Top 10 Content Experts to Hire in 2024

In today's content jungle, where AI whispers promises and a million voices vie for attention, it can be difficult to create standout content. This is where (human) content experts step in.

They understand the intricacies of content creation, distribution channels, audience targeting, and engagement metrics. This doesn't just mean the written word either. Content experts are proficient in crafting compelling and relevant content across different mediums including written, visual, audio, and interactive formats.

To give you a head start, we've curated a list of the 10 best content experts that can elevate your content, putting you at the front of the pack.

Our top picks for the best content experts

1. Todd C. - Best overall

2. Sherisse W. - Best for social media content

3. Kathryn L. - Best for email marketing content

4. Gil M. - Best for video content

5. Nicolas G. - Best for website content

6. Gary E. - Best content expert for eCommerce brands

7. Katia G. - Best content expert for B2B

8. Manu V. - Best content expert for B2C

9. Nicolas D. - Best for paid ads content

10. Pawel K. - Best for technical content

What is a content expert?

Content experts bridge the gap between creators and consumers. They possess a unique blend of skills and knowledge that allows them to craft engaging and informative content that resonates with specific audiences.

Content experts are skilled in research, writing, editing, and different content creation tools like video editing or audio production. They are also adept at understanding and utilizing various distribution channels, including social media, email marketing, and content management systems.

What skills should you look for in a content expert?

Finding the right content expert is crucial for your content strategy's success. Here are the key skills you should look for:

Deep subject matter expertise

A content marketing expert should be a subject matter expert and possess a thorough understanding of your industry and the specific topics you want them to create content for. This ensures they can accurately convey complex information in a readily digestible format for your target audience.

Exceptional writing and editing skills

Content marketing experts should be masters of the written word, crafting compelling narratives, ensuring clear and concise communication, and adhering to proper grammar and style. Editing skills are equally important, allowing them to polish and refine every piece of content for maximum impact.

They don't have to be a best-selling author, but they should be able to work with domain experts to create content that resonates with your potential customers.

Content creation across formats

Marketing content, whether online or print, demands versatility. Look for a content expert who can create high-quality content in various formats, including text, visuals (e.g., infographics, images), blog posts, audio (e.g., podcasts), and even interactive elements.

Understanding of SEO and distribution channels

Reaching your target audience is vital, so your chosen content expert should have a solid understanding of search engine optimization (SEO) principles to help your content rank higher in search results. Additionally, they should be familiar with various distribution channels like social media, email marketing, and content management systems to effectively disseminate your content.

They should know how to:

• Create an SEO strategy
• Optimize for the featured snippet
• Optimize existing content
• Improve search engine rankings
• Optimize internal links

Data analysis and performance tracking

Content creation isn't a one-way street. A content expert should be able to analyze data and track relevant performance metrics to measure the success of your content strategy. This lets them see what's working and what's not so they can adapt your approach for continuous improvement.

Strong project management and communication skills

Content creation often involves collaboration with other team members. Look for a content expert who possesses strong project management skills to ensure deadlines are met and projects stay on track. Additionally, excellent communication skills are crucial for a clear and concise exchange of ideas and feedback with team members and clients.

Where is the best place to hire a content expert?

Finding the perfect content expert can feel daunting, but don't worry. Here's a breakdown of some key options to help you navigate your search:

Content marketplaces and freelance platforms

Platforms like Upwork, Fiverr, and Guru allow you to browse profiles and post job descriptions, attracting a diverse pool of content experts. However, vetting and filtering through numerous applications can be time-consuming, and you never know whether they are true domain experts.

Professional networking platforms

Leverage platforms like LinkedIn to connect with content experts directly. Search by relevant keywords like "content writer" or "content strategist" and filter by location, industry, and experience. Be prepared to actively engage and showcase your project specifics.

Recommendations and referrals

Ask colleagues, industry contacts, or even satisfied clients for recommendations. Personal referrals can provide valuable insights into a content expert's work ethic and expertise before hiring them.

The Mayple advantage

Mayple streamlines the hiring process by matching you with pre-vetted professionals based on your specific needs and target audience. We only work with freelance writers who have a track record of success, ensuring you connect with the expertise you need. Through our platform, you can collaborate effortlessly, maintain complete transparency, and invest in your content strategy with confidence.

Mayple saves you time and resources, guaranteeing a seamless and successful experience in finding the perfect content partner for your brand.

Questions to ask a content expert before hiring them

Before making a final choice regarding your content expert, make sure to ask them the right interview questions:

Experience and skills

• Describe your experience and expertise in my specific industry or niche?
• Can you share examples of content you've created that demonstrate your skills and style?
• Are you familiar with the types of content required for this project (e.g., blog posts, white papers, social media posts, infographics)?

Process and approach

• How do you typically approach content creation and research?
• What is your content creation and editing process like?
• How do you ensure the accuracy and quality of your work?
• Do you cite your sources? How do you find credible sources for your work?
• Will you create a content calendar for the next month? next quarter?

Project management and communication

• How do you manage your workflow and meet deadlines?
• What is your preferred communication style and availability?
• How will you work with other team members involved in this project?

Understanding your needs

• Based on what I've shared, what are your initial thoughts and recommendations for my content strategy?
• How do you plan to measure the success of the content you create?
• Do you have any questions or concerns about the project?
• Do you need a freelance content marketer or a content marketing agency?
• Should you work with one really good freelance writer or a team of writers?

The Content Edge: Letting Experts Elevate Your Brand

The content landscape is constantly evolving, and the need for skilled storytellers and strategists will only grow stronger. While AI tools continue to advance, human creativity and empathy remain irreplaceable.

By partnering with a top content expert, you gain access to not just a skilled writer, but an experience marketer with technical proficiency, strategic thinking, audience understanding, and the ability to create the right content for each touchpoint throughout the customer journey.

Remember, in the age of information overload, it's not just about creating content, it's about creating meaningful connections that resonate with your audience.