 100+ other criteria, so we don’t miss anything.
Other than that, we also provide unbiased monitoring services. Our monitoring system checks over 180 parameters relating to the professional level of work and your campaigns’ KPIs to help ensure a high chance of success. Here are some of the parameters we monitor:
A/B testing methodology
Account structure
Naming convention
Targeting approach
Shopping ads methodology
Attribution models
Revenue & ROAS
KPIs: CTR, CVR, CPA & more
Change-log
Funnel conversion rates
Do I need to hire a mobile app marketing agency?
You have an app. Your app needs visitors. If you're not getting the visitors you need or looking to scale your app outreach, then yes! You do need to hire a mobile app marketing agency.
Here are some considerations to help you decide:
- Marketing goals: Clearly define your marketing objectives. Partnering with a specialized mobile app marketing company can be advantageous if you achieve significant user acquisition, improve app visibility, and increase downloads across platforms and regions.
- Budget: Mobile app marketing companies can be costly, especially for small businesses or startups with limited budgets. If you have a tight budget, you may consider initially handling some marketing tasks in-house or using more cost-effective strategies.
- In-house resources and expertise: Evaluate your internal team's skills and bandwidth. If you lack expertise in app store optimization (ASO), paid user acquisition, influencer marketing, or data analytics, a mobile app marketing company can fill those gaps and provide specialized knowledge.
- App complexity and target audience: A mobile app marketing company with experience in your industry or app category can be beneficial if your app targets a niche or highly complex target audience. They may have insights into effective marketing strategies and channels for your target users.
- Time and focus: Marketing an app effectively requires considerable time and effort. If your team is already stretched thin or needs to focus on other aspects of the business, outsourcing marketing to a specialized agency can be a sensible choice.
1
Moburst
Mobile app marketing agency in New York
Location
New York, USA
Services
Marketing strategy | SEO | CRO | ASO | Video design | Creative design | SMM | App Store Assets | UGC | Social ads | Media buying | OTT ads | UI/UX
Budget range
$20k - $100k
Brief overview
Moburst is a global success agency that specializes in helping companies grow their digital business by solving complex mobile challenges. The agency combines creative thinking, advanced technology, and data to drive performance at scale.
Why we chose Moburst
Moburst's team is dedicated to innovating creative solutions that connect brands with targeted audiences and convert them into loyal users. With a global presence and a team that speaks multiple languages, Moburst serves clients worldwide.
What makes Moburst unique is their commitment to creative thinking and finding innovative solutions for mobile app marketing. The team at Moburst dedicates itself to developing fresh strategies that build strong connections between apps and their specific target audiences. They go the extra mile to deeply understand those audiences, allowing them to craft campaigns that resonate and nurture lasting user loyalty over time.
With an outside-the-box mindset and user-centric philosophy, Moburst helps mobile apps find their niche and thrive in the online marketplace.
Industry focus
- Electronics
- Food & drink
- Fashion
- Finance
- Education
- Travel
- Home & garden
- Nonprofit & government
- Automotive
- Art & entertainment
- Health & wellness
Pros and cons
Strong focus on mobile-first marketing and mobile app optimizations
Offers a full range of digital marketing solutions
Has a track record of hypergrowth for multiple clients
Covers a broad spectrum of industries and industry types
This is a premium agency, so it may come with a premium price
2
Topanda
Mobile app marketing agency in Tel Aviv
Location
Tel Aviv, IL
Services
ASO | Meta Ads | Google Ads | Marketing strategy | Social ads | SEO
Budget range
$2k - $20k
Brief overview
Topanda is a growth-oriented and agile marketing agency founded by a seasoned mobile growth hacker and ASO expert. With extensive experience in digital and mobile marketing, Topanda provides a range of services tailored to help mobile apps, startups, and B2B companies achieve their growth goals.
Why we chose Topanda
Topanda's expertise includes App Store Optimization (ASO), which involves optimizing mobile app store listings to improve visibility, drive more downloads, and increase conversions.
Topanda's lean inbound marketing approach focuses on creating targeted campaigns that engage users, build brand loyalty, and drive long-term growth. With a strong foundation in digital and mobile marketing, the agency is well-positioned to support the growth and success of its clients across various industries.
Industry focus
- Travel
- Electronics
- Professional services
Pros and cons
ASO experts
Data-driven growth mobile marketing
Various success stories available for review
Other services may need substituting elsewhere
3
REPLUG
Mobile app marketing agency in Berlin
Location
Berlin, DE
Services
ASO | Growth marketing | Paid acquisition | CRM | Ad creatives | Analytics
Budget range
$5k - $100k
Brief overview
REPLUG is a multi-award-winning mobile app marketing consulting agency that specializes in supporting mobile-first startups and traditional companies in launching, scaling, and optimizing their mobile marketing activities. The agency's comprehensive services cater to the diverse needs of its clients, focusing on multiple key areas.
Why we chose REPLUG
REPLUG's expertise includes App Store Optimization, which involves optimizing mobile app store listings to improve visibility, drive more downloads, and increase conversions. Additionally, the agency offers Performance Marketing services to help clients effectively target and reach their desired audience, increasing brand awareness and driving conversions.
REPLUG also provides Mobile CRM solutions to help clients manage and analyze their mobile user data, ensuring personalized and targeted marketing efforts. The agency also offers Creative Design services to craft compelling visual content that resonates with users and drives engagement.
Industry focus
- Automotive
- Art & entertainment
- Food & drink
- Health & wellness
- Professional services
Pros and cons
Offers a comprehensive suite of services
Specialises in mobile app marketing and ASO
Boasts achievements like 400% increase in revenue and 93% decrease in null conversion rates
Their services are comprehensive but lacking in traditional digital marketing methods like SMS and email marketing
4
Thrivelia
Mobile app marketing agency in Glasgow
Location
Glasgow, UK
Services
CRO | Copywriting | Content creation | Mobile app marketing | Web design | CRM | Growth marketing
Budget range
$0 - $100k
Brief overview
Thrivelia is a boutique agency specializing in stress-free email and SMS marketing growth for direct-to-consumer (DTC) brands, as well as app marketing, customer retention, and growth consulting. The agency's mission is to help brands boost customer lifetime value, nurture loyalty, and improve deliverability through personalized strategies.
Why we chose Thrivelia
Thrivelia aims to bring brands closer to their customers and subscribers by helping eCommerce brands turn owned marketing channels into lasting automated businesses.
Thrivelia offers a comprehensive marketing service suite to help businesses achieve long-term success through strong customer relationships. The agency's expertise in retention marketing sets it apart, as it focuses on building loyalty and boosting customer lifetime value (CLTV) through data-driven insights and tailored marketing strategies.
Industry focus
- Beauty
- Art & entertainment
- Baby
- Electronics
- Education
- Finance
- Food & drink
- Gaming
- Health & wellness
- Home & garden
- Pets
- Professional services
- Social & community
- Sports, outdoors & fitness
- Style & fashion
- Technology
- Travel
Pros and cons
Offers a free onboarding consultation
DTC brand experts
Boasts 500+% revenue increase in 30 days and 92% increase in repeat purchases
Their main focus is email and SMS marketing, with some mobile aspects, so other services will need substituting
5
AKB Growth
Mobile app marketing agency in New York
Location
New York, NY
Services
Social ads | ASO | Growth marketing | Apple Search Ads
Budget range
$50k - $1M+
Brief overview
AKB is a Growth Marketing Lead agency with extensive experience driving growth and managing large-scale paid media campaigns.
AKB is committed to helping businesses achieve their growth objectives through data-driven, channel-agnostic strategies that leverage the latest marketing technologies and best practices.
Why we chose AKB
AKB is responsible for developing and executing growth marketing strategies that leverage various digital channels, including Google Ads and various social media platforms.
Currently, they are leading the paid media efforts at Cash App, overseeing a budget of over $30 million across brand marketing and user acquisition.
AKB's diverse background has equipped them with a deep understanding of the growth marketing landscape and the ability to drive successful client outcomes.
Industry focus
- Food & drink
- Automotive
- Art & entertainment
- Electronics
- Education
- Finance
- Home & garden
- Nonprofit & government
- Technology
- Social & community
- Travel
Pros and cons
Boasts increases in ROI of over 50%
Collaborates with the global money-sending mobile app, CashApp
Focuses on growth marketing
Services offered are very limited outside of specific apps and growth marketing avenues
6
SAS Marketing
Mobile app marketing agency in Surrey
Location
Surrey, CA
Services
Paid media | Affiliate marketing | SEO | Digital security | Web design | Mobile app marketing | Social ads | Branding | Content
Budget range
$0 - $200k
Brief overview
SAS is a global leader in analytics and marketing technology, with a strong focus on driving strategic growth and operational excellence for both B2C and B2B SaaS companies.
The company has a proven track record of delivering innovative marketing solutions that help businesses optimize brand recognition, customer acquisition, and retention.
Why we chose SAS
Independent research firms have recognized SAS as a leader in cross-channel marketing hubs, highlighting their ability to help clients effectively manage and optimize their marketing campaigns across multiple channels.
SAS has a 20-year track record and has played a key role in transforming their marketing efforts. SAS has also demonstrated its commitment to aligning marketing and sales efforts to drive better results for clients.
Industry focus
- Beauty
- Electronics
- Finance
- Health & wellness
- Professional services
- Sports, outdoors & fitness
- Technology
- Art & entertainment
Pros and cons
25+ years of marketing expertise
Offers a wide range of marketing services
Adopts growth marketing for scalability
Info on packages and related pricing is unavailable
7
Hop Skip Media
Mobile app marketing agency in Edmonton
Location
Edmonton, CA
Services
Mobile app marketing | PPC | Paid Search | Display ads | Social ads | Marketing consulting & training
Budget range
$5k - $100k
Brief overview
Hop Skip Media is a results-driven online marketing agency specializing in PPC consulting and digital advertising. They are passionate about PPC and continuously monitor, test, and report on client accounts to drive data-driven decisions.
Why we chose Hop Skip Media
The agency's process involves an initial consultation, onboarding, and regular updates to clients on the performance of their campaigns. Hop Skip Media has helped clients achieve over 500% ROI on their PPC campaigns.
To overcome the challenge of ad-skipping, Hop Skip Media specializes in creating high-quality, engaging ad content, implementing effective targeting and retargeting strategies, and exploring new advertising platforms and formats.
Industry focus
- Automotive
- Pets
- Education
- Finance
- Nonprofit & government
- Health & wellness
- Technology
- Style & fashion
- Professional services
Pros and cons
ROI-centric marketing methods
Data-driven approach to paid search, display, and mobile adds
Offers training to run PPC campaigns
Their service offering is limited
8
Dewsign
Mobile app marketing agency in Falmouth
Location
Falmouth, UK
Services
Brand strategy | Data analysis | UI/UX | Product development | Branding | eCommerce | App development & marketing | Web development
Budget range
$0 - $50k
Brief overview
Dewsign is a full-service design agency with a rich heritage spanning over 20 years. The agency has a diverse client base, including global brands, start-ups, small and medium-sized enterprises (SMEs), educational institutions, and charities.
Dewsign is known for its strategy, design, and delivery expertise. They focus on building bespoke eCommerce applications using Laravel, Shopify, and WordPress.
Why we chose Dewsign
At the core of Dewsign's approach is its conscious digital ethos, which emphasizes the importance of responsible and sustainable digital practices. The agency is committed to creating digital solutions that not only meet clients' needs but also contribute positively to society.
In addition to its commercial work, Dewsign also undertakes Pro-Bono projects, demonstrating its commitment to giving back to the community and supporting social causes.
Dewsign was founded in 1999, boasting an impressive 25+ years in service.
Industry focus
- Education
- Health & wellness
- Food & drink
Pros and cons
Offers bespoke eCommerce applications
Designs user-friendly digital products
Experts in business analysis with goal-focused planning and delivery
Info on pricing or packages could not be found
9
HypeLife Brands
Mobile app marketing agency in Oceanside
Location
Oceanside, CA
Services
Brand development | Branding | eCommerce | Photography | Videography | CRM | Digital marketing | Marketing automation | SEM | PR | Lead generation | SEO | Email & SMS marketing | ASO | PPC | Social ads | Paid Search
Budget range
$1M+
Brief overview
Hype Life Brands specializes in building, launching, and growing strong B2C/D2C lifestyle brands for entrepreneurs, early-stage startup founders, and challenger brand CEOs.
Their expertise lies in staying ahead of the latest trends in brand strategy, marketing and advertising, digital technology, social media, and Millennial culture. They thrive in the marketing world, embracing challenges with uninhibited creativity and "ZAG-style" strategic thinking.
Why we chose HypeLife
The agency understands that a solid brand foundation is critical for success. They emphasize the importance of a clear brand strategy and vision, the foundation for all marketing efforts. Once this groundwork is laid, HypeLife Brands focuses on growing customer engagement in the most critical areas, ultimately driving your brand's growth velocity.
Industry focus
- Technology
- Art & entertainment
- Automotive
- Beauty
- Finance
- Sports& outdoors & fitness
Pros and cons
Offers a complete range of digital marketing services
Offers funding prep for startups
Has a detailed track record of client achievements and testimonials
Multi-award winning agency
This prestigious firm may be costly for smaller brands
10
SLT Consulting
Mobile app marketing agency in New York
Location
New York, NY
Services
Mobile app marketing | Web development | Design | Community management | Branding | Social ads | Marketing consulting | Web design
Budget range
$10k - $1M
Brief overview
Introducing SLT Consulting, a female-led, strategy-driven growth agency passionate about empowering purpose-driven and growth-focused brands. Boasting an award-winning team of industry experts, innovators, educators, and achievers, SLT Consulting's collective brings together over 200 years of combined experience, having collaborated with esteemed brands across the globe.
Why we chose SLTC
At SLT Consulting, partnership is the core of what they do. Their team is committed to fostering growth alongside their clients in the mobile app marketing space. Whether your goal is to enhance your in-house capabilities through training, expand user acquisition across channels, improve ROI and revenue from your app, or drive a full digital transformation strategy - SLT has the expertise to guide you every step of the way.
With a vested interest in delivering tangible results, SLT provides a seamless experience as an extension of your own mobile marketing team. They closely align all digital initiatives with your overarching business objectives for your app. You can count on SLT as a partner committed to your long-term success in the mobile marketplace.
Industry focus
- Art & entertainment
- Automotive
- Baby
- Beauty
- Education
- Finance
- Food & drink
- Health & wellness
- Home & garden
- Nonprofit & government
- Pets
- Professional services
- Real estate
- Social & community
- Sports, outsdoors & fitness
- Style & fashion
- Technology
- Travel
Pros and cons
Award-winning agency
Boasts over 200+ years of collective experience
Boutique growth-focused digital marketing agency
No transparency regarding onboarding or pricing costs
What does a mobile app marketing agency do?
As with all marketing, it begins with research. Considering the popularity of smartphones, it's no surprise that mobile apps are abundant! In 2023, app downloads reached a staggering 257 billion downloads.
A mobile app marketing agency is like your personal app promotion squad. These folks are experts at getting your app noticed and loved by as many people as possible, and they've got a whole bag of tricks to make that happen.
App store optimization
First off, they'll work on making your app look irresistible in the app stores. They'll optimize your listing with enticing descriptions, eye-catching visuals, and all the right keywords to ensure your app pops up when people search for something similar.
Multi-channel promotion
Their magic doesn't stop with optimization! Mobile app marketing wizards will also craft clever campaigns to promote your app across various platforms – social media platforms, influencer collaborations, targeted ads; you name it. They know exactly where your potential users hang out online and how to grab their attention.
Data-driven insights
Mobile app marketing agencies offer expert analysis of your app's performance. They'll study all the data and user behavior to identify areas for improvement and opportunities for growth. It's like having a team of app psychologists figuring out what makes your users tick.
Localization and market expansion
If you want to expand to new markets or attract different user segments, these mobile app marketing agencies have the global reach and localization expertise to make that happen.
- Localization strategy: They'll work with you to develop a localization strategy tailored to your target audience. This involves identifying the right languages, cultural nuances, and regional preferences to make your app feel locally relevant.
- Translation and localization: The agency partners with professional translation services to ensure that all your app content—descriptions, in-app text, marketing materials—is accurately translated into the target languages. But it goes beyond just translation—they'll localize the content to resonate with local idioms, humor, and cultural references.
- Market research: The agency will conduct in-depth market research on your new target regions before expanding. This includes analyzing competition, consumer behavior, pricing expectations, and regulatory requirements. Their insights help you localize appropriately and avoid potential roadblocks.
Local marketing execution
They can execute localized marketing campaigns tailored to each region with teams or partners in key markets. This covers local social media, influencer outreach, region-specific ad platforms, and more - leveraging their understanding of local audiences.
In a nutshell
A mobile app marketing agency is like having a dedicated team of app evangelists working tirelessly to spread the word about your creation and turn it into the next big thing!
How to choose the best agency for your business
The best way to hire a mobile app marketing agency is through Mayple. We have a community of 600+ vetted experts and agencies with proven experience and results driving revenue for similar brands in your niche.
You don't need to spend hours and hours listening to sales pitches, looking through candidates, and verifying the authenticity of their reviews. With Mayple, you get a short list of hand-picked experts who check all the right boxes and can actually scale your business.
Before starting the hiring process, consider some key things to ensure you know exactly what your business needs. Mayple will help you with this, but getting an idea of what you’re looking for before starting the process is useful.
Here are some key considerations:
- Experience and expertise: Evaluate their track record with successful app launches and campaigns. Look for relevant industry experience.
- Service offerings: Ensure they provide the services you need (ASO, paid acquisition, influencer marketing, ASA, etc.).
- Case studies and reviews: Request case studies showcasing their strategies and results. Read reviews from past clients, perhaps on their websites.
- Data and analytics capabilities: Their ability to measure, analyze, and optimize based on actionable insights is important.
- Pricing and contracts: Understand their pricing models and contractual terms to ensure a fair, flexible arrangement. You don't want to be caught off guard with hidden fees or unsavory contracts.
- Global reach: For multi-market expansion, evaluate their international teams and localization expertise where necessary.
- Innovation and adaptation: Look for forward-thinking agencies that stay ahead of evolving app marketing trends.
FAQs
What is an app marketing company?
App marketing agencies work with clients to understand their goals, target audience, and objectives. They then create customized strategies focusing on the most effective channels to reach potential users.
How does mobile app marketing work?
This type of marketing refers to promoting a mobile application to reach a larger audience and increase downloads. The process happens through various channels, such as social media, online advertisements, app store optimization, influencer marketing, email marketing, etc.
What are the 3 main stages of mobile app marketing?
1. User acquisition: The first step is getting users to discover and download your app. ...
2. User engagement: Beyond downloads, your app must engage users to become an integral part of their lives. ...
3. Retention: Keeping users returning for more is essential for sustained success.
When to start marketing for an app?
Successful app marketing begins before you launch your app. Decisions you make during development can greatly affect how much revenue your app generates. Get the name right—choose a great name for your app, which will help it rank highly in app store searches.
How much money do I need to market my app?
Because a mobile app is a product like any other that needs to meet certain people's needs, app marketing starts with market research to define the market and see whether there are needs that the app will meet. Such research, on average, may cost between $5,000 and $15,000.
Hire a mobile app marketing agency with data-backed results
Finding the right mobile app marketing agency can be tiresome, and that's where Mayple steps in, offering a smart solution by connecting you with proven mobile app marketing pros. Their dedication to improving your ROAS and increasing your marketing ROI lands them the title of mobile app marketing expert with us.
If you're looking for the best of the best in mobile app marketing, Moburst is your partner in success. Need a specialist in Android or iOS app marketing? Give REPLUG a shout and reap the benefits. Marketing an app that appeals directly to consumers? Thrivelia is a specialist in DTC digital marketing strategies.
None of the above seems like the right fit? Not to worry. With Mayple, you’ll find the perfect match for your business needs by harnessing the power of AI. Just because someone’s a marketing expert doesn’t mean they’re right for your brand. Our AI algorithm uses multiple data sources and matching factors to ensure the experts you work with are the perfect fit to help you grow and scale. Exponential business growth is just one call away!
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