Top 10 Internet Marketers to Put Your Business Out There in 2024

It's easy to get lost online. New platforms keep emerging, trends are constantly shifting, and it's difficult to capture your audience's attention. So, to stand out amidst all the digital noise, you need more than a great idea or expertise—you also need innovation, adaptability, and a keen understanding of consumer behavior.

We know this is a tall order. Navigating the intricate world of SEO, social media, and content creation can be daunting, even for the most seasoned entrepreneur. That's why we've compiled a list of the top 10 internet marketers to catapult your business to new heights.

Our top picks of the best internet marketers to hire

1. Brad J. - Best overall

2. Ananda P. - Best for PPC

3. Manu V. - Best for eCommerce email marketing

4. Nicolas G. - Best for content optimization

5. Oded L. - Best for social media management

6. Sherisse W. - Best for establishing brands

7. Akihiro N. - Best for SEO

8. Katia G. - Best for B2B content marketing

9. Gil M. - Best for video marketing

10. Jack V. - Best for managing Google products

What is an internet marketer?

An internet marketer is a skilled professional who leverages online platforms and strategies to promote products, services, or brands. They deeply understand the digital ecosystem and use various tools and techniques to drive targeted traffic, enhance brand visibility, and generate leads or conversions.

Internet marketers are versatile individuals who can adapt to the ever-changing digital landscape, staying updated with the latest trends and tactics to achieve optimal results.

Responsibilities of an internet marketer

"Internet marketer" is commonly used as an umbrella term for anyone working in digital marketing—which also means it can refer to a wide range of skill sets. Most experts in this area specialize in a branch of digital marketing like search engine optimization, pay-per-click advertising, or social media marketing. However, some have the skills to run multiple areas of your digital marketing efforts. 

All in all, the responsibilities of an internet marketer can include any (or any combination) of the following: 

Optimizing content

Effective content optimization is crucial for enhancing search engine visibility and attracting organic traffic. Internet marketers employ search engine optimization (SEO) techniques to ensure content is properly structured, relevant, and discoverable by search engines.

Email marketing strategy

Crafting compelling email marketing campaigns is integral to an internet marketer's role. They strategize, design, and execute email campaigns to engage customers, nurture leads, and drive conversions. Through segmentation, personalization, and automation, they maximize the impact of each email.

Social media marketing

Internet marketers harness the power of social media platforms to build brand awareness, engage with audiences, and foster meaningful relationships. They create and curate engaging content, monitor social media trends, manage online communities, and leverage paid advertising options to reach the target audience effectively.

Developing ads for media campaigns

Internet marketers can create eye-catching and persuasive advertisements for various digital channels. They understand the nuances of different ad formats and platforms, ensuring that the ads align with the brand's messaging, target the right audience, and generate desired outcomes.

Creating media campaigns

Whether through display ads, video ads, or social media campaigns, internet marketers strategize and execute comprehensive media campaigns to maximize brand exposure and achieve specific marketing objectives. They analyze campaign performance, optimize targeting, and refine strategies for optimal results.

Managing SEM campaigns

Search engine marketing (SEM) involves paid advertising on search engines like Google. Internet marketers create and manage SEM campaigns, conduct keyword research, optimize ad copy, and monitor campaign performance to drive targeted traffic and increase conversions.

Creating and implementing a content marketing strategy

Internet marketers develop and execute content marketing strategies to establish thought leadership, engage audiences, and drive organic traffic. They research relevant topics, create valuable content, optimize it for search engines, and distribute it across various channels.

Publish guest blog posts on other sites

To expand brand reach and reach new audiences, internet marketers collaborate with influential bloggers and websites to publish guest posts. These guest posts build backlinks, establish credibility, and drive referral traffic to the business's website.

Video marketing 

If you want to include video in your internet marketing strategy, an expert in this area can help you make sure your video content looks good and engages your audience and potential customers efficiently. 

Help with your YouTube channel

YouTube has become a powerful marketing platform, and internet marketers can help businesses create, optimize, and manage YouTube channels. They develop content strategies, research keywords, optimize videos for search visibility, and engage with the YouTube community to increase subscribers and views.

Set up and run an online community

Building an engaged online community can immensely benefit a brand's growth. Internet marketers can set up and manage online communities, such as forums, social media groups, or customer support platforms. They foster conversations, answer queries, and create an environment encouraging brand advocacy and customer loyalty.

How often will you need an internet marketing freelancer?

The frequency of engaging an internet marketing freelancer depends on various factors, including the size of your business, marketing goals, and available resources. Depending on whether you focus more on traditional marketing or online marketing strategies, you may require ongoing support or may need assistance with specific campaigns or projects. It's crucial to assess your marketing requirements and establish a working arrangement that aligns with your goals and budget.

How much does an internet marketer cost?

The cost of hiring an internet marketer varies depending on their level of expertise, geographical location, and the scope of services required. Internet marketers may charge hourly rates, monthly retainers, or project-based fees. As a general rule, an online marketer will likely ask for anything between $25-$100 per hour or around $5,000 per month, depending on their specific skill set and the digital platforms they're specialized in. 

How to hire an internet marketer

To hire an internet marketing expert, you should first consider what you actually need. Here are some questions to ask yourself: 

What are my goals? 

Think of what you want to achieve with your online advertising and marketing efforts: is it more brand awareness, more customers, or maybe a combination of both? Your goals will influence the type of freelancer you look for. 

What online marketing activities have we done that have worked?

When thinking of your customer base, what types of online marketing have worked best previously? What makes your ideal audience click? And if you haven't tried any online marketing tactics, what is your online audience most likely to react to based on what you know about them?

What type of marketing professional do I need? 

As mentioned before, most internet marketing pros specialize in very specific areas. Some may be good at content marketing, while others are better SEO, building email lists, running Google Ads, or affiliate marketing, and so on. Think of the channels you'll use most, study the average ROI for those channels and your industry, assess your budget, and hire someone with more experience in that area.

Where to hire a good internet marketing pro? 

There are many places where you can hire an online marketer and some of the most popular ones include: 

Job boards

This is the more traditional approach to hiring. It might be the best avenue if you want your online marketing pro to come into an office regularly, so you need to hire locally. However, posting your job on different boards can be time-consuming as you'll likely have to sift through a lot of applications.

Freelance sites 

If you only need a temporary hire, freelance sites like Upwork, Guru, and Fiverr can be great for you. You can either post a job and receive applications or sift directly through the specialists on these sites and send them information about your project to gauge interest. 

Referrals

Asking your peers for referrals is one of the easiest ways to hire as it connects you with people who are already recommended by people you actually know. However, your peers may not always have a recommendation to share with you. 

Mayple

Want to hire a vetted internet marketing expert in a matter of days? Contact Mayple and we'll match you with the best one for your specific requirements and industry. No hassle, no long recruitment process—all so you can get to work right away.

Amplify your online presence

The digital landscape is not merely a playground but a battleground where innovation thrives and strategies evolve. A one-size-fits-all approach just won't cut it.

Instead, a successful online presence requires a combination of creativity, data analysis, and understanding user behavior. Whether you're new to the online world or a seasoned entrepreneur, partnering with the right internet marketer can be just the boost you need to put your business out there.