Top 10 Brand Managers to Hire in 2024

Does your branding currently feel disjointed? Are customers confused about what makes you different? An experienced brand manager connects these dots. They ensure your visual identity and communications strategy authentically match your culture, synchronizing branding across all touchpoints to make you memorable amid marketplace noise.

Without focused expertise, business owners struggle to build brands that truly reflect their values and offerings. Messaging gets fragmented across departments while platforms lack alignment, letting competitors steal the spotlight. Investing in dedicated leadership cements your unique position. Here are 10 excellent brand managers to strengthen your offering and presence.

Our top picks for the best brand managers

1. Mick B. - Best overall

2. Brad J. - Best for social site brand management

3. Anthony K. - Best for app-related brand management

4. Yuri P. - Best for eCommerce brand management

5. Michael K. - Best for paid search brand management

6. David D. - Best for high ROAS brand management

7. Dorian R. - Best for web platform brand management

8. Nicolas G. - Best for B2C brand management

9. Alex M. - Best for brand management in lifestyle industries

10. Aristide B. - Best omnichannel brand management

What is a brand manager?

A brand manager is a marketing professional responsible for developing and maintaining a brand's identity, image, and reputation. They oversee all aspects of a brand, from advertising and marketing campaigns to product design and packaging. Brand managers ensure that a brand is consistent across all channels and touchpoints and resonates with the target audience.

Why hire a brand manager?

There are several reasons why a brand manager is a valuable asset to any business. Here are some of the key benefits a brand manager may offer you:

Helps with overall conversion

A brand manager can help increase conversions by creating a consistent brand message that resonates with the target audience. By understanding the brand's unique selling proposition, they can develop marketing campaigns highlighting its strengths and differentiating it from competitors. This can lead to higher conversion rates and increased revenue.

Helps with messaging consistency

A brand manager ensures that a brand's message is consistent across all channels, including social media, advertising, and packaging. This consistency helps build brand awareness and trust with consumers. It also ensures that your customers receive a clear message about your brand and its values, which can help to establish a loyal customer base.

Helps you get closer to your target audience

A brand strategist is responsible for understanding the target audience and creating campaigns that resonate with them. By understanding the target audience's needs, wants, and pain points, they can develop campaigns that speak directly to them. This can help businesses build a loyal customer base and increase revenue.

When to hire a brand manager?

Knowing when to hire a brand manager is crucial. Here are some scenarios where hiring a brand marketer could be beneficial:

When you start a business

Starting a business is challenging, and having a brand manager on board from the beginning can help set the tone for the brand. A brand manager can help develop the brand's identity and create marketing campaigns that resonate with the target audience.

When you pivot a business

If your business is going through a significant change, such as a rebrand, a brand manager can help ensure the brand remains consistent throughout the transition. They can help develop messaging that explains the change to customers and ensures that the brand's identity remains intact.

To attract younger audiences

If you're looking to target younger generations, hiring a brand manager can ensure your brand resonates with this demographic. They can help develop campaigns and messaging that speak directly to younger audiences and build brand loyalty.

When launching a new product

Launching a new product is an exciting time for any business, but can also be challenging. A brand manager can help ensure that the new product aligns with the brand's identity and develop campaigns that highlight the product's unique selling proposition.

When your business doesn't meet customer expectations

If customers don't perceive your business in the way you'd like, hiring a brand manager can help. They can help develop campaigns and messaging that address misconceptions and create a positive brand perception and a better customer experience.

3 Skills every brand manager should have

Brand managers should have the following skills: 

• Analysis skills - conducting research to create the ideal customer persona, studying existing marketing channels and advertising campaigns to get a picture of what aspects of the brand are misaligned using a data-driven approach.
• Project management skills - branding campaigns and product launches have a lot of moving parts and a good senior brand marketer should be able to delegate and execute every aspect of the campaign.
• Excellent communication skills - every successful brand manager should be able to communicate with the internal marketing team, marketing agencies, and any external stakeholders, and build strong relationships and collaborations. They should have incredible verbal communication skills as well as writing skills.
• Marketing chops - a good branding manager should be a well-versed marketer. They should know which market strategies work to attract potential customers, which marketing materials should be created. They should know social media platforms, promotional activities, and marketing tools like the back of their hand.

Questions to ask in the hiring process

• What is your marketing experience?
• Can you tell us of a marketing initiative you created that yielded great results for a brand?
• How do you collaborate with marketing managers to ensure brand consistency across different channels?
• How do you keep track of consumer trends - and how do you incorporate them into your strategy?
• How do you measure the success of marketing campaigns?
• Do you have previous experience in our industry?

Hire a vetted brand manager to kickstart your goals

Effective brand management is essential for shaping public perception, building brand loyalty, and increasing the perceived value of your product or company. A stand-out brand is a powerful asset that can differentiate your business from competitors and attract and retain customers.

Secure the success of your brand by hiring a top-tier brand manager. They'll have the expertise to develop and execute strategies that enhance your brand's image and reputation. Mayple offers a network of highly skilled brand managers who can provide the specialized knowledge and experience to take your brand to the next level.