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10 Best Digital Marketing Agencies For Nonprofit In 2024

Get your nonprofit noticed online with the best digital marketing tips! Find out how to pick the right partner to up your search game.

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By Christy Roberts
Janet Barben editor profile photo
Edited by Janet Barben

Published September 17, 2024.

A robust online presence is essential for any organization wanting to grow in today’s competitive arena. Digital marketing agencies focusing on non-profit organizations can enhance your visibility and connect you with potential supporters using targeted strategies across different platforms. These professionals can drive more traffic to your website, generate valuable leads, and increase fundraising opportunities.

Partnering with a reputable digital marketing agency can significantly advantage your non-profit. These experts have the necessary skills and tools to create and implement customized campaigns that align with your organization’s goals. From search engine optimization (SEO) to social media marketing and content creation, skilled experts, like email marketing agencies, can help your non-profit overcome challenges and achieve its mission effectively.



Our top picks



How we choose the best experts

Every expert must go through a data-based vetting program before their profile can go live on Mayple.com. This is how we vet our experts:

  • Proven track record of results: We get view-only access to the experts’ accounts and analyze the results they’ve achieved for different brands according to their niches. Only the marketers that have achieved above-benchmark results can become official Mayple experts
  • Professional practices: We have a long list of best practices per skill set that determines whether a marketer is professional. This is compared against their past work, for example, their account structure, A/B testing methodologies, and 100+ other criteria, so we don’t miss anything.

Other than that, we also provide unbiased monitoring services. Our monitoring system checks over 180 parameters relating to the professional level of work and your campaigns’ KPIs, to help ensure a high chance of success. Here are some of the parameters we monitor:

  • A/B testing methodology

  • Account structure

  • Naming convention

  • Targeting approach

  • Shopping ads methodology

  • Attribution models

  • Revenue & ROAS

  • KPI's: CTR, CVR, CPA & more

  • Change-log

  • Funnel conversion rates



Top 5

1. Email Geniuses. - Best digital marketing agency overall.

2. Zenvertising. - Best for eCommerce brands.

3. Hop Skip Media. - Best for ROI improvements.

4. Someone Rad LLC. - Best for increasing revenue.

5. Fiery Fx. - Best for marketing strategies.



Brief overview

Email Geniuses, led by founder and CEO Boris, is a specialized agency optimizing email and SMS marketing strategies. With a team of seasoned CRM professionals, the agency focuses on creating engaging campaigns that drive results. Its expertise spans best practices in email and SMS marketing, ensuring high deliverability and effective communication. Boris brings extensive experience in email marketing, having transformed engagement strategies for various clients. Under his leadership, Email Geniuses has successfully implemented innovative tactics to enhance email campaign performance.

Why we chose Email Geniuses

We chose Email Geniuses due to its approach to segmenting audiences and utilizing advanced technologies. This approach has proven to drive impressive results, enhancing client engagement and conversion rates. Additionally, the agency excels in segmenting audiences and utilizing advanced technologies to boost open and click rates, significantly improving client engagement and conversion rates. What sets Email Geniuses apart is its proven track record of revitalizing disengaged lists and pioneering effective email solutions, demonstrating its ability to deliver impactful and sustainable marketing results.

  • Budget: Up to $100k

  • Track record: Email Geniuses increased open rates to 35% and grew an email list from 1.2 million to 2.4 million. Its machine-learning strategies achieved click rates 10 times higher than average.

  • Industry focus: Technology, finance, social & community

Pros


  • Advanced technology utilization for effective campaign management
  • Innovative approaches to audience segmentation and engagement
  • Expertise in both email and SMS marketing strategies

Cons


  • Services beyond email and SMS marketing may be limited


Brief overview

Zenvertising has been delivering strategic marketing solutions for over a decade. Founded in 2016, the agency creates tailored campaigns that meet each client's unique needs. The team at Zenvertising is highly skilled, holding certifications from platforms like Facebook, Google, and HubSpot, and is Chartered Institute of Marketing (MCIM) certified. This expertise allows it to navigate various aspects of digital marketing with precision and innovation.

Why we chose Zenvertising

Zenvertising stands out for its ability to craft tailored strategies for each client, reflecting a deep understanding of unique business needs. Another key differentiator is Zenvertising’s dedication to maintaining long-term client relationships. Its focus on delivering consistent results through expert digital strategies makes it a reliable choice for businesses seeking impactful marketing solutions.

  • Budget: Up to $50k

  • Track record: Zenvertising boasts over ten years of experience, certifications, and Chartered Institute of Marketing (MCIM) accreditation.

  • Industry focus: Education, travel, nonprofit & government, art & entertainment, professional services, sports, outdoors & fitness

Pros


  • Over a decade of experience in digital marketing
  • Certifications from Facebook, Google, and HubSpot
  • Proven ability to work across multiple industries

Cons


  • Potential lack of emphasis on emerging marketing platforms


Brief overview

Hop Skip Media is known for its expertise in Google Ads and cross-channel advertising. The agency has successfully addressed its clients' challenges, including high acquisition costs and poor conversion rates. The team optimizes digital advertising strategies to improve performance and drive results.

Why we chose Hop Skip Media

We chose Hop Skip Media for its deep expertise in digital ad strategies across multiple channels. The agency's ability to transform underperforming campaigns into highly successful ones is a testament to its strategic precision and commitment to client success. The company's approach includes thorough audits and tailored strategies that address specific client needs, whether reducing acquisition costs or boosting conversion rates.

  • Budget: $10k - $100k

  • Track record: Hop Skip Media achieved a 478% ROI in the first month, reduced cost-per-acquisition by 92.37%, and increased conversions by 300%.

  • Industry focus: Automotive, education, finance, nonprofit & government, professional services, home & garden, health & wellness, pets, style & fashion, technology

Pros


  • Reduces acquisition costs and improves conversion rates
  • Optimizes Google Ads and cross-channel strategies
  • Enhances ROI significantly for clients

Cons


  • Less emphasis on organic search or SEO strategy


Brief overview

Someone Rad is known for its inventive approach to performance marketing. It excels in Shopify store management, Facebook and Google ads, and holistic brand storytelling. Someone Rad has also demonstrated expertise in email marketing. By consolidating email lists and creating efficient templates, it has improved deliverability and reduced client costs. Established in 2005, the agency has a track record of revitalizing brands through creative strategies and targeted campaigns.

Why we chose Someone Rad LLC

We chose Someone Rad for its creativity and ability to turn around struggling brands with innovative marketing solutions. The agency's success with Poppy's Chocolate and Sertodo highlights its skill in transforming underperforming businesses into thriving entities. Its approach combines expert management of eCommerce platforms with targeted advertising strategies, leading to significant revenue growth and brand revitalization. Its comprehensive expertise in digital marketing and email strategy sets Someone Rad apart. Its ability to enhance email deliverability and streamline communication, as demonstrated with various clients, reflects its commitment to optimizing every aspect of its client's marketing efforts. The company's work with Attack Style Wrestling showcases its ability to streamline sales promotions and lead generation, contributing significantly to its growth.

  • Budget: Up to $200k

  • Track record: Someone Rad helped Poppy's Chocolate reach over $1 million annually, improved email deliverability, and cut billing costs by 20%.

  • Industry focus: Art & entertainment, automotive, baby, beauty, electronics, education, finance, food & drink, gaming, health & wellness, home & garden, nonprofit & government, pets, professional services, real estate, social & community, sports, outdoors & fitness, style & fashion, technology, travel

Pros


  • Manages Shopify stores and targeted ad campaigns
  • Handles diverse marketing needs and sectors
  • Tack record of improving email deliverability and efficiency

Cons


  • Services for specific niche industries may be limited


Brief overview

Fiery FX enhances profitability and organizational reach through strategic tech and marketing solutions. The agency starts with a thorough marketing strategy development process, which includes in-depth interviews and market research. This process results in a tailored plan to elevate brands, redesign websites, and optimize content and social media presence. For clients, this means receiving a detailed strategy that aligns with their specific goals and enhances their market impact. The team lead's role is pivotal, characterized by her authentic, insightful approach and enthusiasm for technology. Under her guidance, Fiery FX offers services that drive business growth and visibility.

Why we chose Fiery Fx

We chose Fiery FX for its ability to adapt and optimize continuously. Its extensive range of services, including responsive web design, SEO, and eCommerce solutions, is complemented by a focus on data-driven results. This ensures clients achieve their immediate marketing objectives and benefit from ongoing improvements that drive long-term success. What further distinguishes Fiery FX is its tailored approach to marketing and technology. The agency’s commitment to developing customized strategies, from in-depth market research to comprehensive brand overhauls, ensures that every client receives a plan uniquely suited to their goals.

  • Budget: Up to $100k

  • Track record: Fiery FX increased website traffic by 47% and mobile user conversions by 25%, leading to a 10% year-over-year growth in business.

  • Industry focus: Nonprofit & government, professional services, technology

Pros


  • Expertise in both tech and marketing integration
  • Implements data-driven optimization for improved conversion rates
  • Offers continuous support and ongoing performance enhancement

Cons


  • Extensive PR or media outreach services may be unavailable


Brief overview

Perspective 9 is a digital agency that partners with businesses to create genuine human connections. The services include comprehensive data analysis and customized strategies to help businesses grow. It focuses on a strategic and data-led approach, ensuring every marketing move is linked to tangible business outcomes.

Why we chose Perspective 9

We chose Perspective 9 for its use of creativity in designing strategic marketing plans centered around clear business goals. It doubled StarBy’s retention rate and increased revenue from returning customers by 4.5 times. Perspective 9 significantly enhanced StarBuy's marketing efforts and overall business performance by leveraging customer data and developing a comprehensive strategy. By analyzing clients' current marketing efforts, Perspective 9 identifies what works and doesn't, setting the stage for meaningful progress and results.

  • Budget: $200 - $1M

  • Track record: Significantly enhanced StarBuy's marketing efforts and overall business performance.

  • Industry focus: Art & entertainment, automotive, baby, beauty, electronics, education, finance, food & drink, gaming, health & wellness, home & garden, nonprofit & government, pets, professional, services, real estate, social & community, sports outdoors, & fitness, style & fashion, technology, travel

Pros


  • Uses a data-led approach for tangible business outcomes
  • Uses first-party customer data
  • Creates genuine human connections

Cons


  • Reliance on first-party data is relatively high


Brief overview

Brandy specializes in social media management and email marketing, helping businesses grow their online presence from the ground up. She creates and implements strategies across various platforms, including Instagram, Facebook, Pinterest, and TikTok. Her approach involves starting accounts from scratch, understanding audience preferences, and adapting strategies to meet evolving needs.

Why we chose Brandy

We chose Brandy for her exceptional ability to build brand awareness and engage audiences organically. She uses content creation and consistent posting to drive growth and foster loyal communities. Her success with clients includes boosting follower counts and enhancing engagement through well-crafted social media campaigns and email marketing initiatives.

  • Budget: Up to $100k

  • Experience: 5+ years

  • Industry focus: Automotive, baby, beauty, education, finance, food & drink, health & wellness, home & garden, nonprofit & government, professional services, real estate, social & community, sports, outdoors & fitness, style & fashion, travel



Brief overview

SFL E-Commerce enhances the performance and profitability of online retail businesses. Focusing on these core areas helps brands build a solid foundation for scalable growth. With a reputation for transparency and reliability, SFL E-Commerce delivers strategic guidance calmly and calculatedly. The agency provides a comprehensive suite of services to boost conversion rates, average order value, and customer lifetime value.

Why we chose Sfl E-Commerce

We chose SFL E-Commerce for its innovative techniques and extensive experience enable it to execute compliant and impactful marketing campaigns on challenging platforms. This expertise, combined with its dedication to treating each client’s brand with care, makes SFL E-Commerce a standout choice for businesses looking to optimize their online presence. Its ability to navigate the complexities of restricted product advertising makes it a compelling partner for any nonprofit organization.

  • Budget: Up to $1M+

  • Track record: SFL E-Commerce achieved over a 4:1 return on Facebook ads and improved customer lifetime value. They also scaled ad spending by 15-20% monthly.

  • Industry focus: Art & entertainment, automotive, baby, beauty, electronics, education, finance, food & drink, gaming, health & wellness, home & garden, nonprofit & government, pets, professional services, real estate, social & community, sports outdoors & fitness, style & fashion, technology, travel

Pros


  • Boosts conversion rates and average order value
  • Transparent and reliable strategic guidance tailored to client needs
  • Scales brands through effective ad campaigns

Cons


  • Information on partnerships with specific ad platforms or tools is unavailable


Brief overview

Hype Digital is a performance-driven digital marketing agency specializing in paid advertising, conversion rate optimization (CRO), and A/B testing. With a team of experts in platforms like Google Ads, Facebook Ads, and LinkedIn Ads, they focus on delivering tailored strategies that enhance online visibility and drive measurable business outcomes. The agency's approach is deeply rooted in data. It uses comprehensive audits, behavioral analysis, and user insights to create compelling A/B testing hypotheses. By refining conversion paths and optimizing user experiences, Hype Digital helps businesses increase online purchases and in-store traffic.

Why we chose Hype Digital

We chose Hype Digital for its expertise in paid advertising and conversion optimization. The agency's experience and knowledge span multiple industries and regions, from eCommerce solutions to lead generation strategies. Its results-oriented campaigns are designed to maximize return on ad spend and ensure sustained business growth for its clients. By improving critical metrics like click-through rates, conversion rates, and return on ad spend, Hype Digital consistently delivers results that drive long-term success for its clients.

  • Budget: Up to $50k

  • Track record: Hype Digital, through its data-driven strategies and optimizations, achieved a 46x return on ad spend, an 8.8% increase in store locator views, and a reduction in the cost per registration from $5 to $2.30.

  • Industry focus: Art & entertainment, automotive, baby, beauty, electronics, education, finance, food & drink, gaming, health & wellness, home & garden, pets, real estate, sports, outdoors & fitness, style & fashion, technology, travel

Pros


  • Data-driven strategies focused on measurable business outcomes
  • Strong emphasis on conversion optimization and A/B testing
  • Tailored strategies for improving online purchases and in-store traffic

Cons


  • Results rely heavily on continuous testing and optimization


Brief overview

Casa Media is an agency dedicated to curiosity and innovation. It specializes in crafting tailored user experiences and impactful marketing strategies that connect with audiences. Combining creativity with practical solutions, Casa Media excels in UI/UX design, inbound marketing, and PPC strategies. Its methodical approach includes authority cleanup, technical SEO, on-page optimization, and content creation, all designed to boost brand value and convert viewers into customers.

Why we chose Casa Media

We chose Casa Media for its distinctive mix of creativity and strategic accuracy. The team's marketing strategy goes beyond achieving results by focusing on creating engaging experiences that turn viewers into loyal customers. With a strong emphasis on UI/UX design and inventive inbound marketing, Casa Media ensures every interaction aligns with a brand’s objectives. Its methodical approach, covering authority cleanup and technical SEO, establishes a robust foundation for enduring success, making it a valuable partner for brands aiming to enhance their marketing initiatives.

  • Budget: Up to $1M

  • Track record: Casa Media's strategies led to an 80% sales boost from retargeting, a 4,200% increase in website visits, and a 560% rise in organic reach.

  • Industry focus: Food and drink, health and wellness, travel, art and entertainment, style and fashion, education, nonprofit and government, finance, sports outdoors and fitness, home and garden

Pros


  • Combines creativity with strategic precision
  • Expertise in UI/UX design for enhanced user experience
  • Comprehensive marketing strategy, from authority cleanup to backlinks

Cons


  • Traditional or offline marketing strategies may be limited


Do I need to hire a digital marketing agency?

Hiring a digital marketing agency can be highly beneficial if you want to scale your business's online presence without expanding your in-house team. If your current marketing efforts are not meeting your goals, or you lack expertise in specific areas such as SEO, social media, or content creation, an agency can provide specialized knowledge and resources.

For instance, local SEO experts can attract traffic from searches within your immediate area. They can offer new strategies and technologies you might not currently use, leading to improved campaign performance, greater brand visibility, and increased sales.



What does a digital marketing agency do?

Experts, like social media marketers, can promote your company's products or services online. The goal is to drive traffic, generate leads, and increase sales for your business. Here are some important responsibilities of a digital marketer:

  • Strategic planning: The agency develops tailored marketing strategies based on your business goals.
  • SEO: SEO experts optimize your website to rank higher on search engine results pages.
  • Content creation: Skilled creators produce engaging content that attracts and retains your audience's interest.
  • Social media management: The agency handles your social media accounts to improve engagement and increase your followers.
  • PPC Advertising: Professionals manage your PPC campaigns to generate leads quickly.
  • Email marketing: Specialized experts design and send emails that target various segments of your market.
  • Analytics and reporting: The company provides detailed analytics to gauge the effectiveness of your marketing strategies and make data-driven decisions.


How to choose the best digital marketing agency for your business

Define your goals

Start by clarifying what you want to achieve with your digital marketing efforts—whether increasing website traffic, enhancing brand awareness, or boosting sales.

Research agencies

Look for agencies that specialize in the services you need and have experience in your industry. Check their websites, portfolios, and client testimonials.

Evaluate their strategies

Discuss their approach to digital marketing during initial meetings. Ensure their strategies align with your business objectives.

Consider their communication Style

Good communication is vital. Ensure the agency communicates clearly and promptly, providing regular updates and reports.

Check compatibility

The agency should be compatible with your company's culture and values. This alignment helps build a long-lasting partnership.

Discuss budget

Make sure their services are within your budget. Remember, the cheapest option might not always offer the best value.

Request case studies

Ask for case studies or examples of their work. These reviews will give you insight into their effectiveness and the results they have achieved for other clients.



What marketing services are required for nonprofit companies in the US?

Your nonprofit organizations need a specific set of marketing services to communicate your missions and engage with your communities:

  • Content marketing: Creating and distributing relevant and valuable content to attract and engage a clearly defined audience.
  • Social media management: Building a presence on appropriate social platforms to engage with the community and promote campaigns.
  • Email marketing: Communicating directly with supporters to keep them informed and engaged.
  • SEO: Optimizing content for search engines to increase online visibility and drive website traffic.
  • Digital advertising: To reach a broader audience, use targeted ads with reduced rates or grants available for nonprofits.
  • Event promotion: Marketing special events to increase attendance and participation.
  • Donor retention strategies: Implementing techniques to keep existing donors engaged and giving.


Importance of digital marketing services for nonprofits

Digital marketing is crucial for nonprofits for several reasons:

Digital media allows nonprofits to reach a wider audience at a lower cost than traditional media. It also enables real-time engagement with donors, volunteers, and beneficiaries, essential for building community support. Regarding costs, digital marketing provides a cost-effective way to promote messages and campaigns, which is crucial for organizations with limited budgets.

Digital campaigns' success can be easily tracked and measured, allowing nonprofits to see the impact of their efforts and adjust their strategies accordingly. Digital platforms also provide nonprofits with the means to communicate quickly and widely, making it easier for them to spread their message and attract support from various demographics.




FAQs

How to create a digital marketing strategy for nonprofits

Start by defining clear goals such as raising awareness, increasing donations, or growing volunteer registrations. Identify your target audience and the best channels to reach them, such as social media, email, or your website.

Develop compelling content that communicates your mission and impact. Use storytelling to connect emotionally with potential supporters. Finally, measure the success of your campaigns with tools like Google Analytics to track website traffic, engagement rates, and donation conversions, adjusting your strategy as needed.

How do I market my nonprofit organization?

Begin by clearly communicating your mission and the impact of your work. Use a combination of digital marketing tools such as a well-designed website, active social media presence, and regular email newsletters. Also, engage with your community through storytelling and sharing success stories.

Consider partnerships with other organizations to expand your reach. Regularly analyze the effectiveness of your marketing efforts and adapt your strategy to improve engagement and increase support.

What is a good social media marketing strategy for a nonprofit?

A worthwhile social media marketing strategy for a nonprofit includes posting regularly about your activities, achievements, and events. Use stories and visuals that highlight the impact of your work to engage your audience emotionally.

Also, features like Facebook’s fundraising tools or Instagram’s donation stickers can be included to make it easy for followers to contribute directly through these platforms. Finally, engage with your followers by responding to comments and sharing user-generated content about your cause.

What is the best social media platform for nonprofits?

The best platform depends on where their target audience is most active. Facebook is generally the most effective due to its large user base and comprehensive fundraising and community engagement tools. Instagram is also beneficial for visually driven campaigns and reaching a younger demographic. Twitter can be useful for real-time communication and advocacy, especially around specific events or awareness days.

Who is the target audience for nonprofits?

The target audience for nonprofits can vary widely depending on their mission and objectives. Generally, it includes potential donors, volunteers, and community members who might benefit from or support their services. Nonprofits often segment their audience further based on age, location, and interests to tailor their messaging and campaigns for better engagement.

How to raise millions for nonprofits?

Raising millions for nonprofits involves strategic planning, robust fundraising campaigns, and building solid relationships with major donors. Start by setting clear fundraising goals and creating compelling narratives around your cause. Diversify your fundraising methods to include grants, major gifts, events, and online donations.

Invest in building relationships with potential large-scale donors and corporate sponsors. Utilize digital tools and social media to broaden your reach and make giving easy. Regularly track your progress and refine your strategies to maximize fundraising efforts.




Hire a digital marketing agency with data-backed results

Finding the right digital marketing agency can be tiresome, and that's where Mayple steps in, offering a smart solution by connecting you with proven digital marketing agencies. Their dedication to improving your online presence and increasing customer engagement lands them the title of best digital marketing agency with us.

Zenvertising crafts strategic marketing campaigns, utilizing its team’s certifications in platforms like Facebook, Google, and HubSpot to deliver innovative digital marketing solutions tailored to each client's needs. Hop Skip Media specializes in optimizing Google Ads and cross-channel advertising, addressing challenges like high acquisition costs and enhancing conversion rates through refined digital strategies. Someone Rad combines inventive performance marketing with effective Shopify store management and holistic brand storytelling, improving email marketing efficiency and revitalizing brands with creative, targeted campaigns.

None of the above seems like the right fit? Not to worry. With Mayple, you’ll find the perfect match for your business needs by harnessing the power of AI. Just because someone’s a marketing expert doesn’t mean they’re right for your brand. Our AI algorithm uses multiple data sources and matching factors to ensure the experts you work with are the perfect fit to help you grow and scale. Exponential business growth is just one call away!