5 Best BigCommerce Marketing Agencies to Hire in 2024
Looking for the right BigCommerce marketing agency to get more conversions to your shop? We have a list of vetted agencies at your fingertips.
Published March 3, 2024.
Over the past decade, BigCommerce has revolutionized the eCommerce industry. Founded in 2009, BigCommerce sought to make it easier for businesses of all sizes to create professional online stores and manage their operations. Since then, BigCommerce has grown into one of the leading SaaS eCommerce platforms, powering over 60,000 online stores in 120 countries.
Our picks for the best BigCommerce marketing agencies
1. MindAd Media. - Best overall
2. Attn Labs. - Best for monitoring and maximizing KPIs
3. Result Kitchen. - Best for marketing in health industries
4. Arctic DMA. - Best for PPC marketing campaigns in eCommerce
5. SnapAdvantage. - Best for influencer and social media marketing
What is a BigCommerce marketing agency?
A BigCommerce marketing agency is an external company that helps eCommerce businesses optimize their BigCommerce stores through effective digital marketing strategies. It's a type of eCommerce marketing agency that specializes in this specific eCommerce platform.
These agencies typically specialize in one area, such as lead generation, mobile app development, content creation, BigCommerce SEO, web design, social media, etc., and they provide all of these services under one umbrella. By working closely with your BigCommerce agency, it’s easier for them to understand what you want and how best to achieve it, ensuring consistent delivery and results.
1
MindAd Media
BigCommerce marketing experts
Brief overview
MindAd Media provides store performance insights through tech calibrations and creates a growth plan to boost online sales. The agency specializes in eCommerce store performance, tracking, measurement, revenue optimization, and media buying.
The experts at MindAd Media identify clients' shop’s pain points and rebuild them into efficient, profit-generating machines.
Why we chose MindAd Media
By leveraging data and analytics, MindAd Media gains insights into store performance. They use these insights to calibrate the store's technology for optimal operation. The agency then develops customized growth plans to help boost clients' online sales.
With deep expertise in eCommerce and BigCommerce, MindAd Media focuses on all aspects of store performance. This includes tracking key metrics, implementing measurement frameworks, optimizing revenue streams, and managing online media buying. Their hands-on approach enables them to pinpoint pain points hindering growth for each client.
By rebuilding stores to run more efficiently, MindAd Media transforms them into profit-generating assets. The agency's tech-driven strategies and eCommerce acumen equip clients with high-performance online stores primed for sales growth.
Pros and cons
Uses proprietary marketing technology for best solutions
Works with all marketing platforms
Offers customizable reporting for real-time data to enhance campaign performance
Their track record includes collaborations with global giants like Unilever, KIA Motors, and Samsung
No transparent pricing or packages online
This highly experienced agency may come at an unreachable price for smaller clients
2
Attn Labs
BoosCreative BigCommerce marketing agency
Brief overview
Attn Labs helps direct-to-consumer eCommerce products, and experts scale their businesses by implementing comprehensive analytics, optimizing attribution tracking, and executing scaled paid traffic strategies.
With deep expertise in analytics and paid acquisition, Attn Labs equips eCommerce brands with data-driven insights and robust frameworks to measure performance. They implement tracking to clearly attribute sales and conversions across marketing channels.
Why we chose Attn Labs
Leveraging their attribution data, Attn Labs executes highly targeted paid advertising campaigns across platforms like Facebook, Instagram, Google, and more, using tools like BigCommerce for best results. Through these campaigns, eCommerce brands are able to drive qualified traffic and scale efficiently.
By providing end-to-end analytics, attribution, and paid traffic solutions, Attn Labs empowers direct-to-consumer eCommerce brands to unlock their full growth potential. Their analytics-first approach enables brands to understand their data, optimize accordingly, and scale intelligently.
Pros and cons
Offers packages with visible pricing online
Performs audits on existing and new campaigns to monitor and alter KPIs
Offers a customized dashboard for clients to monitor their own KPIs
Highly data-oriented marketing strategies
While pricing is available, their starting package may seem pricey for smaller firms
3
Result Kitchen
Branding and BigCommerce professionals
Brief overview
With over 14 years of experience and $100 million in marketing budgets managed, Result Kitchen has the expertise to grow clients' eCommerce and lead generation businesses.
They have driven hundreds of millions in revenue for brands across all stages - from startups to companies doing tens of millions in sales.
Why we chose Result Kitchen
Result Kitchen's team has seen it all when it comes to ecommerce and lead gen growth. They have helped brands in hyper-growth modes aggressively scale, as well as mature companies focus on profitability. Their decades of collective experience with tools like BigCommerce allow them to create customized strategies tailored to each client's unique business goals and needs.
Whether a company is just starting out or already generating significant revenue, Result Kitchen has the proven framework to accelerate business growth. Their data-driven approach is focused on ROI and converting marketing spend into outsized returns. Result Kitchen empowers brands to maximize their potential.
Pros and cons
Strong track record of having managed over $100 million in marketing budgets
First consults are affordable at $5/min
Uses a holistic marketing approach
Their small team, while able to perform, may not be what a large client is looking for when seeking diverse talent
Mostly focused on health industries
4
Arctic
Experienced BigCommerce strategist agency
Brief overview
Arctic is a full-service digital marketing agency specializing in pay-per-click (PPC) advertising on platforms like Facebook/Instagram and Google. With over 7 years of experience, Arctic has worked with eCommerce, SaaS, and B2B clients across North America and Europe.
Why we chose Arctic
Arctic DMA has generated millions in revenue for its clients and cultivated a network of over 100 satisfied customers. Arctic brings deep expertise in managing and optimizing PPC campaigns to drive results and leveraging tools such as BigCommerce to assist in their success.
Having worked with diverse clients from a range of industries, Arctic has honed its ability to develop customized PPC strategies tailored to each business's unique needs and goals. Their data-driven approach helps clients target the right audiences and maximize their ad spend.
With a proven track record of success, Arctic enables brands to scale their growth and expand their reach through strategic Facebook/Instagram and Google pay-per-click advertising. Their full-service support empowers clients to leverage PPC to acquire more customers and increase bottom-line revenue.
Pros and cons
Strong focus on PPC
Offers marketing expertise across a diverse range of industries
Large track record of success with eCommerce clients
Offers a free quote to get started
No transparent pricing available
No mention of custom software/dashboards
5
SnapAdvantage
BigCommerce and marketing development agency
Brief overview
Snap Advantage is a digital marketing agency focused on helping businesses grow and succeed through high-performing online marketing strategies executed with creativity and integrity.
Why we chose Snap Advantage
As the owner of a 7-figure eCommerce business and other successful ventures, the founder intrinsically understands the challenges business owners face when aggressively growing a company. This first-hand experience has given Snap Advantage an acute understanding of what it takes to build a sustainable business that prospers consistently.
With a passion for empowering business growth and an entrepreneurial spirit, Snap Advantage develops customized digital marketing plans tailored to each client’s specific needs and goals. Their data-driven strategies leverage the latest techniques and platforms like BigCommerce to drive results and ROI through well-managed digital campaigns.
By combining digital marketing expertise with genuine care for their client’s success, Snap Advantage enables businesses to expand their reach, acquire more customers, and ultimately realize their full potential. Their creative and ethical approach delivers outcomes that help build sustainable growth.
Pros and cons
Offers customized digital marketing plans tailored to clients' needs
Offers influencer marketing
Measures 50+ data points on social media campaigns for best decision-making practices
Offers trendy solutions for consults and marketing
Lacking online pricing
No available testimonials on their site
Why should you hire a BigCommerce marketing agency?
If you host your eCommerce store on BigCommerce, many of the marketing functionalities and the tools you'd be using would be different than for other stores. Not all agencies will know the ins and outs of BigCommerce marketing, so you want to work with an experienced team. You don't necessarily need to work with someone with a fancy BigCommerce partner badge, but you do need to find someone with a good track record of working with companies similar to yours in the same niche.
Here are cases where you would need an agency that knows BigCommerce:
- Marketplace expansion - you want to expand to a new marketplace and need back-office integration between the marketplace and your store.
- Custom development - you might be on an advanced plan like the BigCommerce Enterprise and want to use some of the additional features you get. Or you need a digital marketing agency to develop a custom site.
- Conversion rate optimization - if you're trying to improve your BigCommerce store's conversion rate, you often need to use native plugins.
How do you hire the best BigCommerce marketing agency?
The million-dollar question is - how do you hire the right BigCommerce Partner for you? Here is a step-by-step guide on how we hire the best agencies in the world and how you should, too. eCommerce B2C and B2B companies spend millions of dollars working with the wrong marketing agency partners. Here's how to avoid that and find the right agency for your business.
Look at their data, not their case studies
Don't settle for their flashy case studies. Always look at their data. Figure out how they set up campaigns, manage ad budgets, and deal with a wide range of issues. Also, look at their technical expertise and how they've dealt with things like algorithm updates.
Clarify the process and the goals
Never keep things vague. Clarify the business objectives, communicate your own expectations, and make sure you know what their timeline is. You should also clarify who you would be working with. Do they have an in-house team of advertisers? Do they use freelancers? If you're planning to run ads or do a custom design, does the agency have a design team available to create the designs for your campaigns, or do you need to find your own graphic designer?
Make sure they have channel-specific expertise
It's not enough to have "eCommerce experience". Your agency needs to have proven experience with the specific marketing channel you use to turn your visitors into customers. Whether you are running marketing campaigns on social media, doing content marketing, or looking to improve your overall customer acquisition, you need an agency that has done it before and has succeeded in each particular channel.
Verify they have industry expertise
Working with marketing experts with experience working for other brands in your industry is vital. Ask the agency to show a list of past clients with examples of their work + results. Most agencies have a range of clients they've worked with, and they will try to show you their best work. But it's not always in your niche. So stay on top of that conversation and verify their work before you hire them.
Questions to as your BigCommerce Agency
- Have you worked with other merchants in my niche? If so, what type of revenue growth did you achieve for those clients?
- Are you a full-service BigCommerce agency, or do you specialize in specific marketing services?
- What other eCommerce solutions do you offer?
- Do you have experience with paid advertising (Google Shopping, Instagram / Facebook Ads, Google Ads)?
- Do you have experience with conversion optimization? E-commerce SEO?
- What can I expect from your level of service?
- How many full-time employees do you have?
How does BigCommerce help my business?
BigCommerce allows business owners to launch online stores, upload their product catalog, and sell unlimited physical and digital products.
Types of services BigCommerce agencies can offer
A BigCommerce agency can offer several services, including:
BigCommerce development - a development agency can help you pick out the best theme for your BigCommerce site and help you with any custom development tasks you may need (including your collections pages and payment methods).
BigCommerce marketing - the agency can help set up your marketing tools, including widgets that display customer reviews, convert potential customers better, upsell / re-sell products, and sync your inventory with online marketplaces. They can also act as your very own marketing team and handle various channels such as search engine optimization, eCommerce strategy, price strategy, abandoned cart campaigns,
BigCommerce operations - the agency can handle your back office operations, including inventory management,
Is BigCommerce good for small businesses?
BigCommerce is a great option for eCommerce businesses and new shop owners. It's one of the leading platforms in the eCommerce industry and is packed with a ton of features. It's also less expensive than Shopify for medium to large stores.
Is BigCommerce good for beginners?
BigCommerce is a great option for beginners. It's affordable, user-friendly, reliable, and easy to use. It has a suite of tools built-in to help you better design and market your store.
What is the disadvantage of BigCommerce?
The disadvantage of BigCommerce is that you have to pay extra for basic cart abandonment features, and the third-party apps and themes are not as sophisticated as the ones Shopify has.
What can you not sell on BigCommerce?
What you can not sell on BigCommerce, according to their policy: "You may not use the website or services or allow any third party to use the website or services for any purpose that is determined by BigCommerce, in its discretion, to be unlawful, invasive, infringing, obscene, offensive, defamatory or fraudulent, or to engage in, promote or encourage illegal activity or profanity."
Is Shopify or BigCommerce better?
Shopify is better for beginner users who need access to the latest third-party tools, payment options, site search, and product filtering. BigCommerce is less versatile and better for larger brands needing custom development.
Find the perfect BigCommerce agency through Mayple
Why reinvent the wheel? We have an extensive network of some of the best BigCommerce partners you could find. We match you with digital marketing companies that have extensive experience in your niche, above benchmark results, and have achieved incredible eCommerce growth through your desired channel. What are you waiting for? Get started today!
