10 Best Drip Marketing Freelancers to Improve Email Campaigns in 2024

The strategic implementation of drip marketing has revolutionized how companies send email campaigns. Also known as automated email campaigns or lifecycle emails, drip marketing isn't just a trend; it's a strategic approach that aligns with the dynamic preferences of today's consumers.

Imagine a series of carefully crafted and timed emails seamlessly delivered to your target audience, nurturing them through a journey that feels tailored just for them. This is the magic of drip marketing, a technique that has proven to be a potent force in driving email engagement, conversion, and customer loyalty. Connect with one of the top drip marketers today to begin your drip marketing journey.

Our top picks for the best drip marketing freelancers

1. Gabriela O.- Best overall

2. Tom M.- Best for data-backed email automation campaigns

3. Alex M.- Best for cross-channel drip marketing focus

4. Gary E.- Best for creative copy in drip campaigns

5. Matthew S.- Best for personalized audience-specific email copy

6. Michael M.- Best for adding artistic flair to your drip marketing

7. Philip J.- Best for segmented marketing in B2B and B2C industries

8. Cody W.- Best for high-volume drip campaigns

9. Brad J.- Best for drip marketing in education and academics

10. Katia G.- Best for SaaS marketing automation for B2B audiences

What is a drip marketer?

A drip marketer is typically an email marketing specialist who strategizes and delivers drip email campaigns. These campaigns aim to engage leads over a set timeframe. A drip marketer creates campaigns that are sent out in stages according to predetermined timelines, each containing relevant and timely content.

Drip marketing uses carefully scheduled and automated email sequences to turn subscribers into loyal customers over time. This is achieved through highly targeted, personalized messaging. Drip marketing nurtures individuals one-to-one, moving contacts through a pre-planned story arc as each email is delivered.

These emails aim to bring prospective clients closer to your brand and possibly drive them towards a purchase. Drip campaigns help you to stay in touch with your leads, build relationships, and increase conversion rates.

What does a drip marketer do?

A successful drip marketer creates and curates content that resonates with your audience, then delivers it at the right time, according to your prospects' behavior or a pre-established timeline. They aim to improve your email marketing success.

To achieve these goals, a drip marketer needs to know how to:

Configure platforms

There are many email automation tools you can use for your drip campaigns. The most notable include Mailchimp, Klaviyo, ActiveCampaign, Constant Contact, and Drip. An experienced email marketer should be able to configure your tool of choice to optimize your campaigns' performance, including:

• Creating custom templates
• Configuring email marketing automation rules
• Setting up tags and/or segments

A drip marketing freelancer will analyze data to understand how customers interact with your content. Based on this, they will make all the necessary adjustments, ensuring your email marketing software is perfectly customized to your needs and target audience.

Create drip campaigns

Drip campaigns have to be thoroughly strategized before they go out. Your aim isn't to spam people; it's sending them emails with genuinely helpful and informative content.

A good email marketer can craft content that speaks to the customer's needs, keeping them interested in your product and driving them closer to purchasing with every iteration.

Segment your audience

Segmentation is essential for personalizing your content. A drip marketer will create segments based on demographic data and customer behavior. They'll determine which type of content will be best for each segment and increase customer engagement, retention, and loyalty.

The more accurately segmented your audience is, the more likely people will convert (and come back to buy from you again).

Automate your eCommerce processes

A drip marketing freelancer will help you automate a large portion of your eCommerce processes, which includes setting up:

• Abandoned cart notifications
• Welcome emails
• Order confirmation
• Shipping updates
• Cross-sells and upsells
• Follow-up emails
• Customer loyalty programs
• Promotional email campaign setup (such as Black Friday campaigns)

These automation processes will help you increase your sales and enhance the customer experience.

Creating different types of emails

A drip marketing specialist will know how to create different types of emails that deliver relevant content to potential customers on time. Here are some of the email types they can create:

• Transactional emails
• Email newsletters
• Email content based on your content marketing strategy

Drip email marketing is not about cold emails, although they can be included in the drip email strategy. A drip email marketer usually focuses on organic or inbound content marketing rather than outbound or cold outreach.

» Read more about the benefits of email marketing you need to know in 2024.

Skills to look for in a worthy drip marketing freelancer

Drip marketing and email campaign automation aren't just about sending emails; they're about crafting a narrative and creating a meaningful connection with your audience, which requires some skills.

Email marketing & automation

A proficient drip marketer should possess diverse skills to succeed in the industry. First and foremost, they must be adept at marketing automation, with a good working knowledge of setting up complex email flows and campaigns to optimize performance.

Copywriting

While not primarily responsible for copywriting, a drip marketer should be capable of writing compelling subject lines and email copy to enhance engagement and collaborate effectively with copywriters.

Analytics

Proficiency in data analytics is essential for interpreting email data, understanding customer interactions, and driving conversions through informed decision-making.

Segmentation & A/B testing

Segmentation skills enable marketers to categorize audiences based on data and behavior, ensuring targeted communication. Expertise in A/B testing is another important skill as it helps the marketer refine email approaches. They should also understand email design basics to facilitate communication with designers for professional and brand-aligned emails.

Lead nurturing

Lead nurturing is a priority. It requires strategies to transform leads into customers, fostering loyalty and advocacy. Content creation and curation skills are essential for delivering relevant content to prospects, showcasing the marketer's digital media expertise, building leads, and driving conversions.

Customer relations

Familiarity with Customer Relationship Management (CRM) software enables marketers to leverage customer data effectively in campaigns.

Communication

Communication skills, both internal and external, are paramount. Drip marketers must articulate clear, concise, and engaging messages to collaborate with teams and effectively communicate with the audience.

Hire a drip marketing freelancer vetted by Mayple

The power of drip marketing lies not only in the content of each email but also in the sequence and timing, ensuring that your message unfolds like a well-scripted story. It should capture the attention and interest of your audience every step of the way.

This can be a difficult and time-consuming skill to master, so we suggest connecting with a vetted freelancer through Mayple to do it for you. Let us match you with someone with the expertise, skill, drive, and passion to tell your story how you and your brand deserve.