The Top Ad Agency Podcasts to Listen to in 2024
Here's a comprehensive list of the top podcasts every advertising agency owner, marketer, or account manager should listen to + our 3 top favorite episodes
Updated November 7, 2024.
Some people don’t have time to read marketing agency books or learn better through audio or video material. If you’re one of those people and you happen to own or work at a digital marketing agency then this post is for you. We’ve gathered some of the top must-listen podcasts for agency owners.
These podcasts deal with a variety of topics - from the aspects of agency life to various marketing strategies like social media marketing and content creation. Some of them are interviews of influential marketing agency leaders and marketing authors, and some are masterclasses on agency strategies.
Most importantly, these podcasts can help you build a successful agency and develop a winning business mindset.
The Creative Agency Podcast
The Creative Agency Podcast focuses on web agencies, design agencies, and marketing agencies and brings a lot of lessons about marketing and entrepreneurship. Each episode has a story of an agency owner, the mistakes they made, the lessons they learned, and how they achieved success.
What’s really cool is that each episode finished with 3 takeaways that listeners can apply to their own business. The podcast is produced by Chris Bolton, a digital strategy director with a lot of agency experience. Listen on Apple Podcasts, Spotify, and Stitcher.
Build a Better Agency Podcast
The Build a Better Agency Podcast is true to its name. It shares a lot of detailed practical information on how to scale your agency, get better clients, improve employee retention, and create a stronger bottom line.
Here are 3 of our favorite episodes:
- Harnessing the Power of Introvert Agency Leaders with Monica Parkin
- How to Attract and Retain Agency Employees with Drew McLellan
- A Ground Level Look at Marketing AI with Cathy McPhillips
Listen on Apple Podcasts, Audible, and Stitcher.
The Marketing Agency Leadership
This is another great podcast agency owners should listen to. Rob Kischuk is a veteran in the marketing agency world and interviews a wide range of leaders and founders of marketing agencies.
It’s a little more casual, has a really calm candid feel, and the topics are really relevant to a wide variety of businesses. Some of the topics that are discussed include influencer marketing, genZ, web3, AI, SEO, PR, and more.
Here are 3 of our favorite episodes:
- Virtual Influencers - How to Grow Gen Z Followers with Tech
- Public Relations Power Plays
- When It Ain’t Your Grandma’s SEO
Listen on Apple Podcasts, Podbean, and Stitcher.
Agency Dealmasters Podcast
The Agency Dealmasters Podcast provides an inside look into larger enterprise-level agencies that work with some of the world’s biggest brands. Nathan Anibaba interviews leaders that have worked or consulted for companies like Netflix, Salesforce, Google, IBM, and Similarweb. These are the stories of some of the most influential, award-winning, agencies.
Here are 3 of our favorite episodes:
- Yasin Alimam on making space work
- Daniel de la Cruz on creating your own advisory board
- Kevin Sugrue discusses commercial strategy & consumer behavior
Listen on Apple Podcasts, Spotify, Audible, and Stitcher.
Agency Leadership Podcast
The Agency Leadership Podcast is a relatively newer podcast that veers away from interviews. It has around 100 podcast episodes and each episode includes practical advice from the two co-hosts - Chip Griffin and Gini Dietrich.
Chip is a management consultant and business coach for public relations (PR) and marketing agencies. Gini is an author and creator of the PESO model for marketing communications and the online community called Spin Sucks.
Here are 3 of our favorite episodes:
- What kind of content should you create to market your agency?
- How big should my agency be?
- Why do agencies lose clients?
Listen on Apple Podcasts, Spotify, and Stitcher.
Yeah, That’s Probably an Ad
This is a really cool podcast that’s presented by the Adweek team. It’s centered around the latest advertising trends and discusses things like the top Super Bowl ads, the origin store of ‘I’m Lovin’ It’, and the latest in video streaming. This podcast is perfect for people that work for digital agencies or companies in creative industries.
Here are 3 of our favorite episodes:
Listen on Apple Podcasts, Podchaser, and Stitcher.
The Paid Search Podcast
This podcast focuses on Google Ads and is perfect for any business owner that wants to learn this channel or a PPC expert that wants to improve their knowledge and skills. Each week, co-hosts Chris Schaeffer and Jason Rothman answer the audience’s questions on campaign setup questions, technical Google Ads questions, and broader marketing strategy challenges that agencies face with this paid search marketing.
Here are 3 of our favorite episodes:
- The Best Google Ads Q&A We’ve Ever Done
- Beginner’s Guide to Google Ads
- The State of Google Ads (What’s Changed and What’s the Same)
Listen on Apple Podcasts, Podbean, and Stitcher.
Perpetual Traffic
Perpetual Traffic is a paid ads podcast that is hosted by two agency veterans with decades of experience running successful performance ads agencies - Ralph Burns and Kasim Aslam. It’s produced by Digital Marketer and really focuses on all types of advertising - Linkedin ads, YouTube ads, Twitter ads, you name it.
It’s super practical and each episode dives deep into a specific strategy. There is a ton of information you could learn from here.
Here are 3 of our favorite episodes:
- Using AI to Create an Ad in Less than 5 Minutes with Dennis Yu
- Getting a 282X Revenue Increase from Your Facebook Creative
- Why Google Might be 1300X Smarter Than Facebook
Listen on Apple Podcasts, Spotify, and Stitcher.
Be Real Show
This is a really cool podcast. It’s hosted by Travis Huff who interviews a wide variety of entrepreneurs from all walks of life. He has more of a motivational vibe and it’s less focused on performance marketing but covers a slew of topics such as consulting, content marketing, sales, partnerships, and even franchise marketing.
Here are 3 of our favorite episodes:
- Howie Zales on broadcast-quality livestreams and remote recording
- Nauren Batjargal on building an open source growth marketing platform
- Bryan Clayton on building GreenPal
Listen on Apple Podcasts, Podchaser, and Stitcher.
CPG Insiders
Here’s a podcast that’s focused on consumer packaged goods (CPGs). It’s hosted by two leaders from the Jekyll & Hyde agency based in Florida which services CPG challenger brands.
It’s a really nice content play by the agency to get more clients and build authority in the space but it’s also a great opportunity for you, as an agency owner or marketer, to learn how CPG brands think.
Here are 3 of our favorite episodes:
- How to Win and Grow a Walmart Business
- Should I sell, When do I sell, How do I sell?
- How the Brain Sees Advertising
Listen on Apple Podcasts, Podchaser, and PodBean.
Agency for Change
Not everything is about money, some brands want to donate to worthy causes, leave a legacy, to change the world. The Agency for Change podcast brings you interviews with some of the leading figures in the business world that are leading change initiatives.
It’s actually produced by KidGlov, an advertising agency that works with change-making clients or brands that are focused on specific causes. It’s a must-listen podcast for any agency business that wants to reach out to clients in that niche.
Listen on Apple Podcasts, Spotify, and Amazon.
Curse Free GaryVee
I never thought it would happen but Gary Vaynerchuk finally did it. He created his very own curse-free podcast. GaryVee is one of the most well-known marketing gurus or influencers. He is the founder of VaynerMedia, an 8-figure digital marketing agency, is a motivational speaker, and is the author of several best-selling books.
This is Gary’s fully-censored podcast (read: no f bombs) in which he talks about everything under the sun. From marketing to NFTs to what it takes to run a successful business. Take what you like and leave the rest. This podcast is filled with gems any agency owner or manager could learn from.
Here are 3 of our favorite episodes:
- Why Self-Awareness is The KEY to Running a Successful Business
- Perfect Marketing is Now the Exact Opposite of What It Used to Be
- 5 Ways to Work Your Hardest Without Burning Out
Listen on Apple Podcasts, Spotify, and Anchor.
The Digital Agency Show
Here’s another really great podcast that helps agency owners navigate virtually every aspect of the industry. This podcast covers everything, and we mean everything - outsourcing, how to make decisions, how to do lead generation, market research, you name it. It’s hosted by Brent Weaver, a well-known entrepreneur who has made $10M+ and has created a coaching business to help others achieve success.
Here are 3 of our favorite episodes:
- Setting Boundaries with Clients & Staff - With Emily Cohen
- Offshoring & Outsourcing - With Will Bagnall
- Combining Marketing with Design & Marketing with Heart
Listen on Apple Podcasts, Soundcloud, and iHeart Radio.
Agency Journey
Here’s a great podcast for any agency owners that want to improve their ops. The Agency Journey is hosted by Andrew Dymski and Gray MacKenzie, two co-founders of ZenPilot, which is an operations agency. They help agencies streamline their operations to increase growth.
Here are 3 of our favorite episodes:
- What Makes a Great Agency Case Study with Joel Klettke
- How to Implement NPS for Agencies
- Strategic Growth and Acquisition with Dean Dutro
Listen on Apple Podcasts, Spotify, and Podtail.
Marketing School
Marketing School is one of the longest-running podcasts in digital marketing. It’s hosted by two of the famous marketing influencers out there - Neil Patel and Eric Siu. They both run their own marketing agencies which do over 7 figures in revenue. They have done over two thousand episodes and send a daily 3-5 minute snippet.
Here are 3 of our favorite episodes:
- Building ClickUp to a $4B Company, ROI of Superbowl and Outdoor Ads
- The Secret to How Doodles NFT Did $325M in Sales Volume
- How to Screen for SEO Talent in 2022
Listen on Apple Podcasts, Spotify, and SoundCloud.
Will It Stick?
Here’s another great podcast about history’s wildest PR and advertising stunts. It’s hosted by two advertising agency owners - Melissa DiGianfilippo and Alexis Krisay, who talk about the craziest moments in marketing. It’s really fun, and entertaining, and can help get your juices flowing for your next ad campaign.
Here are 3 of our favorite episodes:
- Dos Equis & The Most Interesting Man in the World
- Adidas & Impossible is Nothing
- Got Milk? Did the Memorable Milk Campaign Move the Needle?
Listen on Apple Podcasts and Audible.
Smart Agency Masterclass
Another great podcast from an agency veteran - Jason Swenk. This one is really captivating and gets right to the point, as a good masterclass should.
Here are 3 of our favorite episodes:
- Why Raising Digital Agency Prices Won’t Scare Away the Right Clients
- How to Test Out a New Niche Instead of Going All-In Right Away
- How Smarter Bookkeeping Helps Increase Agency Profitability
Listen on Apple Podcasts, Stitcher, and Podchaser.
The Innovative Agency
The Innovative Agency Podcast is a much more serious podcast focused on the cutting-edge practices and strategies of the agency world. It’s hosted by Sharon Toerek, who is a marketing law and intellectual property lawyer and she talked to agencies about growth, ROI, and innovation.
Here are 3 of our favorite episodes:
- Why Agencies Should Build & Sell Tech Products
- The Untapped Potential of Organic Growth
- How Market Research Supercharges Your Marketing Campaigns
Listen on Apple Podcasts, iHeart, and Stitcher.
Advertising Stories
Advertising Stories is hosted by Peter Levitan where he interviews entrepreneurs and marketing leaders who share their successes and some of the funniest failures they’ve had. It’s really entertaining to listen to and has some really valuable insights.
For example, this podcast has several episodes called “virtual pitching” where digital marketing agency owners talk about strategies to win a virtual pitch over Zoom.
Here are 3 of our favorite episodes:
- How to Win A Virtual Agency Pitch With Lisa Colantuono
- The In-House Advertising Agency - A Good Idea?
- Kamala Harris Could Not Get A Job In Advertising
Listen on Apple Podcasts, Spotify, and Podchaser.
Creative Agency Account Manager Podcast
This podcast is for people that are managing day-to-day client relationships in a creative or design agency. It’s really helpful for people that are managing teams and interfacing with clients. Topics include things like navigating cultural issues, account management, and working within a remote agency.
Here are 3 of our favorite episodes:
- How to navigate people and culture issues for agency leaders
- How can agencies make client relationships more profitable?
- The AI-driven agency, with Tom Ollerton
Listen on Apple Podcasts, Spotify, and Stitcher.
The Marketing Book Podcast
Nope, this podcast is not about how to market your book better and get more book sales. It’s a weekly interview with authors of new marketing and sales books. It was named by LinkedIn and Forbes as one of the top marketing and sales podcasts. Hosted by Douglas Burdett, an agency owner, and a Madison Avenue ad man.
Here are 3 of our favorite episodes:
Listen on Apple Podcasts, Amazon, and Acast.
Dear Art Producer
Last but not least, here’s a marketing podcast for the creative that wants to find their next agency job or start their own creative agency. This podcast stands at the intersection of photography, video marketing, and video advertising and seeks to connect them together.
Each interview is conducted with a different content director or producer at a large agency and is packed with insights and fascinating life experiences.
Listen on Apple Podcasts, Spotify, and Podbay.
Want to level up your marketing knowledge and don’t feel like listening to a podcast? You may just need a good read. Check out our list of the top digital marketing books to read.
Recap
Podcasts are a great way to gain insights from really successful people. A lot of these podcasts feature interviews with some of the most well-known experts in the digital marketing industry.
More likely than not, these industry experts can help you get to the next stage of your growth, improve your production capacity, increase your audience size, and get more happy customers.
So, whether you are just starting on the agency journey and are trying to get your first customer, or have been at it for a while, these podcasts should help boost your agency growth.
