Ben Kazinik

Ben runs the content operation at Mayple. He's got 7+ years in digital marketing, previously worked for an 8-figure eCommerce brand, has published articles on FastCompany, Invoca, Loox, Sendible, and ShaneBarker. In his free time you can find him coming up with new creative ideas to help 10X Mayple. Seriously? Get a life Ben!

25 Shocking Marketing Statistics For Startups

The following Marketing Statistics For Startups will help both B2B and B2C companies to better plan their marketing campaigns for 2020.

Marketing

September 12, 2023

Email Engagement: 13 Ways to Get More People Opening and Clicking

13 powerful tips to get more people clicking, reading, and interacting with your emails.

Email Marketing

September 1, 2023

Perfecting the DTC eCommerce Experience - How to Get It Right in 2024

Here's how the top DTC brands create that stellar eCommerce experience and etch their name in history + examples + best practices + expert tips.

Ecommerce

June 5, 2023

What is Growth Marketing? And Why It’s Essential for 2024 [+Examples]

Learn about what growth marketing is, why it's important, how it's different from traditional marketing, growth KPIs and examples of growth campaigns.

Marketing

December 28, 2022

The History of eCommerce - How it All Started

Learn about the history of eCommerce, how it all started, the launch of the major tech and platforms that power online sales today and the future trends.

Ecommerce

December 24, 2022

What is Search Advertising? How it Works + Top Strategies [2023]

Learn what search ads are, how search advertising campaigns work, how to improve your ad rank, find the right keywords and target the right audience to scale.

Paid Advertising

November 30, 2022

What is Behavioral Targeting? How it Works + Key Strategies

Learn what behavioral targeting is, how it works, and how to target your ideal customer. We cover retargeting, app engagement, purchase behavior, and much more.

Marketing

November 29, 2022

The Beginner's Guide to SEO - How to Rank Your Content Fast in 2024

Everything you need to know about Search Engine Optimization (SEO). We cover keyword research, technical SEO, on-page and off-page optimization, and content strategy.

SEO

November 13, 2022

6 Speedy Ways to Improve your eCommerce Fulfillment Process

Fast delivery = Happy customers. Here is how to improve your fulfillment process. We talk about multi-channel fulfillment, FBA, 3PLs, and inventory management.

Ecommerce

October 31, 2022

The Best Content to Post on Facebook in 2024

Here are the most popular types of content you should post on Facebook to go viral. We cover Facebook Live, Stories, UGC, Product Reviews, and much more.

Social Media Marketing

October 27, 2022

Everything You Need to Know about Music eCommerce

Learn about the latest music eCommerce trends + examples of cool music bands that have eCommerce sites and online shops, and the best platforms to use.

Ecommerce

October 27, 2022

How to do a SWOT Analysis The Right Way + [Free Template]

Here's how to do a SWOT Analysis in 5 Easy Steps. Analyze your Strengths, Weaknesses, Opportunities, and Threats. Plust get our Free SWOT Analysis Template.

Marketing

October 18, 2022

6 Strategies to Boost your Jewelry eCommerce Brand

Here are the top Jewelry eCommerce trends and strategies to try - social proof, subscription boxes, 360 videos, virtual try-on, organic social, and much more.

Ecommerce

October 6, 2022

Video Marketing: How to Create the Right Videos for your Audience

Here's how to supercharge your marketing with effective video content. We cover how-to videos, product videos, and 6 steps to the best video marketing strategy.

Marketing

October 2, 2022

The Top 13 Marketing Skills You Need to be a Rockstar Marketer

Stuck on a project? Want to level up your marketing? Here are the top marketing skills you need to learn + real-world examples from top brands.

Marketing

September 22, 2022

The Top PPC Books Every Marketer Should Read in 2024

Want to become an expert in pay-per-click (PPC) advertising? Google Ads? Amazon Ads? Social Media Ads? Here's the list of the top PPC books you should read.

Paid Advertising

September 6, 2022

Pinterest Marketing: How to 5X Your Organic Reach

Pinterest has the highest purchase intent of all social platforms. Here's how you 5X your Pinterest reach, audience, and traffic. Strategies + Tools + Examples.

Marketing

August 29, 2022

The Beginner’s Guide to SMS Marketing: The Benefits, Strategies & Tools

Here's everything you need to know about SMS marketing, how to set up abandoned cart campaigns, advanced targeting, SMS strategies, giveaways, and more.

Ecommerce

August 18, 2022

7 Best eCommerce Platforms to Build and Grow your Online Store

The comprehensive guide to the most powerful eCommerce platforms out there. Find out which one has the best templates, apps, integrations, and sales channels.

Ecommerce

August 7, 2022

What is the Best Payment Gateway to Use for eCommerce Transactions?

Here are all the best payment gateways for your eCommerce site and how to choose the right one for your business.

FAQ

July 31, 2022

What is Keyword Research?

Here's a step-by-step process of conducting keyword research including the tools you should use, the types of keywords out there, and how to best find them.

SEO

July 31, 2022

How to Integrate your eCommerce Website to Online Marketplaces?

Here's how to integrate your store to online marketplaces using marketplace integration apps, marketplace API, and everything you need to integrate to make it work.

Ecommerce

July 31, 2022

How to Find the Best T-Shirt Printer for My eCommerce Business?

Here are the best printing apps to use, the best t-shirt printers, and companies that could print t-shirts for your business.

Ecommerce

July 31, 2022

How Many Emails Should a Business Send Per Month?

Here's how to know how many emails you should send per week or per month, depending on your email list, your goals and the various metrics you should track.

Email Marketing

July 31, 2022

How Do You Verify an Overseas Manufacturer For Your eCommerce Business?

Here's how to make sure your overseas manufacturer has all the right paperwork, their business license, follows customs laws, and other procedures to verify them.

Ecommerce

July 31, 2022

How Do You Optimize Your LinkedIn Profile?

Here's everything you need to know about what to include and what to remove from your LinkedIn profile to maximize your engagement online.

Social Media Marketing

July 31, 2022

How to file taxes for dropshipping or eCommerce?

Here's everything you need to know about filing taxes for your Shopify store, dealing with the IRS, and whether a minor could file taxes and how.

Ecommerce

July 31, 2022

How do you create custom product labels for your eCommerce site?

Here's everything you need to know about creating your own custom product labels. The colors, readability, white space, and images you should include.

Ecommerce

July 31, 2022

How Do You Build Backlinks?

Here's a quick guide on building backlinks, the best backlink checkers to use, and the types of links you should build for your site.

SEO

July 31, 2022

How to Find Suppliers for My eCommerce Store?

Looking for the best supplier for your business? Not sure where to find them? Here's a list of the top eCommerce supplier sites.

Ecommerce

July 31, 2022

How Do I Capture User Search Keywords with a Chrome Extension?

Here are the best keyword Chrome extensions you should use to find out which keywords your users are searching for.

SEO

July 28, 2022

How to Accept Payments and Stay PCI Compliant

Not sure which payment system to use? Here's how to make sure you stay compliant and accept payments the right way.

Ecommerce

July 28, 2022

How to Improve Email Marketing

Here are 11 proven ways to improve your email marketing campaigns. Including segmentation, email frequency, the best email content to use and more.

Email Marketing

July 28, 2022

Does Conversion Rate Help SEO?

What's the correlation between CRO and SEO? Does doing one help the other? Does improving your conversion rate even help your SEO efforts? Read more to find out.

SEO

July 28, 2022

Does Charm Pricing Work in eCommerce?

What is Charm Pricing in eCommerce? And how does it even work it? Here's the full guide on the topic.

FAQ

July 28, 2022

Are Facebook Ads Worth it?

Find out if Facebook Ads are even worth it for your business, and what you should do to optimize your revenue.

Paid Advertising

July 28, 2022

The Top 40 Must-Have Conversion Rate Optimization Tools for 2024

Looking to A/B test your site? Improve your conversions? Perfecting your message match? Here are the best conversion rate optimization tools to use.

CRO

July 27, 2022

21 Best Email Marketing Tools to use in 2024 [Free & Paid]

We cover all the best email marketing tools for your business. Including email automation, segmentation, personalization, SMS, push notifications and more.

Email Marketing

July 27, 2022

Ecommerce Copywriting: How to Write Powerful & Effective Copy in 2024

Struggling with your eCommerce copy? Here is the comprehensive guide on eCommerce copywriting - how to write the best copy + best practices & examples.

Ecommerce

July 20, 2022

How True Classic Grew to Over $150M

Meet True Classic Tees - we review their site optimization, checkout process, popups, UGC, social media, content marketing and see what they could improve on.

Ecommerce

June 29, 2022

Content Marketing Skills: 9 Must-Haves for Content Success in 2024

Learn which content marketing skills you need to have on your team to succeed and put on your job description to hire the best talent out there + [Expert Advice]

Marketing

June 28, 2022

The Top Ad Agency Podcasts to Listen to in 2024

Here's a comprehensive list of the top podcasts every advertising agency owner, marketer, or account manager should listen to + our 3 top favorite episodes

Marketing

June 7, 2022

The Top Agency Marketing Books Every Owner Should Read in 2024

Here's a comprehensive list of the all the top books for marketing agency owners. Including classics by Seth Godin, The Power of Agency, This is Marketing and more.

Marketing

June 6, 2022

How MVMT Bootstrapped their way from $0 to a $100M Exit in 5 Years

Here's the story behind MVMT's viral success. We cover the brand's Facebook ads, Instagram influencers, fundraising, UGC, and reviews.

Ecommerce

May 8, 2022

BeardBrand’s $100K/mo Content Marketing Strategy

The story of the iconic brand that got everything right with content marketing. Top, middle, and bottom of the funnel content, longer guides, UGC, and much more.

Ecommerce

May 8, 2022

How Koala went from $0 to $13M in 12 months with email marketing & site optimization

Koala is one of the first DTC mattress companies to make it big. Here is their 9-email long sequence that spans 3 weeks. Plus other marketing strategies.

Ecommerce

May 8, 2022

How Away Generated $125M Through Brand Positioning and Content Marketing

Learn the secret behind Away's success as a DTC brand. Their incredible branding, content marketing, launching a print magazine, and using influencers and UGC.

Ecommerce

May 8, 2022

How Nectar Grew to $250M in 2 Years

Learn how Nectar grew from $0 to $250M in just 2 years with this brilliant one-page product page strategy. Conversion optimization + UGC + social proof.

Ecommerce

May 8, 2022

How Daniel Wellington Sold 1 Million Watches or $228M in Just 3 Years

Learn how this watch brand used influencer marketing and UGC for every part of their marketing funnel. Here's how they did it.

Ecommerce

May 8, 2022

How Eternity went from $0 to $289k/mo with Email Marketing

Learn how Eternity Modern, a home decor brand, grew to $289K/mo in email marketing revenue. Email flows + email segmentation and an optimized Klaviyo setup.

Ecommerce

May 8, 2022

Omnichannel Personalization: How The Top Brands Scale Customer Experiences

This is a comprehensive guide on Omnichannel Personalization where we discuss the benefits and challenges for brands creating personalized customer experiences.

Ecommerce

April 7, 2022

The Ultimate Guide to Omnichannel Analytics

In this comprehensive guide you'll learn about omnichannel analytics and how to use it to offer personalized customer experience across the user journey.

Ecommerce

April 5, 2022

How to Create a Killer Social Media Marketing Plan in 9 Easy Steps

Learn how to create a comprehensive social media marketing plan including - type of content, competitor research, how to set up a content calendar and much more.

Social Media Marketing

March 20, 2022

How to Create a Marketing Plan for Consultants & Crush your Competition

Learn how to grow your consulting business with the right marketing plan. Practical tactics, growth hacks, and tools to help you scale.

Marketing

March 16, 2022

The Complete Guide to Social Proof in eCommerce

Master the art of social proof for your eCommerce site. Here's how to display UGC, product reviews, customer videos, testimonials and improve conversions.

Ecommerce

March 8, 2022

Ecommerce Marketing in 2024: Channels & Growth Hacks

Learn how to create an eCommerce marketing strategy, which marketing channels to include & top strategies that big brands use to grow their business.

Ecommerce

February 8, 2022

19 Killer eCommerce Marketing Strategies

Learn how to create an eCommerce marketing strategy, which marketing channels to include & top strategies that big brands use to grow their business.

Ecommerce

February 7, 2022

An Essential Guide to Competitor Price Tracking for eCommerce Businesses

Learn how to track your competitors pricing, get automatic alerts, and set up dynamic rules to change your price on the weekends and holidays & stay competitive.

Ecommerce

January 9, 2022

Ecommerce Paid Advertising Guide [2024]

Paid ads remain the best acquisition channel for any eCommerce brand. This is how all the world’s most successful brands acquire customers.

Ecommerce

December 6, 2021

The Ultimate Guide to Ecommerce Pricing Strategy

Learn how to automate your pricing, stay competitive and dominate on every platform and marketplace.

Ecommerce

December 6, 2021

The Ultimate Guide to Ecommerce Chatbots

What are chatbots? How do you build one? Read this chapter to learn specific chatbot strategies and tools that will propel your business to the next level.

Ecommerce

December 6, 2021

The Ultimate Guide to Ecommerce Push Notifications

Learn the ins and outs of push notifications, for web and mobile. Push notification strategies, tips and tools.

Ecommerce

December 6, 2021

Ecommerce Influencer Marketing Guide [2024]

Learn things like how to find the perfect influencers for your business, how to execute an influencer marketing campaign, and other top strategies.

Ecommerce

December 6, 2021

The Ultimate Guide to eCommerce CRO

Here's how you optimize your site to get more conversions. We cover popups, exit-intent strategies and much more.

CRO

December 6, 2021

The Ultimate Guide to eCommerce Marketplaces

Learn how to optimize and thrive on the largest online marketplaces. Tips, tools, and strategies from the top eCommerce marketers - Amazon, eBay, Houzz, and Etsy.

Ecommerce

December 6, 2021

The Ultimate Guide to Ecommerce Automation

Learn how to understand customer behavior, optimize every touchpoint along the buyer's journey, and automate your marketing channels to increase your sales and conversion rates.

Ecommerce

December 6, 2021

Build Winning Ecommerce Email Marketing Campaigns (10+ Examples)

Your online store deserves the best email marketing. Scale your eCommerce brand with flows, campaigns, segmentation, content tips + Examples of top emails.

Email Marketing

December 6, 2021

A Practical Guide to Using Automated Text Messages for eCommerce Marketing

Learn how to create automatic text messages + SMS campaigns for your eCommerce brand. We cover the top tools, strategies, and provide free SMS templates.

Ecommerce

October 19, 2021

How to Find the Top Keywords for Your eCommerce Brand [+5 Power Tips]

Here are some of the best ways to find the top eCommerce keywords for your brand. We talk about keyword tools, competitor research, SEO checklists and much more.

SEO

August 26, 2021

Ecommerce Logistics: The Why, What, and How of it

Everything you need to know about eCommerce logistics. Optimize your fulfillment and warehousing using 3PLs to improve your customer experience and increase sales.

Ecommerce

July 8, 2021

How to Turn your eCommerce Product into a Subscription

75% of all DTC brands will be subscription-based in 2023. Here are all the tools, apps, and strategies you need to scale your ecommerce subscription business.

Ecommerce

May 25, 2021

The Step-by-Step Guide to Influencer Marketing for eCommerce

Want to 5X Your ROI? Here's how to find the best influencers and set up a top notch campaign. We cover tools, platforms, agencies, and strategies.

Social Media Marketing

August 26, 2020

The Ultimate eCommerce Guide to Affiliate Marketing

Everything you need to know about working with bloggers, influencers, and large publications. It's the story of how one brand sold $250K+ using affiliates.

Ecommerce

August 12, 2020