10 Best Expert Growth Marketers to Hire for Launching New Marketing Channels

Creating an account on the ever-increasing social media and marketing platforms may be easy, but you will likely struggle to build your presence and consistently grow your brand. Success on these platforms requires specialized expertise - enter growth marketing specialists.

With the help of expert talent, your brand can reach more of the right people on the top emerging platforms. Growth marketers help you cut through the noise and understand how to connect with your target audience in the complex digital media ecosystems.

Our top picks for the best expert growth marketers

1. Anthony K.- Best overall

2. Victor M.- Best for corporate growth marketing

3. Mateusz S.- Best for data-driven growth marketing

4. Matej D.- Best for high ROAS growth management

5. Irina B.- Best for growth marketing in eCommerce

6. Chris W.- Best for growth in the automotive industry

7. Ori H. - Best for Web3 growth marketing

8. Josh R.- Best for growth in PPC marketing

9. Bogdan S.- Best for growth in social media marketing

10. Bradley F.- Best for achieving growth in app-marketing

What is a growth marketer?

Growth marketers emerged in response to an increasingly fragmented media landscape. As more ways to reach customers appear, brands like yours need dedicated experts focused on launching new initiatives in a data-backed way. Through scientific testing and refinement, growth marketers can expand your target reach while maintaining engagement quality and brand alignment across channels.

These professionals combine analytical rigor, marketing psychology, and creative strategy to launch and scale channels in a deliberate way that wins loyal audiences. They identify and target high-potential segments through campaigns optimized for each platform.

What is the role of a growth marketing expert?

At its core, the goal of any growth marketer or growth hacker is to be responsible for the entire marketing funnel, from awareness and acquisition down to the referral and revenue phases.



Source: GrowthHackers

Traditional marketers often stayed at the surface and focused primarily on the growth funnel's awareness and user acquisition stages. 

The traditional approach in digital marketing involves launching a marketing campaign and seeing how to optimize it to meet certain KPIs. Growth marketing evolved to include looking at the customer experience throughout the funnel and using specific growth marketing tactics to optimize it.

The growth market combines three distinct marketing areas - creative marketing, software engineering & automation, and data analytics & testing. And the growth mindset is to use these three areas to optimize the entire customer journey.



Source: GrowthWithWard

Here are the three main objectives of a growth marketer:

• Create a better product-market fit: A growth marketer will deeply understand your target customers' needs and pain points. They will then use this knowledge to tailor your offering and messaging to address customer challenges directly. This achieves product-market fit, improving conversion rates and enabling business growth.
• Improve your conversion rate: A growth marketer will focus on boosting your website's conversion rate to increase sales directly. By A/B testing different page layouts, messages, and calls to action, they can optimize the site experience to convert visitors faster. Their experiments and data analysis help you make informed decisions to turn more visitors into paying customers.
• Optimize each marketing channel: A growth marketer optimizes all your marketing channels to maximize returns. Testing messaging, creatives, and pages boost qualified leads and customer lifetime value across paid social, Google Ads, content, and email marketing channels. This expertise lets you yield the highest value from your marketing spend.

The skills & knowledge that every great growth marketer should have

Many companies expect a marketer to do various jobs and pack all these marketing disciplines into one job description. You might be searching for a specialist but need to hire more of a generalist.

That's where the idea of a t-shaped marketer comes in. The best growth marketer needs to have general knowledge about a variety of areas in marketing, like email marketing or content marketing, and in-depth knowledge of two main acquisition channels - organic traffic (search engine optimization or SEO) and paid advertising.



Source: DigitalMarketer

Data analytics 

A successful growth marketer needs to have a passion for analyzing data. They should know analytics tools (Google Analytics or the equivalent) like the back of their hand and keep track of your business's main funnel metrics.

Optimization

When hiring a growth marketer, you want to ensure they can use the data they gather to optimize your website and marketing funnel. They should use marketing automation and their technical skills to improve conversion rates for each stage. Conversion rate optimization (CRO) is at the core of growth marketing, and you always need a CRO marketer on a growth marketing team.

Basic design

An eye for design is an important attribute for any growth marketer. They should be able to work with graphic designers and content marketers on various projects. Knowing Adobe Photoshop or Figma is always a plus.

Experimentation

Your chosen marketer should be able to set up A/B tests and optimize various elements of your funnel. It could be a landing page for your referral program, a call to action button on a promotional email, or the copy and creative on a social media campaign.

Understanding of marketing

The growth marketing lead should know traditional marketing principles like market research, messaging, positioning, and omnichannel strategies and be able to use them to grow your customer base.

People skills

Marketers often work with various people, so they must be excellent communicators and keep the marketing team on track. Each project usually involves a cross-functional team with multiple personalities, especially in larger organizations.

How to hire a growth marketing expert with proven results

If you're looking for an expert industry experience to review the entire function, due diligence on your part will go a long way in helping you find the perfect one. 

Here's a step-by-step process that will help you find the right candidate.

1. Decide your growth goals: The first step is to decide what you want to achieve. Is this going to be a full-time hire or a freelancer? What problem are you solving - user growth, retention, or a combination? And what's your budget for the project?
2. Write the job description: Next, write down all the various tasks, responsibilities, and channels you hope your candidate will manage. Be sure to include the project scope, expectations, and salary range. 
3. Ask your network: Now that you have a job description, you should contact your professional network and see if anyone knows someone who would fit. 
4. Post the job online: You can always source candidates through online groups, Slack channels, and job boards. The problem is that you might get many unqualified people applying for your job and have to spend hours sifting through applications.
5. Use Mayple: We created Mayple to make finding the perfect marketing talent easy. We match your business with the ideal growth marketing hire with a proven success record in your industry or niche.

Get matched with the best expert growth marketer

Mayple rigorously vets 600+ marketing experts who have driven results for major brands. Our ideal candidates pass extensive skill assessments, and preliminary projects focused on ROI. We don't just match you - we monitor progress, brainstorm solutions, and ensure complete transparency through consolidated data dashboards.

We match you with a seasoned marketing team's expertise, giving your brand the attention and tools to meet business goals through vetted growth marketing talent, unbiased oversight, and end-to-end visibility. We make hiring and partnering with remarkable marketing professionals easy.