8 Best Digital Marketing Agencies In Canada In 2024
Are you trying to keep up with the latest online marketing? A professional agency can provide the strategies to create a recipe for success.
Updated August 14, 2024.
Is your business struggling to attract online customers? Many companies are unsure how to promote their products or services to their target audience effectively. Partnering with skilled digital marketing agencies in Canada can make all the difference.
Experts, like email marketing agencies, offer services to boost online engagement. From search engine optimization and social media management to content creation and paid advertising, these experts have the tools and knowledge to craft strategies tailored to your unique business goals.
By harnessing their expertise, you can reach more potential customers, build brand loyalty, and ultimately increase your revenue. To help you find the right partner for your needs, we've researched and compiled a list of the 8 best digital marketing agencies in Canada this year. Whether you're a startup looking to make your mark or an established company aiming to expand your digital footprint, one of these top-rated agencies could be the key to unlocking your business's full potential online.
Our top picks
How we choose the best experts
Every expert must go through a data-based vetting program before their profile can go live on Mayple.com. This is how we vet our experts:
- Proven track record of results: We get view-only access to the experts’ accounts and analyze the results they’ve achieved for different brands according to their niches. Only the marketers that have achieved above-benchmark results can become official Mayple experts
- Professional practices: We have a long list of best practices per skill set that determines whether a marketer is professional. This is compared against their past work, for example, their account structure, A/B testing methodologies, and 100+ other criteria, so we don’t miss anything.
Other than that, we also provide unbiased monitoring services. Our monitoring system checks over 180 parameters relating to the professional level of work and your campaigns’ KPIs, to help ensure a high chance of success. Here are some of the parameters we monitor:
A/B testing methodology
Account structure
Naming convention
Targeting approach
Shopping ads methodology
Attribution models
Revenue & ROAS
KPI's: CTR, CVR, CPA & more
Change-log
Funnel conversion rates
Top 5
1. Hop Skip Media. - Best digital agency overall.
2. Jetstream Digital. - Best for eCommerce businesses
3. TryMus Group. - Best for new brands
4. WSI Digital Path. - Best for CRM integration
5. Sequence Commerce. - Best for innovative techniques
Brief overview
Hop Skip Media optimizes digital advertising strategies to improve performance and drive results. Known for its expertise in Google Ads and cross-channel advertising, the agency has successfully addressed various challenges its clients face, including high acquisition costs and poor conversion rates.
Why we chose Hop Skip Media
Hop Skip Media stands out for its deep expertise in optimizing digital ad strategies across multiple channels. The agency's approach includes thorough audits and tailored strategies that address specific client needs, whether it's reducing acquisition costs or boosting conversion rates. Their ability to transform underperforming campaigns into highly successful ones is a testament to their strategic precision and commitment to client success.
Budget: $10k - $100k
Track record: Hop Skip Media achieved a 478% ROI in the first month, reduced cost-per-acquisition by 92.37%, and increased conversions by 300%.
Industry focus: Automotive, education, finance, nonprofit & government, professional services, home & garden, health & wellness, pets, style & fashion, technology
Pros
- Expert in optimizing Google Ads and cross-channel strategies
- Proven ability to enhance ROI significantly for clients
- Success in reducing acquisition costs and improving conversion rates
Cons
- Less emphasis on organic search or SEO strategies
Brief overview
Jetstream Digital is a specialized digital marketing agency that helps eCommerce, eLearning, and information product businesses accelerate revenue growth. The agency employs a tailored approach to enhance customer acquisition through various digital advertising strategies, utilizing various platforms to create effective campaigns that resonate with target audiences and generate substantial leads. Jetstream Digital has successfully collaborated with clients like Alacrity Academy and Cognito Health, providing comprehensive support in managing their paid advertising strategies, leading to significant reductions in customer acquisition costs and increased student registrations.
Why we chose Jetstream Digital
Jetstream Digital stands out for its specialized focus on driving revenue growth for eCommerce, eLearning, and information product businesses. The agency's commitment to understanding each client's unique needs allows it to craft tailored advertising strategies that effectively engage target audiences. By utilizing comprehensive services that include ad creative development, copy optimization, and precise targeting, Jetstream Digital ensures that its clients significantly improve customer acquisition and lead generation.
Budget: Up to $100k
Track record: Jetstream Digital has reduced customer acquisition costs by over 65% while generating $600k in closed new deals.
Industry focus: Beauty, electronics, finance, food & drink, health & wellness, home & garden, nonprofit & government, pets, professional services, sports, outdoors & fitness, style & fashion, technology, education
Pros
- Expertise in ad creatives, copy optimization, and targeting
- A data-driven approach for optimizing campaign performance
- Ability to reduce customer acquisition costs significantly
Cons
- Smaller agency size may affect scalability for large clients
Brief overview
TryMus Group is a Toronto-based digital marketing agency founded by Marta Tryshak, a digital marketing professor and consultant with over 12 years of experience. The agency specializes in social media and influencer marketing, emphasizing the importance of storytelling in building narrative-driven brands. By creating compelling content, TryMus Group aims to enhance brand visibility and engagement across various social media platforms, offering a comprehensive range of services, including social media strategy and management, content creation, community building, and influencer marketing.
Why we chose TryMus Group
TryMus Group stands out from other digital marketing agencies due to its unique approach to brand storytelling. Founded by Marta Tryshak, a seasoned digital marketing professor and consultant, the agency emphasizes the importance of compelling content and strategic influencer partnerships in building narrative-driven brands. Their tailored solutions and commitment to personalized marketing help clients navigate the complexities of brand development in competitive markets.
Budget: $200 - $20k
Track record: TryMus Group has launched Canada’s most reputable women’s lifestyle blog, received multiple marketing excellence awards, and successfully secured distribution partnerships with major retailers.
Industry focus: Beauty, pets, style & fashion, travel, education, home & garden
Pros
- Strong emphasis on storytelling for brand development
- Proven track record with award-winning campaigns
- Successful brand launches in competitive markets
Cons
- No mention of SEO or PPC advertising services
Brief overview
WSI Digital Path specializes in digital marketing solutions with a strong focus on optimizing e-commerce and email marketing strategies. Its strategic intervention in revamping the email strategies for a client with multiple online dating brands, including overcoming challenges like Spamhaus blacklist issues, showcases its capability to handle complex digital problems. The success in enhancing email deliverability and conversion rates exemplifies its expertise and commitment to delivering tangible results.
Why we chose WSI Digital Path
We chose Wsi Digital Path for its adeptness in turning around non-performing digital marketing strategies, particularly in email marketing. Initially dealing with clients lacking any structured marketing strategy, particularly in email marketing, WSI Digital Path transformed its approach by introducing segmentation, targeted email campaigns, and enhanced landing pages for better conversions. Their efforts significantly increased online revenue, marking a 10% monthly growth in email marketing effectiveness. Its comprehensive approach rectified issues like poor domain reputation and ineffective email layouts and established a robust foundation for ongoing digital success.
Budget: Up to $100k
Track record: For one client, it increased online revenue, increasing monthly growth through email marketing.
Industry focus: Automotive
Pros
- Effective email marketing revamps
- Proven ability to increase digital revenue
- Successful in navigating spam and blacklist issues
Cons
- May require ongoing management and optimization for sustained results
Brief overview
Sequence Commerce is a digital marketing agency focused on eCommerce solutions for consumer brands. With a team of Amazon experts, the agency specializes in enhancing brand presence across various online marketplaces, aiming for sustainable growth through effective digital marketing strategies. The agency has gained recognition in the industry, being featured in prominent publications such as Tech Crunch, Yahoo, and AdWeek. Sequence Commerce has also been acknowledged as the fastest-growing startup in Canada by HSBC. It has received multiple honors for its entrepreneurial achievements, reflecting its significant impact on eCommerce.
Why we chose Sequence Commerce
Sequence Commerce stands out in the digital marketing landscape due to its specialized focus on eCommerce and its team of Amazon experts. This expertise enables them to provide tailored strategies that enhance brand visibility and drive sustainable growth across various online marketplaces. Their commitment to maximizing brand performance through innovative digital marketing techniques distinguishes them from other agencies.
Budget: $20k - $50k
Track record: A 335% increase in total sales was achieved for one client.
Industry focus: Health & wellness, beauty, food & drink, style & fashion
Pros
- Team of Amazon experts with extensive industry knowledge
- Focuses on eCommerce solutions for brands
- Multiple accolades for entrepreneurial achievements and innovation
Cons
- Limited services outside of eCommerce marketplaces
Brief overview
The Emms is a dynamic digital marketing agency focused on empowering entrepreneurs, start-ups, and small businesses. Founded by Marielle, the agency comprises a team of skilled marketing professionals dedicated to delivering a comprehensive range of services throughout the communications cycle. Their offerings include logo design, branding, website development, campaign management, and consulting, all aimed at helping clients achieve their unique goals. The agency strongly emphasizes understanding its client's specific needs and challenges. This client-centric approach is evident in its initial deep-dive workshops, which facilitate a thorough exploration of each client's objectives.
Why we chose The Emms
The Emms distinguishes itself through its deep commitment to understanding entrepreneurs' and small businesses' unique challenges. Their approach begins with comprehensive workshops that delve into each client's goals, ensuring the marketing strategies are tailored and resonate with the target audience. This foundational step allows The Emms to craft integrated marketing solutions encompassing various channels, from branding and website development to campaign execution and consulting. Another key aspect that sets The Emms apart is its focus on collaboration and innovation. The agency's team of marketing professionals works closely with clients to create compelling narratives and campaigns that elevate brand visibility.
Budget: Up to $20k
Track record: The Emms drove significant growth for August Society, increasing annual sales by 5X, return customer rate by 64%, and site conversion rate by 76%.
Industry focus: Beauty, technology, home & garden, baby, style & fashion, professional services
Pros
- Keen to assist smaller brands and startups in marketing success
- Collaborative approach fostering creativity and innovation
- Strong emphasis on brand visibility and storytelling
Cons
- Limited information on influencer marketing services
Brief overview
Wired Messenger is a full-service digital marketing agency in Toronto, Canada, specializing in email marketing. With over 20 years of experience, the agency has developed a comprehensive approach to email campaigns, focusing on tailored strategies that enhance client engagement and conversion rates. Its expertise extends beyond email marketing, offering various digital marketing services to help businesses achieve their goals. The agency prides itself on providing personalized service and assigning dedicated in-house team members to each client.
Why we chose Wired Messenger Inc
Wired Messenger stands out from other digital marketing agencies due to their specialized focus on email marketing. With over two decades of experience, they have developed a deep understanding of the intricacies of email campaigns and how to optimize them for maximum impact. Their personalized approach, which involves assigning dedicated in-house teams to each client, ensures that every campaign is tailored to the unique needs and goals of the business. Moreover, Wired Messenger's commitment to collaboration and flexibility sets them apart. They recognize that business demands can change rapidly and are willing to adapt their strategies accordingly.
Budget: Up to $100k
Track record: Wired Messenger boasts over 20 years of email marketing experience. It provides personalized service with dedicated in-house teams and has a proven track record of increasing client engagement.
Industry focus: Art & entertainment, automotive, baby, beauty, electronics, education, finance, food & drink, gaming, health & wellness, home & garden, nonprofit & government, pets, professional services, real estate, social & community, sports, outdoors & fitness, style & fashion, technology, travel
Pros
- Specialized expertise in email marketing
- Personalized service with dedicated in-house teams
- Collaborative approach and flexibility
Cons
- Primarily focused on email marketing
Brief overview
Awkward Media is an award-winning SEO agency renowned for its innovative and results-driven approach. With over 12 years of experience, the agency delivers outcomes up to four times faster than traditional methods. It excels in competitive markets by targeting low-difficulty keywords to build initial momentum and trust with search engines, leading to quick and significant gains in organic traffic. The agency’s comprehensive strategy includes high-value content creation, on-page optimizations, and strategic backlinking. Its success spans various industries, helping clients like start-up cleaning services and cannabis dispensaries achieve top search positions and substantial market presence. Awkward Media's focus on building search engine trust ensures long-term success and visibility for its clients.
Why we chose Awkward Media
We chose Awkward Media for its award-winning, results-driven approach, which delivers outcomes up to four times faster than traditional SEO methods. Its 12 years of experience and innovative strategies, which focus on targeting low-difficulty keywords to build initial momentum, set it apart. This approach ensures quick and significant gains in organic traffic.
Budget: Up to $100k
Track record: Awkward Media has driven impressive results for clients, including a 220% ROI from organic search in 6 months, a 23-point increase in domain authority, and a 216% increase in keywords ranked.
Industry focus: Health & wellness, professional services, technology, travel, home & garden, automotive, beauty, electronics, finance
Pros
- Can deliver outcomes up to four times faster
- Effective low-difficulty keyword targeting for initial momentum
- A comprehensive strategy includes content creation and backlinking
Cons
- May require significant client collaboration and input
Do I need to hire a digital marketing agency?
Many businesses face challenges in effectively reaching their target audience and achieving desired goals. When internal efforts fall short, it may be time to consider hiring a digital marketing agency.
One significant indicator that your business might benefit from an agency is when your marketing results do not meet expectations. If your company struggles to engage its audience or convert leads, the expertise of a digital marketing agency can provide the strategic insight necessary to turn the situation around. Agencies often have experience across various industries, allowing them to identify effective tactics that may not be apparent to in-house teams.
Budget constraints can also prompt a business to seek external help. Building and maintaining an in-house marketing team can be costly, especially for smaller companies. Digital marketing agencies typically offer economical solutions, providing access to diverse skills and tools without the overhead of hiring full-time staff. This allows your business to allocate resources more efficiently while benefiting from expert marketing services.
Additionally, during periods of growth, companies may find it challenging to scale their marketing efforts effectively. Digital marketing agencies have the resources and expertise to manage increased demands, ensuring marketing strategies align with business expansion. By partnering with an agency, your company can maintain momentum and continue to build its online presence without overextending its internal capabilities.
What does a digital marketing agency do?
Digital marketing agencies manages and executes clients' online marketing efforts to help them achieve their business goals. This typically involves developing and implementing strategies across various digital channels such as search engines, social media, email, and websites.
Professionals like these employ experts in different areas of digital marketing, including search engine optimization (SEO), content creation, social media management, email marketing, and data analysis. These specialists work together to create and execute tailored campaigns for each client.
Some of the key services offered by digital marketing agencies include:
- Website design and optimization
- Content creation and distribution
- Search engine marketing (SEM) and SEO
- Social media marketing
- Email marketing
- Pay-per-click (PPC) advertising
- Mobile marketing
- Conversion rate optimization (CRO)
How to choose the best digital marketing agency for your business
Here are key factors to consider during the decision-making process:
Define goals
Clarifying what you want to achieve is essential. Whether you're increasing brand awareness, generating leads, or improving ROI, having specific goals will help you identify agencies that align with your objectives.
Assess capabilities
Look for agencies with a proven track record in your industry. An agency that understands your market dynamics and customer behavior will more likely deliver effective strategies. Review their case studies and client testimonials to gauge their success in achieving similar goals for other businesses.
Evaluate services
Different agencies specialize in various aspects of digital marketing, such as SEO, content marketing, and social media management. Determine which services you need and ensure the agency can provide them. A full-service agency may offer more flexibility as your needs evolve, allowing you to access additional services without switching providers.
Review digital presence
An agency's online performance can be a strong indicator of its capabilities. Investigate its website, social media channels, and overall digital footprint. A reputable agency should demonstrate effective marketing strategies for its brand, showcasing its expertise and commitment to digital excellence.
Consider communication
Effective communication is vital for a successful partnership. Assess how responsive and transparent the agency is during initial interactions. Additionally, consider whether their company culture aligns with yours, as a good cultural fit can enhance collaboration and overall satisfaction.
Understand budgets
Before committing, understand the agency's pricing structure and contract terms clearly. Look for transparency regarding fees and any potential long-term commitments. This will help prevent unexpected costs and ensure that the agency's services fit within your budget.
Review reporting and transparency
Inquire about how the agency measures success and what metrics it tracks. A good agency should provide regular reports and updates on campaign performance, allowing you to assess its effectiveness and make informed decisions. This accountability is crucial for ensuring that your marketing investment yields positive results.
FAQs
Is it worth hiring a digital marketing agency?
Yes, hiring a digital marketing agency is generally worth hiring, especially if your business lacks the in-house expertise to manage and execute digital marketing strategies effectively. Agencies bring specialized knowledge, skills, and tools to significantly enhance your online presence and help you achieve your marketing goals more efficiently.
What should a digital marketing agency offer?
A digital marketing agency should offer a comprehensive range of services catering to various aspects of online marketing. These typically include search engine optimization (SEO) to enhance organic search results, pay-per-click (PPC) advertising to generate immediate traffic, social media management to engage with audiences and promote content, and content marketing to attract and retain a clearly defined audience.
Additionally, agencies should provide email marketing services to directly reach customers, as well as analytics and reporting to track the effectiveness of marketing campaigns and make data-driven decisions. Effective agencies will also adapt to the latest digital trends and technologies, ensuring your marketing efforts remain relevant and potent.
How big is the digital marketing industry in Canada?
The digital marketing industry in Canada is substantial and growing. Digital advertising accounted for a significant portion of total advertising spend, indicating a solid shift towards digital channels among Canadian businesses. The industry's growth is supported by increasing investments in digital platforms and the evolving landscape of consumer engagement online.
What is the demand for digital marketing in Canada?
The demand for digital marketing in Canada is growing, and the market is expected to expand significantly. It was valued at approximately USD 14.01 billion in 2023 and is projected to grow at a compound annual growth rate (CAGR) of 13.45% through 2032.
Hire a digital marketing agency with data-backed results
Finding the right digital marketing agency can be tiresome, and that's where Mayple steps in, offering a smart solution by connecting you with proven digital marketing agencies. Their dedication to improving your online visibility and increasing customer engagement lands them the title of best digital marketing agency with us.
Hop Skip Media optimizes digital advertising strategies, specifically with Google Ads and cross-channel advertising, to tackle high acquisition costs and poor client conversion rates. Jetstream Digital specializes in accelerating revenue growth for eCommerce, eLearning, and information product businesses by employing tailored digital advertising strategies that effectively engage target audiences and increase lead generation. TryMus Group offers a comprehensive suite of services, including strategy, content creation, and community building.
None of the above seems like the right fit? Not to worry. With Mayple you’ll find the perfect match for your business needs by harnessing the power of AI. Just because someone’s a marketing expert doesn’t mean they’re right for your brand. Our AI algorithm uses multiple data sources and matching factors to ensure the experts you work with are the perfect fit to help you grow and scale. Exponential business growth is just one call away!