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10 Best Digital Marketing Agencies in Melbourne in 2024

Want to skyrocket your online presence? We found ten agencies that can enhance your digital status and increase your revenue.

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By Christy Roberts
Janet Barben editor profile photo
Edited by Janet Barben

Updated June 19, 2024.

Want the best digital marketing agencies in Melbourne? We've got you covered. This Australian city has many experts ready to enhance your online presence, whether it's through website improvements, ad campaigns, or social media growth.

Digital marketing agencies use the latest technology and search advertising strategies to make your brand more visible online. With Melbourne's wide range of talent, finding specialists who can make your business stand out is easy. These agencies cater to various needs and goals.

This guide can help you find some of Melbourne's best online marketing professionals, understand vital considerations, and choose the right agency for your business. Let's start improving your digital presence.

Our top picks for the best digital marketing agencies in Sydney

1. WDM eCommerce Marketing - Best digital marketing agency overall.

2. Digital Street - Best for businesses needing conversion rate optimization.

3. Ecommerce Boost - Best for firms wanting SMS marketing.

4. Ekc Digital - Best for implementing targeted email marketing.

5. Conduce Media - Best implementing targeted keyword strategies.

6. King Pixel Digital Marketing - Best for startups needing rapid growth.

7. Pathfinder - Best for enhancing organic search rankings.

8. Perspective 9 - Best for companies looking to improve customer retention.

9. Evolving Digital - Best maximizing ROAS in digital marketing campaigns.

10. Nuver Digital - Best for rapid expansion in eCommerce brands.

How we choose the best experts

Every expert must go through a data-based vetting program before their profile can go live on Mayple.com. This is how we vet our experts:

  • Proven track record of results: We get view-only access to the experts’ accounts and analyze their results for different brands according to their niches. Only the marketers who have achieved above-benchmark results can become official Mayple experts.
  • Professional practices: We have a long list of best practices per skill set that determines whether a marketer is professional. This is compared against their past work, for example, their account structure, A/B testing methodologies, and 100+ other criteria, so we don’t miss anything.

Other than that, we also provide unbiased monitoring services. Our monitoring system checks over 180 parameters relating to the professional level of work and your campaigns’ KPIs to help ensure a high chance of success. Here are some of the parameters we monitor:

  • A/B testing methodology

  • Account structure

  • Naming convention

  • Targeting approach

  • Shopping ads methodology

  • Attribution models

  • Revenue & ROAS

  • KPIs: CTR, CVR, CPA & more

  • Change-log

  • Funnel conversion rates



Do I need to hire a digital marketing expert?

Whether to hire a digital marketing agency depends on your business needs, project scope, in-house capabilities, and budget. Digital marketing agencies offer expertise in optimization, social media, email marketing, and online advertising. They provide various services, so you don't need to hire individual experts like SEO specialists or content creators.

Here are some reasons why hiring a digital marketing agency can be beneficial:

  • Lack of in-house resources: If your business lacks a dedicated digital marketing team or skills, an agency can provide the expertise needed.
  • Large-scale or complex projects: Agencies can handle extensive campaigns, rebranding efforts, or projects that need various digital solutions.
  • Fresh perspectives and objectivity: External experts bring an outside view to your marketing efforts, which can help revitalize your strategy.
  • Time and resource constraints: An agency can offer additional resources and support if your in-house team is stretched thin or facing tight deadlines.
  • Access to specialized skills: Professionals often have niche experience in areas like SEO, PPC, or social media marketing, which can be expensive to maintain in-house.

Ultimately, the decision depends on your requirements, like budget and project complexity. Before deciding, evaluate your requirements, compare the costs of hiring an agency versus in-house resources, and consider the potential benefits and drawbacks.



What does a digital marketing expert do?

A digital marketing agency combines strategy, technology, advertising, and content creation experts. Services include SEO, social media marketing, content strategy, email marketing, online advertising, and web design. The agency works to understand your brand and create compelling digital campaigns that reach your target audience.

Online presence

At its core, a digital marketing agency focuses on building your online presence. These experts develop strategies to increase your visibility on search engines, social media platforms, and other online channels.

Their skills include creating and managing social media profiles, optimizing websites for search engines, and running targeted ad campaigns to attract your audience.

Fun fact

The first clickable online banner ad was launched in 1994. It had a 44% click-through rate, which is significantly higher than the average click-through rates seen in digital marketing today.

Engaging content

Creating engaging content is critical to digital marketing. Content experts at these agencies produce blogs, videos, social media posts, and more to keep your audience interested and engaged.

Their job is to make your brand's content stand out, from crafting compelling blog posts to designing attention-grabbing social media graphics.

A full-service digital solution

But wait, there's more! Most digital marketing agencies offer a wide range of services beyond content creation. They have teams specializing in:

  • Social media management (advertising on Facebook, Instagram, and Twitter)
  • Email marketing (creating and sending effective email campaigns)
  • SEO (optimizing your website to rank higher on search engines)
  • Pay-Per-Click advertising (PPC) like Google Ads)
  • Web design and development

It's like having a one-stop digital marketing shop.

So next time you see a trending social media post, well-placed ad, or top-ranking website, you'll know a team of digital marketing pros behind the scenes make that happen. The same expertise can help your brand succeed online.



How to choose the best expert for your business

The best way to hire a digital marketing agency is through Mayple. We have a community of 600+ vetted experts and agencies with proven experience and results driving revenue for similar brands in your niche.

You don't need to spend hours and hours listening to sales pitches, looking through candidates, and verifying the authenticity of their reviews. With Mayple, you get a short list of hand-picked experts who check all the right boxes and can actually scale your business.

Before starting the hiring process, consider some key things to ensure you know exactly what your business needs. Mayple will help you with this, but getting an idea of what you’re looking for before starting the process is useful.

Here are some key considerations:

  • Define your goals: Clearly outline what you want to achieve with your digital marketing efforts. Are you looking to increase brand awareness, generate leads, or boost sales?
  • Understand your budget: Determine how much you are willing to invest in digital marketing. This can help you find an agency that fits within your financial constraints.
  • Check expertise: Look for agencies with experience in your specific industry or niche. Try to find one with a proven track record of success with similar brands.
  • Evaluate services: Ensure the agency offers your needed services, such as SEO, PPC, social media marketing, email marketing, and web design.
  • Assess communication and reporting: Effective communication is crucial. Choose an agency that provides regular updates and detailed reports on the progress and results of your campaigns.


FAQs

How do I find the best digital agency?

Start by researching and comparing agencies based on their expertise, client reviews, case studies, and services offered. Look for services that specialize in your industry and have a proven track record of success.

How do I know if a digital marketing agency is good?

An excellent digital marketing agency will have positive client reviews, transparent pricing options, successful case studies, and clear communication. It should offer tailored strategies that align with your business goals and demonstrate a strong understanding of digital marketing trends and tools.

How do I identify a successful marketing agency?

You can identify them through their measurable results for clients. Check their case studies and client testimonials. Ask about their key performance indicators (KPIs) and how they track and report on campaign success.

What are the top 5 C's of digital marketing?

The top 5 C's of digital marketing are Content, Communication, Conversion, Customer, and Consistency. Content involves creating valuable and relevant material. Communication refers to engaging with your audience. Conversion focuses on turning visitors into customers. Customer emphasizes understanding and meeting customer needs. Consistency ensures a steady and cohesive presence across all channels.



Hire a digital marketing agency with data-backed results

Finding the right digital marketing agency can be tiresome, and that's where Mayple steps in. They offer a smart solution by connecting you with proven digital marketing pros. Their dedication to improving your click-through rates (CTR) and increasing your conversion rates has earned them the title of a best digital marketer with us. 

WDM E-commerce & Digital Agency enhances online performance with performance-based advertising and marketing automation strategies. Digital Street improves business results through similar services, focusing on automation solutions to streamline tasks. Ecommerce Boost specializes in eCommerce and email marketing, using direct response marketing, growth hacking, and SMS marketing to increase revenue and engagement. All three companies have conversion rate optimization packages.

None of the above seems like the right fit. Not to worry. With Mayple, you’ll find the perfect match for your business needs by harnessing the power of AI. Just because someone’s a marketing expert doesn’t mean they’re right for your brand. Our AI algorithm uses multiple data sources and matching factors to ensure the experts you work with are the perfect fit to help you grow and scale. Exponential business growth is just one click away!