10 Best Paid Search Agencies to Hire in 2024

Achieving online success requires a strategic approach, and partnering with the right paid search agency can make all the difference. The following paid search agencies have the skills and resources to help maximize your return on investment (ROI) and unleash your business's full potential.

Speaking of ROI, here's how to accurately calculate yours.

Our top picks for the best paid search agencies

1. AdCore - Best overall

2. Sortino Marketing - Best for results-based performance marketing

3. SnapAdvantage - Best for data-driven social media marketing

4. Three Beacon Marketing - Best for fast-scaling eCommerce brands

5. Kaliber Performance Marketing - Best for intent-based advertising

6. Zonder Marketing - Best for strategic eCommerce optimization

7. MindAd Media - Best for fast-scaling eCommerce stores

8. Terrific Digital - Best for fast-growing startups

9. Casa Media - Best for creative digital marketing solutions

10. Hop Skip Media - Best for data-driven PPC advertising

What is a paid search agency?

Paid search agencies are experts in steering and optimizing paid advertising campaigns on search engines. They've got the skills to keep your campaigns finely tuned, from honing in on the right keywords to crafting compelling ads and utilizing smart strategies. Essentially, a paid search agency is a strategic partner for businesses in digital commerce, helping you boost visibility and achieve stellar results through impactful paid search campaigns.

How to find the perfect paid search company

You can't just hire Jo Shmo off the street and expect to get the results you're looking for. Great search specialists are rare and you have to make sure to work with the right one for your business.

The right paid search agency should have a few key elements:

Proven expertise in your niche

The advertising agency should have proven expertise in your particular niche. For example, if you're a real estate business, you need to work with an advertising agency that has worked with other real estate firms and has a proven success record.

Robust marketing strategy

How do you identify real talent? You ask your advertising agency to create a marketing strategy before you hire them. The strategy should include:

• Tactics they recommend for your business (including ad types, campaign strategies, and high-level landing page design tips)
• What they plan to do to hit your marketing goals
• Key performance indicators (KPIs) they will be tracking
• Search trends that would apply to your business

Transparent reporting

Even if you're an analytics wiz you still need accurate reporting -- so make sure your agency provides you with transparent, easy-to-understand reports regularly.

What are paid search services?

Paid search refers to the online ads companies run on search engine results. When you type something into Google you get a list of search results that are both organic and paid (search ads).

The organic search results are optimized through search engine marketing (or search engine optimization) while the paid results are ad campaigns that companies launch using Google Ads or Bing Ads. You can launch search campaigns on all the major search engines as well as online platforms like Amazon.

Essentially, paid search services include things like Google Ads, Bing Ads, Amazon Ads, Google Shopping, Native Ads, and remarketing or retargeting campaigns. It's a crucial omnichannel marketing strategy for businesses looking to boost online visibility and profitability, as exemplified by Ilva, a Danish furniture dealer. They achieved a notable 30% increase in return on ad spend and a 20% rise in offline sales using omnichannel bidding and conversion value rules.

Audience, keyword, and competitive research

Before starting any new advertising campaigns, we perform thorough market research, keyword discovery, competitor analysis, and ROI calculations. Using these insights, we develop an effective plan that aligns with your overall marketing strategy and helps you achieve your business goals.

Bid management

Paid advertising involves paying for ads on Google and other platforms. You need to bid for them in real-time so you don't get outbid by competitors. Search engine advertising agencies are tenacious and never quit in their quest to deliver the best results for your company and meet all of your KPIs.

Conversion strategies

With the right tools, we can track conversions and see which parts of your site are converting well and which aren't. Our experts can then use this information to improve your user interface and content to increase conversions.

Conversion Rate Optimization

We don't know what we don't measure; through CRO and experimentation, we're able to continuously monitor and improve the performance and effectiveness of your paid media marketing campaign in real time.

CRO also allows us to test different copy and designs for our paid ads with specific audiences, and then switch them in and out depending on which one works best.

Custom reporting

Each paid advertising campaign is different, and so should your reporting. We create customized reporting that lays out your entire campaign from a holistic perspective so you can easily understand the results of each aspect of your campaign.

We will meet with you at least once per month to review your current performance and discuss any adjustments needed for future campaigns.

Work with an award-winning paid search company

Don't waste months of your time sitting through sales pitches, looking at pitch decks, reading fancy testimonials, and getting no results. Work with a search marketing agency that has experience in your niche, has proven results, and can quickly diagnose your problem and get you on the right growth trajectory.

Looking for a paid advertising agency instead? We can help with that too. Get in touch and we'll match you with the best one for your business.