Top 10 Paid Ads Specialists to Hire for Improved ROAS

Paid advertising has become an essential part of any successful marketing strategy. With so many options and channels for running ads today - from Google and Facebook to LinkedIn, X (formerly Twitter), Quora, and more.

Whether you need help managing search, social, display, video, or native ad campaigns, a skilled paid ads specialist can handle the day-to-day execution and optimization. This frees you up to focus on high-level strategy while leveraging expert knowledge in the ever-changing world of digital advertising.

Our picks for the top paid ads specialists

1. Matthew S. - Best overall

2. Leslie I. - Best for paid ads services in the travel industry

3. Simon F. - Best for impressionable paid ads campaigns

4. Aristide B. - Best for CRO in eCommerce industries

5. Howard S. - Best for client acquisition through paid eCommerce ads

6. Dvora P. - Best for international paid ads campaigns

7. Sergio G. - Best for high-budget paid ads campaigns

8. Manu V. - Best for client retention through paid ads strategies

9. Kevin E. - Best for identifying KPIs in paid ad strategies

10. Stephen H. - Best for lead generation in eCommerce

What is paid media advertising? 

Paid media and paid social campaigns have completely revolutionized the world of digital marketing. Facebook advertising has helped thousands of brands grow into global household names. We’re talking about brands like Allbirds, Lululemon, and Peloton. Ads are a super-powerful digital marketing channel that can absolutely transform your business if used correctly.

Now, social ads are not as simple as making ramen noodles. You need a carefully crafted recipe with the right messaging, creatives, and targeting. Social algorithms and platform features are constantly changing, and you need an expert social ads marketer who knows all the best targeting and campaign tips and has proven experience with other brands in your industry.

Why your business needs a paid social marketing expert

A lot of companies increase their social ad budgets too fast or create too many campaigns too early on. Or they start playing around with new ad types and don’t get the results that they are looking for. Yes, Facebook ad campaigns are scalable, but it’s important to create the right campaigns that will foster long-term growth.

A brand needs a paid social marketer to utilize the right strategy. Otherwise, the company will end up dumping a lot of money into their Facebook advertising and not see any return from it.

Paid social campaigns are much harder to execute than paid search. They need to match the tone of voice and the right messaging of the brand. They also need to align with the brand’s overall social media strategy. If used correctly, the right paid social strategy can build on your social media presence and help you monetize your presence on every social media platform.

The skills that a great paid social marketer should have

Social media changes all the time, and your paid advertising specialist needs to be curious, adaptable, and able to integrate into your existing marketing team seamlessly. We vet all of our digital advertising specialists for all of these qualities and more:

• Design: A social marketer must have design skills to create compelling images and videos without needing a separate designer. They should be able to make changes themselves.
• Copywriting: An expert marketer writes compelling copy that generates high engagement and conversions, matching the brand voice.
• Research: An expert constantly researches the latest trends, strategies, and innovations to create better campaigns.
• Analytics: A marketer must analyze campaign performance across platforms with tools like Google Analytics to optimize over time.
• Campaigns: Experts plan and optimize the right campaigns for the business across platforms like Google and Bing Ads.
• Retargeting: Retarget audiences on platforms like Google Display Network and content sites to drive more traffic and leads.
• Data skills: Strong Excel skills are essential to analyze data, find patterns, and make decisions to improve performance.

The types of ad campaigns a paid advertising specialist can help you with

• Search display campaign
• Paid search campaign (pay-per-click)
• Mobile app campaign
• Bing Advertising
• Native advertising 
• Retargeting campaigns 
• YouTube video ads
• Facebook advertising
• Amazon advertising campaign
• Google Shopping campaign

When you should hire a paid social marketer

The first scenario is that you don’t have the team or resources to grow your own in-house social advertising team. You’re focused on other things - product, dev, fulfillment, and paid search campaigns. Hire a best-in-class paid media specialist to leverage the right platforms and create the right campaigns for your brand. Alternatively, you could have a marketing team that handles your organic social media, but they don’t have the social media advertising expertise.

You might already have successful Facebook ads running, and they are converting well for you. But you are missing out on other platforms that could further help you grow your business. A social ads expert could quickly see your gaps and help you launch successful campaigns on other platforms for a fraction of the price that a paid media agency or an in-house marketer would charge you. You might be focused only on Facebook marketing, completely negating the potential of running a Google Ads campaign.

You might have a Facebook advertising agency working on your campaigns, and they are not doing such a good job. You used to get the results you were looking for, but since then, your campaigns have been on the decline. This is the perfect time to hire a paid social expert and use their expertise to help your agency get back on track.

Scale your brand with Paid Search Advertising 

Is your company ready to grow? Thinking of doubling down on some Google ads to increase your traffic and sales? If so, SEM (search engine marketing) is the way to go. SEM is one of the most important traffic and sales-generating channels in your marketing toolkit and one that is really hard to get right.

First, SEM is constantly changing. You need to find an expert who is aware of the latest trends and strategies and knows how to leverage the latest tools and platforms. At the same time, it’s difficult to grasp how your target audience interacts with paid campaigns and what the best practices are in your industry.

That’s where we come in. We are veteran marketers ourselves, and we’ve built an extensive community of experts. Paid search is our specialty. We can match your brand with the perfect certified Google Ads expert with proven industry results who will create winning campaigns and grow your sales.

What paid search marketing can do for your business

Just like organic search traffic remains the secret weapon of any content operation, paid search is the golden key to unlocking the maximum amount of traffic for your business. It’s trackable, precise, and data-driven, and if done properly it can become a sustainable long-term sales channel for your brand.

If you’ve tried SEM in the past and found it too expensive, it’s probably because the agency or marketer you hired created your campaigns and then forgot about them. The “set it and forget it” model doesn’t work in paid search; you need an expert with proven industry experience who knows how to optimize your campaigns and keeps their finger on the pulse at all times.

There are two really powerful ways to use SEM.

Acquire new leads

Paid search marketing is one of the best ways to acquire new leads for your business. There are several ways that you could advertise on search engines. You could use the Google Display Network to use text, product, and video ads and even advertise on large publishers’ sites.

Retarget existing leads / past visitors

Chances are, if you haven’t convinced a customer to buy, then they will be back on a search engine, shopping for that perfect product. SEM provides a great way to retarget them by displaying new messages and promotions to get their attention. Google has a myriad of ways that you could use to do that by displaying ads on publishers' sites and by bidding on specific keywords.

Paid search marketing is one of the most trusted ways to get targeted traffic to your business.

Our service includes: 

• Campaign setup & ad spend optimization
• Extensive keyword research
• Optimization of your Google Ads account
• Ad copywriting and optimization
• Unbiased monitoring of your KPIs and ad performance
• Weekly and monthly reporting

Want to find an expert paid social marketer? Mayple is the best place.

Extensive vetting process

Gone are the days when you had to look through phony testimonials and call professional references. Mayple’s vetting process is unlike any other. We have an extensive assessment of the marketer’s skill, we look at their data and their track record, and we have them pass a preliminary assignment or mini-project.

Unbiased monitoring

We don’t just match your brand with an expert marketer; we monitor their progress and have regular calls to ensure you are satisfied with their work. Joining Mayple is like having a team of marketing veterans at your side. We brainstorm solutions, help improve your marketing strategy, send ideas to the ads specialists, and do everything we can to ensure you meet your ROI goals.

Full visibility & transparency

One of the greatest challenges of working with agencies and freelancers is that viewing all the data in one place is hard. Sometimes, asking for a better dashboard is like pulling teeth. With Mayple, we’ve built a system to display all the relevant data for you in one place, making it easier for the brand and our expert marketers.

A fraction of the cost of an agency

Marketing agencies often charge an arm and a leg and have many other clients they are servicing. At Mayple, you can get a paid social expert with proven industry experience at a fraction of the cost. And you also get a dedicated member of the Mayple team to monitor your project and ensure that everything is firing on all cylinders. With Mayple, your brand gets the expertise and attention it deserves to succeed.

Hire a paid social marketer with proven results

The biggest challenge is finding marketers who have grown brands like yours in the same industry or niche. When you find a paid social expert who has worked in your niche and has proven experience and a success record - you’ve found a winning combination.

At Mayple, we’ve built a large community of the world’s top-paid social experts. We have an extensive vetting process where we import the data of the specific social media accounts that the marketer has worked on. We can see their successes in black and white and can quickly match you with an expert in your industry.

Need a paid ad agency to manage a higher volume of work for your business? We can help with that as well -- let's get in touch and discuss more.