9 Best Digital Marketing Agencies for Real Estate in 2024

Q: What is real estate digital marketing?

Real estate digital marketing refers to the strategies used to promote properties, agents, or brokerages online. This includes using digital channels like websites, social media, email, and search engines to reach potential buyers or sellers. It can also involve content marketing, online advertising (such as Google Ads), and SEO to increase visibility in search results. For real estate, digital marketing aims to attract leads, build brand awareness, and nurture relationships with potential clients. Real estate professionals use tools like virtual tours, social media posts, and paid ads to showcase listings and services.

Q: Are digital marketing agencies worth it?

Yes, digital marketing agencies can be highly beneficial for real estate professionals. By partnering with an agency, you gain access to specialized expertise, which helps improve the effectiveness of your marketing campaigns. Agencies bring skills in areas like SEO, PPC, and social media management, which may be difficult to master independently. Benefits include: Time savings, allowing agents to focus on their core work.A team of experts handling the complexities of online marketing.Data-driven strategies to maximize ROI. For many real estate agents or brokerages, working with a digital marketing agency leads to a better return on investment than handling marketing in-house.

Q: What does a digital marketing agency do?

A digital marketing agency offers a comprehensive suite of services designed to enhance a client's online presence and drive engagement. For real estate businesses, these services typically include: Search Engine Optimization (SEO): Optimizing websites to rank higher in search engine results, increasing organic traffic.Content marketing: Creating valuable content that educates potential clients about the real estate market or specific properties.Social media management: Building brand awareness and engaging with potential clients through platforms like Facebook, Instagram, and LinkedIn.Email marketing: Developing targeted email campaigns to nurture leads and keep clients informed about new listings or market trends.PPC advertising: Implementing paid advertising strategies on platforms like Google Ads or social media to reach specific demographics. These agencies tailor their strategies based on the unique needs of the real estate market, ensuring that their clients effectively connect with potential buyers.

Q: What type of marketing is best for real estate?

The most effective marketing strategies for real estate often combine various digital tactics tailored to the target audience's preferences. Some key approaches include: SEO: Enhancing website visibility to attract organic traffic from search engines.Social media marketing: Utilizing platforms like Instagram and Facebook for property showcases and community engagement.Video marketing: Creating virtual tours or informative videos about properties to capture attention and provide immersive experiences.Email campaigns: Sending personalized emails that highlight new listings or market insights to maintain client relationships. Ultimately, the best approach is one that integrates multiple channels while focusing on delivering relevant content that meets the needs of potential buyers.

Q: How much should you spend on real estate marketing?

Marketing budgets for real estate can vary widely depending on factors like location, property values, and competition. However, a general guideline is to allocate 7-10% of your gross commission income towards marketing efforts. For newer agents, investing more heavily in digital marketing can help establish a brand and attract leads. Established agents might focus on maintaining a presence through ongoing SEO and paid advertising, allowing for more consistent lead generation. Ultimately, your marketing spend should align with your goals—whether you’re looking to grow your business, maintain your current success, or expand into new markets.

Q: How do real estate marketing agencies work?

Real estate marketing agencies operate by developing tailored strategies that address the unique challenges faced by realtors in a competitive market. The process typically involves: Initial consultation: Understanding the client's goals, target audience, and current market positioning.Strategy development: Crafting a comprehensive plan that includes SEO tactics, content creation, social media engagement, and advertising strategies.Implementation: Executing the agreed-upon strategies while continuously monitoring performance metrics.Analysis and adjustment: Regularly reviewing campaign results to make data-driven adjustments that enhance effectiveness. By focusing on measurable outcomes such as lead generation and conversion rates, these agencies help real estate professionals maximize their return on investment in digital marketing efforts.

Tired of wasting time on ineffective marketing strategies? Explore how these top-rated digital marketing agencies can streamline your efforts and drive real results for your real estate business.

By Janet Barben

Edited by Christy Roberts

Updated October 1, 2024.

Are you a real estate professional struggling to stand out in today's crowded online marketplace? In the fast-paced world of real estate, having a strong digital presence is no longer optional—it's essential. Digital marketing agencies specializing in real estate can be the key to unlocking your business's full potential, helping you reach more potential buyers and sellers, showcase your properties effectively, and ultimately close more deals.
Real estate digital marketing encompasses various strategies, from search engine optimization (SEO) and social media management to targeted advertising and content creation. These agencies bring expertise in navigating the unique challenges of promoting properties online, understanding the nuances of local markets, and creating compelling campaigns that resonate with home buyers and sellers. By partnering with a skilled digital marketing agency, real estate professionals can focus on what they do best—selling properties—while leaving the complexities of online marketing to the experts.
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Our top picks 
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How we choose the best expertsEvery expert must go through a data-based vetting program before their profile can go live on Mayple.com. This is how we vet our experts:
Proven track record of results: We get view-only access to the experts’ accounts and analyze the results they’ve achieved for different brands, according to their niches. Only the marketers that have achieved above-benchmark results can become official Mayple experts
Professional practices: We have a long list of best practices per skill set that determines whether a marketer is professional or not. This is compared against their actual past work, for example, their account structure, A/B testing methodologies, and 100+ other criteria so we don’t miss a single thing.
Other than that, we also provide unbiased monitoring services. Our monitoring system checks over 180 parameters relating to the professional level of work and your campaigns’ KPIs, to help ensure a high chance of success. Here are some of the parameters we monitor:
A/B testing methodology
Account structure
Naming convention
Targeting approach
Shopping ads methodology
Attribution models
Revenue & ROAS
KPI's: CTR, CVR, CPA & more
Change-log
Funnel conversion rates
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Top 51. Efficiency Marketing Agency. - Best real estate marketing agency overall
2. K6 Agency. - Best for increasing return on ad spend
3. Genius. - Best for KPI-driven campaigns
4. Hop Skip Media. - Best for boosting lead quality
5. Hype Digital. - Best for CRO and A/B testing
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Brief overviewEfficiency Marketing is a digital marketing agency dedicated to Google Ads. Drawing from in-depth internal training at Google, the agency provides valuable insights and strategies not commonly accessible. By addressing the specific challenges businesses encounter with Google Ads, Efficiency Marketing crafts customized, high-performance approaches that enhance campaign efficiency and effectiveness.
Why we chose Efficiency Marketing AgencyThe decision to partner with Efficiency Marketing stems from their thorough expertise in Google Ads and their dedication to addressing the challenges businesses often face with the platform. Their collaboration with Xpress exemplifies this effectiveness, as they achieved a remarkable reduction in CPA by over 50% through careful optimization of ad creatives, audience targeting, and funnel structure. This success underscores their proficiency in managing ads and improving clients' return on investment.
Budget: $5k - $100k
Track record: Efficiency Marketing helped a client grow their client base from managing 20 accounts to over 50.
Industry focus: Health & wellness, professional services, automotive
Pros
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Proven track record of reducing CPA and optimizing ROI
Expertise in Google Ads from internal Google training
Customized strategy development tailored to individual business needs
Cons
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May be heavily focused on Google Ads, less so on other platforms
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Brief overviewK6 Agency enhances digital marketing strategies with a focus on web design, SEO, and multi-channel advertising. They conduct thorough audits to identify improvement areas and redesign websites for better user experience and conversion rates. Their services include tailored social media strategies and impactful content creation, alongside managing paid advertising campaigns on platforms like Google and Facebook. With a data-driven approach and commitment to transparent communication, K6 Agency positions itself as a trusted partner for eCommerce brands looking to elevate their marketing efforts.
Why we chose K6 AgencyK6 Agency distinguishes itself with a thorough, analytical approach to digital marketing. They specialize in redesigning websites to enhance user experience and conversion rates, vital for eCommerce success. Their expertise in SEO and tailored social media strategies helps clients establish a strong online presence and boost engagement. Additionally, K6 Agency excels in managing multi-channel paid advertising campaigns, using strategic insights and innovative creatives to optimize targeting and improve return on ad spend, making them a valuable partner for brands seeking to enhance their marketing efforts.
Budget: Up to $200k
Track record: K6 Agency boosted ROAS from 0.5 to 5, achieved $13,484 in revenue from a $1,467 ad spend, and increased Facebook ad ROAS by 68%.
Industry focus: Beauty, professional services, art & entertainment, home & garden, style & fashion, pets, sports, outdoors & fitness, real estate, finance, baby, food & drink, health & wellness
Pros
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Comprehensive website redesigns for optimal user experience
Effective multi-channel advertising across Google, Facebook, YouTube, LinkedIn
Strong focus on conversion rate optimization (CRO)
Cons
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No specific mention of advanced analytics services
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Brief overviewGenius Digital Marketing is an agency focused on driving business growth through targeted advertising and SEO. By integrating various digital platforms and employing data analytics, the agency crafts effective marketing strategies that deliver measurable returns on investment. They conduct thorough audits and competitor analyses to develop tailored ad campaigns across Google Ads, Bing Ads, and social media. Committed to continuous improvement, Genius Digital Marketing collaborates with clients to meet performance goals, enhancing brand visibility and conversion rates through comprehensive solutions that ensure sustained growth.
Why we chose GeniusGenius Digital Marketing is distinguished by its strong emphasis on data-driven strategies and meticulous detail. Their expertise in integrating digital platforms and monitoring performance across various channels guarantees that each campaign is tailored for optimal results. Their comprehensive approach truly differentiates them; they go beyond simply launching campaigns by thoroughly auditing and refining strategies based on competitor insights. By collaborating closely with clients to define key performance indicators and continuously optimize efforts, Genius aligns its initiatives with long-term growth goals.
Budget: $5k - $100k
Track record: Genius Digital Marketing increased conversions by over 600%, reduced cost per lead by 75%, and achieved a 12:1 return on ad spend.
Industry focus: Real estate, food & drink, professional services, travel, health & wellness
Pros
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Expert in data-driven strategies for measurable marketing success
Thorough audits and competitor analysis to identify growth opportunities
Relentless focus on optimizing ROI for every ad spend
Cons
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Limited focus on services outside Ads and SEO
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Brief overviewHop Skip Media focuses on refining digital advertising strategies to enhance performance and deliver measurable results. With a strong emphasis on Google Ads and cross-channel advertising, the agency effectively tackles challenges such as high acquisition costs and low conversion rates. Their methodical approach involves detailed audits and customized strategies, whether optimizing existing campaigns or launching new ones. Committed to improving ROI, Hop Skip Media’s work across various industries showcases its adaptability and dedication to providing impactful advertising solutions.
Why we chose Hop Skip MediaHop Skip Media distinguishes itself through its extensive knowledge in optimizing digital advertising strategies across various channels. The agency employs in-depth audits and customized tactics to meet specific client objectives, such as lowering acquisition costs or increasing conversion rates. Their ability to transform underperforming campaigns into successful initiatives highlights their strategic focus and dedication to client outcomes. Additionally, their hands-on, data-driven approach ensures that each campaign is carefully refined for optimal results, making Hop Skip Media a dependable partner for businesses aiming to enhance their digital marketing efforts.
Budget: $10k - $100k
Track record: Hop Skip Media achieved a 478% ROI in the first month, reduced cost-per-acquisition by 92.37%, and increased conversions by 300%.
Industry focus: Automotive, education, finance, nonprofit & government, professional services, home & garden, health & wellness, pets, style & fashion, technology
Pros
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Expert in optimizing Google Ads and cross-channel strategies
Success in reducing acquisition costs and improving conversion rates
Thorough audits and tailored strategies for each client
Cons
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Less emphasis on organic search or SEO strategies
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Brief overviewHype Digital is a results-oriented marketing agency focused on paid advertising, conversion rate optimization (CRO), and A/B testing. Their team specializes in platforms such as Google Ads, Facebook Ads, and LinkedIn Ads, crafting customized strategies to boost online presence and achieve tangible business results. By leveraging in-depth audits and user insights, Hype Digital enhances conversion paths and improves user experiences, ultimately driving both online sales and foot traffic. With expertise across various industries, they aim to optimize ad spend and support clients in achieving lasting growth.
Why we chose Hype DigitalHype Digital is recognized for its strong focus on paid advertising and conversion optimization. Their skill in crafting customized strategies across platforms such as Google Ads, Facebook Ads, and LinkedIn Ads allows them to deliver impactful campaigns. By prioritizing data-driven decisions, they enhance user experiences and streamline conversion paths to foster sustainable growth. What sets Hype Digital apart is their commitment to rigorous testing and optimization, employing user interviews, behavioral analysis, and A/B testing to ensure that every strategy is grounded in research. This dedication to improving key metrics enables them to achieve lasting success for their clients.
Budget: Up to $50k
Track record: Hype Digital achieved a 46x return on ad spend, an 8.8% increase in store locator views, and reduced the cost per registration from $5 to $2.30 through their data-driven strategies and optimizations.
Industry focus: Art & entertainment, automotive, baby, beauty, electronics, education, finance, food & drink, gaming, health & wellness, home & garden, pets, real estate, sports, outdoors & fitness, style & fashion, technology, travel
Pros
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Expertise in paid advertising across major digital platforms
Strong emphasis on conversion optimization and A/B testing
Tailored strategies for improving online purchases and in-store traffic
Cons
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May not offer full-scale branding or creative design services.
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Brief overviewOpens Clicks Cash focuses on transforming content into revenue through skilled copywriting. The team excels in bridging the gap between audiences and effective solutions by distilling complex ideas into clear, engaging messages that drive action. Their structured approach includes market analysis, impactful calls to action, and A/B testing to refine outcomes. Additionally, they design comprehensive marketing strategies that enhance outreach via email, SMS, and ringless voicemail, while also helping clients streamline their communications with automated content delivery and organized marketing calendars for consistent engagement.
Why we chose Opens Clicks CashOpens Clicks Cash distinguishes itself through its ability to convert content into revenue with skilled copywriting. Their proficiency in linking audiences to effective solutions allows them to simplify complex concepts, enhancing engagement and driving conversions. By employing A/B testing, they fine-tune their campaigns for optimal results. Furthermore, their development of omnichannel marketing strategies—including email, SMS, and ringless voicemail—maximizes outreach while their focus on automated content delivery and communication planning supports sustained growth. This thorough and strategic approach makes them a noteworthy partner for any marketing initiative.
Budget: Up to $100k
Track record: Opens Clicks Cash acquired nearly 200 investors, raising $500,000 USD, and helped a client grow from five-figures to six-figures.
Industry focus: Nonprofit & government, art & entertainment, automotive, education, food & drink, professional services, real estate, social & community, travel, technology, sports, outdoors & fitness
Pros
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Simplifies complex messages to drive engagement and conversions
Transforms words into wealth through effective copywriting
Creates omnichannel marketing strategies for maximum outreach
Cons
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May not offer real-time campaign adjustments
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Brief overviewHILO Agency is a forward-thinking digital marketing firm that specializes in developing customized strategies to boost brand visibility and engagement. The agency works closely with clients to create comprehensive marketing solutions tailored to their specific needs, integrating diverse digital channels for effective audience connection. By utilizing advanced data analytics, HILO optimizes marketing efforts and enhances customer experiences, resulting in impactful campaigns that align with business goals. With a strong emphasis on collaboration and creativity, HILO fosters dedicated teams committed to delivering high-quality results, establishing itself as a reliable partner for brands navigating the complexities of marketing.
Why we chose HILO AgencyHILO Agency distinguishes itself through its innovative approach to digital marketing, prioritizing creativity and collaboration. The agency excels at crafting tailored strategies that boost brand visibility and foster genuine connections with audiences. By seamlessly integrating various digital channels, HILO ensures effective communication of client messages and achievement of marketing objectives. HILO's focus on data-driven decision-making enhances its strategic design and workflow efficiency, allowing clients to benefit from streamlined processes and impactful results. This commitment positions HILO as a trusted partner for brands navigating the complexities of marketing.
Budget: $10k - $20k
Track record: HILO Agency has successfully raised over 3 million for social projects while achieving an 18% increase in inbound travel from the US and EU. Additionally, they have maintained a remarkable 90% profit margin on successful events.
Industry focus: Art & entertainment, beauty, education, food & drink, gaming, health & wellness, nonprofit & government, pets, professional services, real estate, sports, outdoors & fitness, technology, travel
Pros
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Innovative approach to digital marketing solutions
Data-driven strategies for optimizing marketing efforts
Focus on measurable outcomes and results-driven processes
Cons
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May not cater to smaller businesses or startups
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Brief overviewLead Capital Agency is dedicated to fostering business growth through focused digital marketing strategies. Specializing in PPC and backed by over a decade of experience, the agency crafts detailed customer acquisition plans. They have successfully launched and managed digital advertising campaigns across platforms like Google, Facebook, and Instagram, showcasing their adaptability and innovation. Since transitioning to a direct-to-consumer model in 2019, Lead Capital Agency has effectively helped clients increase revenue. Their full-funnel campaign management approach integrates various ad types and touchpoints to engage target audiences, while ongoing research and optimization ensure campaigns align with client goals and deliver significant outcomes.
Why we chose Lead Capital AgencyLead Capital Agency is distinguished by its results-oriented approach and extensive expertise in PPC. Their skill in crafting and implementing comprehensive digital ad strategies across various platforms has led to notable successes for clients. With over ten years in the industry, they demonstrate a strong ability to adapt to market shifts and support substantial business growth. What makes Lead Capital Agency unique is their full-funnel campaign management and dedication to ongoing optimization. They effectively scale campaigns while controlling costs, utilizing thorough research to refine strategies and boost performance, ensuring clients meet their business goals efficiently.
Budget: $10k - $100k
Track record: Lead Capital Agency achieved revenue growth from $600k to $13.7M and reduced customer acquisition costs by 53%. They also effectively scaled campaigns to multiple new locations.
Industry focus: Real estate, finance, health & wellness, professional services, technology
Pros
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Proven success in scaling digital ad campaigns effectively
Comprehensive full-funnel approach to campaign management
Strong focus on detailed research and data-backed decisions
Cons
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Focuses mainly on direct-to-consumer strategies
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Brief overviewSomeone Rad is an innovative marketing agency recognized for its unique approach to performance marketing since its inception in 2005. The agency focuses on revitalizing brands through creative strategies and targeted campaigns, particularly in Shopify store management, Facebook and Google advertising, and comprehensive brand storytelling. With a strong history of transforming struggling businesses, they have successfully enhanced the online presence of brands like Sertodo and significantly boosted revenue for Poppy's Chocolate. Additionally, Someone Rad excels in email marketing, improving deliverability and efficiency for clients while driving growth through effective lead generation and sales promotions.
Why we chose Someone RadSomeone Rad distinguishes itself through a commitment to creativity and innovative marketing solutions that effectively revitalize struggling brands. Their expertise in managing e-commerce platforms, combined with focused advertising strategies, has proven successful in transforming underperforming businesses like Poppy's Chocolate and Sertodo. What sets Someone Rad apart is their thorough understanding of digital marketing and email strategy, enhancing communication and optimizing deliverability for clients. Their ability to seamlessly integrate sales pages, educational content, and lead generation further illustrates their adaptable and results-oriented approach.
Budget: Up to $200k
Track record: Someone Rad helped Poppy's Chocolate reach over $1 million annually and improved email deliverability while cutting billing costs by 20%. They also significantly boosted revenue for Attack Style Wrestling.
Industry focus: Art & entertainment, automotive, baby, beauty, electronics, education, finance, food & drink, gaming, health & wellness, home & garden, nonprofit & government, pets, professional services, real estate, social & community, sports, outdoors & fitness, style & fashion, technology, travel
Pros
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Proven success in increasing revenue and brand engagement
Strong track record in improving email deliverability and efficiency
Comprehensive expertise in sales pages and lead generation
Cons
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No mention of support for non-digital marketing channels
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Do I need to hire a real estate digital marketing agency?If your real estate business struggles to attract leads or you feel overwhelmed by the number of marketing tasks, it may be time to hire a digital marketing agency. Managing SEO, social media, and online ads can take time away from focusing on your clients and properties. By partnering with an agency, you can offload those responsibilities to online real estate marketing experts.
A digital marketing agency can also help if you’re not seeing results from your current marketing efforts. If your website isn’t getting enough traffic or your property listings aren’t generating inquiries, an agency can assess your strategies and implement targeted improvements. This allows you to focus on selling properties while experts work on growing your online presence.
For many real estate professionals, marketing can feel like an additional full-time job. If you find it difficult to stay consistent with posting on social media, running ads, or optimizing your website, an agency can handle these tasks efficiently. This ensures your business is continuously promoted, helping you stay competitive and visible to potential buyers.
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What does a real estate digital marketing agency do?A real estate digital marketing agency helps promote real estate businesses, properties, and services through various online channels. They tailor their strategies to meet the specific needs of real estate professionals, such as increasing property visibility or attracting potential buyers. These agencies play a key role in helping real estate businesses grow by combining digital marketing expertise with real estate industry knowledge.
SEO optimization for real estate websitesSearch engine optimization (SEO) is a fundamental task performed by digital marketing agencies. They optimize real estate websites by ensuring that the site ranks well in search engines like Google. This includes improving keyword targeting, ensuring fast page load speeds, and optimizing property listings for local searches. By improving a site’s SEO, the agency helps real estate professionals get more organic traffic and leads.
Social media managementA real estate digital marketing agency also manages social media platforms like Instagram, Facebook, and LinkedIn. They create engaging content that showcases property listings, market updates, and behind-the-scenes insights into the real estate business. Agencies focus on building an audience, engaging with followers, and driving traffic back to property listings or the agent’s website.
Pay-per-click advertising (PPC)Pay-per-click (PPC) advertising is another service provided by real estate digital marketing agencies. They create targeted ad campaigns on platforms like Google Ads or Facebook Ads, allowing agents to reach potential buyers or sellers based on specific demographics, locations, and interests. PPC ads can be highly effective for promoting listings or attracting more leads, with measurable results based on clicks and conversions.
Content creation and marketingReal estate agencies often rely on high-quality content to showcase properties and services. Digital marketing agencies help produce blogs, videos, and virtual tours highlighting property features, market trends, and tips for buyers and sellers. These materials enhance a real estate website’s SEO, engage potential clients, and build trust with them.
Analytics and reportingTracking performance is a key part of a real estate digital marketing agency’s job. They monitor website traffic, ad performance, and social media engagement to ensure the marketing strategies work. Regular reports and data insights allow real estate professionals to understand what’s driving leads and make informed decisions on future marketing efforts.
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How to choose the best digital marketing agency for your real estate businessAssess their industry experience: When selecting a digital marketing agency, look for one with specific experience in the real estate sector. Agencies familiar with real estate dynamics understand market trends, client behaviors, and effective strategies tailored to property promotion. This expertise can lead to more relevant and effective marketing campaigns.
Review their portfolio: Examine the agency's portfolio to see examples of their past work, particularly with real estate clients. A strong portfolio should showcase a variety of projects, including website designs, social media campaigns, and successful ad strategies. This will give you insight into their creativity, effectiveness, and ability to deliver results.
Check client testimonials and reviews: Client feedback is invaluable when choosing a digital marketing agency. Look for testimonials on their website, Google reviews, and feedback on platforms like Clutch or Trustpilot. Positive reviews and case studies can indicate the agency's reliability, professionalism, and success in delivering results for clients.
Evaluate their communication style: Effective communication is essential for a successful partnership with a digital marketing agency. During initial meetings, assess how well they listen to your needs and explain their strategies. A responsive agency that values open communication will more likely align with your business goals and adapt to your feedback.
Understand their services and approach: Ensure the agency offers comprehensive services relevant to your real estate business. This includes SEO, PPC, content marketing, and social media management. Understanding their overall approach to digital marketing—whether they focus on data-driven strategies or creative content—will help you determine if they fit your needs.
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FAQs
What is real estate digital marketing?
Real estate digital marketing refers to the strategies used to promote properties, agents, or brokerages online. This includes using digital channels like websites, social media, email, and search engines to reach potential buyers or sellers. It can also involve content marketing, online advertising (such as Google Ads), and SEO to increase visibility in search results.
For real estate, digital marketing aims to attract leads, build brand awareness, and nurture relationships with potential clients. Real estate professionals use tools like virtual tours, social media posts, and paid ads to showcase listings and services.
Are digital marketing agencies worth it?
Yes, digital marketing agencies can be highly beneficial for real estate professionals. By partnering with an agency, you gain access to specialized expertise, which helps improve the effectiveness of your marketing campaigns. Agencies bring skills in areas like SEO, PPC, and social media management, which may be difficult to master independently.
Benefits include:
Time savings, allowing agents to focus on their core work.
A team of experts handling the complexities of online marketing.
Data-driven strategies to maximize ROI.
For many real estate agents or brokerages, working with a digital marketing agency leads to a better return on investment than handling marketing in-house.
What does a digital marketing agency do?
A digital marketing agency offers a comprehensive suite of services designed to enhance a client's online presence and drive engagement. For real estate businesses, these services typically include:
Search Engine Optimization (SEO): Optimizing websites to rank higher in search engine results, increasing organic traffic.
Content marketing: Creating valuable content that educates potential clients about the real estate market or specific properties.
Social media management: Building brand awareness and engaging with potential clients through platforms like Facebook, Instagram, and LinkedIn.
Email marketing: Developing targeted email campaigns to nurture leads and keep clients informed about new listings or market trends.
PPC advertising: Implementing paid advertising strategies on platforms like Google Ads or social media to reach specific demographics.
These agencies tailor their strategies based on the unique needs of the real estate market, ensuring that their clients effectively connect with potential buyers.
What type of marketing is best for real estate?
The most effective marketing strategies for real estate often combine various digital tactics tailored to the target audience's preferences. Some key approaches include:
SEO: Enhancing website visibility to attract organic traffic from search engines.
Social media marketing: Utilizing platforms like Instagram and Facebook for property showcases and community engagement.
Video marketing: Creating virtual tours or informative videos about properties to capture attention and provide immersive experiences.
Email campaigns: Sending personalized emails that highlight new listings or market insights to maintain client relationships.
Ultimately, the best approach is one that integrates multiple channels while focusing on delivering relevant content that meets the needs of potential buyers.
How much should you spend on real estate marketing?
Marketing budgets for real estate can vary widely depending on factors like location, property values, and competition. However, a general guideline is to allocate 7-10% of your gross commission income towards marketing efforts.
For newer agents, investing more heavily in digital marketing can help establish a brand and attract leads. Established agents might focus on maintaining a presence through ongoing SEO and paid advertising, allowing for more consistent lead generation.
Ultimately, your marketing spend should align with your goals—whether you’re looking to grow your business, maintain your current success, or expand into new markets.
How do real estate marketing agencies work?
Real estate marketing agencies operate by developing tailored strategies that address the unique challenges faced by realtors in a competitive market. The process typically involves:
Initial consultation: Understanding the client's goals, target audience, and current market positioning.
Strategy development: Crafting a comprehensive plan that includes SEO tactics, content creation, social media engagement, and advertising strategies.
Implementation: Executing the agreed-upon strategies while continuously monitoring performance metrics.
Analysis and adjustment: Regularly reviewing campaign results to make data-driven adjustments that enhance effectiveness.
By focusing on measurable outcomes such as lead generation and conversion rates, these agencies help real estate professionals maximize their return on investment in digital marketing efforts.

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Hire a real estate digital marketing agency with data-backed resultsFinding the right real estate digital marketing agency can be tiresome, and that's where Mayple steps in, offering a smart solution by connecting you with proven real estate digital marketing agencies. Their dedication to improving your client engagement and increasing your property listings lands them the title of real estate digital marketing agency with us. 
Efficiency Marketing is the go-to agency for businesses looking to optimize their Google Ads campaigns and reduce cost per acquisition. For comprehensive digital marketing, including website redesign and multi-channel advertising, K6 Agency offers tailored solutions to improve conversion rates. If you need a data-driven approach to both paid advertising and SEO, Genius Digital Marketing provides integrated strategies across multiple platforms to drive business growth and enhance ROI.
None of the above seems like the right fit? Not to worry. With Mayple you’ll find the perfect match for your business needs by harnessing the power of AI. Just because someone’s a marketing expert, doesn’t mean they’re right for your brand. Our AI algorithm uses multiple data sources and matching factors to ensure the experts you work with are the perfect fit to help you grow and scale. Exponential business growth is just one call away! 
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