Top 10 Marketing Strategy Consultants to Hire for Improved Marketing Campaigns
Hire a marketing strategy consultant to help you drive awareness and conversions with a unified strategy.
Published March 3, 2024.
A marketing strategy consultant's job is to help companies implement the most effective marketing strategies to reach their target audience and hit their growth goals. These experts can help with market research, implementation, targeting, competitor analysis, and messaging.
Our picks for the top marketing strategy consultants
1. Barbara H. - Best overall
2. Itzett R. - Best for marketing strategies in the tech sector
3. Michael K. - Best for personalized strategies aimed at KPIs
4. Pawel K. - Best for strategies in tech companies
5. Nicolas D. - Best for high-value paid ads strategies
6. Akihiro N. - Best for digital marketing engagement and consulting
7. Dan G. - Best for CMO and CRO marketing consults
8. Murtaza A. - Best for marketing strategies in the finance industry
9. Alesandro P. - Best for experienced PPC marketing and consulting
10. Jose J. - Best for consulting in professional service industries
What does a strategy consultant do?
A marketing strategy consultant works with the business owner, chief marketing officer (CMO), or head of marketing to diagnose problems, identify solutions, and provide an unbiased perspective.
They could do any number of things, including:
- Meet with the client to learn about their business objectives
- Conduct research on existing marketing operations, the product, the ideal customers, the current marketing technology stack, and the current digital marketing trends of the day
- Identify issues and areas for improvement
- Create a digital marketing plan with solutions and specific strategies
- Create reports and presentations
Those are specific actions the consultant would be taking, but there are several general areas of marketing that consultants can help you with, including:
- Brand and customer strategy
- Pricing optimization
- B2B go-to-market strategy
- Customer experience
- Sales management
- Digital marketing
1
Barbara H.
Google Ads expert
Experience
10+ years
Country
Austria
Industry focus
Automotive | Home & garden | Real estate | Technology | Travel | Gaming
Brief overview
Barbara is a passionate Google Ads marketer with over 10 years of experience. She excels as a performance-driven data analyst, leveraging her expertise to create winning Google search campaigns that drive results.
Specialties
- Google Ads
- Marketing strategy
- Facebook Ads
- Amazon PPC
- Outbrain
Why hire Barbara?
Barbara is dedicated to conducting extensive research and fully immersing herself in the businesses and industries of her clients. She rejects the notion of employing a generic approach, opting instead to develop customized Google Ads strategies that are tailored to optimize success for each account or campaign.
Through her meticulous attention to detail and personalized methodology, Barbara ensures that her clients receive strategies that are uniquely suited to their specific needs and objectives.
2
Itzett R.
Marketing and Google Ads pro
Experience
9+ years
Country
USA
Industry focus
Technology
Brief overview
Itzett has served as the Director of Digital Marketing at numerous startups in Austin, Texas, as well as late-stage startups in NYC.
With 9 years of experience in Google Ads and customer acquisition strategy, Itzett specializes in working with startups and companies aiming to scale their operations.
Specialties
- Search Ads
- Social Ads
- Marketing strategy
- Taboola
- Outbrain
Why hire Itzett?
Itzett possesses a rich reservoir of expertise, whether she's directly collaborating with company founders or serving as a strategic ally to Google Ads teams. Her passion particularly shines through when it comes to brands within the sustainability and wellness realms.
Itzett is committed to propelling success within these sectors, channeling her specialized knowledge and fervor to deliver impactful results. Whether it's forging close partnerships with entrepreneurs or lending her insights to established teams, Itzett is dedicated to helping you reach your marketing goals.
3
Michael K.
Freelance Google Ads marketer
Experience
8+ years
Country
USA
Industry focus
Beauty | Electronics | Automotive | Finance | Education | Pets | Food & drink
Brief overview
With 13 years of expertise in a digital-first approach, Michael prioritizes defined processes, frameworks, and foundational strategies proven to generate revenue as a freelance Google Ads marketer and consultant.
Specialties
- Google search ads
- Social media ads
- Branding
- Freelance consulting
- Adroll
- Google Shopping
Why hire Michael?
Drawing from extensive experience as both a Google Ads marketer and consultant, Michael places great importance on fostering partnerships with his clients. He recognizes the unique characteristics of each business and endeavors to create customized digital marketing and advertising strategies that align closely with their individual goals and key performance indicators (KPIs).
By adopting this personalized approach, Michael ensures that his clients receive tailored solutions that are finely tuned to meet their specific needs and objectives. Through collaboration and a keen understanding of his clients' businesses, Michael strives to deliver results that drive growth and success.
4
Pawel K.
Pro Google Ads and marketing consultant
Experience
20+ years
Country
Poland
Industry focus
Electronics | Technology
Brief overview
Pawel is both a digital marketer and a technical execution project manager, driven by an ardent enthusiasm for technology, science, and digital marketing.
He combines a distinctive mix of technical proficiency, strategic marketing acumen, creative innovation, and project management expertise to achieve his Google Ads objectives.
Specialties
- Marketing strategy
- Tracking implementation
- Search engine optimization
- Search engine marketing
- Google Ads
- Facebook Ads
- Quora Ads
Why hire Pawel?
Driven by an abiding passion for technology, Pawel stands out in crafting compelling Google Ads campaigns designed specifically for tech firms. His prowess lies in seamlessly blending technical know-how, marketing savvy, and adept project management skills across a spectrum of areas, including Google Ads, paid advertising, social media marketing, and website development.
Pawel is an expert in numerous types of campaigns, including Google Shopping, programmatic, display, and remarketing ads. He's got the technical knowledge and analytics chops to analyze your data in Google Data Studio and increase campaign performance.
5
Nicolas D.
Transformative Google Ads strategy consultant
Experience
6+ years
Country
USA
Industry focus
Professional services | Health & wellness | Beauty | Gaming | Baby | Food & drink
Brief overview
Nicolas is a seasoned paid social enthusiast boasting over 6 years of expertise in managing Facebook, Instagram, and TikTok Ads, as well as Google Ads.
His specialization lies in scaling direct-to-consumer (D2C) eCommerce brands.
Specialties
- Google Search ads
- Social media ads
- Social media marketing
- Google Shopping
- Copywriting
- Marketing strategy
Why hire Nicolas?
Nicolas has an impressive track record of strategically allocating more than $12 million towards paid traffic initiatives. His expertise has been instrumental in catapulting four brands to annual revenues exceeding 8 figures and propelling 16 other brands to annual revenues in the 7-figure range, all through the power of Google Ads.
Nicolas's mastery of paid traffic optimization techniques and keen understanding of market dynamics have consistently yielded exceptional results for his clients. His success stories underscore his ability to leverage Google Ads effectively to drive substantial growth and achieve remarkable milestones for businesses across various industries.
6
Akihiro N.
Professional Google Ads strategy expert
Experience
10+ years
Country
Japan
Industry focus
Electronics | Finance | Travel | Education | Art & entertainment
Brief overview
Akihiro is a digital Google Ads specialist with a decade of experience in meticulously crafting, implementing, and assessing digital marketing strategies for various businesses.
He strongly emphasizes educating his clients to foster robust and fruitful partnerships.
Specialties
- SEO
- Copywriting
- Marketing strategy
- Tracking and implementation
- Social ads
- Google Ads
Why hire Akihiro?
Akihiro's extensive experience crafting effective marketing strategies makes him a valuable asset to any team or business endeavoring to expand its brand presence and achieve scalability. His expertise and passion for driving results make him a compelling addition to any collaborative effort aimed at attracting the correct audience and creating a steady stream of leads for your business.
7
Dan G.
Experienced Google Ads consultant
Experience
8+ years
Country
Canada
Industry focus
Health & wellness | Style & fashion | Baby | Home & garden | Sports, outdoors & fitness
Brief overview
Dan's purpose is to understand the hurdles you face and apply his extensive Google Ads expertise and process-driven techniques to quickly surmount obstacles and progress toward your goals.
Specialties
- Growth hacking
- Social ads
- Google Ads
- CRO
- SEO
- Marketing strategy
Why hire Dan?
Dan is characterized by his proactive nature, insatiable curiosity, and fervent enthusiasm for collaboration. He is deeply committed to enhancing your Google Ads strategy, understanding your customers, and ultimately driving growth for your business.
With a relentless drive to explore new avenues and seek innovative solutions, Dan approaches every challenge with energy and determination. His passion for collaboration and his unwavering dedication to the pursuit of growth make him an invaluable asset to any team or business endeavor.
With Dan on board, you can be assured of a dynamic partnership focused on achieving tangible results, hitting your advertising objectives, and unlocking new opportunities for success.
8
Murtaza A.
Google Ads and search ads pro
Experience
8+ years
Country
UK
Industry focus
Finance | Professional services | Education | Electronics
Brief overview
Murtaza is a commercially savvy and forward-thinking Google Ads marketer, with a focus on disruptive and digital marketing strategies. He also has extensive experience running email campaigns so he could manage your entire omnichannel strategy.
Specialties
- CRO
- Marketing strategy
- Google Ads
- Email marketing
- Facebook Ads
Why hire Murtaza?
Murtaza is widely recognized as a credible and hands-on leader, known for his exceptional ability to manage multi-million-pound budgets with precision and expertise. His confidence enables him to take charge of business-critical projects from their inception to successful completion, navigating challenges with ease and ensuring that objectives are met in a timely and cost-effective manner.
With a keen eye for detail and a focus on strategic execution, Murtaza brings a level of assurance and reliability to every endeavor. His proficiency in managing Google Ads initiatives underscores his capacity to drive impactful results while maintaining strict control over resources.
9
Alesandro P.
Growth-focused Google Ads expert
Experience
10+ years
Country
UK
Industry focus
Digital content | Beauty | Home & garden | Camping & outdoors | Fitness
Brief overview
Alesandro is an entrepreneurial Google Ads marketer known for his expertise in PPC (Pay-Per-Click) and CRO (Conversion Rate Optimization).
Specialties
- Social media advertising
- Marketing strategy
- SMS marketing
- Google Shopping
- Google Ads
- Landing page optimization
Why hire Alesandro?
For the past decade, Alesandro has dedicated himself entirely to eCommerce and Google Ads marketing, demonstrating a remarkable ability to scale companies from their inception to revenue exceeding 7 figures. One of his recent notable achievements involved assisting an eCommerce venture in formulating a comprehensive business strategy, leveraging funnels and paid traffic to achieve their funding objectives.
Through their collaboration, they surpassed an impressive milestone of $15 million in funding on Kickstarter. Alesandro's strategic acumen and proficiency in leveraging digital marketing tools have consistently propelled businesses towards remarkable success, showcasing his invaluable contributions to the eCommerce landscape.
10
Jose J.
Google Ads professional marketer
Experience
4+ years
Country
Brazil
Industry focus
Professional services | Electronics | Health & wellness
Brief overview
Jose is a seasoned 100% remote media buyer, bringing over 4 years of industry experience to the table.
His journey into Google Ads marketing commenced in 2015, with a specific emphasis on mastering paid traffic strategies.
Specialties
- Marketing strategy
- Tracking and implementation
- Google Ads
- Social ads
Why hire Jose?
Jose is renowned for his exceptional focus, adaptability, tech-savviness, analytical prowess, and results-driven mindset within the realm of Google Ads. He has earned a reputation as a proficient problem solver, largely self-educated in his field, which speaks volumes about his dedication and expertise.
Currently operating as a contractor, Jose harnesses his extensive knowledge and skills to deliver outstanding results for his clients. Whether it's devising innovative strategies or troubleshooting complex challenges, Jose consistently demonstrates his ability to navigate the dynamic landscape of Google Ads with finesse and precision, making him a valuable asset to any team or project.
What skills does a strategy consultant need?
A marketing strategy consultant needs several basic skills to succeed, including interpersonal soft skills, analytics, creative thinking, and a dedication to your business. Let's talk about each one in greater detail.
People skills
Marketing consultants need to have advanced interpersonal skills since they interface with various teams. Depending on the size of the company, they could interface with just the marketing team or with people on the product, dev, and operations side of the business as well.
Analytics
A lot of the success in marketing is due to the correct use of data. A digital marketing consultant is going to spend most of their time analyzing data and then creating recommendations and a marketing plan from that data. They need to know marketing tools and platforms like the back of their hand and be experienced in Google Sheets or Excel.
Creative thinking
Creativity is a must-have skill for any independent consultant. Your strategic planning freelancer needs to develop creative ways to market the business to engage with potential clients and build customer loyalty with the existing customer base.
Creativity is the backbone of any marketing effort, including paid marketing campaigns, email marketing, and any kind of customer acquisition.
Dedication to the business
Your marketing strategy consultant is going to spend many hours researching your business and your ideal customers. They will need to really get into the weeds of your value prop, your position in the market, and your competitors.
It will take many long hours of research before they come up with a plan, and even then, they won't see any results from it until after you implement it. So patience, dedication, and an entrepreneurial mindset (to get stuff done) are key here.
Questions to ask your consultant before hiring
- How much marketing analytics experience do you have?
- Which marketing techniques do you use to gather customer insights?
- Which industries are you most experienced in?
- Which analytics tools do you use?
- Do you have experience in specific channels (online advertising, SEO, content marketing)
- How big are your typical clients? (1-10 employees? 20-50 employees? >100?)
- How soon can we expect a growth strategy, and would you also help with the implementation?
- How many projects are you currently working on?
- How much management experience do you have?
How to hire the best strategy consultant for your business
Want to hire the best marketing strategy consultant for your business? Here is a step-by-step process.
Identify your goals
First, identify your goals. What do you feel is not working for your business? Is there a specific challenge? Are you planning to do a complete digital transformation to your business? Or is everything working great, and you are expanding and want to get the best strategy moving forward?
Write the job description
Next, decide on your specific requirements. What's your budget? How many hours will you want to hire your freelance consultant for? Would they advise your marketing team on specific marketing campaigns, implement marketing initiatives themselves, or create a plan from scratch?
Put everything in writing and compare your description to what you find online for your niche.
Advertise online
Once you publish your job ad, it's time to share it on social media platforms, online groups, and Slack channels. You can even sponsor online newsletters or pay for placement on job boards.
The challenge here is that these places require a lot of sifting through applications, and you will probably get overwhelmed by the sheer volume of applicants.
Ask your network
An easier way to find the right digital marketing consultant is by asking your professional network. You could even reach out to your customer base (if you're in B2B) and see if they know any good candidates. You'd be surprised how much people want to refer their friends.
Hire a vetted marketing strategy consultant through Mayple
The best way to hire the right talent is to work with Mayple. Our platform has over 600+ marketing experts that are vetted by our team, and matched to your business based on their proven experience in your niche and a successful track record.
Bonus: our experts can not only create the marketing plan for you but also run your marketing campaigns, work directly with your marketing team, and help convert your potential clients into raving fans.
Mayple: Expert hires for proven success
FAQ
What do strategy consultants do day to day?
A strategy consultant looks at the past performance of a business, evaluates its strengths and weaknesses (read: SWOT analysis), and comes up with an action plan to execute specific digital strategies to help the business hit its goals.
What is an example of strategic consulting?
An example of marketing strategy services could include a SWOT analysis, competitor analysis, creating the best digital marketing strategy for a product launch or a brand extension, or creating an action plan for a specific marketing channel.
How much do strategy consultants make?
The average salary of a marketing strategy consultant is $93,000, and the total average pay, including bonuses, profit sharing, and commission, ranges from $64,000 to $165,000 per year.
And it completely depends on the stage the consultant is in their digital marketing career. Here's a breakdown by career stage:
- Entry-level (0-1 year): $73,000
- Early-career (1-4 years): $86,000
- Mid-career (5-9 years): $101,000
- Experienced (10-19 years): $117,039
- Late-career (20+ years): $132,000
What is the hourly rate of a marketing strategy consultant?
According to Zippia, the hourly rate for a marketing consultant is about $32.43 per hour. That comes to just over $67,000 per year, and it can vary by geography and industry.
