10 Best eCommerce Freelancers for Grow Your Online Store in 2025

eCommerce represents an immense revenue opportunity for businesses today. But realizing the full potential of your online store requires specialized expertise across technical build-out, digital marketing, branding, analytics, and more.

While many online store owners handle operations and branding themselves, the complexities of maximizing an eCommerce presence can overwhelm even the most dedicated entrepreneur, and a freelancer may be your solution.

Our top picks for the best eCommerce freelancers

1. Gabriela O.- Best overall

2. Tom M.- Best for ROI-focused eCommerce assistance

3. Alex M.- Best for analytical freelancing

4. Gary E.- Best for eCommerce content creation

5. Matthew S.- Best for CRO-based freelance strategies

6. Michael M.- Best for creative eCommerce freelancing

7. Philip J.- Best for B2C eCommerce focus

8. Cody W.- Best for social media and eCommerce integration

9. Brad J.- Best for tailored eCommerce freelancing

10. Katia G.- Best for SaaS eCommerce marketing

What is an eCommerce freelancer?

An eCommerce freelancer specializes in providing various services for eCommerce businesses and store owners. Many eCommerce freelancers niche down in a specific area of expertise (such as marketing or customer service) or a certain type of product, but some are generalists and can provide assistance in many areas.

Areas of concentration for an eCommerce freelancer would include:

• Operations - handling sales, customer queries, and returns.
• Fulfillment - creating and executing marketing materials; automation of eCommerce fulfillment.
• SEO copywriting - getting your items the clicks needed to convert sales by optimizing keywords and copy for searches.
• Blog writing - writing interesting copy for your website and product pages to enhance user engagement.
• Listing optimization - using specialist techniques like Amazon listing optimization ensures store listings are well-placed.
• Marketing - handling marketing campaigns through various methods like SMM, emails and SMS, and PPC ads.

Factors to consider when looking for an eCommerce freelancer

A professional eCommerce freelancer will be your right hand in your store's success. They must have the skills and expertise to carry out a wide range of tasks to aid ongoing operations and optimize them for growth. Look for the following in an ideal candidate:

Technical skills

Look for demonstrated skills in online marketplaces, analytics, advertising platforms, and automation tools needed to optimize your online store. Your freelancer should be well-versed in eCommerce best practices. They should know which eCommerce marketing tools are available and how to use them for great marketing success.

The ideal candidate could:

• Build and optimize your e-Commerce website
• Add new products and collections to the site
• Develop a functional shopping cart
• Help add payment options to the site
• Troubleshoot technical issues
• Develop on any eCommerce platform

Skills could include:

• SEO website design
• mobile-responsive design
• PHP website design
• Mobile apps

Creative skills

To successfully engage your target customer base with enhanced branding, visuals, and content to engage your target customer base, your eCommerce freelancer needs a creative skillset. Seek previous creative work and brand-building examples in their portfolio to understand their imaginative scope.

» Discover the most creative eCommerce ad campaigns

Data-driven approach

The ability to track key metrics, run tests, analyze performance data, and translate insights into optimized strategies is strongly needed. Analytical skills will allow your freelancer to tend to eCommerce areas that need work and aim for perfection.

Knowledge of third-party analytical tools on various platforms gives them the arsenal they need to explore every option available for expanding and fine-tuning your marketing strategy.

The ideal candidate could:

• Improve the delivery speed of your physical products
• Improve the effectiveness of your ad campaigns on various marketplaces
• Understand what customers are searching for by getting data from the search box
• Study customer reviews to identify feature requests
• Improve your fulfillment process

Communication skills

A hired freelancer should be able to communicate eCommerce strategies and technical solutions clearly to you, relaying anything you need to know about successes, failures, improvements, and areas that need refining or rethinking.

To mitigate any misunderstandings, there needs to be clear communication of the scope of work, the effort needed, the budgets allocated to projects, and the responsibilities expected between you and your freelancer.

The ideal candidate could:

• Get more customer reviews
• Ensure a better customer experience
• Respond to customer questions on various e-Commerce platforms and marketplaces

Marketing experience

Prior experience building, managing, or marketing eCommerce businesses in your industry is ideal. This results in faster traction and potential results from your freelancer.

The right freelancer match will combine their technical capabilities with creative flair and analytical rigor to provide strategies tailored to your business goals. Examine proven case studies and past results they have driven for clients. With an aligned expert freelancer, your business can execute more efficiently at a greater scale.

The ideal freelancer could:

• Get your online business in front of more potential customers
• Improve the level and effectiveness of your marketing campaigns

» Ready to take the next step? Learn how to start working with a freelancer.

Questions to ask your eCommerce freelancer before you hire them

• How much experience do you have working with similar online shops in our niche?
• Do you have experience with eCommerce search engine optimization (improving product descriptions, backlink building, digital PR)?
• Which e-Commerce platforms do you have experience in?
• Can help us improve the conversion rate and user experience on the site?
• Do you have a strong understanding of fulfillment (shipping options, operations, logistics)?

Hire a vetted eCommerce freelancer to drive your success

Seeking assistance from freelance experts focused on eCommerce success can provide the talent and human bandwidth you need to accelerate your store's growth. Your company can execute more efficiently at scale with the right freelancer partnership informed by your business goals and audience insights.

Just as the right marketing strategy triggers exponential growth, the right freelancer match unlocks improved conversion, engagement, and sales. Find your perfect freelancer match through Mayple with our vetted and trusted eCommerce freelance experts.