5 Top Amazon Listing Optimization Freelancers in 2024
Sell more and stay organized with the help of an Amazon listing optimization freelancer vetted by Mayple, so you can focus on growing your online store.
Updated March 4, 2024.
The success of your Amazon store shouldn't be left to chance—it should be a perfectly engineered machine that drives attention, clicks, and buys every day. And while the quality of your actual products and service is paramount, making sure your potential shoppers favor you over others is essential.
Hiring an Amazon listing optimization freelancer to help you deal with your product pages, SEO, and overall marketing efforts can free up your time, so you can focus on scaling your business.
And if that's what you're looking to do, you're just in the right place! Keep reading and learn more about the top Amazon listing optimization freelancers.
Our top picks for Amazon listing optimization freelancers
1. Mick B. - Overall best
2. Raja D. - Best for Automotive eCommerce
3. Bence B. - Best for Health and wellness brands
4. Nik H. - Best for Fitness and nutrition eCommerce
5. Andrew M. - Best for Full service
What is an Amazon listing optimization expert?
An Amazon listing optimization expert specializes in optimizing Amazon product listings and ensuring they reach their maximum visibility on the platform. They understand how to use Amazon search engine optimization (SEO) techniques effectively and other tools such as A/B testing and keyword research.
The main goal of an Amazon listing expert is to improve Amazon product pages, both from an SEO and a conversion rate perspective.
1
Mick B.
Strategic growth marketer & eCommerce leader
Experience
13+ years
Country
US
Industry focus
Beauty and fashion, Health and wellness
Brief overview
Mike has more than 15 years of experience in the beauty, fashion/apparel, and health & wellness spaces among others.
Specialties
- Amazon marketing
- Amazon advertising
- Marketing strategy
Why hire Mick?
Mick helps small and large brands optimize omni-channel marketing activities with a special focus on finding opportunity at the intersection of performance marketing, algorithms, conversion optimization, content, and creative. His track record speaks for him: reducing CPO by 50% for Reyn Spooner, managing more than $1M for a single beauty brand, and increasing ROAS by 150% for MUTHA.
2
Raja D.
Amazon expert
Experience
12+ years
Country
UK
Industry focus
Automotive, Marketing, Fashion and beauty
Brief overview
Raja is an independent Amazon expert with more than 12 years of experience in delivering results for eCommerce clients in various niches.
Specialties
- Amazon listings
- Amazon advertising
- PPC
Why hire Raja?
Raja not only has the experience, but the expertise as well. He can handle Amazon listings and Amazon advertising — and he has a track record of success in this area. For example, he boosted ROAS by 50% for Mobil 1’s Amazon campaigns, showing he has what it takes to make his clients stand out in the marketplace.
3
Bence B
Performance Director
Experience
14+ years
Country
UK
Industry focus
Parenting and babies, Health and wellness
Brief overview
Bence has more than 14 years of experience driving success stories for Amazon clients.
Specialties
- Amazon marketing
- Amazon advertising
- Performance marketing
Why work with Bence?
Bence does more than provide services: he guides his clients and helps them understand best practices and success levers, employing all of his expertise to make sure his clients succeed. His track record is a testament to this: he consistently improves ROAS by as much as 50% for Amazon businesses, and he helps them drive revenue.
4
Nik H.
Amazon entrepreneur & marketer
Experience
9+ years
Country
US
Industry focus
Fitness and nutrition, Fashion and beauty, Health and wellness
Brief overview
Nik is an Amazon marketer with more than 9 years of experience in scaling Amazon stores.
Specialties
- Amazon marketing
- Amazon advertising
- Conversion rate optimization
Why hire Nik?
Nik is more than just experienced: he has hands-on experience in setting up and growing his own business from $20k to $84k in three months. Since then, he has helped countless other Amazon sellers supercharge their operations, sell more, and drive more profit.
5
Andrew M
eCommerce marketing expert
Experience
16+ years
Country
US
Industry focus
Vitamins and supplements, Beauty and makeup
Brief overview
Andrew M is an eCommerce marketing expert with more than 16 years of experience in driving eComm growth
Specialties
- Amazon marketing
- Amazon advertising
- Performance marketing
Why hire Andrew?
Andrew M has experience in eCommerce across the board, including Amazon advertising and Amazon marketing/ listings. He also works with experts in different other areas to deliver adjacent services, so you can focus on the growth of your online store in the meantime. His track record is spotless — and his dedication to results is fantastic.
What does Amazon listing optimization include?
An Amazon listing includes several components, each important for the overall product page performance. Optimizing an Amazon listing refers to adjusting each of the moving parts that make up the listing to create an effective page. Here are the various components that optimization includes:
Product titles
An Amazon listing optimization expert will know how to make sure your product titles are perfectly optimized for Amazon search and your target audience. This means they'll strategically place keywords, ensure the titles are concise and easy to read and ensure they follow Amazon’s guidelines.
Product images
Images are very important in Amazon listings because they help visitors understand what your product is about. They need to be enticing, high-quality, and accurately depict the product. An Amazon listing optimization expert can make sure your images are optimized and help you select the best ones to use in your listings so you convert more page visitors.
Product features
Your Amazon product features need to be clear, concise, and comprehensive. Amazon experts can optimize your listing for its key features so they catch the attention of potential buyers.
Product descriptions
Product descriptions are where you can turn a person just checking out your product into a buyer. An Amazon listing optimization expert can provide you with optimized descriptions that are:
- Search-engine friendly
- Contain relevant keywords for your product
- Highlight all its features in a way that emphasizes the benefits
- Entices, attracts, and taps into your visitors' wants and needs
A+ content
All in all, an Amazon listings optimization specialist will know how to highlight your product's best features and make it stand out from the competition. They'll use SEO, branding, content optimization, A/B testing, and more to increase your Amazon store rankings. With their help, you can get your products noticed by more potential buyers and grow your business on Amazon.
How much does an Amazon listing optimization expert cost?
The cost of hiring an Amazon listing optimization expert can vary depending on:
- How experienced the specialist is
- How large your store is (e.g., how many ASINs you have)
- The scope of the project
- Additional services you need (like A/B testing, keyword research, SEO writing, etc.)
- Whether they work on hourly rates or on a retainer
Generally, you can expect to pay between $2,950/per month and $6,450/per month for an Amazon listing optimization expert. This is an investment you're making into your business, as an Amazon specialist will help you increase your conversion rate and online store revenue.
4 skills every Amazon listing optimization freelancer needs
When hiring Amazon experts, make sure they have the following skills:
Amazon SEO
Amazon search engine optimization will help you get your products in front of more people who are already interested in buying a product in your niche. Amazon SEO includes:
- Keyword research
- On-page optimization (online marketplace best practices)
- Content optimization (adding images, videos, and writing better descriptions)
- Analytics and reporting (analyzing organic traffic and creating dashboards to track it)
Graphic design
An Amazon graphic designer can help you create images that will capture the attention of potential customers and entice them to buy your products. They should know how to use software like Adobe Photoshop for touching up images so that your products stand out.
Your Amazon specialist should also understand how buyer psychology functions, so they can create images that appeal to shoppers and have them wanting more.
Attention to detail
The best Amazon product listings are optimized down to the smallest detail. From the product title to the colors used in the photos and how the products are highlighted, everything on successful product pages screams, "buy me!"
An experienced Amazon product listing freelancer knows exactly how to bring together details that make your products an enticing proposition for every page visitor.
And there are a lot of different details that your Amazon expert needs to be aware of such as the 249-bytes limit on Amazon backend search terms, the effect of advertising campaigns on the success of an Amazon listing, and a variety of administrative tasks that an Amazon seller needs to have done to be successful.
Data analytics
You won't know how you're doing unless you measure your success. Setting goals and tracking your progress is key in every eCommerce business - so an Amazon product listing pro will help you track all the metrics related to your pages. This way, you'll know what to improve to boost your conversion rates.
How to hire the perfect Amazon listing optimization freelancer
Fortunately, finding Amazon listing optimization experts is easier than ever. Here are some of the options you have:
Posting a job ad on a job board
This is the more traditional route, but it can still be effective if you have more time and want to go through an actual recruitment process. If you choose this option, make sure your job advert covers all the details:
- What you need (e.g., keyword research, Amazon SEO, graphic design for product images and videos, etc.)
- How much experience your specialist needs to have
- Whether they need to show a portfolio of previously optimized pages
- What you can offer (including your budget range)
- Details about your store (niche, sales volume, inventory size, traffic, and so on)
Hiring via freelance websites
Freelance marketplaces make an attractive proposition because they're accessible, have a wide range of profiles, and are usually competitively priced. However, such websites can frequently be time-consuming—and often, disappointing too.
Although most of them (Upwork, Fiverr) come with a reviews section, you may not always know who you're hiring—and thus, might waste your time and money on someone who's not that good.
Asking for referrals
Asking peers for referrals is a surefire way to make sure you hire someone you can trust from the get-go. It's also a time-efficient way to hire an Amazon listing specialist, as you won't have to go through hundreds (or even thousands) of applications, nor will you have to interview and test the candidates extensively.
Hire on Mayple
If you cannot find an Amazon product listing specialist through referrals, Mayple is your best bet. We've gathered a large base of freelancers with extensive experience in your niche, who can help you optimize your existing Amazon product listing and increase sales. They're all vetted, they have a track record of success, and we'll make sure to match you with the right person for your business goals.
Want to learn more? Contact us and let's chat about your next Amazon business hire!
Hiring an Amazon listing expert vs an agency
Part of the process that every Amazon seller faces is the decision of going with an Amazon agency or hiring an Amazon expert (in-house or a freelance virtual assistant). There are pros and cons to each choice.
You should hire an Amazon expert when:
- You want to have someone work in-house and be part of the team
- You know exactly what you need
- You have a limited budget
- You have an existing Amazon team
You should hire an Amazon agency when:
- You have several hundred Amazon listings
- You run Amazon PPC and need help with a range of services
- You want to get help with content writing, sales copywriting, and customer service
Looking to hire an Amazon listing optimization freelancer to lend you a hand with your online store? Look no more—contact Mayple and we'll match you with the best experts in your niche!
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