Top 10 Omnichannel B2C Marketers to Hire in 2024

As consumers engage with brands across more touchpoints, having an omnichannel strategy has become essential for businesses. Hiring a professional B2C omnichannel marketer can help in several key ways:

• Expertise in coordinating messaging, offers, and experiences across channels
• Insights from data analysis
• Staying on top of trends

Omnichannel marketing, in a nutshell, refers to marketing across multiple channels - online, in-store, mobile, social media, etc. - to provide a seamless and consistent customer experience.

Our top picks for the best B2C omnichannel marketers

1. Laureen B. - Best overall

2. Pawel J. - Best for SaaS omnichannel marketing

3. Pouria N. - Best for data-driven B2C strategies

4. Rob B. - Best for sales-focused omnichannel experience

5. Todd C. - Best for CRM implementation

6. Dvora P. - Best for international B2C strategies

7. Kevin E. - Best for KPI expertise to refine strategies

8. Brenton T. - Best for paid search omnichannel marketing

9. Dillon Z. - Best for B2C omnichannel optimization in eCommerce

10. Adam M. - Best for SEM omnichannel B2C performance

What is an omnichannel B2C marketer?

A B2C omnichannel marketer designs and executes marketing strategies across multiple channels to create a seamless customer experience. They promote brand consistency and optimize touchpoints like web, mobile, social media, email, and in-store interactions. An omnichannel approach provides customers with a unified brand experience and helps marketers gain insights from consumer data across channels.

What does a B2C marketer do?

B2C marketers work to connect businesses and consumers by employing strategies to target audiences, promote brand loyalty, and maximize success by staying updated on trends and technology. Their role is to convince potential customers of a business's value, motivate them towards purchases, and improve customer service and retention of existing clients.

B2C marketers may analyze market trends and competition, identify beneficial target audiences, employ eCommerce growth tactics, develop promotional materials, run campaigns on social platforms, and evaluate marketing efforts. They understand how to appeal to specific consumers and convert them to loyal customers through relevant messaging and optimized campaigns. Take a closer look at what their job entails below.

Analyze marketing trends

By analyzing marketing trends and leveraging data and AI technologies, B2C marketers gain insight into evolving customer preferences and buying behaviors, allowing them to devise more effective digital marketing strategies across various channels to increase customer engagement.

Run competitor analysis

Competitor analysis allows B2C marketers to stay informed on competitors' strategies and identify new customer segments and digital marketing opportunities their competitors ignore to build strong campaigns.

Setting up the supply chain

B2C marketers can help eCommerce businesses manage their entire supply chain by sourcing the right products, negotiating prices, utilizing technology for on-time delivery, and more with their digital marketing and logistics experience to get online stores up and running quickly.

Designing marketing campaigns

B2C marketers collect and interpret data on their target audience's needs and preferences to create personalized, relevant, and engaging content. They also create marketing campaigns that are optimized through testing—these effectively connect with and convert customers.

Why hire a B2C marketing expert?

A skilled B2C marketing expert can help your business stand out by crafting appealing messaging tailored to your target audience. They stay on top of trends to help you lead industry innovation, improving customer experience and ROI across channels with a consistent brand image. Leveraging their knowledge and experience is a great way to boost your competitive edge. Here are 3 ways they can boost your business:

Quick go-to-market

Establishing a quick and successful go-to-market strategy is possible with the help of a skilled B2C marketer. By leveraging the right marketing channels, a knowledgeable B2C marketer knows how - and when - to take advantage of promotional opportunities that help generate more sales and build valuable relationships over time.

Long-term brand recognition

A B2C marketer knows how to use targeted digital campaigns, social media engagement, and other channels to build long-term brand recognition. Although this type of investment may not always lead to immediate conversions, it can help you build the kind of brand people recognize and buy from whenever they need products in your niche.

Build your consumer base faster

Tapping into your target market quickly is what an experienced B2C digital marketer does best. They will run advertising and content marketing campaigns that leverage the right targeting and techniques to reach your ideal customer. A digital marketing expert also understands the importance of SEO and how to optimize your website for organic traffic from search engines.

Skills every B2C marketer should have

If you want to make sure your hiring process is smooth and effective, here are six skills you should be looking for when sifting through B2C marketing talents:

• Interpersonal skills: Interpersonal skills are essential for any B2C marketer, given they will interact with various clients daily. That's why they should have excellent communication and problem-solving abilities to build a strong rapport with those they collaborate with and adapt to the challenges that come with the job.
• Digital marketing: Digital marketing is one of the critical marketing skills that any B2C marketer must be adept at, as this is the most effective way to reach their intended audience. They should have a comprehensive understanding of different online marketing tactics such as SEO, social media, and email campaigns to create successful strategies.
• Data analysis and reporting: Data analysis and reporting are essential for any B2C marketer as they need to track the performance of various campaigns and understand how to make adjustments and improvements practically on the fly. They should be able to use analytics tools and data-driven insights to make informed decisions on how to improve eCommerce CRO, always working with the best possible result in mind.
• Content creation: Content creation is also crucial for B2C marketers as this helps them engage with customers and build relationships through storytelling. They should be able to craft compelling messages, create visuals, and write effective copy to capture their audience's attention.
• Understanding marketing strategies: Understanding marketing strategies is essential for B2C marketers as this helps them create campaigns tailored to their target audience. They should be able to analyze data and trends to come up with innovative ideas that will effectively reach customers.
• Extensive portfolio and track record: Lastly, B2C marketers should have an extensive portfolio and track record showcasing their previous accomplishments. This will give potential employers an idea of the type of work they can do and how successful their campaigns have been in the past.

How do I hire a B2C marketer?

Hiring a B2C marketer doesn't have to be difficult. Here are some ways you can source quality candidates for your B2C digital marketing job opening:

Freelance websites

Browsing freelance websites is a great way to find skilled B2C marketers. They allow you to search for the right candidate based on criteria that correspond to your needs, such as location, experience level, and project budget. You can also get an idea of their work and read reviews from previous clients, allowing you to gauge better whether they'd be a good fit for your business.

Job boards

Reading job board postings is another excellent way to find B2C marketers. Most job boards will have a section dedicated to marketing positions and often even subsections just for B2C experts. There, you can find qualified professionals who meet your individual needs and connect with them on your terms to discuss your projects and requirements.

Social media

Social media is becoming increasingly popular when it comes to finding B2C marketers. You can post your job ad on networks such as LinkedIn, Twitter, and Facebook, and you’ll be sure to find potential candidates with the skills and experience you're looking for.

Hire a Mayple-vetted expert for proven success

We can help you find a competent and experienced B2C expert who will help take your eCommerce business to the next level. Mayple only works with vetted marketing experts with a proven track record of success—so you can rest assured that you will shorten the entire process and find your ideal candidate quickly and efficiently.

Trust our guidance in finding the right person who matches your requirements and company culture to pivot your online strategies.