Top 10 Paid Ads Specialists to Hire for Improved ROAS
Tap into the power of online ads with the help of a paid ads specialist who'll make the right people click, buy, and spread the word.
Updated May 31, 2024.
Paid advertising has become an essential part of any successful marketing strategy. With so many options and channels for running ads today - from Google and Facebook to LinkedIn, X (formerly Twitter), Quora, and more.
Whether you need help managing search, social, display, video, or native ad campaigns, a skilled paid ads specialist can handle the day-to-day execution and optimization. This frees you up to focus on high-level strategy while leveraging expert knowledge in the ever-changing world of digital advertising.
Our picks for the top paid ads specialists
1. Matthew S. - Best overall
2. Leslie I. - Best for paid ads services in the travel industry
3. Simon F. - Best for impressionable paid ads campaigns
4. Aristide B. - Best for CRO in eCommerce industries
5. Howard S. - Best for client acquisition through paid eCommerce ads
6. Dvora P. - Best for international paid ads campaigns
7. Sergio G. - Best for high-budget paid ads campaigns
8. Manu V. - Best for client retention through paid ads strategies
9. Kevin E. - Best for identifying KPIs in paid ad strategies
10. Stephen H. - Best for lead generation in eCommerce
What is paid media advertising?
Paid media and paid social campaigns have completely revolutionized the world of digital marketing. Facebook advertising has helped thousands of brands grow into global household names. We’re talking about brands like Allbirds, Lululemon, and Peloton. Ads are a super-powerful digital marketing channel that can absolutely transform your business if used correctly.
Now, social ads are not as simple as making ramen noodles. You need a carefully crafted recipe with the right messaging, creatives, and targeting. Social algorithms and platform features are constantly changing, and you need an expert social ads marketer who knows all the best targeting and campaign tips and has proven experience with other brands in your industry.
1
Matthew S.
Paid ads specialist
Experience
15+ years
Country
USA
Industry focus
Automotive | Electronics | Finance | Food & drink | Gaming | Home & garden | Pets | Real estate | Sports & fitness | Technology | Travel
Brief overview
Matthew is a seasoned digital marketing expert with over 15 years of experience. His skills include SEO, paid ads (Google and Bing), paid social (Facebook, Twitter, Instagram, LinkedIn), email marketing, e-commerce, and digital strategy.
Specialties
- Paid ads
- Facebook Ads
- Google Ads
- Instagram Ads
- YouTube Ads
- Google Shopping
Why hire Matthew?
Matthew has worked with major clients such as Apple, 360i, and IHG, as well as smaller websites. Matthew approaches his work with a smile and delivers results.
2
Leslie I.
Versatile paid ads specialist
Experience
8+ years
Country
USA
Industry focus
Travel | Professional services
Brief overview
Leslie brings a wealth of experience from various agencies and as a digital marketing lead for diverse online companies, spanning industries from retail to travel.
Specialties
- Paid ads
- Google Ads
- Google Shopping
- Apple Search Ads
- Bing Ads
Why hire Leslie?
With a versatile skill set, Leslie adeptly utilizes multiple channels to attract traffic and optimize conversions, consistently innovating to discover new and creative strategies.
Certified in both Google and Microsoft Advertising, Leslie operates from Northern California, ready to deliver impactful results for your digital marketing endeavors.
3
Simon F.
Paid ads pro
Experience
15+ years
Country
UK
Industry focus
Food & drink | Healthy & wellness | Home & garden | Education | Travel | Beauty
Brief overview
Simon is poised to elevate your online presence to new heights. With over 15 years of expertise in digital marketing, he's primed to lead your brand to the forefront through captivating campaigns that leave a lasting impression on your customers.
Specialties
- Paid ads
- Social ads
- Google Shopping
Why hire Simon?
Simon's approach is hands-on, as he personally collaborates closely with you or your team to gain deep insights into your brand, products, and, most importantly, your customers.
With Simon by your side, get ready to shine online like never before.
4
Aristide B.
Paid ads strategy expert
Experience
8+ years
Country
Canada
Industry focus
Professional services | Art & entertainment | Home & garden | Pets | Real estate | Finance
Brief overview
Aristide is a seasoned specialist in paid advertising, social media management, and conversion rate optimization tailored specifically for eCommerce brands
He thrives on cultivating partnerships built on trust, transparency, and candid feedback, offering reliable work and a commitment to open communication and the generation of exciting ideas.
Specialties
- Search ads
- Paid ads
- Branding
- Content
- Google Shopping
Why hire Aristide?
With a passion for infusing inspiration, innovation, and creativity into every project, Aristide aims to elevate and transform the landscape of digital marketing.
Aristide designs brand-new tailored strategies in paid advertising for high returns and conversions.
5
Howard S.
Paid ads consultant
Experience
16+ years
Country
UK
Industry focus
Beauty | Sports, outdoors & fitness | Pets | Health & wellness
Brief overview
Howard is an experienced veteran in the realm of online marketing, boasting involvement since 2008. For the past six years, he has dedicated himself full-time to serving as a media buyer and marketing consultant.
Specialties
- Tracking and implementation
- Paid ads
- Social media ads
- Search ads
Why hire Howard?
Howard specializes in partnering with eCommerce brands, leveraging his expertise to efficiently acquire new customers while maintaining profitability.
His primary focus is utilizing paid advertising channels, including Facebook, Instagram, Google, YouTube, Bing, Pinterest, and more recently, Snap and TikTok, to drive impactful results for his clients.
6
Dvora P.
Freelance paid ads specialist
Experience
8+ years
Country
Israel
Industry focus
Finance | Gaming Beauty | Education | Health & wellness | Nonprofit & government | Home & garden | Real estate | Technology
Brief overview
Dvora is a paid ads, SEO and PPC specialist, experienced in international B2B, tech, and startup marketing.
Specialties
- SEO
- Google Ads
- Taboola
- Outbrain
- Paid ads
- Google Shopping
- Social ads
Why hire Dvora?
With experience across the board in paid ads, from planning and execution of campaigns to the results they achieve, Dvora is a business resource who is passionate about helping you reach your goals.
7
Sergio G.
Expert paid ads consultant
Experience
8+ years
Country
USA
Industry focus
Automotive | Education | Technology | Health & wellness | Art & entertainment
Brief overview
Meet Sergio, a seasoned Paid Media Specialist dedicated to assisting eCommerce and digital brands in launching and scaling their products profitably.
Specialties
- Paid ads
- Google Ads
- Facebook Ads
- Google Shopping
- YouTube Ads
- Tracking and implementing
Why hire Sergio?
With a wealth of experience, Sergio has successfully managed both small and medium-sized advertising accounts, overseeing budgets of up to 1 million in advertising spend.
His expertise lies in partnering with ambitious business owners and collaborating closely to implement effective paid media strategies that drive scalable and profitable growth for their ventures.
8
Manu V.
Expert paid ads marketer
Experience
8+ years
Country
Australia
Industry focus
Style & fashion | Beauty | Sports, outdoors & fitness | Food & drink | Health & wellness
Brief overview
Manu is dedicated to propelling the growth of your eCommerce brand. In an era ripe with opportunities for online businesses, he offers proven frameworks to establish a dependable and steady client funnel.
Specialties
- Social ads
- Paid ads
- Email marketing
- Google Shopping
Why hire Manu?
With Manu's expertise, you can expect a predictable and stable approach that consistently generates profitable returns on investment through paid advertising.
Manu has done complete setups of entire paid marketing campaigns using various platforms for clients, returning notable results.
9
Kevin E.
Paid ads marketing pro
Experience
7+ years
Country
France
Industry focus
Art & entertainment
Brief overview
Kevin is a marketing freelancer specializing in Google Ads and Facebook Ads, targeting French- and English-speaking markets, building campaigns and optimizations for B2B and B2C clients.
Specialties
- Social ads
- Paid ads
- Google Ads
- Omnichannel marketing
- Google Shopping
Why hire Kevin?
Kevin is a paid ads specialist with multi-lingual expertise in all manner of networks, from eCommerce to brand awareness, lead generation to funnel strategies and more. His KPI expertise covers CPM, CPL, ROAS, and CPI.
10
Stephen H.
Lead-gen paid ads expert
Experience
12+ years
Country
USA
Industry focus
Home & garden | Health & wellness | Art & entertainment | Technology | Finance | Automotive | Electronics | Beauty & fashion
Brief overview
Stephen is a paid ads and digital marketing expert with a focus on search engine marketing (SEM) and paid marketing like PPC.
Specialties
- Tracking implementation
- Amazon PPC
- Google Shopping
- Paid ads
- Google Ads
Why hire Stephen?
Stephen is skilled in working with eCommerce and service-based businesses looking for lead generation, and marketing optimization to drive conversions and increase sales through paid ads.
He leverages multiple venues to increase target reach, and maximize your returns on investment and ad spend.
Why your business needs a paid social marketing expert
A lot of companies increase their social ad budgets too fast or create too many campaigns too early on. Or they start playing around with new ad types and don’t get the results that they are looking for. Yes, Facebook ad campaigns are scalable, but it’s important to create the right campaigns that will foster long-term growth.
A brand needs a paid social marketer to utilize the right strategy. Otherwise, the company will end up dumping a lot of money into their Facebook advertising and not see any return from it.
Paid social campaigns are much harder to execute than paid search. They need to match the tone of voice and the right messaging of the brand. They also need to align with the brand’s overall social media strategy. If used correctly, the right paid social strategy can build on your social media presence and help you monetize your presence on every social media platform.
The skills that a great paid social marketer should have
Social media changes all the time, and your paid advertising specialist needs to be curious, adaptable, and able to integrate into your existing marketing team seamlessly. We vet all of our digital advertising specialists for all of these qualities and more:
- Design: A social marketer must have design skills to create compelling images and videos without needing a separate designer. They should be able to make changes themselves.
- Copywriting: An expert marketer writes compelling copy that generates high engagement and conversions, matching the brand voice.
- Research: An expert constantly researches the latest trends, strategies, and innovations to create better campaigns.
- Analytics: A marketer must analyze campaign performance across platforms with tools like Google Analytics to optimize over time.
- Campaigns: Experts plan and optimize the right campaigns for the business across platforms like Google and Bing Ads.
- Retargeting: Retarget audiences on platforms like Google Display Network and content sites to drive more traffic and leads.
- Data skills: Strong Excel skills are essential to analyze data, find patterns, and make decisions to improve performance.
The types of ad campaigns a paid advertising specialist can help you with
- Search display campaign
- Paid search campaign (pay-per-click)
- Mobile app campaign
- Bing Advertising
- Native advertising
- Retargeting campaigns
- YouTube video ads
- Facebook advertising
- Amazon advertising campaign
- Google Shopping campaign
When you should hire a paid social marketer
The first scenario is that you don’t have the team or resources to grow your own in-house social advertising team. You’re focused on other things - product, dev, fulfillment, and paid search campaigns. Hire a best-in-class paid media specialist to leverage the right platforms and create the right campaigns for your brand. Alternatively, you could have a marketing team that handles your organic social media, but they don’t have the social media advertising expertise.
You might already have successful Facebook ads running, and they are converting well for you. But you are missing out on other platforms that could further help you grow your business. A social ads expert could quickly see your gaps and help you launch successful campaigns on other platforms for a fraction of the price that a paid media agency or an in-house marketer would charge you. You might be focused only on Facebook marketing, completely negating the potential of running a Google Ads campaign.
You might have a Facebook advertising agency working on your campaigns, and they are not doing such a good job. You used to get the results you were looking for, but since then, your campaigns have been on the decline. This is the perfect time to hire a paid social expert and use their expertise to help your agency get back on track.
Scale your brand with Paid Search Advertising
Is your company ready to grow? Thinking of doubling down on some Google ads to increase your traffic and sales? If so, SEM (search engine marketing) is the way to go. SEM is one of the most important traffic and sales-generating channels in your marketing toolkit and one that is really hard to get right.
First, SEM is constantly changing. You need to find an expert who is aware of the latest trends and strategies and knows how to leverage the latest tools and platforms. At the same time, it’s difficult to grasp how your target audience interacts with paid campaigns and what the best practices are in your industry.
That’s where we come in. We are veteran marketers ourselves, and we’ve built an extensive community of experts. Paid search is our specialty. We can match your brand with the perfect certified Google Ads expert with proven industry results who will create winning campaigns and grow your sales.
What paid search marketing can do for your business
Just like organic search traffic remains the secret weapon of any content operation, paid search is the golden key to unlocking the maximum amount of traffic for your business. It’s trackable, precise, and data-driven, and if done properly it can become a sustainable long-term sales channel for your brand.
If you’ve tried SEM in the past and found it too expensive, it’s probably because the agency or marketer you hired created your campaigns and then forgot about them. The “set it and forget it” model doesn’t work in paid search; you need an expert with proven industry experience who knows how to optimize your campaigns and keeps their finger on the pulse at all times.
There are two really powerful ways to use SEM.
Acquire new leads
Paid search marketing is one of the best ways to acquire new leads for your business. There are several ways that you could advertise on search engines. You could use the Google Display Network to use text, product, and video ads and even advertise on large publishers’ sites.
Retarget existing leads / past visitors
Chances are, if you haven’t convinced a customer to buy, then they will be back on a search engine, shopping for that perfect product. SEM provides a great way to retarget them by displaying new messages and promotions to get their attention. Google has a myriad of ways that you could use to do that by displaying ads on publishers' sites and by bidding on specific keywords.
Paid search marketing is one of the most trusted ways to get targeted traffic to your business.
Our service includes:
- Campaign setup & ad spend optimization
- Extensive keyword research
- Optimization of your Google Ads account
- Ad copywriting and optimization
- Unbiased monitoring of your KPIs and ad performance
- Weekly and monthly reporting
Want to find an expert paid social marketer? Mayple is the best place.
Extensive vetting process
Gone are the days when you had to look through phony testimonials and call professional references. Mayple’s vetting process is unlike any other. We have an extensive assessment of the marketer’s skill, we look at their data and their track record, and we have them pass a preliminary assignment or mini-project.
Unbiased monitoring
We don’t just match your brand with an expert marketer; we monitor their progress and have regular calls to ensure you are satisfied with their work. Joining Mayple is like having a team of marketing veterans at your side. We brainstorm solutions, help improve your marketing strategy, send ideas to the ads specialists, and do everything we can to ensure you meet your ROI goals.
Full visibility & transparency
One of the greatest challenges of working with agencies and freelancers is that viewing all the data in one place is hard. Sometimes, asking for a better dashboard is like pulling teeth. With Mayple, we’ve built a system to display all the relevant data for you in one place, making it easier for the brand and our expert marketers.
A fraction of the cost of an agency
Marketing agencies often charge an arm and a leg and have many other clients they are servicing. At Mayple, you can get a paid social expert with proven industry experience at a fraction of the cost. And you also get a dedicated member of the Mayple team to monitor your project and ensure that everything is firing on all cylinders. With Mayple, your brand gets the expertise and attention it deserves to succeed.
Hire a paid social marketer with proven results
The biggest challenge is finding marketers who have grown brands like yours in the same industry or niche. When you find a paid social expert who has worked in your niche and has proven experience and a success record - you’ve found a winning combination.
At Mayple, we’ve built a large community of the world’s top-paid social experts. We have an extensive vetting process where we import the data of the specific social media accounts that the marketer has worked on. We can see their successes in black and white and can quickly match you with an expert in your industry.
Need a paid ad agency to manage a higher volume of work for your business? We can help with that as well -- let's get in touch and discuss more.
