10 Best YouTube Channel Expert Managers for Hire to Increase Social Engagement in 2024

Is your YouTube channel failing to gain traction? YouTube is the world's second largest search engine and if you already have an active channel on the platform you don't want to miss the the thousands of impressions you could be getting.

Hiring an expert manager could be the breakthrough you need. With mastery of YouTube's algorithms, content optimization, analytics, and audience engagement strategies, they have the specialized skills to fuel subscriber and viewership growth.

Meet 10 of the best YouTube channel managers who can steer your channel to the next level.

Our top picks

Top 10

1. Mateusz S. - Best overall YouTube channel manager

2. Gil M. - Best for data-driven YouTube marketing

3. Kurt R. - Best for cross-channel YouTube strategies

4. Doron D. - Best for demographic-driven PPC

5. Barbara H. - Best for targeted YouTube campaigns

6. Leslie I. - Best for artistic YouTube

7. Jacy N. - Best for B2B & B2C YouTube ads

8. Sonya K. - Best for lifestyle businesses

9. Andrew D. - Best for academic YouTube

10. Shreyas S. - Best for SaaS businesses

Brief overview

Mateusz sees all his clients & projects as partnerships & thus works with the same goals, objectives, and KPIs that the internal team does. Measurement & data are super important within the ever-changing landscape of privacy & cookies, so it's the first and most important step of any engagement for him, ensuring that they have all the data needed to make decisions & a unified source of truth.

Why we chose Mateusz

Mateusz has expertise in YouTube advertising and analytics. He first focused on deeply auditing the current Google Ads setup & email marketing setups in order to create action plans for the two channels, including YouTube campaigns. There were a lot of ad updates & keyword optimizations, and conversion tracking fixes to ensure that they were accurately tracking against their KPIs for YouTube and other channels.

• Budget: $2K - $1M
• Experience: 8+ years
• Industry focus: Art & entertainment, Electronics, Education. Finance, Food & drink, Health & wellness

Brief overview

Gil has worked in the PPC/SEM field for over 6 years until very recently when he wanted to get started on a self-employed kind of business. His experience includes managing massive accounts.

Why we chose Gil

Gil has exclusively run PPC accounts for Fortnite at $6 million per month. Gil has also run traffic for giant companies such as Zynga, Playtika, Gett, Plarium and many others. He possesses in-depth knowledge of running traffic on platforms like Google, Facebook, YouTube, and others.

With his extensive background managing high-spending PPC campaigns for major companies across various industries, Gil brings tremendous expertise in paid advertising and video marketing to any new self-employed venture he undertakes.

• Budget: $2K - $100K
• Experience: 6+ years
• Industry focus: Education, Finance, Electronics, Automotivd, Professional services

Brief overview

Kurt has spent nearly a decade in digital strategy and implementation. He has thoroughly enjoyed growing businesses of all shapes and sizes - from cupcake bakeries in Melbourne to the launch of new menu items for KFC South Africa.

Why we chose Kurt

When he's not tinkering with campaigns or presenting recommendations, Kurt can be found spending quality time with family, online gaming, or playing soccer with friends. With his broad experience working with companies across various industries and verticals, Kurt brings a versatile skill set in digital marketing strategy and execution on YouTube.

His passion lies in helping businesses grow through effective digital campaigns and initiatives while maintaining a balanced lifestyle outside of work.

• Budget: $5K - $100K
• Experience: 10+ years
• Industry focus: Food & drink, Real estate, Art & entertainment, Automotive, Education,Electronics

Brief overview

Doron has worked with/for over 100 startups worldwide and has over 10 years of experience in digital marketing. He formerly served as the Head of User Acquisition at Lemonade (LMND) and was the former VP of Growth of Lili banking. Doron is a startup mentor in the TechStars accelerator and serves as a Board Growth advisor.

Why we chose Doron

Doron's expertise has been recognized by Forbes Israel, which featured him in an article titled "Israeli Success: The Digital Marketing Expert for Startups".

With his extensive background working with numerous startups globally and holding leadership roles in user acquisition and growth at companies like Lemonade and Lili, Doron brings a wealth of knowledge and experience in digital marketing strategies, ad campaigns, and YouTube marketing for startups.

His advisory roles at TechStars and as a Board Growth advisor further solidify his reputation as a go-to expert for startups seeking guidance on growth and digital marketing.

• Budget: $20K - $1M
• Experience: 6+ years
• Industry focus: Travel, Art & entertainment, Health & wellness, Finance, Technoloy, Nonprofit & government

Brief overview

Barbara is a passionate digital marketer with over 10 years of experience. She is a performance-driven data analyst. For Barbara, it is important to dedicate enough time to researching and familiarizing herself with her client's business and industry.

She does not use a "one size fits all" formula but rather puts a lot of thought into how an account or strategy could be set up to be successful.

Why we chose Barbara

With her decade-long career in digital marketing, Barbara brings a seasoned eye for data analysis and tracking performance metrics. What sets her apart is her dedication to deeply understanding each client's unique business needs and tailoring strategies accordingly.

Barbara avoids cookie-cutter solutions, instead taking the time to develop customized YouTube marketing approaches that align with the specific goals and industry landscape of the clients she works with. Her passion for digital marketing, coupled with an analytical mindset, allows her to craft data-driven strategies designed for success.

• Budget: up to $100K
• Experience: 10+ years
• Industry focus: Professional services, Health & wellness, Beauty, Baby

Brief overview

Leslie has worked for several agencies and served as the digital marketing lead for several different online companies, spanning industries from retail to travel. Throughout her career, she has utilized multiple marketing channels and always found new and creative ways to drive traffic and optimize for conversions.

Why we chose Leslie

Leslie is certified in all things Google and Microsoft Advertising, demonstrating her deep expertise in these key platforms. She is based in Northern California.

With experience across both agency and in-house roles, Leslie brings a well-rounded perspective to YouTube marketing. Her background working with diverse online businesses has allowed her to develop unique strategies tailored to each company's industry and objectives.

Leslie's certification credentials with Google and Microsoft underline her technical proficiency in paid advertising. Moreover, her track record of identifying innovative tactics to attract audiences to YouTube and boost conversions showcases her ability to think outside the box while remaining grounded in metrics-driven decision-making.

• Budget: $100K - $1M
• Experience: 6+ years
• Industry focus: Travel, Professional services

Brief overview

Jacy takes a holistic approach by formulating overarching positioning and go-to-market strategies tailored to her client's business goals. From conceptualization to execution, she develops detailed marketing roadmaps that lay out the strategic vision and tactical plans to achieve desired outcomes.

Why we chose Jacy

Jacy's end-to-end services ensure her clients benefit from cohesive, integrated YouTube marketing initiatives driven by data-backed strategies across various other channels and touchpoints.

Her paid advertising proficiency allows her to design and execute high-performing campaigns across Google and Microsoft's platforms, maximizing ad spend efficiency.

• Budget: $20K - $100K
• Experience: 14+ years
• Industry focus: Sports, outdoors & fitness, Technology, Home & garden, Style & fashion, Beauty

Brief overview

Sonya has worked in paid search for almost 15 years, lending her expertise to many types of accounts. She has collaborated with small and large agencies to help drive business growth while supporting clients' needs. One of Sonya's key strengths stems from her extensive experience working across different industries.

Why we chose Sonya

Sonya gravitates towards direct response performance marketing, focusing on strategies that directly generate sales or leads. With nearly a decade and a half immersed in the paid search landscape, Sonya brings a seasoned perspective to paid advertising campaigns. Her tenure at agencies of varying sizes has exposed her to a diverse array of clients and marketing objectives.

This cross-industry experience allows Sonya to apply best practices and proven tactics from various verticals to develop robust paid search strategies on YouTube. Her affinity for direct response marketing underscores her ability to craft data-driven campaigns and video marketing precisely aimed at delivering measurable business results.

Sonya's comprehensive knowledge of paid search principles, combined with her zeal for quantifiable marketing outcomes, positions her as a valuable asset for agencies and clients seeking an expert hand in revenue-focused digital advertising.

• Budget: $2K - $100K
• Experience: 15+ years
• Industry focus: Art & entertainment, Education, Professional service, Beauty, Style & fashion

Brief overview

Andrew focuses on brand-driven messaging to create raving fans of clients' products. He has worked with companies like NOIZE, Tony Robbins RMT, Hattori Hanzo, ProFlowers, and more.

Why we chose Andrew

With his brand-centric approach and expertise across platforms like YouTube, Google, and Facebook, Andrew drives impressive performance uplifts for eCommerce companies and lead generation clients alike.

His ability to craft compelling messaging resonates with audiences, fostering brand affinity and customer loyalty.

• Budget: $2K - $100K
• Experience: 8+ years
• Industry focus: Technology, Style & fashion, Beauty, Health & wellness

Brief overview

Shreyas is a digital marketer with over 9 years of experience in display and paid social advertising. With nearly a decade under his belt, Shreyas has cultivated deep expertise across a wide array of digital advertising channels and platforms. His extensive display and social media marketing background allows him to craft holistic, omnichannel strategies for clients.

Why we chose Shreyas

Shreyas' proficiency spans both the Facebook and Google ecosystems, enabling him to leverage the full suite of advertising products and targeting capabilities offered by the tech giants. His specialized skills in app install ads, and ASO, empower him to drive substantial user acquisition for mobile apps, YouTube channels, and mobile games.

Moreover, Shreyas has hands-on experience in executing programmatic campaigns across various demand-side platforms, providing him with a comprehensive understanding of the programmatic landscape.

Shreyas' diverse specializations in digital marketing pose him as a versatile asset capable of developing innovative, data-driven advertising strategies tailored to meet his clients' unique objectives across industries.

• Budget: $2K - $500K
• Experience: 8+ years
• Industry focus: Social & community, Nonprofit & government, Baby, Travel, Finance, Automotive

What is a YouTube manager?

A YouTube manager is an expert who holds the reins to a channel's success, orchestrating its content, audience engagement, and growth strategies. They're the creative and strategic force behind the scenes, crafting a cohesive content marketing strategy that resonates with the target audience while aligning with the channel's objectives.

From ideation to execution, they oversee the entire content lifecycle, coordinating video production, scripting, editing, and optimization for YouTube's platform. Guided by data analytics, they continuously evaluate performance metrics, extract insights, and adapt strategies to propel channel growth.

Whether working with YouTube influencers, navigating algorithm changes, or embracing trending content, the YouTube channel manager steers the channel toward expansion, striving for increased subscribers, views, and enduring success in the dynamic digital landscape.

What to look for in a YouTube channel manager

When seeking a proficient YouTube channel manager or YouTube Ads manager, several essential qualities stand out:

Expertise in content strategy and optimization

Look for someone who understands the platform's algorithms, knows how to conduct keyword research, and can develop engaging content that resonates with the target audience. YouTube channel management doesn’t have to be rocket science – but you DO need someone who knows YouTube well and knows how to make your message heard.

» Check out our Essential Guide to Finding Your Target Audience.

Advanced communication skills

The manager should effectively collaborate with content creators, graphic designers, and other team members to maintain consistency and quality across videos. Moreover, engaging with the audience through comments, messages, and community posts is invaluable for fostering a loyal viewer base.

Strong analytical skills

They must analyze data, interpret metrics, and use insights to refine content strategies, improve engagement, and grow the channel's viewership. They should, therefore, be adept in analytical thinking and using analytics tools in the digital ads environment.

» Want to check if your strategy is working? Here's how to analyze your conversion rate.

Good track record

Look for evidence of successful YouTube channel management and growth, increased engagement, and a knack for turning viewers into loyal subscribers. A manager with a proven history of achieving tangible results is a strong contender.

YouTube channel management services

Different YouTube channel managers might provide different types of services, so it's best you ask before you hire someone. Typically, the services that come with YouTube channel management include:

• Crafting a content marketing strategy that aligns with the channel's objectives

• Keyword research and optimization for YouTube's algorithm

• Scripting, editing, and optimizing videos for the platform

• Engaging with viewers through comments, messages, and community posts

• Analyzing data metrics to refine strategies and improve engagement

• Staying updated with platform changes, trends, and audience preferences

• Collaborating with content creators, graphic designers, and other team members

• Using analytics tools to measure success and make data-driven decisions

Difference between YouTube SEO expert and YouTube ads manager

Although both an YouTube SEO expert and a YouTube ads manager will help you grow your channel, they usually do this in different ways. More specifically, the main differences between these YouTube marketers include:

Scope of expertise

A YouTube expert in SEO focuses on optimizing video content to rank higher in search results and suggested videos, aiming to increase organic visibility. In contrast, a YouTube ads manager specializes in creating and optimizing paid advertising campaigns to reach targeted audiences and drive conversions.

Responsibilities

A YouTube SEO expert handles keyword research, video metadata optimization, and improving engagement metrics to boost organic traffic. A YouTube ads manager designs and executes ad campaigns, creates ad creatives, sets budgets, targets audiences, and monitors performance to maximize ROI from paid ads.

Tools and techniques

YouTube SEO experts use tools like Google Keyword Planner, TubeBuddy, and VidIQ to conduct keyword research and analyze performance. They optimize titles, descriptions, tags, and thumbnails to improve discoverability. YouTube ads managers use Google Ads and YouTube Studio to create and monitor ad campaigns, employing techniques like audience segmentation and A/B testing.

Goals and outcomes

The goal of a YouTube expert in SEO is to enhance organic visibility and discoverability, resulting in higher search rankings, increased watch time, and more subscribers. The objective of a YouTube ads manager is to achieve specific marketing goals through paid ads, measured by metrics such as click-through rates, cost per view, and campaign ROI.

What does a YouTube editor do?

A YouTube editor might also be needed when you want to make sure all of your videos are perfect for your audience. In short, a YouTube editor will help with:

Video editing

A YouTube editor is responsible for cutting and arranging video footage to create a cohesive and engaging final product. This involves trimming clips, adding transitions, and ensuring the video flows smoothly from start to finish.

Audio enhancement

YouTube editors enhance audio quality by adjusting levels, removing background noise, and syncing audio with video. They may also add background music, sound effects, and voiceovers to improve the overall audio experience.

Visual effects

Editors incorporate visual effects to enhance the video's appeal. This can include adding text overlays, graphics, animations, and color correction to ensure the video looks professional and visually appealing.

Thumbnail creation

A YouTube expert/ editor often creates custom thumbnails that are eye-catching and relevant to the video content. Thumbnails are crucial for attracting viewers and encouraging clicks on the video.

Consistency and branding

Maintaining consistency in style and branding across all videos is another key role of a YouTube editor. They ensure that each video aligns with the channel's overall aesthetic and brand guidelines.

Exporting and uploading

Finally, YouTube editors handle the exporting of the final video in the appropriate format and quality. They also upload the video to YouTube, ensuring all metadata, such as titles, descriptions, and tags, are correctly filled out to optimize for search and discovery.

Why hire a YouTube manager through Mayple?

• AI-powered matching process - you don't have to sift through 100's of applications anymore. Our platform will match you with the best expert for your needs (based on 50+ factors)
• Meet your expert before you hire them - you can get a half-hour consultation with our top experts for free.
• Flexible scope, month-to-month - want to have our expert manage your entire channel strategy? Done. Need them just as a consultant to help advise you part-time? Done.
• Hire like the biggest brands on a smaller budget - some of our experts have worked for larger brands like Nike, Adidas, Apple, and Loreal. You can hire them for an affordable price.

Bring on a YouTube Pro to Level Up Your Channel

After reading about the integral role of a savvy YouTube channel manager, Why not leverage Mayple to find the right strategic leader for your channel? A dedicated advisor who lives and breathes the platform will optimize your content, analytically grow your viewership, and maximize engagement. Don't leave potential untapped — let an expert manager drive results.