10 Best Brand Strategists for Hire to Make Your Brand Stand Out in 2025
Find an expert strategist to help you get more traffic and leads, create viral content, and grow a vibrant community around your brand.
Updated January 16, 2024.
Every successful business needs a clear, unified brand strategy. It's not about flashy marketing or big teams; it's about understanding your company's purpose and strengths – what makes you unique and valuable. This becomes your foundation for building strong connections with your target audience.
With a focused brand strategy, you'll be able to attract the right customers, outperform competitors, and attract top talent. Experts in brand positioning and strategizing can help you define and build this vital foundation, setting your business up for long-term success from the beginning.
Our top picks for the best brand strategists
1. Andrey S.- Best overall
2. Ashna R.- Best for CRO-focused brand building
3. Ben D.- Best for branding in travel and technology
4. Gary E.- Best for branding on PPC campaigns
5. Matthew S.- Best for digital branding with paid ads
6. Michael M.- Best for creative marketing and brand strategies
7. Ben F.- Best for eCommerce branding in sports and fitness
8. Bogdan S.- Best for cross-channel branding and marketing
9. Jessica B.- Best for branding with influencer collaborations
10. Jon W.- Best for startups in eCommerce branding
Who is a brand strategist?
A brand strategist helps you build a clear and strong image for your company. They understand your company's goals and values and then teach you how to share them in a way that connects with your customers. They ensure everything about your company–from your website to your customer service–reflects who you are and what you're good at.
Skilled brand strategists understand what makes your business tick. They analyze your values, personality, and market position to discover the best way to connect with your customers.
1
Andrey S.
Brand strategy expert
Experience
15+ years
Country
Russia
Industry focus
Education, finance, real estate, sports, outdoors and fitness
Brief overview
Andrey collaborates with prominent global clients, ranging from top-tier universities and Premier League football clubs to property development companies and world-scale sporting events in their quest for branding greatness.
Specialties
- Branding
- Web development
- Tracking implementation
- Digital marketing
- CRO
Why hire Andrey?
Andrey excels in organizing and leading brand development teams dedicated to crafting exceptional software products, seamlessly blending superior UX, functionality, and high performance to achieve distinct business objectives.
2
Ashna R.
CRO strategist
Experience
5+ years
Country
USA
Industry focus
Beauty, food & drink, health & wellness, technology
Brief overview
Ashna developed a profound interest in applying CRO strategies to user experiences that vary from on-site experiences to brand experiences, largely as CRO has become a larger framework and guiding principle.
Specialties
- Branding
- CRO
- eCommerce
Why hire Ashna?
Ashna has a record of increasing customer retention value (CRV) by upwards of 35% in various marketing channels and is dedicated to aligning brands with the right audiences.
3
Ben D.
Innovative brand strategist
Experience
15+ years
Country
USA
Industry focus
Style and fashion, technology, travel
Brief overview
Ben, an entrepreneur with a passion for building and scaling technology products, has played pivotal roles in co-founding and investing in diverse ventures spanning eCommerce, marketing, and social networking.
Specialties
- Brand strategies
- Market strategies
- PPC
- Email marketing
- Tracking implementation
Why hire Ben?
Ben's track record includes scaling a major retailer's eCommerce revenue by a whopping 1,232% within the first 9 months of coming on board their marketing team. Ben stands at the vanguard of innovation in the travel industry, eagerly applying his skills and experience to steer the triumph of their future ventures.
4
Gary E.
Brand strategist freelancer
Experience
9+ years
Country
United Kingdom
Industry focus
Automotive, electronics, finance, professional services
Brief overview
Gary is an experienced marketing executive with a strong history of using diverse digital technologies to achieve top results for his clients and their branding goals.
Specialties
- Freelance brand strategist
- eCommerce
- Email marketing
- PPC
- Social media marketing
Why hire Gary?
Gary's experience with SEO, SEM, social media management, UX, analytics, and marketing automation makes him a great candidate for growing a brand and jumpstarting their marketing journey.
5
Matthew S.
Digital marketing and branding expert
Experience
10+ years
Country
USA
Industry focus
Art & entertainment, electronics, home & garden, professional services
Brief overview
Matthew is a skilled digital marketing expert with over 10 years of proficiency in Amazon marketing, Google and Bing paid ads, social media advertising on platforms like Facebook and LinkedIn, email marketing, eCommerce, and brand strategy.
Specialties
- Digital strategy
- SEO
- PPC
- eCommerce
- Social media advertising
Why hire Matthew?
Matthew has a proven brand-building and channel management track record and has years of experience in various digital marketing sectors. He has experience with large-scale brands like Apple but has a strong focus on building smaller enterprises.
6
Michael M.
Creative brand marketer
Experience
10+ years
Country
Israel
Industry focus
Professional services, electronics
Brief overview
Michael is a former artistic director with managerial experience and has successfully transitioned into brand marketing and digital ads, skillfully merging his administrative background with knowledge in content creation.
Specialties
- Brand building
- Amazon marketing and content
- Social media marketing
- Performance marketing
- Analytics
Why hire Michael?
Michael choreographed a prestigious dance company for 6+ years and has been marketing since. His creativity and his experience in online marketing make for a winning digital advertising strategy.
7
Ben F.
eCommerce brand builder
Experience
5+ years
Country
USA
Industry focus
Sports, outdoors & fitness
Brief overview
Ben, a conversion optimizer, marketer, and project manager, is a dedicated professional with a passion for boosting revenue. Specializing in assisting eCommerce stores, he excels in optimizing conversions, average order value, and customer lifetime value.
Specialties
- Content management
- Brand building
- CRO
- Copywriting
- Marketing strategies
Why hire Ben?
His expertise lies in guiding Shopify stores and agencies through the transformative journey of becoming data-driven, enabling them to strategically plan and execute actions that ultimately lead to substantial profit growth and brand establishment.
8
Bogdan S.
Brand strategist
Experience
10+ years
Country
Romania
Industyr focus
Art & entertainment, education, nonprofit & government, professional services, sports
Brief overview
With over a decade of expertise in digital marketing spanning various industries, Bogdan is a seasoned brand-building professional and online advertising strategist.
Specialties
- PPC
- Branding
- SMM
- Marketing strategies
Why hire Bogdan?
Bogdan has over a decade of experience with digital marketing and brand building, spanning a vast array of industries and online advertising platforms. Holding certifications from Facebook, Google, and HubSpot, as well as being a Chartered Institute of Marketing MCIM, he brings a wealth of knowledge to the table.
9
Jessica B.
Brand strategist and influencer marketer
Experience
5+ years
Country
United Kingdom
Industry focus
Art & entertainment, baby, beauty, electronics, finance, gaming
Brief overview
Jessica worked in media for 9 years, with the last 4.5 years in influencer marketing. Having spearheaded the launch of an influencer marketing channel at a prominent media agency, she possesses a comprehensive skill set encompassing strategy development, planning, and detailed campaign reporting.
Specialties
- Influencer marketing
- Branding
- Content writing
- Photography
Why hire Jessica?
Jessica's portfolio includes successful collaborations with renowned retail and commerce giants such as AliBaba, Graze, and Abel & Cole, and achieved 53 international press placements for Xiaomi Mobile, reaching a circulation of more than 33.8 million.
10
Jon W.
Results-driven marketing specialist
Experience
15+ years
Country
United Kingdom
Industry focus
Beauty, finance, health & wellness, nonprofit & government
Brief overview
Jon is a results-driven growth marketing specialist with over 15 years of experience, specializing in scaling digital advertising for acquisition, particularly for start-ups and key growth-phase eCommerce brands.
Specialties
- Brand strategy
- PPC marketing
- Tracking implementation
- Analytics
Why hire Jon?
Jon achieved a 15-fold surge in revenue from social ads, a 350% overall revenue growth, and implemented email automation funnels that now constitute 16% of monthly revenue for a large client.
What is a branding?
A brand strategy is the plan you create to develop, grow, and maintain a successful brand. Branding usually involves researching your target audience, understanding consumer behavior, defining your mission, creating a unique selling proposition and market positioning, and setting the business objectives.
A brand strategist will create and coordinate your messaging and visuals (logo, web design, brand colors, etc.), identify your main marketing channels (like SMS or email marketing, for example), organize marketing events and activities, set budgets and timelines, and more.
Key responsibilities of a brand strategist
Your brand strategist should enable your organization to connect authentically with your audiences through unified identity and experiences. In seeking to improve brand cohesion and engagement, a strategic expert provides you with invaluable guidance by:
- Conducting market research to identify your target audience, underserved needs or desires, competitive landscapes, and compelling narratives.
- Facilitating brainstorming across leadership to uncover the brand's core mission, promise, and differentiators.
- Creating guidelines and frameworks to align messaging and experiences across channels, content, product offerings, and more.
- Directing creative teams to bring the brand identity to life visually, verbally, and aesthetically.
- Tracking performance to inform continuous brand optimization and consistency as audiences evolve.
Making brand strategy a priority from the outset can become the competitive edge for your business. Though branding may feel intangible, it manifests in real revenues, customer acquisition results, and company growth powered by loyalty.
Hiring a Brand Strategist FAQ
Why hire a brand strategist?
A brand strategist can bring their experience and expertise to the table to help you better gauge the nuances of building a brand your target market will resonate with (and hence, buy from.)
Who needs a brand strategy?
Every business needs brand strategy. A strong brand can help you define your business, help you stay focused on long-term goals, and give customers a clear picture of what your business stands for.
What is the difference between a marketing manager and a brand strategist?
The difference between a marketing manager and a brand strategist is that a brand strategist focuses on building, implementing, and maintaining the image of a product/ service, whereas a marketing manager leads the day-to-day, tactical marketing efforts.
What is the difference between marketing and brand strategy?
Your brand strategy defines what your company is all about – its purpose, values, and strengths. It's the foundation upon which everything else rests.
Marketing strategy then takes those core elements and uses specific channels and tactics to communicate them effectively to your target audience.
In short, the brand strategy provides the "what," and the marketing strategy handles the "how."
Find the best strategist for your brand
Finding and vetting the perfect brand strategist on your own can be challenging. But by hiring through Mayple's pre-vetted talent network, you can remove the legwork while still securing specialized support. We rigorously screen creative thinkers and strategists with proven records that guide impactful brand transformations.
Our selective acceptance process delivers remarkable experts you can trust. Let Mayple match you to vetted talent who can achieve unified engagement goals. Consult with our world-class strategists at the top of their field to bring your brand purpose to life.
